New York Festivals 2023 Advertising Awards
Members Winners
BRONZE
BORN TO LEND A HAND
CONILL ADVERTISING
Toyota Motor North America, U.S.A., Inc.
Automotive
FILM: PRODUCTS & SERVICES
Cannes Lions 2023 - Winners & Shortlists
CANNES LIONS 2023
WINNERS & SHORTLISTS
USA HISPANIC (MEMBERS)
RANKING - USA HISPANIC
POINT STRUCTURE:
35 points for a Titanium and Creative Effectiveness Grand Prix
30 points for all other Grand Prix, including Grand Prix for Good
30 points for a Titanium Lion
15 points for a Gold Lion
7 points for a Silver Lion
3 points for a Bronze Lion
1 point for a shortlist position
If an Entry is shortlisted and then goes on to win a Lion Award, the shortlist point is no longer counted.
Our Ranking and Data reports feature eligible agencies for the U.S.A. Hispanic Young Lions Competition, including Acento, Alma, BBQ Agency, BeautifulBeast, Casanova//McCann, Conill Saatchi & Saatchi, Creative On Demand, d Expósito & Partners, Dieste, El Autobus, fluent360, Fuerza, Gallegos United, Infusion by Castells, inspire!, LERMA/, López Negrete Communications, Marca, Ogilvy Miami, Orcí, República Havas, Rest of the World, Third Ear, Upstreamers, Walo, We Believers, and Zubi Advertising.
NETWORK OF THE YEAR
DDB Worldwide
Glass: The Lion For Change
Desert
The Dan Wieden Titanium Lions
Desert
Innovation Lions
Desert
Design Lions
SHORTLIST
B01 (Posters)
B01/053 00814
BALLOTS AGAINST BULLETS - SURVIVORS
CHANGE THE REF SERVICE
ALMA DDB, Florida USA
Digital Craft Lions
Desert
Direct Lions
SHORTLIST
F06 (Breakthrough on a Budget)
F06/039 00995
THE WHOPPER STICKER
BURGER KING
WHOPPER SERRANO
WE BELIEVERS, New York USA
BROSS AL CUADRADO Mexico City / WE DOERS New York
PICKLE MUSIC New York
Entertainment Lions
SHORTLIST
B01 (Live Entertainment)
B01/038 00750
900 MINUTES FOR EQUALITY
CORONA
CORONA
WE BELIEVERS, New York USA
LANDIA Mexico City / WE DOERS New York
SHORTLIST
D02 (Partnerships with Talent)
D02/059 00752
900 MINUTES FOR EQUALITY
CORONA
CORONA
WE BELIEVERS, New York USA
LANDIA Mexico City / WE DOERS New York
Entertainment Lions For Gaming
Desert
Entertainment Lions For Music
Desert
Entertainment Lions For Sport
BRONZE LION
D01 (Brand Partnerships, Sponsorships & Collaborations)
D01/042 00456
THE NAME CONFUSION
A.L.M.A. / RACING CLUB
A.L.M.A. / RACING CLUB
REPUBLICA HAVAS , Miami USA
TWINS MUSIC Buenos Aires / WALDEN STUDIO Buenos Aires
WALDEN STUDIO Buenos Aires
SHORTLIST
D01 (Brand Partnerships, Sponsorships & Collaborations)
D01/058 00554
SECOND OPPORTUNITY LEAGUE
CORONA
CORONA
WE BELIEVERS, New York USA
BROSS AL CUADRADO Mexico City / WE DOERS New York
PICKLE MUSIC New York
SILVER LION
D02 (Partnerships with Sports Talent)
D02/052 00557
SECOND OPPORTUNITY LEAGUE
CORONA
CORONA
WE BELIEVERS, New York USA
BROSS AL CUADRADO Mexico City / WE DOERS New York
PICKLE MUSIC New York
SHORTLIST
E01 (Diversity & Inclusion in Sport)
E01/050 00555
SECOND OPPORTUNITY LEAGUE
CORONA
CORONA
WE BELIEVERS, New York USA
BROSS AL CUADRADO Mexico City / WE DOERS New York
PICKLE MUSIC New York
SHORTLIST
E04 (Social Behaviour & Cultural Insight)
E04/058 00556
SECOND OPPORTUNITY LEAGUE
CORONA
CORONA
WE BELIEVERS, New York USA
BROSS AL CUADRADO Mexico City / WE DOERS New York
PICKLE MUSIC New York
Film Craft Lions
Desert
Health & Wellness Lions
BRONZE LION
B02 (Non-profit / Foundation-led Education & Awareness)
B02/38007 00952
THE NAME CONFUSION
A.L.M.A. / RACING CLUB
A.L.M.A. / RACING CLUB
Outdoor: Ambient
REPUBLICA HAVAS, Miami USA
TWINS MUSIC Buenos Aires / WALDEN STUDIO Buenos Aires
WALDEN STUDIO Buenos Aires
Industry Craft Lions
SHORTLIST
B02 (Outdoor)
B02/111 00469
OCTOPUS
SIMA ENVIRONMENTAL FUND
SURF INDUSTRY MEMBERS ASSOCIATION
GALLEGOS UNITED, Huntington Beach USA
GALLEGOS UNITED Huntington Beach
SHORTLIST
B02 (Outdoor)
B02/112 00471
SABLEFISH
SIMA ENVIRONMENTAL FUND
SURF INDUSTRY MEMBERS ASSOCIATION
GALLEGOS UNITED, Huntington Beach USA
GALLEGOS UNITED Huntington Beach
BRONZE LION CAMPAIGN
B03 (Print & Publishing)
B03/076 00782, B03/077 00785, B03/078 00776
BALLOTS AGAINST BULLETS - SURVIVORS (MARCO RUBIO)
BALLOTS AGAINST BULLETS - SURVIVORS (RON DESANTIS)
BALLOTS AGAINST BULLETS - SURVIVORS (BRIAN KEMP)
CHANGE THE REF
SERVICE
ALMA DDB, Florida USA
SHORTLIST
C03 (Print & Publishing)
C03/050 00464
OCTOPUS
SIMA ENVIRONMENTAL FUND
SURF INDUSTRY MEMBERS ASSOCIATION
GALLEGOS UNITED, Huntington Beach USA
GALLEGOS UNITED Huntington Beach
SHORTLIST
C03 (Print & Publishing)
C03/051 00466
SABLEFISH
SIMA ENVIRONMENTAL FUND
SURF INDUSTRY MEMBERS ASSOCIATION
GALLEGOS UNITED, Huntington Beach USA
GALLEGOS UNITED Huntington Beach
Media Lions
Desert
Outdoor Lions
BRONZE LION CAMPAIGN
A09 (Not-for-profit / Charity / Government )
A09/033 01504, A09/034 01515, A09/035 01508
BALLOTS AGAINST BULLETS - SURVIVORS (MARCO RUBIO)
BALLOTS AGAINST BULLETS - SURVIVORS (RON DESANTIS)
BALLOTS AGAINST BULLETS - SURVIVORS (BRIAN KEMP)
CHANGE THE REF
SERVICE
ALMA DDB, Florida USA
SHORTLIST
F01 (Local Brand)
F01/020 01511
BALLOTS AGAINST BULLETS - SURVIVORS
CHANGE THE REF
SERVICE
ALMA DDB, Florida USA
Pharma Lions
Desert
PR Lions
SHORTLIST
A01 (Food & Drink)
A01/040 01266
THE GOOD S#!T
MILLER LITE
MILLER LITE
ALMA DDB, Florida USA
STRIKE ANYWHERE FILMS San Francisco
CONNECT AT PUBLICIS MEDIA New York
ICF NEXT New York
DDB New York
SHORTLIST
F07 (Corporate Purpose & Social Responsibility)
F07/126 01526
900 MINUTES FOR EQUALITY
CORONA
CORONA
WE BELIEVERS, New York USA
LANDIA Mexico City / WE DOERS New York
Print & Publishing Lions
SHORTLIST
A09 (Not-for-profit / Charity / Government)
A09/080 00675
BALLOTS AGAINST BULLETS - SURVIVORS (MARCO RUBIO)
CHANGE THE REF
SERVICE
ALMA DDB, Florida USA
SHORTLIST
A09 (Not-for-profit / Charity / Government)
A09/081 00671
BALLOTS AGAINST BULLETS - SURVIVORS (RON DESANTIS)
CHANGE THE REF
SERVICE
ALMA DDB, Florida USA
SHORTLIST
A09 (Not-for-profit / Charity / Government)
A09/082 00673
BALLOTS AGAINST BULLETS - SURVIVORS (BRIAN KEMP)
CHANGE THE REF
SERVICE
ALMA DDB, Florida USA
SHORTLIST
D01 (Local Brand)
D01/012 00674
BALLOTS AGAINST BULLETS - SURVIVORS
CHANGE THE REF
SERVICE
ALMA DDB, Florida USA
SILVER LION
D05 (Cultural Insight)
D05/036 00672
BALLOTS AGAINST BULLETS - SURVIVORS
CHANGE THE REF
SERVICE
ALMA DDB, Florida USA
Radio & Audio Lions
SHORTLIST
D01 (Local Brand )
D01/005 00407
THE UNDERCOVER NAMES
THE CLEO INSTITUTE
THE CLEO INSTITUTE
ZUBI, Miami USA
INDIEHOUSE Miami
INDIEHOUSE Miami
ZUBI Miami
SHORTLIST
D03 (Single-market Campaign)
D03/009 00403
THE UNDERCOVER NAMES
THE CLEO INSTITUTE
THE CLEO INSTITUTE
ZUBI, Miami USA
INDIEHOUSE Miami
INDIEHOUSE Miami
ZUBI Miami
Social & Influencer Lions
Desert
Brand Experience & Activation Lions
SHORTLIST
A01 (Food & Drink)
A01/073 02125
900 MINUTES FOR EQUALITY
CORONA
CORONA
WE BELIEVERS, New York USA
LANDIA Mexico City / WE DOERS New York
BRONZE LION
D01 (Live Brand Experience or Activation)
D01/094 02124
900 MINUTES FOR EQUALITY
CORONA
CORONA
WE BELIEVERS, New York USA
LANDIA Mexico City / WE DOERS New York
Creative B2B Lions
Desert
Creative Data Lions
Desert
Creative Business Transformation
Desert
Creative Commerce
Desert
Creative Effectiveness
BRONZE LION
B03 (Global Market)
B03/003 00262
PLASTIC FISHING TOURNAMENT
AB INBEV
CORONA BEER
WE BELIEVERS, New York USA
PRIMO CONTENT Buenos Aires
STEREO MONKEY STUDIO Miraflores
RELEVANT Mexico City
Creative Strategy
SHORTLIST
C03 (Multi-market Strategy)
C03/002 00282
FAMOUS ORDERS: THE GLOBAL PLATFORM
MCDONALD'S
MCDONALD'S FAMOUS ORDERS
WIEDEN+KENNEDY, New York USA
ALMA DDB Florida / BURRELL COMMUNICATIONS Illinois / IW GROUP Los Angeles / NARRATIVE California
OMD FINLAND Helsinki / OMD INTERNATIONAL Hong Kong / OMD Melbourne / OMD Warsaw / STARCOM Chicago
GOLIN Chicago
DDB Vienna / GALERIA Sao Paulo / KUBRIK Vienna / MANGO Sydney / STARGATE GROUP WERBEAGENTUR GMBH Wien
SHORTLIST
C05 (Corporate Purpose & Social Responsibility)
C05/076 00761
PLASTIC FISHING TOURNAMENT
AB INBEV
CORONA BEER
WE BELIEVERS, New York USA
PRIMO CONTENT Buenos Aires
STEREO MONKEY STUDIO Miraflores
RELEVANT Mexico City
Film
Desert
Mobile Lions
Desert
Sustainable Development Goals Lions
Desert
CANNES LIONS 2023
Summary by Ibero-American Countries
Sorted by Number of Lions
Source: Cannes Lions
CANNES LIONS 2023
Summary by Country
Sorted by Number of Lions
Source: Cannes Lions
ALMA'S LUIS MIGUEL MESSIANU STARTS INDEPENDENT CREATIVE CONSULTANCY
Luis Miguel Messianu, who until recently was the Global Chief Creative Officer for McDonald’s at DDB, has stepped down from that role to launch an independent minority owned and operated Multicultural Creative Content Consultancy named “INCLUDED.” The new venture’s vision is to continue leveraging the exponential growth opportunity for brands within the Hispanic market consumer segment.
“I am a creative entrepreneur at heart, and my mission has always been to help dignify and elevate the presence of Latinos in the U.S. As such I am beaming with pride to announce today the launch of my new creative enterprise. I felt it was time for one more dream. As Les Brown once said: ‘You are never too old to set another goal or to dream a new dream.’
We are open for business and we have big dreams for an imaginative and more colorful future! It will be great to be “Included!”
Today, the Hispanic market is the largest minority market in the US, per the University of Georgia’s Selig Center for Economic Growth. The group’s spending increased 87% from 2010 to 2020, reporting $1.9 trillion in buying power. And it’s important for this segment which is bringing the bulk of the growth, to feel INCLUDED!
This is the new company’s Mantra:
Our team will always be INCLUDED!
They’re here for a reason and their voices are always heard!
Our clients will always be INCLUDED!
We listen to them, we learn and benefit from their brand’s knowledge, we co-create with them!
We’ll make our audiences feel INCLUDED!
They know we get them, because we get to know them! Deeply!
We come up with integrated solutions where every aspect of strategy, creative idea and well crafted production execution is INCLUDED!
The services include: Multicultural Ideation Platforms, Diversity Strategic Branding, and Integrated Creative Content Hub.
Luis Miguel will continue to be involved as Founder-Chairman of alma, the agency he founded in 1994, consulting with the leadership team. He will also continue being part of the DDB Latina Executive Committee and the Creative Bullseye system.
EL SOL ANUNCIA LOS GANADORES DE SU 37 EDICIÓN
EL SOL 2023
PALMARÉS (AGENCIAS MIEMBROS)
AGENCIA INDEPENDIENTE DEL AÑO
We Believers por tercer año consecutivo se alza con el premio de Agencia Independiente del Año.
EXTERIOR
BRONCE
2. FORMATOS NO CONVENCIONALES
2A.GRAN FORMATO: EVENTO DE GRAN DIMENSIÓN Y SIMILARES
2A/1137
LIGA DE LA SEGUNDA OPORTUNIDAD
We Believers
AB INBEV / Corona
Estados Unidos
BRONCE
2A/1145
900 MINUTOS PARA LA IGUALDAD
We Believers
AB INBEV / Corona
Estados Unidos
ORO
2B.PEQUEÑO FORMATO: ACCION GUERRILLA Y SIMILARES
2B/1155
BURGER BURGER BURGER BURGER
We Believers
Burger King
Estados Unidos
PLATA
2B/1162 SERRANO
We Believers
Burger King
Estados Unidos
ORO
3. INSTALACIONES EFÍMERAS, DISEÑO DE SHOWROOMS, ACCIÓN EN PUNTO DE VENTA
3/1156
BURGER BURGER BURGER BURGER
We Believers
Burger King
Estados Unidos
MEDIOS
ORO
3. MEJOR USO DE EXTERIOR EN GRAN FORMATO: EVENTOS Y OTROS GRANDES SOPORTES
3/1144
900 MINUTOS PARA LA IGUALDAD
AB INBEV/Corona
Estados Unidos
PLATA
4. MEJOR USO DE EXTERIOR EN PEQUEÑA ESCALA: AMBIENT Y OTROS PEQUEÑOS SOPORTES
4/1222
SERRANO
Burger King
Estados Unidos
ACTIVACIÓN Y EXPERIENCIA DE MARCA
BRONCE
1. CLASIFICACIÓN POR CANAL
1F.EVENTOS GRAN ESCALA (EVENTOS E INSTALACIONES)
1F/1150
900 MINUTOS PARA LA IGUALDAD
We Believers
AB INBEV / Corona
Estados Unidos
BRONCE
1F/1298
LIGA DE LA SEGUNDA OPORTUNIDAD
We Believers
AB INBEV / Corona
Estados Unidos
PLATA
2B.RESPONSABILIDAD SOCIAL Y CORPORATIVA
2B/1299
LIGA DE LA SEGUNDA OPORTUNIDAD
We Believers
AB INBEV / Corona
Estados Unidos
PLATA
4. INNOVACIÓN EN ACTIVACIÓN
4/1152
900 MINUTOS PARA LA IGUALDAD
We Believers
AB INBEV / Corona
Estados Unidos
RELACIONES PÚBLICAS
BRONCE
3. RESPONSABILIDAD SOCIAL CORPORATIVA
3/1146
900 MINUTOS PARA LA IGUALDAD
We Believers
AB INBEV / Corona
Estados Unidos
PLATA
5. COMUNICACIÓN DE MARKETING, EVENTOS DE RELACIONES PÚBLICAS Y PATROCINIOS.
5/1153
900 MINUTOS PARA LA IGUALDAD
We Believers
AB INBEV / Corona
Estados Unidos
BRONCE
5/1154
LIGA DE LA SEGUNDA OPORTUNIDAD
We Believers
AB INBEV / Corona
Estados Unidos
INNOVACIÓN
PLATA
2. INNOVACIÓN EN ESTRATEGIA Y CREATIVIDAD
2/1140
LIGA DE LA SEGUNDA OPORTUNIDAD
We Believers
Bross al cuadrado, WE DOERS / Da 8 y Picke Music
AB INBEV / Corona
Estados Unidos
BRONCE
2/1147
900 MINUTOS PARA LA IGUALDAD
We Believers
Landia / We Doers y Da 8
AB INBEV / Corona
Estados Unidos
BRANDED CONTENT
ORO
5. CONTENIDOS EN VIVO
5/1148
900 MINUTOS PARA LA IGUALDAD
We Believers
Landia / We Doers y Da 8
AB INBEV / Corona
Estados Unidos
FIAP y Advertising Week LatAm anuncian histórica alianza para celebrar la creatividad en América Latina
El Festival Iberoamericano de la Creatividad (FIAP) y Advertising Week LatAm (AWLATAM) anuncian una alianza estratégica para 2023 para crear el mayor encuentro de las industrias creativas de América Latina.
Esta colaboración histórica, facilitada por PRODU, medio de información líder en la industria de la comunicación hispana no sólo marca una colaboración única en la región, sino que ve una mayor expansión de AWLATAM en la Ciudad de México y representa el esperado regreso de FIAP a la presencialidad después de dos años de eventos virtuales.
#FIAP2023 formará parte de la agenda oficial de actividades del Advertising Week LATAM que se realizará en el Papalote Museo del Niño de la Ciudad de México del 31 de octubre al 2 de noviembre de este año. En el marco de ese evento, se hará la entrega presencial de los premios más destacados del Festival el miércoles 1ro de noviembre.
"Tras estas ediciones usando un formato de FIAP durante todo el año –con webinars y reuniones virtuales cada 15 días vistas y seguidas por más de 30.000 profesionales y estudiantes– FIAP 2023 vuelve a entregar sus premios de manera presencial en colaboración con Advertising Week LatAm. Estamos muy contentos con esta alianza porque tenemos certeza de que la suma de contenidos será muy enriquecedora para la industria creativa," comentó Daniel Marcet, CEO de FIAP.
Para Douglas Rowell, presidente de Advertising Week LatAm, la misión de la organización que representa es proporcionar a los profesionales de la publicidad, el marketing y la tecnología un acceso sin restricciones a las tendencias que están moldeando nuestro mundo en tiempo real, ofreciendo una oportunidad única para conectarse, aprender y ser inspirados por las mentes más brillantes de la industria.
“Esta alianza con FIAP, una de las marcas más prestigiosas en el gremio de la publicidad y la creatividad regional, cumple con esa misión al ofrecer una experiencia innovadora y exclusiva reconociendo a las mentes más brillantes de las industrias creativas de América Latina," destacó Rowell.
El acuerdo no solo brindará un impulso renovado a ambos eventos, también abrirá un abanico de oportunidades para la industria de la comunicación iberoamericana. El encuentro presencial permitirá a profesionales, expertos y líderes de opinión compartir sus conocimientos y perspectivas frente al futuro. Además, se fomentará el intercambio creativo propiciando la innovación en la industria publicitaria de la región.
Mara Fernández, Chief Transformational Officer en PRODU y gerente general de FIAP, subrayó que mediante esta alianza ambas organizaciones ofrecerán a los participantes una experiencia enriquecedora y de alto nivel, reuniendo a los mejores talentos creativos de Iberoamérica. "Los asistentes podrán disfrutar de una programación diversa, que incluirá sesiones educativas, debates inspiradores, oportunidades de networking y la exposición de los trabajos más destacados en el ámbito de la publicidad y la creatividad," acotó.
Advertising Week LATAM es uno de los eventos más importantes de la industria en la región, centrado en marketing, publicidad, tecnología y medios de comunicación. Al asociarse con FIAP, se prevé que el evento de este año cuente con más de 7.500 asistentes en persona -el mayor hasta la fecha- y más de 300 ponentes líderes del sector en un programa con más de 100 sesiones, que abarcarán temas como la IA, las principales tendencias de los influencers, lo último en marketing y mucho más.
El AWLATAM 2023 reunirá nuevamente a las mentes más brillantes de marcas, agencias, medios de comunicación y tecnología, así como de la cultura popular en general, para debatir los problemas más grandes que están sacudiendo y moldeando nuestra industria. Este año avanzará, además, en una combinación de destacados oradores globales, íconos de la industria local, junto con sesiones de mentoría rápida y talleres para brindar a sus asistentes herramientas y habilidades en tiempo real para generar cambios en sus organizaciones.
2023 HMC HISPANIC MARKET GUIDE EXPLORES INCLUSIVITY, INTERSECTIONALITY, TRUST, BINGEABILITY IN ENTERTAINMENT, MEDIA CONSUMPTION & MORE
Guide Provides a Market Intelligence Roadmap & Connects Brands with Hispanic Marketing Experts
The Hispanic Marketing Council (HMC) has released its highly anticipated 2023 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market featuring top trends, business-building insights, up-to-date market data as well as in-depth reports on the proliferation of Hispanic-focused audio and the disruptive power of Hispanic creativity. Latinos are driving a cultural and demographic transformation as the U.S. heads towards a multicultural majority—already a reality for people under 35. With $2.8 trillion in Hispanic buying power, there are deep implications for marketers who must lead with cultural insights to create effective and relevant campaigns that connect with today’s multicultural mainstream. This new publication, geared towards newcomer and veteran brands alike, is available to view online or download for free.
The HMC 2023 Hispanic Market Guide is the authoritative source for identifying companies with trusted Hispanic marketing expertise. This guide not only serves as a valuable resource for marketers, but it also includes the top trends in Hispanic marketing, research and insights from Nielsen, Kantar and Latino Donor Collaborative, and, for the third year in a row, a profile on effective Hispanic creative by Círculo Creativo USA, the only nonprofit organization dedicated to supporting creativity in the U.S. Hispanic advertising market. For the first time, the HMC 2023 Hispanic Market Guide includes a report by the Radio + Television Business Report on the plentiful audio and radio choices targeting Latinos, including live and local programming to on-demand podcasts.
“If U.S. Latinos were a standalone economy, we would constitute the fifth largest and fastest growing GDP in the world, just behind the U.S., China, Japan and Germany. Those are the numbers that marketers cannot ignore,” said HMC Chair Isabella Sanchez, vice president of media integration at Zubi. “This is the only resource of its kind to help organizations align their Hispanic marketing strategies, find the right partners, ensure their investment levels and platform distributions are in sync, and ultimately grow their market share in this increasingly multicultural environment.”
Highlights include:
Advertising, media and marketing companies vetted by the HMC that specialize in the Hispanic market.
Key advertiser and agency relationships, sectors and contacts.
Impactful economic data and key opportunities.
Top trends for marketers, including the complex relationship between storylines, inclusivity, media platforms and trust; the right way to implement DEI; how inclusivity drives bingeability in entertainment; how to approach intersectionality in advertising and much more.
Comprehensive demographic, marketing and media information—including a comprehensive report on radio and audio by Radio + Television Business Report.
A profile on key Hispanic advertising campaigns featuring creative disruption as multicultural expression.
The HMC 2023 Hispanic Market Guide is available at hispanicmarketingcouncil.org/hispanic-market-guide/.
EFFIE AWARDS USA 2023 - WINNERS ANNOUNCED
EFFIE AWARDS USA
USA HISPANIC 2023 WINNERS (MEMBERS)
* Indicates lead agency
GRAND EFFIE CONTENDER
Mahatma Rice & Carolina Rice
Modern Rice Explorers
Riviana Foods Inc.
ALMA DDB*
Spark Foundry
The Salmon Factor
BRONZE
BUSINESS-TO-BUSINESS - SERVICES
QuickBooks
Think “Ote”
Intuit QuickBooks
ALMA DDB*
Access Brand Communications Collectively
Critical Mass
Initiative
GOLD
SEASONAL MARKETING - PRODUCTS
Miller Lite
Beernaments
Molson Coors
ALMA DDB*
DDB Chicago
DDB San Francisco Edelman
Connect@Publicis Media
SILVER
SUSTAINED SUCCESS - SERVICES
Tobacco Free Florida
What Smoking Costs You
Tobacco Free Florida
ALMA DDB*
GOLD
MULTICULTURAL
MULTICULTURAL PRODUCTS
Mahatma Rice & Carolina Rice
Modern Rice Explorers
Riviana Foods Inc.
ALMA DDB*
Spark Foundry
The Salmon Factor
BRONZE
MULTICULTURAL
MULTICULTURAL PRODUCTS
Trulicity
Getting Real With Hispanics About Type-2 Diabetes
Eli Lilly and Company
ALMA DDB*
Publicis
GOLD
MULTICULTURAL
MULTICULTURAL SERVICES
QuickBooks
Think “Ote”
Intuit QuickBooks
ALMA DDB*
Access Brand Communications Collectively
Critical Mass
Initiative
BRONZE
MULTICULTURAL
MULTICULTURAL SERVICES
AT&T Fiber
Live Like a Gigillionaire (Hispanic)
AT&T
Dieste*
BBDO Los Angeles*
Critical Mass Hearts & Science
Edelman New York
KERN
D&AD Awards 2023 - Winners Announced
D&AD Awards 2023
USA Hispanic (Members)
Shortlist / Graphic Design / Data Visualisation / 2023
alma DDB
Gun Stats
Change the Ref
Shortlist / Press & Outdoor / Poster Campaigns / 2023
Shortlist / Photography / Portraits
We Believers New York
Non Artificial Mexico
Burger King
Yellow Pencil / Casting / Voice / 2023
Yellow Pencil / Direct / Radio & Audio
Yellow Pencil / Media / Radio & Audio
Wood Pencil / Casting / Events
Wood Pencil / Impact / Local Solution
Wood Pencil / Media / Entertainment
Wood Pencil / Radio & Audio / Entertainment
We Believers New York
Native Sportscasters
AB InBev
Corona Extra
Yellow Pencil / Experiential / Community Activations / 2023
Graphite Pencil / Experiential / Responsible Activations
Graphite Pencil / Media / Events & Stunts
We Believers New York
Plastic Fishing Tournament
AB InBev
Corona
The One Show Awards 2023 - Winners Announced
THE ONE SHOW 2023
USA HISPANIC WINNERS (Members)
Bronze Pencil
alma DDB / Miami + Change the Ref / Pompano Beach
Change the Ref
Guns Stats
Print & Promotional
Craft - Art Direction
Merit Award
alma DDB / Miami + Change the Ref / Pompano Beach
Change the Ref
Guns Stats
Design
Craft - Art Direction
Merit Award
BeautifulBeast / Dallas + Colon Cancer Coalition / Edina + Republic Editorial / Dallas + Latina Studio / Bogotá
Colon Cancer Coalition
#MissionToUranus
Social Media
Social Channel - Single Platform
Bronze Pencil
We Believers / New York + Pickle Music / New York + WE DOERS / New York
AB INBEV
Native Sportscasters
Branded Entertainment
Audio
Silver Pencil
We Believers / New York + StereoMonkey Studio + Primo + Relevant
AB InBev / Corona
Plastic Fishing Tournament
Creative Effectiveness
Creative Effectiveness - CSR
Merit Award
We Believers / New York + Pickle Music / New York + WE DOERS / New York
AB INBEV
Native Sportscasters
Cultural Driver
Multicultural Impact
Bronze Pencil
We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Burger King Burger
Burger Burger Burger
Design
Out of Home - Brand Installations
Gold Pencil
We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Burger King
Non artificial Mexico
Design
Craft - Photography
Merit Award
We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Burger King
Burger Burger Burger Burger
Direct Marketing
Out of Home - P.O.P. & In-Store
Merit Award
We Believers / New York + Pickle Music / New York + WE DOERS / New York
AB INBEV
Native Sportscasters
Experiential & Immersive
Craft - Use of Sound
Silver Pencil
We Believers / New York + Pickle Music / New York + WE DOERS / New York
AB INBEV
Native Sportscasters
Music & Sound Craft
Experiential Music & Sound
Bronze Pencil
We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Burger King
Burger Burger Burger Burger
Out of Home
P.O.P. & In-Store - Single
Merit Award
We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Burger King
Burger Burger Burger Burger
Out of Home
Billboards & Transit - Single
Gold Pencil
We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Burger King
Non artificial Mexico
Out of Home
Billboards & Transit - Series
Gold Pencil
We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Burger King
Non artificial Mexico
Out of Home
Craft - Photography
Gold Pencil
We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Burger King
Non artificial Mexico
Print & Promotional
Craft - Photography
Bronze Pencil
We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Burger King
Non artificial Mexico
Print & Promotional
Magazine - Series
Gold Pencil
We Believers / New York + Pickle Music / New York + WE DOERS / New York
AB INBEV
Native Sportscasters
Radio & Audio
Custom Content
Gold Pencil
We Believers / New York + Pickle Music / New York + WE DOERS / New York
AB INBEV
Native Sportscasters
Radio & Audio
Craft - Casting
Silver Pencil
We Believers / New York + Pickle Music / New York + WE DOERS / New York
AB INBEV
Native Sportscasters
Radio & Audio
Experiential Radio & Audio
Bronze Pencil
We Believers / New York + Pickle Music / New York + WE DOERS / New York
AB INBEV
Native Sportscasters
Radio & Audio
Innovation in Radio & Audio
#FIAP2023 ¡Quedan pocos días! Early Bird: Las piezas inscritas antes del 15 de mayo tendrán un descuento del 10%
El Festival Iberoamericano de la Creatividad 2023 (FIAP) anuncia que piezas inscritas antes del 15 de mayo de 2023 tendrán un descuento del 10% en el valor de registro.
FIAP, que se realizará el 5 de octubre, además extenderá el descuento al trabajo inscrito que desempeñan las Asociaciones de Agencias o Círculos de Creativos aliados que los organizan.
“Este año tendremos la presentación virtual del show de ganadores y adicional una entrega de premios presencial, que estaremos anunciando próximamente”, dijo Daniel Marcet, CEO de FIAP.
El Festival, que reúne a lo mejor de lo mejor de la creatividad iberoamericana, se realiza nuevamente en sociedad con PRODU, proveedor líder de información de la industria del entretenimiento, la publicidad y la tecnología de habla hispana. Juntos reconocerán la excelencia de las ideas que transforman, inspiran, elevan y apasionan audiencias en la región y el mundo.
Más de 200 de los profesionales más destacados del sector serán los encargados de juzgar las piezas. Las categorías del premio 2023 son nuevamente: Formatos, Innovación, Anuncios y Producción.
Mayor información del #FIAP2023 aquí
2023 U.S. HISPANIC YOUNG LIONS WINNERS ANNOUNCED
Círculo Creativo USA, the U.S. Hispanic organizer of the Cannes Lions International Festival of Creativity and National CineMedia (NCM), is proud to present the winning teams of the 2023 U.S. Hispanic Young Lions competition.
2023 U.S. Hispanic Young Lions Winning Teams:
DIGITAL:
WINNER
"The Smart Play"
Jenna Convissar, Senior Art Director, Casanova//McCann
Francisca Del Basto, Senior Art Director, Casanova//McCann
2ND PLACE - RUNNER-UP
"Debit Jams"
Paula Bladinieres, Jr. Copywriter, Casanova// McCann
Nicolas Mardones, Art Director, Conill Saatchi & Saatchi
3RD PLACE - RUNNER-UP
"Reality Check"
Beatriz Pardo, Art Director, República Havas
George Guzmán, Jr. Art Director, República Havas
FILM:
WINNER
"Graduation Speech.txt"
Juan Manuel Negron, Copywriter, alma
Luis Martínez, Art Director, alma
2ND PLACE - RUNNER-UP
"Mondays"
Jonathan Zapata García, Jr. Art Director, República Havas
Alejandro García Obregón, Senior Copywriter, República Havas
3RD PLACE - RUNNER-UP
"Step Stories"
Alondra Hernández Díaz, Jr. Art Director, alma
Andrew Del Valle, Associate Copywriter, alma
Each of the first-place winning teams will travel to Cannes, France to compete as "Team USA Hispanic" in the global Young Lions competition at the 2023 Cannes Lions International Festival of Creativity, the world’s leading celebration of creativity in communications.
A special thanks to Wells Fargo, the 2023 U.S. Young Lions sponsor for its involvement and generous support of this year’s competitions.
Círculo Creativo USA would also like to thank their 2023 jurors:
Rebeca Vargas, Head of Marketing for Diverse, Affluent, Student, and Emerging Segments at Wells Fargo
Monserrat Valera, Group Creative Director, at The Walt Disney Company
Rodolfo Borrel, Co-founder & Chief Creative Officer at the Table by de ferrari borrell
Leo Macías, Former Global VP Marketing and Activation Prime Video and Studios
“At Wells Fargo, we are committed to providing Latinos in the U.S. with best-in-class products and services tailored to their unique needs. Furthermore, we communicate with Latinos in a unique, authentic, and culturally relevant fashion, developing creative based on U.S. Hispanic consumer insights. This is why we are proud to partner with El Círculo Creativo USA by sponsoring the U.S. Hispanic Young Lions Competition to contribute to empower young Latino creative talent and to promote the relevance of their work, given the Hispanic business opportunity in the U.S.” says Rebeca Vargas, Head of Marketing for Diverse, Affluent, Student, and Emerging Segments at Wells Fargo.
"Círculo Creativo USA is thrilled to continue its support for Hispanic talent, particularly for these promising young creatives who are poised to represent our market with excellence. We extend our sincere gratitude to Wells Fargo, our official sponsor this year, and to Rebeca Vargas, Head of Marketing for Diverse, Affluent, Student, and Emerging Segments at Wells Fargo's Consumer and Small Business Banking, for their unwavering commitment to championing young Hispanic talent. We applaud Team USA HISPANIC and say, Bravo!" says Virgilio Flores, President of Círculo Creativo USA.
THE 2023 HMC STRATEGIC EXCELLENCE AWARDS KICK OFF WITH A CALL FOR ENTRIES AND A JURY OF DIVERSE INDUSTRY LEADERS
The Hispanic Marketing Council (HMC) continues to grow and enhance the Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency. This year, HMC has expanded the categories and invited a broader pool of diverse judges with the goal of celebrating impactful creativity. With the leadership of jury president Nuria Santamaria-Wolfe, director of strategic audience partnerships at Meta, and the collaboration of Círculo Creativo USA, HMC announces the call for entries for its 2023 Strategic Excellence Awards—for campaign submissions, click here.
“Today, it is a critical imperative for brands to lead with cultural intelligence and win with Hispanic consumers,” said Victor Paredes, chair of the HMC Strategic Excellence Awards Committee and executive director of cultural strategy at the Collage Group. “HMC is proud to honor the strategic ingenuity and innovative creativity behind the most effective and inclusive campaigns in the market.”
New to 2023 are two categories, Content Creator & Consumer Engagement Strategy category, which recognizes the Hispanic or multicultural insights that are used to develop a content creator/influencer marketing program, and Creative Ingenuity, honoring creative campaigns that activate a courageous or unexpected interpretation of a Hispanic or multicultural insight. They join Best Hispanic Cultural Insight, Mainstream Impact, Impact on Innovation, Pro-Bono, Shopper and/or Experiential Impact, and Media Connections & Content Strategy Impact categories.
This year’s jury, helmed by Santamaría Wolfe, includes a diverse array of strategists, media experts, creative directors, and leading marketing professionals from both agency and client sides:
Flor Leibaschoff, Co-Founder & Chief Creative Officer of BeautifulBeast and Director of Círculo Creativo USA
Luis Alejandro Moreno, Marketing Director of Lifestyle and Experiential for Constellation Brands
Maria Zavala, Manager of Media Marketing Strategy at McDonald's
Luz Varela, Senior Director of Communications, McKesson Corporation
Cristy Clavijo-Kish, Talent & Influencer Management/Marketing, Content Strategist and Founder of Talento Unlimited LLC
Jennifer Rivera-Vega, Head of Multicultural for TikTok's Global Business Solutions
Alice Ovadia, Vice President of Media Strategy at TRUth
Gustavo Lauria, Co-Founder & Chief Creative Officer of We Believers and Co-Chairman of Círculo Creativo USA
The HMC Strategic Excellence Awards are open to all U.S.-based companies whose media has run since January 2022 and feature a simple submission process similar to that of Cannes and FIAP. Click here to submit a campaign for the 2023 HMC Strategic Excellence Awards—the deadline to enter is March 3. The winners will be announced the last week of March and will present their award-winning campaigns on Tuesday, April 27 at the HMC Annual Summit taking place in New York City.
For more information, visit hispanicmarketingcouncil.org and follow the HMC on Facebook, Instagram, and Twitter at @hmchispanic.
El 27 de enero es el cierre de inscripciones en el One Show en la subcategoría de Multicultural Impact
El 27 de enero es el cierre de inscripciones en el One Show en la subcategoría de Multicultural Impact.
Multicultural Impact es la nueva iniciativa con la que One Show y el Círculo Creativo USA honrarán el trabajo creativo multicultural.
Se trata de una subcategoría de Cultural Drivers, que establece tendencias no solo dentro de la publicidad, sino en la cultura misma. De esta forma, se suma a la división de Pop Culture Impact, que celebra el trabajo que crea tendencias más allá de la industria publicitaria y en el mundo en general.
Multicultural Impact defiende los trabajos que apoyan a los grupos minoritarios dentro de una cultura dominante más amplia. Todos los miembros de agencia del Círculo Creativo USA que envíen sus trabajos a esta categoría se beneficiarán con un 10% de descuento en el registro.
“El One Show es un premio global y, como tal, es muy importante incorporar puntos de vista fuera de la cultura dominante de cada región. Esta iniciativa con Círculo Creativo USA nos ayudará a complementar el panorama multicultural” Gabriela Mirensky, Director of One Show Awards
One Show ya abrió sus inscripciones y la fecha de cierre es el 27 de enero, así que todos los miembros de agencia del Círculo Creativo USA que quieran inscribir sus piezas y quieran aprovechar el descuento pueden requerir su Código de Descuento en el Círculo.
CIRCULO CREATIVO USA ANNOUNCES ITS 2023-2024 LEADERSHIP. VIRGILIO FLORES IS THE NEW PRESIDENT.
CIRCULO CREATIVO USA ANNOUNCES ITS 2023-2024 LEADERSHIP. VIRGILIO FLORES IS THE NEW PRESIDENT.
Círculo Creativo USA announced today that Virgilio Flores has been chosen as its new president for the 2023-2024 period.
A Creative Director at ALMA, Virgilio has worked on various multinational accounts for the past seven years and has also won important awards at international festivals.
Círculo Creativo USA’s new president emigrated to the United States from Venezuela, where he worked at agencies such as Leo Burnett and was also president of Círculo Creativo Venezuela.
Virgilio remarks “I am very grateful for the opportunity given to me by Círculo Creativo USA. It is an honor to work with so many talented people who seek the continued growth of our market and its place in history. Our industry has an impressive potential and we’re going to do everything in our power to make our work and our drive known in the U.S. and around the world. We have brought together an amazing group of leaders from around the country who are committed to the success of each upcoming project. We are all very excited by this.”
Virgilio will work hand in hand with the following team:
BOARD OF DIRECTORS
Co-Chairmen of the Board of Directors:
Luis Miguel Messianu, Chairman and Founder at Alma, DDB McDonald’s Global Chief Creative Officer
Aldo Quevedo, CEO, Creative Chairman at BeautifulBeast
Gustavo Lauría, Co-founder and Chief Creative Officer at We Believers
Directors:
Paco Olavarrieta, Chief Creative Officer at d expósito & Partners
Mauricio Galván, Creative Director at Madwell
Pablo Buffagni, Creative Director / Head Chef at BBQ Agency
Flor Leibaschoff, Founder / Chief Creative Officer at BeautifulBeast
Virgilio Flores, Creative Director at Alma
Oficers & Advisors:
Treasurer / Senior Advisor: Francisco Vargas, Partner at BizLift, Inc.
Secretary / Senior Advisor: Bettina Abascal, Founder at Momentum
REGIONAL LEADERS
Chicago: Javier Osorio, Group Creative Director at fluent360
Dallas: Miguel Moreno, Associate Creative Director at Dieste
Houston: Fernando Osuna, Chief Creative Officer at López Negrete Communications
Kansas City: Santiago Cuesta, Executive Creative Director at VMLY&R
Los Angeles: Elías Weinstock, Chief Creative Officer at Casanova//McCann; Pepe Aguilar, Executive Creative Director at Gallegos United
Miami: Tony Waissmann, Chief Creative Officer at República Havas
New York: Maddy Kramer, Associate Creative Director at Edelman & Co-founder at inVisible Creatives
REGIONAL CO-LEADERS
Chicago: Manuel Torres, VP Creative Director at FCB Chicago
Dallas: Verónica Elizondo, Chief Creative Officer at Conill Saatchi & Saatchi; Juan Camilo Valdivieso, Creative Director at Dieste; Darío Campos, Creative Director at Dieste
Houston: Cecilia Alanis, Associate Creative Director Digital at López Negrete Communications
Los Angeles: Tessy Heyser, Sr. Art Director at Casanova/McCann
Miami: Chany D’Amelio, VP Creative Services at Ogilvy
New York: Mauricio Galván, Creative Director at Madwell; Mica Gallino, Brand Creative Director at Nike; Gloria Concepción, Creative at Arts & Letters Creative Co.
Social Media Strategist; Ariana Guerrero
Regarding Virgilio Flores’ new challenge, Círculo Creativo USA board members expressed the following:
Flor Leibaschoff, outgoing president of Círculo Creativo USA and CCO at BeautifulBeast said: “Virgilio was a key individual during my years as president. I’m very happy and proud of handing him the baton. He has the ideas, the drive, the respect for the market, and the strength to carry on with the work we’ve been doing with Círculo Creativo. In addition, he has a great team who’s there to support him. I will continue to work by his side and will support him in everything, as he did throughout these years.”
Luis Miguel Messianu, Co-chairman of Círculo Creativo USA and its first president: “It’s a source of great pride to me as the first president of Círculo Creativo to have someone else from the agency carry out this role. And I could not think of anyone who is more prepared and more passionate about our industry than Virgilio. As a matter of fact, this is the second time Virgilio presides over Círculo—he did a brilliant job at the head of this organization in his native Venezuela. Virgilio is a great exponent of Latino creativity, and his commitment to our mission of elevating the talent and creative output of our market is indisputable. I know Virgilio will take Círculo to new heights!”
“It’s a credit to have Virgilio as president, for everything he contributed as part of Flor’s team and for everything I have no doubt he’ll achieve leading this stage of Círculo. Luis Miguel, Aldo, and I are here to support him in everything that’s to come,” said Gustavo Lauría, Co-founder of Círculo Creativo USA and CCO at We Believers.
Aldo Quevedo, Co-founder of Círculo Creativo USA & CEO, Creative Chairman at BeautifulBeast said: “Knowing Virgilio is taking on the leadership of Círculo fills me with excitement. Not just because he brings his entire creative experience and leadership to the table, but also because he is a very sensitive individual who is devoted to elevating the industry. I’m very happy to have the opportunity of collaborating with him to help every agency and member in our association.”
Gustavo Lauria de We Believers, Presidente del Jurado de la 37º edición de El Sol
Gustavo Lauria de We Believers, Presidente del Jurado de la 37º edición de El Sol
El Sol, uno de los festivales latinos de publicidad y creatividad más reputados del mundo, ha dado a conocer hoy quién será el Presidente del Jurado de la nueva edición de este año. Se trata de Gustavo Lauria, cofundador y Director General Creativo de la agencia independiente We Believers y co-chairman del Círculo Creativo Hispano de USA.
Gustavo es uno de los creativos más premiados y uno de los grandes referentes de la publicidad iberoamericana a nivel mundial. Después de su paso por reconocidas agencias de su país natal, Argentina, y del mercado hispano de Estados Unidos, fundó su agencia We Believers en el 2014.
A lo largo de su carrera ha ganado más de 300 premios internacionales, dentro de los que se destacan un León de Titanio y numerosos oros en los Cannes Lions, así como también un White Pencil en D&AD, un Green Pencil en One Show y más de una decena de Grandes Premios en el Sol.
Bajo su liderazgo creativo, We Believers se alzó como la “Agencia Independiente del Año” y la segunda más premiada del mundo en Cannes 2022, también como “Mejor Agencia del Año” y “Mejor Agencia Independiente” en el Festival El Sol 2022, así como la “Agencia Más Creativa de Estados Unidos” en los premios de AdAge.
Además del anuncio de la incorporación de Gustavo como Presidente del Jurado, desde la organización irán desvelando el resto de nombres en las próximas semanas. En palabras del propio Lauria: “Es todo un orgullo para mí poder ser el Presidente del Jurado de esta nueva etapa de El Sol en Málaga. Un festival al que le tengo un cariño especial, no solo por todos los premios que hemos ganado, sino por todo lo que significa como referente para cada una de las agencias de nuestros mercados”
El jurado más joven de la publicidad
El jurado más joven de la publicidad.
Terminó la última edición de We Bendita, el único festival donde las nuevas generaciones publicitarias evalúan y califican ideas realizadas por agencias de publicidad. El joven jurado está compuesto por Jurado Shortlist, Jurados, Gran Jurado y Presidentes del Jurado, son jóvenes talentos de la región, estudiantes y juniors en su mayoría. Este año, estuvieron invitados los alumnos de AD Miami Punta Cana.
La agencia de publicidad ganadora este 2022 es Fahrenheit DDB con E-nterpreters para Pilsen Callao.
Los 9 Presidentes del Jurado enfrentaron el desafío de presidir las rondas de votación desde shortlist a ronda finalista.
Unlucky Sponsor de Paradais DDB también fue reconocida al Gran Mérito por el jurado. La red DDB, se corona como la red más premiada en We Bendita Festival ya que en 2021 Alma DDB USA, fue la ganadora.
En esta 4ª edición se consolida la voz y criterio de los Nuevos Talentos, con la validación por la participación de agencias de publicidad como Alma DDB USA, VML&YR Commerce, Ogilvy Brasil, entre otras, que han participado en diversas ediciones.
Pero, ¿Quiénes fueron los Presidentes del Jurado?
Son jóvenes talentos de la industria publicitaria, algunos ya han sido reconocidos en festivales para jóvenes como El Ojo de Iberoamérica.
Nelson Sánchez. Colombia.
Daniel de la Sierra. Colombia.
Mateo Martínez. Colombia.
Rocío Serbluk. Argentina.
Julián González. Colombia.
José Albazán. España.
Victoria Sintes.España.
Israel Salazar. México.
Luis Alburqueque. Perú.
Esta edición de We Bendita, fue apoyada por Círculo Creativo USA y organizada por la comunidad de publicitarios Bendita Carpeta.
2022 Clio Sports Winners
2022 Clio Sports Winners - USA HISPANIC
CLIO GRAND
AB InBev - Corona
Corona Plastic Fishing Tournament
Entrant Company: We Believers
Medium: Experiential
Category: Events
Entry Type: Product/Service
CLIO GRAND
AB InBev - Corona
Corona Plastic Fishing Tournament
Entrant Company: We Believers
Medium: Social Good
Entry Type: Product/Service
GOLD
AB InBev - Corona
Native Sportscasters
Entrant Company: We Believers
Medium: Branded Content
Category: Diversity in Storytelling
Entry Type: Product/Service
GOLD
AB InBev - Corona
Native Sportscasters
Entrant Company: We Believers
Medium: Experiential
Category: Events
Entry Type: Product/Service
GOLD
AB InBev - Corona
Native Sportscasters
Entrant Company: We Believers
Medium: Social Good
Entry Type: Product/Service
SILVER
AB InBev - Corona
Native Sportscasters
Entrant Company: We Believers
Medium: Branded Content
Category: Audio
Entry Type: Product/Service
SILVER
AB InBev - Corona
Corona Plastic Fishing Tournament
Entrant Company: We Believers
Medium: Branded Content
Category: Experiential
Entry Type: Product/Service
BRONZE
AB InBev - Corona
Native Sportscasters
Entrant Company: We Believers
Medium: Innovation
Category: Medium Innovation
Entry Type: Product/Service
La agencia multicultural We Believers encabeza el Grand Slam - El Ranking de Iberoamérica
La agencia multicultural We Believers encabeza el Grand Slam - El Ranking de Iberoamérica
El primer ranking de la creatividad regional es una iniciativa del FIAP con acuerdos de los principales festivales locales. Incluye las mejores campañas, así como la mejor agencia por país
La agencia multicultural We Believers (EE UU) ocupa la primera posición del Grand Slam, el Ranking de Iberoamérica, una iniciativa lanzada este año por el Festival Iberoamericano de la Creatividad -FIAP. En el Top Ten le siguen: Alma DDB (EE UU), Africa DDB (São Paulo, Brasil); De la Cruz / Ogilvy (Puerto Rico); Ogilvy Honduras (Tegucigalpa), LLYC (España), DDB México, VMLY&R São Paulo (Brasil), DAVID Madrid y AlmapBBDO (Brasil).
El Grand Slam apunta a reconocer a la mejor creatividad de Iberoamérica computando los resultados en Cannes Lions, FIAP y cada festival local. Los premios locales incluidos en este ranking son Diente (Argentina), Círculo de Oro (México); Smarties (Brasil): IAB MIXX (Colombia); Ideas (Perú); Desachate (Uruguay); Locoto (Bolivia); Lux Awards (Ecuador); Tatakuá (Paraguay); Caribe (Panamá); Cúspide (Puerto Rico); IAB Mixx (Chile) y FePi.
"Este es un ranking que convierte al FIAP en un premio de premios y le da aún más valor al trabajo que vienen haciendo los festivales locales con los que hemos establecido una alianza para darle un impulso a la mejor creatividad de Iberoamérica," agregó Marcet.
El Grand Slam también contabilizó las mejores campañas de la región. La que ocupa el primer lugar es Better With Pepsi de AlmaDDB, le siguen Campeonato de Pesca de Plástico de We Believers para cerveza Corona; Morning After Island del Grupo Estratégico PAE con Ogilvy Honduras; México No Artificial de We Believers para Burger King, y Data Tienda de DDB México.
"Soy un convencido de que los premios nos llevan a superarnos, nos incentivan. Cuando pensamos en el Grand Slam, la idea siempre fue darle un valor agregado a ese factor motivador que tienen los premios. Se trata de reconocer a quienes están haciendo el mejor trabajo. Una herramienta para que, además, los anunciantes sepan quiénes son quienes vienen por ese camino", dijo Daniel Marcet, CEO de FIAP.
Los Nuevos Talentos premian a la mejor agencia de Iberoamérica
Los Nuevos Talentos premian a la mejor agencia de Iberoamérica.
Este 12 13 Y 14 de diciembre, se realizará la 4º edición de
We Bendita, un festival publicitario en donde los nuevos talentos son el jurado. Este festival es organizado por Bendita Carpeta y se realizará modo virtual. Reúne agencias de publicidad en la región de Iberoamérica como WMLY&R Commerce Argentina, Fahrenheit DDB de Perú y Alma DDB USA entre otras.
En las ediciones anteriores, We Bendita ha reunido agencias como Ogilvy Brasil, Ogilvy Miami y Publicis México.
Los nuevos talentos que quieran ser jurado, accederán a conferencias formativas y podrán enviar su perfil/ portafolio a las agencias de publicidad en competencia.
We Bendita Festival es un escenario, que valida la voz y criterio de los nuevos talentos, creando un espacio de conexión entre los nuevos talentos y agencias de publicidad.
Si quieres ser jurado de este certamen, debes tener hasta 30 años y puedes inscribirte en como Jurado Shortlist, Jurado y Gran Jurado. Revisa aquí We Bendita Festival. Inscripciones sólo hasta domingo 11 de diciembre.
FIAP revela los resultados del Grand Slam - El Ranking de Iberoamérica mañana martes 6 de diciembre
Después de tabular los ganadores de los principales festivales de los países de lberoamérica (local), del FIAP (regional) y del Cannes Lions (global), este martes 6 de diciembre se revelará el resultado del Grand Slam, El Ranking de Iberoamérica.
El anuncio se hará durante el webinar FIAP Face to Face en el que participan Daniel Marcet CEO de FIAP; Francisco Vargas, asesor y tesorero del Círculo Creativo USA; y Mara Fernández, editora asociada y directora sénior de EE UU hispano en PRODU. En el encuentro se darán además los detalles sobre la elaboración de esta clasificación que mide la creatividad en la industria publicitaria regional y el US Hispanic.
El webinar se relizará a las 12pm Miami, 11am México, 2pm Buenos Aires, 6pm Madrid.
Para conectarse registrarse aquí
https://www.produ.com/webinars/fiap-presenta-el-grand-slam--el-ranking-de-iberoamerica