BOARD AND LEADERSHIP

2026-2027

ADVISORY BOARD

BOARD MEMBER
**Luis Miguel Messianu**
Founder-President-Chief Creative Officer
MEL

BOARD MEMBER
**Aldo Quevedo**
CEO, Creative Chairman
BeautifulBeast

BOARD MEMBER
**Gustavo Lauría**
Co-founder/President/Chief Creative Officer
We Believers

BOARD MEMBER
**Pablo Buffagni**
President/Creative Director
BBQ Agency

BOARD MEMBER
Flor Leibaschoff
Founder/Chief Creative Officer
BeautifulBeast

BOARD MEMBER
**Virgilio Flores**
Group Creative Director
Alma

BOARD MEMBER
**Bettina Abascal**
Founder
Momentum

OFFICERS

PRESIDENT
**Verónica Elizondo**
Chief Creative Officer
Conill

EXECUTIVE DIRECTOR/TREASURER
**Francisco Vargas**
Managing Director, Operations & Production
BizLift

BOARD MEMBER/SECRETARY
**Bettina Abascal**
Founder
Momentum

PRESIDENT

VICE PRESIDENT

Regional LEADERS

CHICAGO
**Alejandra Haro**
Associate Creative Director
Independent

DALLAS
**Francisco “Pancho” Cardenas**
Principal of Digital Strategy & Integration
LERMA/

HOUSTON
**Cecilia Alanis**
Associate Creative Director Digital
López Negrete Communications

LOS ANGELES
**Alberto Calva**
Creative Director

MIAMI
**Chany D’Amelio**
Chief Creative Officer & Partner
Archer Troy Miami

NEW YORK
**Daniela Varela**
SVP, Group Creative Director
The Weber Shandwick Collective

REGIONAL CO-LEADERS

CHICAGO
**Jonathan García**
Creative Director
Wasserman

CHICAGO
**Luzalma González**
Associate Creative Director
Dentsu Creative

CHICAGO
**Marisabel Muñoz**
Senior Art Director
Fluent360

DALLAS
**Miguel Moreno**
Creative Director
TMA

DALLAS
**Luis Martínez**
Senior Art Director
Dieste

DALLAS
**Amaya Blanton**
Art Director/Graphic Designer
LERMA/

HOUSTON
**Alex García**
Executive Creative Director
López Negrete Communications

HOUSTON
**Juan Camilo Valdivieso**
Asoociate Creative Director
López Negrete Communications

LOS ANGELES
**Claudio Vera**
Creative Director
Independent

LOS ANGELES
**Christian Mondragón**
Senior Creative
Casanova/McCann

LOS ANGELES
**Lisa Fernández**
Copywriter
GUT L.A.

MIAMI
**Roberto López**
Associate Creative Director
Zubi

MIAMI
**Ali Daniel Armas**
Creative Director
República Havas

MIAMI
**Renée Tovar**
Creative Director
Independent

NEW YORK
**Ana Karina Da Silva**
Creative Director
Independent

NEW YORK
**Nico Smith**
Creative Director
Grey New York

NEW YORK
**Lucas Panizza**
Executive Creative Director
Creyentes

NEW YORK
**Maddy Kramer**
Group Creative Director
Supergood

HEAD OF ART

FORMER LEADERSHIP

2023-2025

President: Virgilio Flores

Co-Chairman: Luis Miguel Messianu

Co-Chairman: Aldo Quevedo

Co-Chairman: Gustavo Lauría

Executive Director / Treasurer: Francisco Vargas

Secretary / Senior Advisor: Bettina Abascal

Regional Leader - Chicago - 2025: Alejandra Haro

Regional Leader - Chicago - 2024: Javier Osorio

Regional Co-Leader - Chicago - 2023: Manuel Torres

Regional Leader - Dallas: Miguel Moreno

Regional Leader - Houston - 2025: Cecilia Alanis

Regional Leader - Houston - 2023-2024: Fernando Osuna

Regional Leader - Kansas City - 2023: Santiago Cuesta

Regional Leader - Los Angeles - 2025: Alberto Calva

Regional Leader - Los Angeles - 2023-2024: Elías Weinstock, Pepe Aguilar

Regional Leaders - Miami: Tony Waissmann, Chany D’Amelio

Regional Leader - New York -2025: Daniela Varela

Regional Leader - New York -2023-2024: Maddy Kramer

Regional Co-Leader - Chicago - 2025: Javier Osorio, Jonathan García

Regional Co-Leader - Chicago - 2024: Gloria Dusenberry

Regional Co-Leader - Dallas: Verónica Elizondo, Darío Campos, Marina Cuesta, Mariana Peluffo

Regional Co-Leader - Houston 2024: Cecilia Alanis

Regional Co-Leader - Los Angeles 2025: Tessy Heyser, Diego Andrade, Christian Mondragón, Claudio Vera

Regional Co-Leader - Los Angeles 2023-2024: Tessy Heyser, Diego Andrade

Regional Co-Leader - Miami 2025: uan Camilo Valdivieso, Ana Paola Soria, Roberto López, Gloria Concepción

Regional Co-Leader - Miami 2024: Chany D’Amelio, Juan Camilo Valdivieso

Regional Co-Leader - Miami - 2023: Iván Calle

Regional Co-Leader - New York: Mauricio Galván, Mica Gallino, Gloria Concepción, Lucas Panizza, Daniela Varela

Regional Co-Leader - New York - 2025: Maddy Kramer, Lucas Panizza, Mariel Hernández, Nico Smith

Regional Co-Leader - New York 2024: Maddy Kramer, Gloria Concepción

Regional Co-Leader - New York - 2023: Mica Gallino

Social Media Strategist 2023: Ariana Guerrero

2021-2022

President: Flor Leibaschoff

Co-Chairman: Luis Miguel Messianu

Co-Chairman: Aldo Quevedo

Co-Chairman: Gustavo Lauría

Treasurer / Senior Advisor: Francisco Vargas

Secretary / Senior Advisor: Bettina Abascal

Regional Leader - Austin: Sergio Alcocer

Regional Leader - Chicago: Javier Osorio

Regional Leader - Dallas: Miguel Moreno

Regional Leader - Los Angeles: Elías Weinstock

Regional Leader - Miami: Virgilio Flores

Regional Leader - New York: Pepe Aguilar

Regional Co-Leader - Chicago: José Suaste

Regional Co-Leader - Dallas: Verónica Elizondo

Regional Co-Leader - Los Angeles: Fernando Poblete

Regional Co-Leader - Miami: Iván Calle

Regional Co-Leader - Miami: Paco Olavarrieta

Regional Co-Leader - New York: Mauricio Galván

Regional Co-Leader - New York: Maddy Kramer

Regional Co-Leader - New York: Mica Gallino

2019-2020

Co-Chairman: Luis Miguel Messianu

Co-Chairman: Aldo Quevedo

Co-Chairman: Gustavo Lauría

Treasurer / General Manager: Francisco Vargas

Secretary / Counselor: Bettina Abascal

Regional Leader - Chicago: Javier Osorio

Regional Leader - Dallas: Flor Leibaschoff

Regional Leader - Los Angeles: Elías Weinstock

Regional Leader - Miami: Iván Calle

Regional Leader - New York (2020): Pepe Aguilar

Regional Leader - New York (2019): Mauricio Galván

Regional Leader - Austin (2019): Serge Flores

Regional Leader - Houston (2019): Fernando Osuna

Regional Co-Leader - Chicago: Mario Reinoso

Regional Co-Leader - Dallas: Miguel Moreno

Regional Co-Leader - Los Angeles: Fernando Poblete

Regional Co-Leader - Miami: Virgilio Flores

Regional Co-Leader - New York (2020): Mauricio Galván

Regional Co-Leader - New York: Maddy Kramer

Regional Co-Leader - New York: Paco Olavarrieta

2017-2018

Chairman: Gustavo Lauría

President: Ciro Sarmiento

Vice President: María Bernal

Vice President: Norbi Zylberberg

General Manager: Francisco Vargas

Treasurer: Bettina Abascal

2015-2016

Chairman: Luis Miguel Messianu

President: Gustavo Lauría

General Manager: Francisco Vargas

Treasurer: Bettina Abascal

2014

President: Laurence Klinger

General Manager: María Inés Vélez

Membership Manager: Carmen Navarrete

Sponsorships Coordinator: Isabel Echeverry

Public Relations: Valeria Maldini

Content Managers: Claudio Vera, Luli de Otto

Social Media Manager: Javier Osorio

Treasurer: Bettina Abascal