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El Ojo 2022 - Ganadores - USA Hispano

El Ojo 2022 - Ganadores USA Hispano

PRIMER DIA

EL OJO RADIO & AUDIO

GRAN OJO
Narradores indígenas, de We Believers (Estados Unidos) para COROna de AB InBev México. Pa: We doers (Estados Unidos), Re: Samuel Kishi. País principal: México.

ORO
Duo, de República Havas (Estados Unidos) para Banza de Banza (Argentina). Pa: Indigo Music (Argentina), Re: Hernán Escudero. País principal: Argentina.

ORO
Narradores indígenas, de We Believers (Estados Unidos) para COROna de AB InBev México. Pa: We doers (Estados Unidos), Re: Samuel Kishi. País principal: México.

EL OJO PR

BRONCE
Beernaments, de Alma DDB (Estados Unidos) para Miller Lite de Molson Coors (Estados Unidos). Pa: Kaleidoscope (Estados Unidos), Re: . País principal: Estados Unidos.

EL OJO VÍA PÚBLICA

PLATA
Abuela, de República Havas (Estados Unidos) para Banza de Banza (Argentina). Pa: Wolf Credo (Argentina), Re: Ale Burset. País principal: Argentina.

BRONCE
Comunes, de República Havas (Estados Unidos) para Banza de Banza (Argentina). Pa: Wolf Credo (Argentina), Re: Ale Burset. País principal: Argentina.

ORO
México no artificial, de We Believers (Estados Unidos) para Burger King de Burger King México. Pa: America Filmworks, Re: Marcelo Paez. País principal: México.

BRONCE
The impossible farmers market, de Conill Advertising (Estados Unidos) para Toyota de Toyota Estados Unidos. Pa: Sweatpants Media (Estados Unidos), Re: Mikey Zeller. País principal: Estados Unidos.

PLATA
Whopper heist, de We Believers (Estados Unidos) para Burger King de Burger King Argentina. Pa: Primo, Re: Kevin Zeta. País principal: Argentina.

EL OJO DIRECTO

ORO
Campeonato de pesca de plástico, de We Believers (Estados Unidos) para Corona de AB InBev México. Pa: Primo, Re: Francesca Canepa. País principal: México.

BRONCE
Beernaments, de Alma DDB (Estados Unidos) para Miller Lite de Molson Coors (Estados Unidos). Pa: Kaleidoscope (Estados Unidos), Re: . País principal: Estados Unidos.

EL OJO MEJOR IDEA PAIS

ARGENTINA

1° Finalista
Whopper heist, de We Believers (Estados Unidos) para Burger King de Burger King Argentina. Pa: Landia. Re: Kevin Zeta

ESTADOS UNIDOS

1° Finalista
The impossible combo, de Zubi Advertising (Estados Unidos) / DAVID San Pablo (Brasil) para Burger King de Burger King Estados Unidos. Pa: Sailor Studio (Brasil) / Apollo (Brasil).

2° Finalista
#MissionToUranus, de BeautifulBeast (Estados Unidos) para Colon Cáncer Coalition de Colon Cáncer Coalition (Estados Unidos). Pa: Latina Studio (Colombia) / Republic Editorial (Estados Unidos). Re: Andres Moreno

MÉXICO

Ganador
Campeonato de pesca de plástico, de We Believers (Estados Unidos) para Corona de AB InBev México. Pa: Primo. Re: Francesca Canepa

1° Finalista
México no artificial, de We Believers (Estados Unidos) para Burger King de Burger King México. Pa: America Filmworks. Re: Marcelo Paez

2° Finalista
Narradores indígenas, de We Believers (Estados Unidos) para Corona de AB InBev México. Pa: We doers (Estados Unidos). Re: Samuel Kishi

SEGUNDO DIA

EL OJO GRÁFICA

GRAN OJO
México no artificial, de We Believers (Estados Unidos) para Burger King de Burger King México. Pa: America Filmworks, Re: Marcelo Paez. País principal: México.

ORO
Abuela, de República Havas (Estados Unidos) para Banza de Banza (Argentina). Pa: Wolf Credo (Argentina), Re: Ale Burset. País principal: Argentina.

BRONCE
Comunes, de República Havas (Estados Unidos) para Banza de Banza (Argentina). Pa: Wolf Credo (Argentina), Re: Ale Burset. País principal: Argentina.

ORO
México no artificial, de We Believers (Estados Unidos) para Burger King de Burger King México. Pa: America Filmworks, Re: Marcelo Paez. País principal: México.

PLATA
Guns Stats, de Alma DDB (Estados Unidos) para Change the Ref de Change the Ref (Estados Unidos). Pa: , Re: . País principal: Estados Unidos.

EL OJO INNOVACIÓN

ORO
Campeonato de pesca de plástico, de We Believers (Estados Unidos) para COROna de AB InBev México. Pa: Primo, Re: Francesca Canepa. País principal: México.

EL OJO PRODUCCIÓN GRÁFICA

GRAN OJO
México no artificial, de We Believers (Estados Unidos) para Burger King de Burger King México. Pa: America Filmworks, Re: Marcelo Paez. País principal: México.

ORO
México no artificial, de We Believers (Estados Unidos) para Burger King de Burger King México. Pa: America Filmworks, Re: Marcelo Paez. País principal: México.

PLATA
Abuela, de República Havas (Estados Unidos) para Banza de Banza (Argentina). Pa: Wolf Credo (Argentina), Re: Ale Burset. País principal: Argentina.

BRONCE
Comunes, de República Havas (Estados Unidos) para Banza de Banza (Argentina). Pa: Wolf Credo (Argentina), Re: Ale Burset. País principal: Argentina.

EL OJO MEDIA

GRAN OJO
Narradores indígenas, de We Believers (Estados Unidos) para COROna de AB InBev México. Pa: We doers (Estados Unidos), Re: Samuel Kishi. País principal: México.

PLATA
Narradores indígenas, de We Believers (Estados Unidos) para COROna de AB InBev México. Pa: We doers (Estados Unidos), Re: Samuel Kishi. País principal: México.

ORO
Narradores indígenas, de We Believers (Estados Unidos) para COROna de AB InBev México. Pa: We doers (Estados Unidos), Re: Samuel Kishi. País principal: México.

PLATA
Whopper heist, de We Believers (Estados Unidos) para Burger King de Burger King Argentina. Pa: Landia, Re: Kevin Zeta. País principal: Argentina.

ORO
Campeonato de pesca de plástico, de We Believers (Estados Unidos) para COROna de AB InBev México. Pa: Primo, Re: Francesca Canepa. País principal: México.

PLATA
Narradores indígenas, de We Believers (Estados Unidos) para COROna de AB InBev México. Pa: We doers (Estados Unidos), Re: Samuel Kishi. País principal: México.

PLATA
The impossible combo, de Zubi Advertising (Estados Unidos) / DAVID San Pablo (Brasil) para Burger King de Burger King Estados Unidos. Pa: Sailor Studio (Brasil) / Apollo (Brasil), Re: . País principal: Estados Unidos.

EL OJO EFICACIA

BRONCE
Iconos, de Marca Miami (Estados Unidos) para DishLATINO de DishLATINO (Estados Unidos). Pa: Landia, Re: Matias Moltrasio. País principal: Estados Unidos.

PLATA
Narradores indígenas, de We Believers (Estados Unidos) para COROna de AB InBev México. Pa: We doers (Estados Unidos), Re: Samuel Kishi. País principal: México.

EL OJO EXPERIENCIA DE MARCA & ACTIVACIÓN

PLATA
The impossible combo, de Zubi Advertising (Estados Unidos) / DAVID San Pablo (Brasil) para Burger King de Burger King Estados Unidos. Pa: Sailor Studio (Brasil) / Apollo (Brasil), Re: . País principal: Estados Unidos.

ORO
Campeonato de pesca de plástico, de We Believers (Estados Unidos) para COROna de AB InBev México. Pa: Primo, Re: Francesca Canepa. País principal: México.

ORO
Campeonato de pesca de plástico, de We Believers (Estados Unidos) para Corona de AB InBev México (México). Pa: Primo (Argentina), Re: Francesca Canepa. País principal: México.

PLATA
Narradores indígenas, de We Believers (Estados Unidos) para Corona de AB InBev México. Pa: We doers (Estados Unidos), Re: Samuel Kishi. País principal: México.

TERCER DIA

EL OJO SPORTS

PLATA
Narradores indígenas, de We Believers (Estados Unidos) para COROna de AB InBev México. Pa: We doers (Estados Unidos), Re: Samuel Kishi. País principal: México.

ORO
Narradores indígenas, de We Believers (Estados Unidos) para COROna de AB InBev México. Pa: We doers (Estados Unidos), Re: Samuel Kishi. País principal: México.

PLATA
Timeless collection, de Alma DDB (Estados Unidos) para Miller Lite de Molson Coors (Estados Unidos). Pa: LoveSong (Estados Unidos), Re: Daniel Wolfe. País principal: Estados Unidos.

ORO
Narradores indígenas, de We Believers (Estados Unidos) para COROna de AB InBev México. Pa: We doers (Estados Unidos), Re: Samuel Kishi. País principal: México.

EL OJO CONTENIDO

ORO
Narradores indígenas, de We Believers (Estados Unidos) para Corona de AB InBev México. Pa: We doers (Estados Unidos), Re: Samuel Kishi. País principal: México.

PLATA
Beernaments, de Alma DDB (Estados Unidos) para Miller Lite de Molson Coors (Estados Unidos). Pa: Kaleidoscope (Estados Unidos), Re: . País principal: Estados Unidos.

BRONCE
Beernaments, de Alma DDB (Estados Unidos) para Miller Lite de Molson Coors (Estados Unidos). Pa: Kaleidoscope (Estados Unidos), Re: . País principal: Estados Unidos.

EL OJO SUSTENTABLE

ORO
Campeonato de pesca de plástico, de We Believers (Estados Unidos) para COROna de AB InBev México. Pa: Primo, Re: Francesca Canepa. País principal: México.

ORO
México no artificial, de We Believers (Estados Unidos) para Burger King de Burger King México. Pa: America Filmworks, Re: Marcelo Paez. País principal: México.

PLATA
Narradores indígenas, de We Believers (Estados Unidos) para COROna de AB InBev México. Pa: We doers (Estados Unidos), Re: Samuel Kishi. País principal: México.

MEJOR IDEA LATINA PARA EL MUNDO

ORO
Campeonato de pesca de plástico, de We Believers (Estados Unidos) para COROna de AB InBev México. Pa: Primo, Re: Francesca Canepa. País principal: México.

EL OJO DESIGN

BRONCE
Beernaments, de Alma DDB (Estados Unidos) para Miller Lite de Molson Coors (Estados Unidos). Pa: Kaleidoscope (Estados Unidos), Re: . País principal: Estados Unidos.

EL OJO DIGITAL & SOCIAL

BRONCE
#MissionToUranus, de BeautifulBeast (Estados Unidos) para Colon Cáncer Coalition de Colon Cáncer Coalition (Estados Unidos). Pa: Latina Studio (Colombia) / Republic Editorial (Estados Unidos), Re: Andres Moreno. País principal: Estados Unidos.

BRONCE
Whopper heist, de We Believers (Estados Unidos) para Burger King de Burger King Argentina. Pa: Primo, Re: Kevin Zeta. País principal: Argentina.

EL OJO FILM

BRONCE
El Amor Habla, de Alma DDB (Estados Unidos) para Google de Google Estados Unidos. Pa: Harbor Pictures Co. (Estados Unidos), Re: Albert Urria. País principal: Estados Unidos.

BRONCE
Born to lend a hand, de Conill Advertising (Estados Unidos) para Toyota de Toyota Estados Unidos. Pa: Morton Jankel Zander (MJZ) (Estados Unidos), Re: Nicolai Fuglsig. País principal: Estados Unidos.

BRONCE
El Amor Habla, de Alma DDB (Estados Unidos) para Google de Google Estados Unidos. Pa: Harbor Pictures Co. (Estados Unidos), Re: Albert Urria. País principal: Estados Unidos.

EL TERCER OJO

GRAN OJO
Campeonato de pesca de plástico, de We Believers (Estados Unidos) para COROna de AB InBev México. Pa: Primo, Re: Francesca Canepa. País principal: México.

ORO
Campeonato de pesca de plástico, de We Believers (Estados Unidos) para COROna de AB InBev México. Pa: Primo, Re: Francesca Canepa. País principal: México.

Mejor Agencia de Iberoamérica

We Believers

Mejor Agencia Independiente

We Believers

Mejor Creativo de Iberoamérica

Gustavo Lauría

2022 Multicultural Excellence Award Winners

2022 Multicultural Excellence Award Winners - USA HISPANIC


Audio - Radio, Internet Radio, and Podcasts

GRAND PRIZE WINNER

SOUND IT OUT Client: Ad Council

Agency: McCann New York, Casanova//McCann


CATEGORY WINNERS

CORONA NATIVE SPORTSCASTERS

Client: AB InBev

Agency: We Believers


Demonstrated Growth

GRAND PRIZE WINNER

ADIOS CUADERNITO

Client: QuickBooks

Agency: alma DDB


CATEGORY WINNERS

ICONOS

Client: DishLATINO

Agency: MARCA Miami


Experiential Marketing

GRAND PRIZE WINNER

PLASTIC FISHING TOURNAMENT

Client: AB InBev

Agency: We Believers


Hispanic

GRAND PRIZE WINNER

DOORDASH LAUNCHES "ANTOJO", ITS FIRST-EVER HISPANIC MARKETING CAMPAIGN

Client: DoorDash Inc.

Agency: Gallegos United, Wavemaker


CATEGORY WINNERS

PARA TODO LO QUE ERES

Client: Google

Agency: alma DDB


SOUND IT OUT

Client: Ad Council

Agency: McCann New York, Casanova//McCann


Marketing to the 55+ Consumer

WE THRIVE TOGETHER

Client: AARP

Agency: fluent360


Print

GRAND PRIZE WINNER

NON ARTIFICIAL MEXICO

Client: Burger King

Agency: We Believers


CATEGORY WINNERS

NUESTRA SAZÓN, PRIMAVERA 2022

Client: Sedano's Supermarkets

Agency: Republica Havas


London International Awards - 2022 Winners Announced

London International Awards - 2022 Winners Announced

(USA Hispanic Winners)

Global Agency of the Year

Alma

Regional Agency of the Year - North America

Alma

Grand LIA

alma DDB

Billboard

Pepsi - Better With Pepsi

"Burger King", "McDonald's", "Wendy's"

Grand LIA

alma DDB

Print

Pepsi - Better With Pepsi

"Burger King", "McDonald's", "Wendy's"

Gold

alma DDB

Billboard

Consumer Campaign

Pepsi - Better With Pepsi

"Burger King", "McDonald's", "Wendy's"

Gold

alma DDB

Design

Art Direction Campaign

Pepsi - Better With Pepsi

"Burger King", "McDonald's", "Wendy's"

Gold

alma DDB

Poster Consumer Campaign

Pepsi - Better With Pepsi

"Burger King", "McDonald's", "Wendy's"

Gold

alma DDB

Print Consumer Campaign

Pepsi - Better With Pepsi

"Burger King", "McDonald's", "Wendy's"

Silver

alma DDB

Billboard

Art Direction Campaign

Pepsi - Better With Pepsi

"Burger King", "McDonald's", "Wendy's"

Silver

alma DDB

Design

Poster Campaign

Pepsi - Better With Pepsi

"Burger King", "McDonald's", "Wendy's"

Silver

alma DDB

Poster

Art Direction Campaign

Pepsi - Better With Pepsi

"Burger King", "McDonald's", "Wendy's"

Silver

alma DDB

Print

Art Direction Campaign

Pepsi - Better With Pepsi

"Burger King", "McDonald's", "Wendy's"

Bronze

alma DDB

Package Design

Special Editions

Miller Lite Beernaments

Finalist

alma DDB

Design

Data Visualization

Change the Ref

Guns Stats - DV

Silver

We Believers

Ambient & Activation

Corporate Image

AB InBev - Corona

Plastic Fishing Tournament

Silver

We Believers

Ambient & Activation

Sustainability

AB InBev - Corona

Plastic Fishing Tournament

Silver

We Believers

Non-Traditional

Corporate Image

AB InBev - Corona

Native Sportscasters

Silver

We Believers

Non-Traditional

Corporate Image

AB InBev - Corona

Plastic Fishing Tournament

Silver

We Believers

Radio & Audio

Performance/Casting

AB InBev - Corona

Native Sportscasters

Bronze

We Believers

Ambient & Activation

Beverages - Alcoholic

AB InBev - Corona

Plastic Fishing Tournament

Bronze

We Believers

Evolution

Experiential/Live Events

AB InBev - Corona

Plastic Fishing Tournament

Bronze

We Believers

Non-Traditional

Experiential

AB InBev - Corona

Plastic Fishing Tournament

Bronze

We Believers

Radio & Audio

Branded Content

AB InBev - Corona

Native Sportscasters

Silver

DAVID / Zubi

Non-Traditional

Creativity in Commerce

Burger King Brasil

The Impossible Combo

Bronze

DAVID / Zubi

Non-Traditional Retail

Burger King Brasil

The Impossible Combo

Bronze

DAVID / Zubi

Ambient & Activation

Creativity in Commerce

Burger King Brasil

The Impossible Combo

Bronze

DAVID / Zubi

Ambient & Activation

Retail

Burger King Brasil

The Impossible Combo


El Ojo 2022 - Finalistas de El Ojo Mejor Idea Local

Finalistas de El Ojo Mejor Idea Local - USA HISPANO

ESTADOS UNIDOS

– #MissionToUranus, de BeautifulBeast (Estados Unidos) para Colon Cáncer Coalition de Colon Cáncer Coalition (Estados Unidos). PA: Latina Studio (Colombia) / Republic Editorial (Estados Unidos). RE: Andres Moreno.

– Beernaments, de Alma DDB (Estados Unidos) para Miller Lite de Molson Coors (Estados Unidos). PA: Kaleidoscope (Estados Unidos).

– El Amor Habla, de Alma DDB (Estados Unidos) para Google de Google Estados Unidos. PA: Harbor Pictures Co. (Estados Unidos). RE: Albert Urria.

– The impossible combo, de Zubi Advertising (Estados Unidos) / DAVID San Pablo (Brasil) para Burger King de Burger King Estados Unidos. PA: Sailor Studio (Brasil) / Apollo (Brasil).

– Timeless collection, de Alma DDB (Estados Unidos) para Miller Lite de Molson Coors (Estados Unidos). PA: LoveSong (Estados Unidos). RE: Daniel Wolfe.

MÉXICO

– Campeonato de pesca de plástico, de We Believers (Estados Unidos) para Corona de AB InBev México. PA: Primo. RE: Francesca Canepa.

– México no artificial, de We Believers (Estados Unidos) para Burger King de Burger King México. PA: America Filmworks. RE: Marcelo Paez.

– Narradores indígenas, de We Believers (Estados Unidos) para Corona de AB InBev México. PA: We doers (Estados Unidos). RE: Samuel Kishi.

Los Ganadores del FePI 2022

FePI 2022 - Ganadores USA Hispano

El Primer Festival Internacional de la Publicidad Independiente cerró su 16° Edición con la Ceremonia de Premiación realizada en el Centro Cultural Fontanarrosa de Rosario, Argentina.


Comunicación Eficiente

74.- Institucional e Imagen Corporativa.
PLATA
#MissionToUranus
BeautifulBeast (Dallas, Estados Unidos).

Relaciones Públicas

84.- Relación con los consumidores
ORO
#MissionToUranus
BeautifulBeast (Dallas, Estados Unidos).

Digital

45.- Campañas de Social Media
ORO
#MissionToUranus
BeautifulBeast (Dallas, Estados Unidos).

49.- Creative data
ORO
#MissionToUranus
BeautifulBeast (Dallas, Estados Unidos).

Marketing Estratégico

98.- Bien Público
ORO
#MissionToUranus
BeautifulBeast (Dallas, Estados Unidos).


Campañas Integrales

55.- Campañas de Bien Público y Responsabilidad Social Empresarial.
ORO
#MissionToUranus
BeautifulBeast (Dallas, Estados Unidos).


Grand Prix FePI 2022

Grand Prix Categoría Digital
#MissionToUranus
BeautifulBeast (Dallas, Estados Unidos).

Grand Prix Categoría Campañas Integrales
#MissionToUranus
BeautifulBeast (Dallas, Estados Unidos).



EL OJO 2022 - FINALISTAS - USA HISPANO Eficacia, Innovación, Experiencia de Marca y Activación, Gráfica, Producción Gráfica, Media, Contenido, Sustentable, y otras más

EL OJO 2022 - FINALISTAS - USA HISPANO

Eficacia, Innovación, Experiencia de Marca y Activación, Gráfica, Producción Gráfica, Media, Contenido, Sustentable, Sports, Mejor Idea Latina Para El Mundo, Design, Digital y Social, Film, Tercer Ojo.

EL OJO EFICACIA

 EF10 – Estrategia, posicionamiento y creatividad

– Iconos, de Marca Miami (Estados Unidos) para DishLATINO de DishLATINO (Estados Unidos). PA: Landia. RE: Matias Moltrasio. Estados Unidos.

 

EF15 – Propósito con resultados

– Narradores indígenas, de We Believers (Estados Unidos) para Corona de AB InBev México. PA: We doers (Estados Unidos). RE: Samuel Kishi. México.

 

 

EL OJO INNOVACIÓN

 IN4 – Experiencia y estrategia de marca

– Campeonato de pesca de plástico, de We Believers (Estados Unidos) para Corona de AB InBev México. PA: Primo. RE: Francesca Canepa. México.

 

 

EL OJO EXPERIENCIA DE MARCA & ACTIVACIÓN 

EM1 – Experiencias y activaciones en el punto de venta

– The impossible combo, de Zubi Advertising (Estados Unidos) / DAVID San Pablo (Brasil) para Burger King de Burger King Estados Unidos. PA: Sailor Studio (Brasil) / Apollo (Brasil). RE: . Estados Unidos.

 

EM2 – Experiencias y activaciones en el espacio público

– Campeonato de pesca de plástico, de We Believers (Estados Unidos) para Corona de AB InBev México. PA: Primo. RE: Francesca Canepa. México.

 

EM7 – Activación de marca

– Beernaments, de Alma DDB (Estados Unidos) para Miller Lite de Molson Coors (Estados Unidos). PA: Kaleidoscope (Estados Unidos). RE: . Estados Unidos.

 

– Campeonato de pesca de plástico, de We Believers (Estados Unidos) para Corona de AB InBev México (México). PA: Primo (Argentina). RE: Francesca Canepa. México.

 

EM8 – Activaciones de RSE

– Narradores indígenas, de We Believers (Estados Unidos) para Corona de AB InBev México. PA: We doers (Estados Unidos). RE: Samuel Kishi. México.

 

 

EL OJO GRÁFICA 

GR5 – Compañías de servicios públicos, privados y financieros

 – Abuela, de República Havas (Estados Unidos) para Banza de Banza (Argentina). PA: Wolf Credo (Argentina). RE: Ale Burset. Argentina.

 

– Comunes, de República Havas (Estados Unidos) para Banza de Banza (Argentina). PA: Wolf Credo (Argentina). RE: Ale Burset. Argentina.

 

GR6 – Comercios al público, supermercados y tiendas online

– México no artificial, de We Believers (Estados Unidos) para Burger King de Burger King México. PA: America Filmworks. RE: Marcelo Paez. México.

 

GR8 – Institucional, patrocinios y RSE

– The oldest festival, de López Negrete (Estados Unidos) para Houston International Film Festival de WorldFest (Estados Unidos). Estados Unidos.

 

– Guns Stats, de Alma DDB para Change the Ref (Estados Unidos). Estados Unidos

 

 

EL OJO MEDIA

 CM1 – Productos

– Narradores indígenas, de We Believers (Estados Unidos) para Corona de AB InBev México. PA: We doers (Estados Unidos). RE: Samuel Kishi. México.

 

CM4 – Bien público y mensajes gubernamentales

 

– #MissionToUranus, de BeautifulBeast (Estados Unidos) para Colon Cáncer Coalition de Colon Cáncer Coalition (Estados Unidos). PA: Latina Studio (Colombia). RE: Andres Moreno. Estados Unidos.

 

CM7 – Plataformas de audio

– Narradores indígenas, de We Believers (Estados Unidos) para Corona de AB InBev México. PA: We doers (Estados Unidos). RE: Samuel Kishi. México.

 

CM8 – Vía Pública

– Whopper heist, de We Believers (Estados Unidos) para Burger King de Burger King Argentina. PA: Landia. RE: Kevin Zeta. Argentina.

 

CM9 – Acciones y eventos

– Campeonato de pesca de plástico, de We Believers (Estados Unidos) para Corona de AB InBev México. PA: Primo. RE: Francesca Canepa. México.

 

– México no artificial, de We Believers (Estados Unidos) para Burger King de Burger King México. PA: America Filmworks. RE: Marcelo Paez. México.

 

– Narradores indígenas, de We Believers (Estados Unidos) para Corona de AB InBev México. PA: We doers (Estados Unidos). RE: Samuel Kishi. México.

 

CM10 – Plataformas digitales

– The impossible combo, de Zubi Advertising (Estados Unidos) / DAVID San Pablo (Brasil) para Burger King de Burger King Estados Unidos. PA: Sailor Studio (Brasil) / Apollo (Brasil). RE: . Estados Unidos.

 

EL OJO PRODUCCIÓN GRÁFICA

PG3 – Mejor Fotografía original

– Abuela, de República Havas (Estados Unidos) para Banza de Banza (Argentina). PA: Wolf Credo (Argentina). RE: Ale Burset. Argentina.

 

– Comunes, de República Havas (Estados Unidos) para Banza de Banza (Argentina). PA: Wolf Credo (Argentina). RE: Ale Burset. Argentina.

 

– México no artificial, de We Believers (Estados Unidos) para Burger King de Burger King México. PA: America Filmworks. RE: Marcelo Paez. México.

 

 

EL OJO CONTENIDO

CT2 – Plataformas de Audio y Sonido

– Narradores indígenas, de We Believers (Estados Unidos) para Corona de AB InBev México. PA: We doers (Estados Unidos). RE: Samuel Kishi. México.

 

CT8 – Eventos y acciones

– Beernaments, de Alma DDB (Estados Unidos) para Miller Lite de Molson Coors (Estados Unidos). PA: Kaleidoscope (Estados Unidos). Estados Unidos.

 

CT9 – Experiencia de marca

– Beernaments, de Alma DDB (Estados Unidos) para Miller Lite de Molson Coors (Estados Unidos). PA: Kaleidoscope (Estados Unidos). Estados Unidos.

 

 

EL OJO SUSTENTABLE 

ST2 – Ambiente y sustentabilidad

– Campeonato de pesca de plástico, de We Believers (Estados Unidos) para Corona de AB InBev México. PA: Primo. RE: Francesca Canepa. México.

 

ST5 – Inclusión, integración y no discriminación

– México no artificial, de We Believers (Estados Unidos) para Burger King de Burger King México. PA: America Filmworks. RE: Marcelo Paez. México.

 

– Narradores indígenas, de We Believers (Estados Unidos) para Corona de AB InBev México. PA: We doers (Estados Unidos). RE: Samuel Kishi. México.

 

 

EL OJO SPORTS 

SP1 – Medios audiovisuales

– Narradores indígenas, de We Believers (Estados Unidos) para Corona de AB InBev México. PA: We doers (Estados Unidos). RE: Samuel Kishi. México.

 

SP3 – Eventos, acciones y sponsorship

– Narradores indígenas, de We Believers (Estados Unidos) para Corona de AB InBev México. PA: We doers (Estados Unidos). RE: Samuel Kishi. México.

 

SP5 – Excelencia en la experiencia de marca

– Timeless collection, de Alma DDB (Estados Unidos) para Miller Lite de Molson Coors (Estados Unidos). PA: LoveSong (Estados Unidos). RE: Daniel Wolfe. Estados Unidos.

 

SP6 – Social, diversidad e Inclusión

– Narradores indígenas, de We Believers (Estados Unidos) para Corona de AB InBev México. PA: We doers (Estados Unidos). RE: Samuel Kishi. México.

 

 

MEJOR IDEA LATINA PARA EL MUNDO 

IL1 – Ideas de Iberoamérica para el mundo

– Campeonato de pesca de plástico, de We Believers (Estados Unidos) para Corona de AB InBev México. PA: Primo. RE: Francesca Canepa. México.

 

  

EL OJO DESIGN

DG3 – Afiches y publicaciones

– Guns Stats – Adolescentes, de Alma DDB (Estados Unidos) para Change the Ref de Change the Ref (Estados Unidos). Estados Unidos.

 

DG7 – Packaging

– Beernaments, de Alma DDB (Estados Unidos) para Miller Lite de Molson Coors (Estados Unidos). PA: Kaleidoscope (Estados Unidos). Estados Unidos.

 

 

EL OJO DIGITAL & SOCIAL 

DS5 – Acciones de Bien Público en redes sociales

– #MissionToUranus, de BeautifulBeast (Estados Unidos) para Colon Cáncer Coalition de Colon Cáncer Coalition (Estados Unidos). PA: Latina Studio (Colombia) / Republic Editorial (Estados Unidos). RE: Andres Moreno. Estados Unidos.

 

DS9 – Uso de tecnología

– Whopper heist, de We Believers (Estados Unidos) para Burger King de Burger King Argentina. PA: Primo. RE: Kevin Zeta. Argentina.

 

 

EL OJO FILM 

FL3 – Tecnología y artículos para el hogar

– El Amor Habla, de Alma DDB (Estados Unidos) para Google de Google Estados Unidos. PA: Harbor Pictures Co. (Estados Unidos). RE: Albert Urria. Estados Unidos.

 

FL4 – Automóviles, camiones y movilidad

– Born to lend a hand, de Conill Advertising (Estados Unidos) para Toyota de Toyota Estados Unidos. PA: Morton Jankel Zander (MJZ) (Estados Unidos). RE: Nicolai Fuglsig. Estados Unidos.

 

FL11 – Comerciales hasta 60 segundos de duración

– El Amor Habla, de Alma DDB (Estados Unidos) para Google de Google Estados Unidos. PA: Harbor Pictures Co. (Estados Unidos). RE: Albert Urria. Estados Unidos.

 

 

EL TERCER OJO 

TO1 – Ideas creadas para una marca

– Campeonato de pesca de plástico, de We Believers (Estados Unidos) para Corona de AB InBev México. PA: Primo. RE: Francesca Canepa. México.

 

– México no artificial, de We Believers (Estados Unidos) para Burger King de Burger King México. PA: America Filmworks. RE: Marcelo Paez. México.

 ###

El Ojo 2022 - Finalistas - Radio y Audio, Producción de audio y sonido, PR, Vía Pública, Directo y Producción Audiovisual

El Ojo 2022 - Finalistas - USA Hispano

Radio y Audio, Producción de audio y sonido, PR, Vía Pública, Directo y Producción Audiovisual

EL OJO PR

PR4 - Acciones de Bien Público
- #MissionToUranus, de BeautifulBeast (Estados Unidos) para Colon Cáncer Coalition de Colon Cáncer Coalition (Estados Unidos). PA: Latina Studio (Colombia). RE: Andres Moreno. Estados Unidos.

PR6 - Acciones en tiempo real
- #MissionToUranus, de BeautifulBeast (Estados Unidos) para Colon Cáncer Coalition de Colon Cáncer Coalition (Estados Unidos). PA: Latina Studio (Colombia). RE: Andres Moreno. Estados Unidos.

PR10 - Lanzamientos y activaciones
- Beernaments, de Alma DDB (Estados Unidos) para Miller Lite de Molson Coors (Estados Unidos). PA: Kaleidoscope (Estados Unidos). Estados Unidos.

EL OJO RADIO & AUDIO

RA2 - Servicios
- Duo, de República Havas (Estados Unidos), para Banza de Banza. PA: Indigo Music (Argentina). RE: Hernán Escudero. Argentina

RA6 - Uso no convencional de plataformas de audio/sonido
- Narradores indígenas, de We Believers (Estados Unidos), para Corona de Corona. PA: We doers (Estados Unidos). RE: Samuel Kishi. México

EL OJO VÍA PÚBLICA

VP5 - Compañías de servicios públicos, privados y financieros
- Abuela, de República Havas (Estados Unidos), para Banza de Banza. PA: Wolf Credo (Argentina). RE: Ale Burset. Argentina
- Comunes, de República Havas (Estados Unidos), para Banza de Banza. PA: Wolf Credo (Argentina). RE: Ale Burset. Argentina

VP6 - Comercios al público, supermercados y tiendas online
- México no artificial, de We Believers (Estados Unidos), para Burger King de Burger King. PA: America Filmworks. RE: Marcelo Paez. México

VP11 - Ambientaciones
- The impossible farmers market, de Conill Advertising (Estados Unidos), para Toyota de Toyota. PA: Sweatpants Media (Estados Unidos). RE: Mikey Zeller. Estados Unidos

VP14 - Pantallas digitales
- Whopper heist, de We Believers (Estados Unidos), para Burger King de Burger King. PA: Primo. RE: Kevin Zeta. Argentina

EL OJO DIRECTO

MD2 – Uso de plataformas digitales
– Whopper heist, de We Believers (Estados Unidos), para Burger King de Burger King. PA: Landia. RE: Kevin Zeta. Argentina

MD5 – Eventos y acciones
– Beernaments, de Alma DDB (Estados Unidos), para Miller Lite de Miller Lite. PA: Kaleidoscope (Estados Unidos). RE: . Estados Unidos
– Campeonato de pesca de plástico, de We Believers (Estados Unidos), para Corona de Corona. PA: Primo. RE: Francesca Canepa. México

MD7 – Lanzamiento y activación de marca
– Beernaments, de Alma DDB (Estados Unidos), para Miller Lite de Miller Lite. PA: Kaleidoscope (Estados Unidos). Estados Unidos

EL OJO PRODUCCIÓN AUDIOVISUAL

PA1 – Fotografía
– Campeonato de pesca de plástico, de We Believers (Estados Unidos), para Corona de Corona. PA: Primo. RE: Francesca Canepa. México

PA7 – Guion
– Campeonato de pesca de plástico, de We Believers (Estados Unidos), para Corona de Corona. PA: Primo. RE: Francesca Canepa. México

PA13 – Animación
– Nora’s Joy, de Conill Advertising (Estados Unidos), para Toyota de Toyota. PA: Passion Pictures. RE: Kyra & Constantin. Estados Unidos

PA15 – Corrección de color
– Campeonato de pesca de plástico, de We Believers (Estados Unidos), para Corona de Corona. PA: Primo. RE: Francesca Canepa. México

###

One Show y Círculo Creativo USA celebran el Mes de la Herencia Hispana lanzando una iniciativa en conjunto para premiar la mejor creatividad multicultural

One Show y Círculo Creativo USA celebran el Mes de la Herencia Hispana lanzando una iniciativa en conjunto para premiar la mejor creatividad multicultural

Multicultural Impact es la nueva iniciativa con la que One Show y el Círculo Creativo USA honrarán el trabajo creativo multicultural.

Se trata de una subcategoría de Cultural Drivers, que establece tendencias no solo dentro de la publicidad, sino en la cultura misma. De esta forma, se suma a la división de Pop Culture Impact, que celebra el trabajo que crea tendencias más allá de la industria publicitaria y en el mundo en general.

Multicultural Impact defiende los trabajos que apoyan a los grupos minoritarios dentro de una cultura dominante más amplia. Todos los miembros del Círculo Creativo USA que envíen sus trabajos a esta categoría se beneficiarán con un 10% de descuento en el registro.

“El One Show es un premio global y, como tal, es muy importante incorporar puntos de vista fuera de la cultura dominante de cada región. Esta iniciativa con Círculo Creativo USA nos ayudará a complementar el panorama multicultural” Gabriela Mirensky, Director of One Show Awards

“Estoy segura de que esta iniciativa es el principio de muchas más en conjunto. Esta colaboración es un orgullo para el Círculo Creativo USA. Poder impulsar el mejor trabajo multicultural en un premio de la magnitud del One Show es un honor. Culminar mis dos años de presidencia en el Círculo dejando este legado me emociona mucho. Estoy sumamente agradecida a Gabriela y al One Show por su compromiso con la industria multicultural y a todos los que apoyaron esta unión” Flor Leibaschoff, presidenta del Círculo Creativo USA & CCO BeautifulBeast.

One Show ya abrió sus inscripciones, así que todos los miembros del Círculo Creativo USA que quieran inscribir sus piezas y quieran aprovechar el descuento pueden requerir su Código de Descuento en el Círculo.

#FIAP2022 Anuncia HOY los ganadores de la creatividad iberoamericana

El Festival Iberoamericano de la Creatividad, en su edición 51, tiene todo listo para anunciar este jueves 6 de octubre los ganadores de metales en las diferentes categorías y del Gran Sol de Iberoamérica en la cuatro disciplinas del festival: Formatos, Innovación, Anuncios y Formatos.

De antesala a la premiación se desarrollará una conferencia de prensa donde los presidentes del jurado compartirán sus observaciones acerca del trabajo evaluado y responderán a la comunidad en general todas sus preguntas al respecto. Será transmitida vía streaming por wwwfacebook.com/fiapawards.com entre las 4pm y 5pm (hora Miami o EST).

Este encuentro contará con la participación de: Ester García Cosín, CEO de Havas Group España (presidente de Formatos); Gustavo Lauría, cofundador / CCO de We Believers y Co-chairman del Círculo Creativo de USA (presidente de Innovación); Felipe Luchi, Copropietario y Director Creativo de Santería (presidente de Anuncios); y a Mauri Clavijo, productor ejecutivo y socio de Oriental Films (presidente de Producción), y la moderación de Mara Fernández, editora asociada y directora senior de PRODU, y Daniel Marcet, CEO de FIAP.

Seguidamente, se transmitirá la Gala de Premiación #FIAP2022 de forma virtual a partir de la 5 pm, hora Miami (4pm México, 6pm Argentina, 10pm, Lisboa, 11pm Madrid) a través de: y tendrá acceso libre en la Web FIAP: www.fiapawards.com y Facebook LIVE: https://www.facebook.com/fiapawards.

El Ojo de Iberoamérica y el Círculo Creativo USA se unen para el 25 aniversario de El Ojo

El Ojo de Iberoamérica y el Círculo Creativo USA se unen para el 25 aniversario de El Ojo. 

A partir de la fecha todos los miembros del Círculo Creativo USA que registren su trabajo en El Ojo antes del 9 de septiembre tendrán un 5% de descuento sobre el precio vigente. 

Además obtendrán un 10% de descuento en la compra de entradas para asistir al evento, para las empresas que lo soliciten y lo realicen antes del 20 de octubre de 2022.*

¡No se pierdan esta edición de El Ojo en persona! El 9, 10, 11 de noviembre se reconocerán las mejores ideas de Iberoamérica, una nueva oportunidad para que el mercado hispano demuestre todo nuestro talento ante el mundo. 

Además, el Círculo Creativo USA tendrá el primer panel de mujeres líderes de la industria y habrán grandes charlas de las personalidades más destacadas de la industria. 

¿Ya prepararon sus inscripciones? Recuerden que si lo hacen antes del 9 de septiembre, reciben un descuento al reclamarlo. 

*La oferta solamente es válida para las agencias miembros del Círculo Creativo USA y que aún no se han registrado en el Festival El Ojo o comprado entradas.

New York Festivals Advertising Awards 2022

New York Festivals Advertising Awards 2022

USA Hispanic

Gold

Better With Pepsi

Alma DDB

Pepsi

Category: Food/Drink/Restaurants

Outdoor: Products & Services

Gold

Better With Pepsi

Alma DDB

Pepsi

Category: Art Direction

Print: Craft

Gold

Better With Pepsi

Alma DDB

Pepsi

Category: Food/Drink/Restaurants

Print: Products & Services

Silver

Beernaments

Alma DDB

Miller Lite

Category: Food/Drink/Restaurants

Package & Product Design: Products & Services

Silver

Better With Pepsi

Alma DDB

Pepsi

Category: Art Direction

Design: Craft

Silver

Better With Pepsi

Alma DDB

Pepsi

Category: Photography

Print: Craft

Bronze

Beernaments

Alma DDB

Miller Lite

Category: Limited Edition/One-Off/Specialty Items

Design: Products & Services

Bronze

Better With Pepsi

Alma DDB

Pepsi

Category: Photography

Design: Craft

Bronze

Better With Pepsi

Alma DDB

Pepsi

Category: Art Direction

Outdoor: Craft

Finalist

Better With Pepsi

Alma DDB

Pepsi

Category: Real-Time Response

Public Relations: Best Use

Finalist

Better With Pepsi

Alma DDB

Pepsi

Category: Posters

Design: Products & Services

Finalist

Better With Pepsi

Alma DDB

Pepsi

Category: Newspaper/Magazine

Print: Best Use

Finalist

Miller Timeless Collection

Alma DDB

Miller Lite

Category: Competitions & Promotional Games

Sports: Best Use

Silver

#Missiontouranus

Beautifulbeast

Colon Cancer Coalition

Category: Digital/Mobile

Small Agency: Best Use

Bronze

#Missiontouranus

Beautifulbeast

Colon Cancer Coalition

Category: Small Budget/Big Idea

Small Agency: Best Use

Finalist

#Missiontouranus

Beautifulbeast

Colon Cancer Coalition

Category: Healthcare

Small Agency: Products & Services

Finalist

#Missiontouranus

Beautifulbeast

Colon Cancer Coalition

Category: Work With Purpose

Small Agency: Best Use


Cannes Lions 2022 - Winners & Shortlists

 

CANNES LIONS 2022

WINNERS & SHORTLISTS - USA HISPANIC

Updated: Friday, June 24

Photo Credits: Cannes Lions & PRODU


RANKING - USA HISPANIC


AGENCY

1) We Believers

2) Alma

3) Zubi

TOTAL

SA

8

1

-

9

GP

-

-

-

0

G

7

2

-

9

S

4

1

1

6

B

4

2

-

6

SL

22

7

2

31

LIONS

15

5

1

21

PT

167

50

9

 
 

RANKING IBERO-AMERICA


COUNTRY

Brazil

USA (Hisp.)

Spain

Mexico

Portugal

Honduras

Argentina

Peru

Chile

Colombia

Puerto Rico

Bolivia

El Salvador

TOTAL

GP

-

-

-

2

-

1

-

-

-

-

-

-

-

3

G

10

9

2

1

2

4

2

1

1

-

1

-

-

33

S

20

6

10

2

1

1

3

3

2

2

-

-

-

50

B

39

6

23

5

4

3

5

6

2

5

2

1

1

102

LIONS

69

21

35

10

8

8

10

10

5

7

3

1

1

188

PT

407

195

169

104

79

76

66

54

35

29

21

3

3

 
 

Point Structure:
35 points for a Titanium and Creative Effectiveness Grand Prix
30 points for all other Grand Prix, including Grand Prix for Good
30 points for a Titanium Lion
15 points for a Gold Lion
7 points for a Silver Lion
3 points for a Bronze Lion
1 point for a shortlist position

If an Entry is shortlisted and then goes on to win a Lion Award, the shortlist point is no longer counted. 


SPECIAL AWARDS

INDEPENDENT AGENCY OF THE YEAR

FIRST PLACE
We Believers


AGENCY OF THE YEAR

2ND PLACE
We Believers

Agency of the Year by Track - Classic
Second Place
Alma DDB

Third Place
We Believers

Independent Agency of the Year - Classic
First Place
We Believers

Independent Agency of the Year - Craft
Third Place
We Believers

Independent Agency of the Year - Entertainment
Second Place
We Believers

Independent Agency of the Year - Experience
First Place
We Believers

Independent Agency of the Year - Good
First Place
We Believers

Independent Agency of the Year - Strategy
Third Place
We Believers




TITANIUM

SHORTLIST
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores




Innovation

Desert




Health & Wellness

Desert




Outdoor

GOLD LION CAMPAIGN
A01 (Food & Drink)
BETTER WITH PEPSI - MCDONALD'S
BETTER WITH PEPSI - BURGER KING PEPSI
BETTER WITH PEPSI - WENDY'S PEPSI
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York




BRONZE LION CAMPAIGN
B01 (Food & Drink)
BETTER WITH PEPSI - MCDONALD'S PEPSI
BETTER WITH PEPSI - BURGER KING PEPSI
BETTER WITH PEPSI - WENDY'S PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York




SHORTLIST
D01 (Displays)
NONARTIFICIAL MEXICO
BURGER KING
BURGER KING MEXICO
WE BELIEVERS, Brooklyn USA
RELEVANT México D.F.
DAOCHO Buenos Aires, Argentina / PENTIMENTO Buenos Aires / PICKLE MUSIC New York
E-TRAC Edo de Mexico




SILVER LION
D05 (Live Advertising and Events)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York




SHORTLIST
D07 (Transit)
X MAS TRUCK SAVER
AB INBEV
MODELO BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City
PAPA MUSIC Buenos Aires
AB INBEV New York




SHORTLIST
F02 (Challenger Brand)
BETTER WITH PEPSI
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York




GOLD LION
F03 (Single-market Campaign)
NONARTIFICIAL MEXICO
BURGER KING
BURGER KING MEXICO
WE BELIEVERS, Brooklyn USA
RELEVANT México D.F.
DAOCHO Buenos Aires, Argentina / PENTIMENTO Buenos Aires / PICKLE MUSIC New York
E-TRAC Edo de Mexico




SHORTLIST
F05 (Cultural Insight)
NONARTIFICIAL MEXICO
BURGER KING
BURGER KING MEXICO
WE BELIEVERS, Brooklyn USA
RELEVANT México D.F.
DAOCHO Buenos Aires, Argentina / PENTIMENTO Buenos Aires / PICKLE MUSIC New York
E-TRAC Edo de Mexico




GOLD LION
F07 (Corporate Purpose & Social Responsibility)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York







Pharma

Desert







Print & Publishing

GOLD LION CAMPAIGN
A01 (Food & Drink)
BETTER WITH PEPSI - MCDONALD'S
BETTER WITH PEPSI - BURGER KING PEPSI
BETTER WITH PEPSI - WENDY'S PEPSI
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York




BRONZE LION CAMPAIGN
A09 (Not-for-profit / Charity / Government)
GUNS STATS - PRINT 1
GUNS STATS - PRINT 2
GUNS STATS - PRINT 3
CHANGE THE REF
CHANGE THE REF
CHANGE THE REF, Parkland / ALMA DDB, Miami USA




SHORTLIST
D03 (Single-market Campaign)
GUNS STATS
CHANGE THE REF
CHANGE THE REF
CHANGE THE REF, Parkland / ALMA DDB, Miami USA




SHORTLIST
D03 (Single-market Campaign)
BETTER WITH PEPSI
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York







Radio & Audio

SHORTLIST
A01 (Food & Drink)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York




SILVER LION
B04 (Casting & Performance)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York




BRONZE LION
D05 (Cultural Insight)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York




SHORTLIST
D08 (Market Disruption)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York







Design

SHORTLIST
B01 (Posters)
BETTER WITH PEPSI
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York







Digital Craft

Desert







Entertainment Lions For Music

Desert




Entertainment Lions For Sport

GOLD LION
A02 (Live Broadcast / Live Streaming)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York




SHORTLIST
B01 (Sports Live Experience)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York







Entertainment

SHORTLIST
B02 (Talent: Live Experience)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York







Film Craft

Desert







Industry Craft

SILVER LION CAMPAIGN
B02 (Outdoor)
BETTER WITH PEPSI - BURGER KING
BETTER WITH PEPSI - WENDY'S
BETTER WITH PEPSI - MCDONALD'S
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York




SHORTLIST
B03 (Print & Publishing)
BETTER WITH PEPSI - MCDONALD'S
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York




SHORTLIST
B03 (Print & Publishing)
BETTER WITH PEPSI - BURGER KING
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York




SHORTLIST
B03 (Print & Publishing)
BETTER WITH PEPSI - WENDY'S
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York




GOLD LION
D02 (Outdoor)
NONARTIFICIAL MEXICO
BURGER KING
BURGER KING MEXICO
WE BELIEVERS, Brooklyn USA
RELEVANT México D.F.
DAOCHO Buenos Aires, Argentina / PENTIMENTO Buenos Aires / PICKLE MUSIC New York
E-TRAC Edo de Mexico




GOLD LION
D03 (Print & Publishing)
NONARTIFICIAL MEXICO
BURGER KING
BURGER KING MEXICO
WE BELIEVERS, Brooklyn USA
RELEVANT México D.F.
DAOCHO Buenos Aires, Argentina / PENTIMENTO Buenos Aires / PICKLE MUSIC New York
E-TRAC Edo de Mexico







Mobile

SILVER LION
A05 (Connected Devices / Wearables)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires




SHORTLIST
A08 (Innovative Use of Technology)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires




SHORTLIST
A10 (Mobile Led Creativity)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires







Creative Strategy

Desert







Creative Commerce

Desert







Brand Experience & Activation

SHORTLIST
A01 (Food & Drink)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York




SILVER LION
A01 (Food & Drink)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York




SHORTLIST
A05 (Retail)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires




SHORTLIST
A05 (Retail)
THE IMPOSSIBLE COMBO
BURGER KING
WHOPPER
DAVID, Sao Paulo / ZUBI ADVERTISING, Miami BRAZIL / USA
A9 AUDIO São Paulo / SAILOR STUDIO São Paulo
DAVID Sao Paulo
ZUBI ADVERTISING Miami




SHORTLIST
B02 (Use of Mobile & Devices)
WHOPPER HEIST
BURGER KING
WHOPPER WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires




SHORTLIST
D04 (Sponsorship & Brand Partnership)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires




SHORTLIST
D04 (Sponsorship & Brand Partnership)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York




GOLD LION
E07 (Corporate Purpose & Social Responsibility)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York







Creative Business Transformation

Desert







Creative Effectiveness

BRONZE LION
C08 (Breakthrough on a Budget)
THE MATCH OF AGES
ABINBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRO DOERS New York
BONSAI Olivos / PICKLE MUSIC New York / PRO DOERS New York / WE BELIEVERS Brooklyn
AB INBEV New York







Direct

SHORTLIST
A05 (Retail)
THE IMPOSSIBLE COMBO
BURGER KING
WHOPPER
DAVID, Sao Paulo / ZUBI ADVERTISING, Miami BRAZIL / USA
A9 AUDIO São Paulo / SAILOR STUDIO São Paulo
DAVID Sao Paulo
ZUBI ADVERTISING Miami




SHORTLIST
B03 (Use of Ambient Media: Large Scale)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires




SHORTLIST
D02 (Use of Mobile)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires




SHORTLIST
F03 (Single-market Campaign)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York




SHORTLIST
F05 (Cultural Insight)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York




BRONZE LION
F07 (Corporate Purpose & Social Responsibility)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York







Media

BRONZE LION
B02 (Use of Audio Platforms)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York




SHORTLIST
B09 (Use of Mobile)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires




SILVER LION
C04 (Social Data)
THE IMPOSSIBLE COMBO
BURGER KING
WHOPPER
DAVID, Sao Paulo / ZUBI ADVERTISING, Miami BRAZIL / USA
A9 AUDIO São Paulo / SAILOR STUDIO São Paulo
DAVID Sao Paulo
ZUBI ADVERTISING Miami




SHORTLIST
F03 (Single-market Campaign)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York




SHORTLIST
F03 (Single-market Campaign)
NONARTIFICIAL MEXICO
BURGER KING
BURGER KING MEXICO
WE BELIEVERS, Brooklyn USA
RELEVANT México D.F.
DAOCHO Buenos Aires, Argentina / PENTIMENTO Buenos Aires / PICKLE MUSIC New York
E-TRAC Edo de Mexico







PR

Desert







Social & Influencer

Desert







Sustainable Development Goals

GOLD LION
B06 (Life below Water)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York







Film

Desert


YOUNG LIONS COMPETITIONS

DIGITAL

SHORTLIST
USA Hispanic
Marlene Venero, Sr. Copywriter, Casanova//McCann
Jenna Convissar, Art Director, Casanova//McCann

FILM

SHORTLIST
USA Hispanic
Luis Martínez, Art Director, Alma DDB
Juan Negrón, Copywriter, Alma DDB


Effie Awards USA Winners 2022

Effie Awards

United States 2022 Winners - USA Hispanic

WINNERS

BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS

GOLD

McDonald’s

McDonald’s Famous Orders

McDonald’s

Wieden+Kennedy New York*

The Narrative Group

ALMA DDB

IW Group

Burrell

MULTICULTURAL – SERVICES

SILVER

Quickbooks

Adios Cuadernito

Intuit

ALMA DDB*

Hearts & Science

Parana Films

Harbor Picture Company

RENAISSANCE

GOLD

Coors Light

Chilling Our Way

Back to Growth

Molson Coors

DDB Chicago*

ABMC

Soulsight

ALMA DDB

Rethink

RESTAURANTS

GOLD

McDonald’s

McDonald’s Famous Orders

McDonald’s

Wieden+Kennedy New York*

The Narrative Group

ALMA DDB

IW Group

Burrell

SMALL BUDGETS - PRODUCTS

GOLD

Coors Light

Iceman to Canton

Molson Coors

ALMA DDB*

ICF Next

O Positive

Animal Music

Moving Forward Studios Inc.

YOUTH MARKETING - SERVICES

GOLD

McDonald’s

McDonald’s Famous Orders

McDonald’s

Wieden+Kennedy New York*

The Narrative Group

ALMA DDB

IW Group

Burrell

DIGITAL

PERFORMANCE MARKETING

SILVER

Tobacco Free Florida

CRM

Tobacco Free Florida

ALMA DDB*

Track DDB

HEALTH & WELLNESS

DISEASE AWARENESS & EDUCATION: NON-PROFIT

BRONZE

Tobacco Free Florida

CRM

Tobacco Free Florida

ALMA DDB*

Track DDB

*Indicates lead agency

“El Martínez” se emitirá en vivo desde Cannes

El podcast presentado por Adlatina, el Círculo Creativo de los Estados Unidos y la Universidad de la Comunicación estará presente todas las noches en la Costa Azul con lo que deje cada jornada del festival.

La próxima edición de Cannes Lions contará con un espacio en el que se escucharán todas las voces de la industria latinoamericana: referentes, jurados y ganadores de casos pasarán por El Martínez, el podcast presentado por Adlatina, el Círculo Creativo de Estados Unidos y la  Universidad de la Comunicación.

Con la conducción de Sebastian “El Pana” Arrechedera y la participación de Jorge MartínezJuani Martínez Cima y Pancho Dondo, la propuesta se realizará por segunda vez en el marco del festival creativo. El año pasado había sido mediante la plataforma Clubhouse. Ahora, con la vuelta del certamen al modo presencial, tendrá lugar en el bar del Hôtel Martinez, ubicado en La Croisette.

Este segmento, ganador del Latin Podcast Award 2021, ofrecerá informaciones, opiniones y debates sobre la performance latina durante el festival: se hablará de los casos de la región que obtengan premios, así como de las sorpresas y todo lo que suceda en cada jornada en la Costa Azul.

El contenido, apoyado por OrientalPrimoStink y Habitant, se emitirá una vez por día durante la semana que viene a través de FacebookYouTube y Linkedin. Las transmisiones comenzarán a las 22:00 horas (CEST): 17:00 (Argentina), 16:00 (Venezuela-EDT), 15:00 (Colombia-México-USA CST) y 13:00 (PDT).

EL SOL - PREMIADOS 2022

EL SOL 2022

Premiados: Agencias Hispanas USA

Agencia del Festival y Agencia Independiente

We Believers

MEDIOS IMPRESOS

GRAN PREMIO

MEXICO NO ARTIFICIAL

We Believers

BURGER KING

Estados Unidos

PLATA

BETTER WITH PEPSI - MCDONALD'S - BETTER WITH PEPSI -

BURGER KING - BETTER WITH PEPSI - WENDY'S

alma DDB

PepsiCo / Pepsi

Estados Unidos

1. BEBIDAS ALCOHÓLICAS, NO ALCOHÓLICAS, TABACOS Y ACCESORIOS DEL FUMADOR

ORO

MEXICO NO ARTIFICIAL

We Believers

BURGER KING

Estados Unidos

2. ALIMENTACIÓN Y DISTRIBUCIÓN

EXTERIOR

ORO

BETTER WITH PEPSI - MCDONALD'S - BETTER WITH PEPSI -

BURGER KING - BETTER WITH PEPSI - WENDY'S

alma DDB

PepsiCo / Pepsi

Estados Unidos

1. FORMATOS CONVENCIONALES Y DIGITALES

1A.BEBIDAS ALCOHÓLICAS, NO ALCOHÓLICAS, TABACOS Y ACCESORIOS DEL FUMADOR

BRONCE

BK WHOPPER HEIST

We Believers

BURGER KING / BURGER KING ARGENTINA

Estados Unidos

1B.ALIMENTACIÓN Y DISTRIBUCIÓN

ORO

CAMPEONATO DE PESCA

We Believers

AB INBEV / CORONA

Estados Unidos

2. FORMATOS NO CONVENCIONALES

2A.GRAN FORMATO: EVENTO DE GRAN DIMENSIÓN Y SIMILARES

MEDIOS

ORO

NARRADORES INDIGENAS

We Believers / e-Trac

AB INBEV / CORONA

Estados Unidos

1. MEJOR USO DE MEDIOS AUDIOVISUALES Y RADIO

PLATA

MEXICO NO ARTIFICIAL

We Believers / Mediacom

BURGER KING

Estados Unidos

2. MEJOR USO DE MEDIOS IMPRESOS

ORO

CAMPEONATO DE PESCA

We Believers / Mediacom

AB INBEV / CORONA

Estados Unidos

3. MEJOR USO DE EXTERIOR EN GRAN FORMATO: EVENTOS Y OTROS GRANDES SOPORTES

ORO

BK WHOPPER HEIST

We Believers / Havas

BURGER KING / BURGER KING ARGENTINA

Estados Unidos

5. MEJOR USO DE PLATAFORMAS MÓVILES SOCIALES Y DIGITALES

ORO

NARRADORES INDIGENAS

We Believers / e-Trac

AB INBEV / CORONA

Estados Unidos

6. MEJOR USO DE BRANDED CONTENT

ACTIVACIÓN Y EXPERIENCIA DE MARCA

GRAN PREMIO

CAMPEONATO DE PESCA

We Believers

AB INBEV / CORONA

Estados Unidos

BRONCE

BK WHOPPER HEIST

We Believers

BURGER KING / BURGER KING ARGENTINA

Estados Unidos

1. CLASIFICACIÓN POR CANAL

1B.MEDIOS CONVENCIONALES

BRONCE

XMAS TRUCK SAVER

We Believers

AB INBEV / MODELO

Estados Unidos

1. CLASIFICACIÓN POR CANAL

1D.EVENTOS PEQUEÑA ESCALA (AMBIENT MARKETING/GUERRILLA)

ORO

NARRADORES INDIGENAS

We Believers

AB INBEV / CORONA

Estados Unidos

1. CLASIFICACIÓN POR CANAL

1E.EVENTOS GRAN ESCALA (EVENTOS E INSTALACIONES)

ORO

CAMPEONATO DE PESCA

We Believers

AB INBEV / CORONA

Estados Unidos

1. CLASIFICACIÓN POR CANAL

1E.EVENTOS GRAN ESCALA (EVENTOS E INSTALACIONES)

ORO

NARRADORES INDIGENAS

We Believers

AB INBEV / CORONA

Estados Unidos

3. ACCIONES DE RESPUESTA DIRECTA

3B.MEDIOS CONVENCIONALES

PLATA

BEERNAMENTS

alma DDB

Molson Coors / Miller Lite

Estados Unidos

3. ACCIONES DE RESPUESTA DIRECTA

3C.PLATAFORMAS DIGITALES, SOCIALES Y MÓVILES

AUDIO

GRAN PREMIO

NARRADORES INDIGENAS

We Believers

AB INBEV / CORONA

Estados Unidos

ORO

NARRADORES INDIGENAS

We Believers

AB INBEV / CORONA

Estados Unidos

1. GRAN CONSUMO

DIGITAL Y MÓVIL

PLATA

MISSION TO URANUS

BeautifulBeast

Latina Studio, Bogotá / Republic Editorial

Colon Cancer Coalition

Estados Unidos

3. MARKETING EN REDES SOCIALES

3A.COMUNICACIÓN EN REDES SOCIALES

BRONCE

BK WHOPPER HEIST

We Believers

The Movement by Landia / N4rf & Teo Palvi

BURGER KING / BURGER KING ARGENTINA

Estados Unidos

4. MOVILIDAD Y APLICACIONES MÓVILES

BRONCE

MISSION TO URANUS

BeautifulBeast

Latina Studio, Bogotá / Republic Editorial

Colon Cancer Coalition

Estados Unidos

6. CAMPAÑAS DIGITALES Y MÓVILES

CAMPAÑAS INTEGRADAS

PLATA

BETTER WITH PEPSI

alma DDB

Carbo Films

PepsiCo / Pepsi

Estados Unidos

1. CAMPAÑAS INTEGRADAS LIDERADAS POR MEDIOS CONVENCIONALES

BRONCE

BEERNAMENTS

alma DDB

Kaleidoscope / DDB Studio

Molson Coors / Miller Lite

Estados Unidos

1. CAMPAÑAS INTEGRADAS LIDERADAS POR MEDIOS CONVENCIONALES

PLATA

XMAS TRUCK SAVER

We Believers

Primo Content Mexico

AB INBEV / MODELO

Estados Unidos

3. CAMPAÑAS INTEGRADAS LIDERADAS POR ACTIVACIÓN Y RRPP

INNOVACIÓN

ORO

NARRADORES INDIGENAS

We Believers

We Doers / Pickle Music & Pickle Music

AB INBEV / CORONA

Estados Unidos

2. USO INNOVADOR EN AUDIO

PLATA

MEXICO NO ARTIFICIAL

We Believers

America Filmworks / Bross al cuadrado / Da Ocho

BURGER KING

Estados Unidos

3. USO INNOVADOR EN MEDIOS IMPRESOS

BRONCE

BK WHOPPER HEIST

We Believers

The Movement by Landia / N4rf & Teo Palvi

BURGER KING / BURGER KING ARGENTINA

Estados Unidos

4. INNOVACIÓN EN EXTERIOR

BRONCE

BEERNAMENTS

alma DDB

Kaleidoscope / DDB Studio

Molson Coors / Miller Lite

Estados Unidos

5. INNOVACIÓN EN ACTIVACIÓN

BRONCE

BK WHOPPER HEIST

We Believers

The Movement by Landia / N4rf & Teo Palvi

BURGER KING / BURGER KING ARGENTINA

Estados Unidos

6. INNOVACIÓN EN DIGITAL Y MÓVIL

BRONCE

BK WHOPPER HEIST

We Believers

The Movement by Landia / N4rf & Teo Palvi

BURGER KING / BURGER KING ARGENTINA

Estados Unidos

8. INNOVACIÓN EN MEDIOS

ORO

NARRADORES INDIGENAS

We Believers

We Doers / Pickle Music & Pickle Music

AB INBEV / CORONA

Estados Unidos

9. INNOVACIÓN EN BRANDED CONTENT

DISEÑO

BRONCE

BEERNAMENTS

alma DDB

Molson Coors / Miller Lite

Estados Unidos

1. DISEÑO DE IDENTIDAD VISUAL Y PACKAGING

ORO

BETTER WITH PEPSI - MCDONALD'S - BETTER WITH PEPSI -

BURGER KING - BETTER WITH PEPSI - WENDY'S

alma DDB

PepsiCo / Pepsi

Estados Unidos

2. DISEÑO GRÁFICO, POSTERS

BRONCE

CASETA SALVAVIDAS - FAMILIA DE PANTERAS - FLORIDANOS

Zubi Advertising

The CLEO Institute

Estados Unidos

3. DISEÑO AMBIENTAL

PRODUCCIÓN

GRAN PREMIO

BETTER WITH PEPSI - MCDONALD'S - BETTER WITH PEPSI -

BURGER KING - BETTER WITH PEPSI - WENDY'S

alma DDB / Pepsi

Carbo Films

PepsiCo / Pepsi

Estados Unidos

ORO

MEXICO NO ARTIFICIAL

We Believers

America Filmworks / Bross al cuadrado / Da Ocho

BURGER KING

Estados Unidos

3. PRODUCCIÓN GRÁFICA

3A.FOTOGRAFÍA

PLATA

BETTER WITH PEPSI - MCDONALD'S - BETTER WITH PEPSI -

BURGER KING - BETTER WITH PEPSI - WENDY'S

alma DDB

Carbo Films

PepsiCo / Pepsi

Estados Unidos

3. PRODUCCIÓN GRÁFICA

3A.FOTOGRAFÍA

ORO

BETTER WITH PEPSI - MCDONALD'S - BETTER WITH PEPSI -

BURGER KING - BETTER WITH PEPSI - WENDY'S

alma DDB / Pepsi

Carbo Films

PepsiCo / Pepsi

Estados Unidos

3. PRODUCCIÓN GRÁFICA

3B.DIRECCION DE ARTE E ILUSTRACIÓN

BRANDED CONTENT

PLATA

MEXICO NO ARTIFICIAL

We Believers

America Filmworks / Bross al cuadrado / Da Ocho

BURGER KING

Estados Unidos

3. CONTENIDOS GRÁFICOS

ORO

NARRADORES INDIGENAS

We Believers

We Doers / Pickle Music & Diego Panich

AB INBEV / CORONA

Estados Unidos

5. CONTENIDOS EN VIVO


D&AD Awards Winners 2022

D&AD Awards Winners 2022

USA Hispanic

Alma DDB

Pepsi

Better With Pepsi

Yellow Pencil / Press & Outdoor / Poster Campaigns / 2022

Graphite Pencil / Art Direction / Outdoor

Graphite Pencil / Press & Outdoor / Press Campaigns

Wood Pencil / Art Direction / Press

Wood Pencil / Graphic Design / Posters

Wood Pencil / Press & Outdoor / Poster Adverts

Shortlist / Media / Press & Outdoor

Shortlist / Press & Outdoor / Tactical Press Adverts

Alma DDB

Beernaments

Molson Coors Beverage Company

Shortlist / Direct / Products & Services / 2022

We Believers

Netflix, Burger King

Burger King Whooper Heist

Graphite Pencil / Experiential / Public Spaces / 2022

Graphite Pencil / Press & Outdoor / Interactive Poster Adverts

Wood Pencil / Digital / User Participation

Wood Pencil / Digital / Mobile

Wood Pencil / Digital / Physical & Digital

Wood Pencil / Experiential / Use of Technology

Wood Pencil / Press & Outdoor / Innovation

Shortlist / Direct / Press & Outdoor

Shortlist / Media / Interaction

We Believers

Xmas Truck Saver

Grupo Modelo

Graphite Pencil / Direct / Events / 2022

THE ONE SHOW – WINNERS 2022

THE ONE SHOW – WINNERS 2022

USA Hispanic

BRANDED ENTERTAINMENT

BRONZE

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Brand Partnerships

Burger King Argentina / Netflix Argentina

Whopper Heist

BRONZE

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Craft – Use of Technology

Burger King Argentina / Netflix Argentina

Whopper Heist

SHORTLIST

We Believers / New York + Primo Content Mexico / Mexico + Papa Music

User-Generated Content

Grupo Modelo AB InBev

XMAS TRACK SAVER

CREATIVE USE OF DATA

SILVER

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Data Visualization – Dynamic / Responsive

Burger King Argentina / Netflix Argentina

Whopper Heist

CREATIVE EFFECTIVENESS

MERIT

alma DDB + PepsiCo + OMD + Carbo Films

Creative Effectiveness – Consumer / Brand

Pepsi

Better With Pepsi

MERIT

alma DDB + PepsiCo + OMD + Carbo Films

Single Country or Region – Consumer / Brand

Pepsi

Better With Pepsi

DESIGN

SHORTLIST

alma DDB + DDB / Chicago + DDB / San Francisco + Kaleidoscope

Packaging – Specialty

Miller Lite

Beernaments

BRONZE

alma DDB + PepsiCo + OMD + Acceleration Community of Companies (ACC)

Promotional – Print Advertisements

Pepsi

Better With Pepsi

MERIT

alma DDB + PepsiCo + OMD + Acceleration Community of Companies (ACC)

Craft – Art Direction

Pepsi

Better With Pepsi

SILVER

alma DDB + PepsiCo + OMD + Carbo Films

Promotional – Posters – Series

Pepsi

Better With Pepsi

BRONZE

alma DDB + PepsiCo + OMD + Carbo Films

Out of Home – Series

Pepsi

Better With Pepsi

BRONZE

alma DDB + PepsiCo + OMD + Carbo Films

Craft – Photography

Pepsi

Better With Pepsi

MERIT

alma DDB + PepsiCo + OMD + Carbo Films

Craft – Printing & Paper Craft

Pepsi

Better With Pepsi

MERIT

CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Pickle Music / Los Angeles + Passion Pictures / Los Angeles

Craft – Animation

Toyota

Nora's Joy

DIRECT MARKETING

MERIT

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Out of Home – Billboards & Transit

Burger King Argentina / Netflix Argentina

Whopper Heist

MERIT

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Use of Smart Devices & Voice Assistants

Burger King Argentina / Netflix Argentina

Whopper Heist

SHORTLIST

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Brand Partnerships

Burger King Argentina / Netflix Argentina

Whopper Heist

SHORTLIST

We Believers / New York + Primo Content Mexico / Mexico + Papa Music

Experiential – In-Person Events

Grupo Modelo AB InBev

XMAS TRACK SAVER

SHORTLIST

We Believers / New York + Primo Content Mexico / Mexico + Papa Music

Non-traditional & Guerrilla Marketing

Grupo Modelo AB InBev

XMAS TRACK SAVER

BRONZE

We Believers / New York + Primo Content Mexico / Mexico + Relevant

Experiential – In-Person Events

Grupo Modelo Corona Extra

Plastic fishing tournament

BRONZE

We Believers / New York + Primo Content Mexico / Mexico + Relevant

Innovation in Direct Marketing

Grupo Modelo Corona Extra

Plastic fishing tournament

SHORTLIST

DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo

Brand Partnerships

Burger King

The Impossible Combo

EXPERIENTIAL & IMMERSIVE

MERIT

alma DDB + DDB / Chicago + DDB / San Francisco + Kaleidoscope

Physical Products

Miller Lite

Beernaments

SHORTLIST

CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Company 3 / Los Angeles + Fela / Los Angeles

Craft – Use of Technology

Toyota

FEATURING YOU

MERIT

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Events / Stunts / Competitions – In-Person

Burger King Argentina / Netflix Argentina

Whopper Heist

MERIT

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Brand Partnerships

Burger King Argentina / Netflix Argentina

Whopper Heist

SHORTLIST

We Believers / New York + Primo Content Mexico / Mexico + Papa Music

Events / Stunts / Competitions – In-Person

Grupo Modelo AB InBev

XMAS TRACK SAVER

MERIT

We Believers / New York + Primo Content Mexico / Mexico + Papa Music

Innovation in Lockdown

Grupo Modelo AB InBev

XMAS TRACK SAVER

SILVER

We Believers / New York + Primo Content Mexico / Mexico + Relevant

Events / Stunts / Competitions – In-Person

Grupo Modelo Corona Extra

Plastic fishing tournament

GOLD

We Believers / New York + Primo Content Mexico / Mexico + Relevant

Innovation in Experiential

Grupo Modelo Corona Extra

Plastic fishing

MERIT

DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo

Events / Stunts / Competitions – In-Person

Burger King

The Impossible Combo

SHORTLIST

DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo

Brand Partnerships

Burger King

The Impossible Combo

FILM

SHORTLIST

CONILL ADVERTISING / El Segundo + Company 3 / Los Angeles + MJZ / Los Angeles + Lime Sound Design / Los Angeles

Television & VOD – Long Form – Single

Toyota

BORN TO LEND A HAND

SHORTLIST

CONILL ADVERTISING / El Segundo + Company 3 / Los Angeles + MJZ / Los Angeles + Lime Sound Design / Los Angeles

Cinema Advertising

Toyota

BORN TO LEND A HAND

GAMING

SHORTLIST

CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Unit 9 / Los Angeles

Mobile Games – Branded Game

Toyota

GOOOL TO THE GOLD CUP

INTERACTIVE, ONLINE & MOBILE

SHORTLIST

CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Unit 9 / Los Angeles

Gaming – Mobile

Toyota

GOOOL TO THE GOLD CUP

SHORTLIST

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Digital Installations – Interactive

Burger King Argentina / Netflix Argentina

Whopper Heist

MERIT

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Brand Partnerships

Burger King Argentina / Netflix Argentina

Whopper Heist

GOLD

DAVID / São Paulo + Burger King / São Paulo + Sailor Studio + A9 Audio / São Paulo + Zubi / Miami

Brand Partnerships

Burger King

The Impossible Combo

MERIT

DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo

Utility – Ecommerce

Burger King

The Impossible Combo

SILVER

DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo

Customer Experience / CX

Burger King

The Impossible Combo

IP & PRODUCTS

SHORTLIST

alma DDB + DDB / Chicago + DDB / San Francisco + Kaleidoscope

Physical Product – In-Market

Miller Lite

Beernaments

SHORTLIST

DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo

Physical Product – In-Market

Burger King

The Impossible Combo

MOVING IMAGE CRAFT

SHORTLIST

CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Pickle Music / Los Angeles + Passion Pictures / Los Angeles

Animation – Single

Toyota

Nora's Joy

MUSIC & SOUND CRAFT

SHORTLIST

CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Pickle Music / Los Angeles + Passion Pictures / Los Angeles

Original Music – Song

Toyota

Nora's Joy

OUT OF HOME

SHORTLIST

alma DDB + PepsiCo + OMD + Carbo Films

P.O.P. & In-Store – Series

Pepsi

Better With Pepsi

SILVER

alma DDB + PepsiCo + OMD + Carbo Films

Billboards & Transit – Series

Pepsi

Better With Pepsi

GOLD

alma DDB + PepsiCo + OMD + Carbo Films

Craft – Art Direction

Pepsi

Better With Pepsi

BRONZE

alma DDB + PepsiCo + OMD + Carbo Films

Craft – Photography

Pepsi

Better With Pepsi

MERIT

alma DDB + PepsiCo + OMD + Carbo Films

P.O.P. & In-Store – Single

Pepsi

Better With Pepsi - Burger King Print

MERIT

alma DDB + PepsiCo + OMD + Carbo Films

P.O.P. & In-Store – Single

Pepsi

Better With Pepsi - McDonald's Print

MERIT

alma DDB + PepsiCo + OMD + Carbo Films

P.O.P. & In-Store – Single

Pepsi

Better With Pepsi - Wendy's Print

MERIT

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Dynamic Billboards & Transit

Burger King Argentina / Netflix Argentina

Whopper Heist

BRONZE

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Brand Partnerships

Burger King Argentina / Netflix Argentina

Whopper Heist

MERIT

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Craft – Use of Technology Burger King Argentina / Netflix Argentina

Whopper Heist

MERIT

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Innovation in Out of Home

Burger King Argentina / Netflix Argentina

Whopper Heist

SHORTLIST

We Believers / New York + Primo Content Mexico / Mexico + Papa Music

Experiential & Immersive

Grupo Modelo AB InBev

XMAS TRACK SAVER

SHORTLIST

We Believers / New York + Primo Content Mexico / Mexico + Papa Music

Brand Partnerships

Grupo Modelo AB InBev

XMAS TRACK SAVER

MERIT

We Believers / New York + Primo Content Mexico / Mexico + Relevant

Experiential & Immersive

Grupo Modelo Corona Extra

Plastic fishing tournament

BRONZE

We Believers / New York + Primo Content Mexico / Mexico + Relevant

Innovation in Out of Home

Grupo Modelo Corona Extra

Plastic fishing tournament

PRINT

BRONZE

alma DDB + PepsiCo + OMD + Carbo Films

Newspaper – Series

Pepsi

Better With Pepsi

MERIT

alma DDB + PepsiCo + OMD + Carbo Films

Posters – Series

Pepsi

Better With Pepsi

BRONZE

alma DDB + PepsiCo + OMD + Carbo Films

Craft – Art Direction

Pepsi

Better With Pepsi

MERIT

alma DDB + PepsiCo + OMD + Carbo Films

Craft – Photography

Pepsi

Better With Pepsi

SHORTLIST

CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Harbor Picture Co. / Los Angeles + Sweatpants Media / Los Angeles

Brand Installations

Toyota

IMPOSSIBLE FARMERS MARKET

SHORTLIST

CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Harbor Picture Co. / Los Angeles + Sweatpants Media / Los Angeles

Experiential & Immersive

Toyota

IMPOSSIBLE FARMERS MARKET

PUBLIC RELATIONS

SHORTLIST

alma DDB + PepsiCo + OMD + Carbo Films

Current Event Response

Pepsi

Better With Pepsi

SOCIAL MEDIA

SHORTLIST

We Believers / New York + Primo Content Mexico / Mexico + Papa Music

User-Generated Content

Grupo Modelo AB InBev

XMAS TRACK SAVER

CULTURAL DRIVER

MERIT

We Believers / New York + Primo Content Mexico / Mexico + Relevant

Cultural Driver

Grupo Modelo Corona Extra

Plastic fishing tournament

GREEN PENCIL

SHORTLIST

We Believers / New York + Primo Content Mexico / Mexico + Relevant

Green Pencil

Grupo Modelo Corona Extra

Plastic fishing tournament

SUSTAINABLE DEVELOPMENT PENCIL

MERIT

We Believers / New York + Primo Content Mexico / Mexico + Relevant

Goals for Sustainable Development

Grupo Modelo Corona Extra

Plastic fishing tournament


ADC 101st Annual Awards Winners 2022

ADC 101ST ANNUAL AWARDS – WINNERS

USA HISPANIC

ADVERTISING

SHORTLIST

alma DDB / Miami + Molson Coors + ICF Next + O Positive

Integrated - Traditional

Coors Light

Iceman to Canton

GOLD

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Art Direction - Press / Poster - Poster Advertising - Series

Pepsi

Better With Pepsi

GOLD

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Art Direction - Press / Poster - Press / Print Advertising - Series

Pepsi

Better With Pepsi

GOLD

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Out of Home - Poster - Series

Pepsi

Better With Pepsi

SILVER

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Out of Home - Print / Electronic Billboard - Series

Pepsi

Better With Pepsi

SILVER

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Art Direction - Press / Poster - Poster Advertising - Single

Pepsi

Better With Pepsi - Burger King Print

BRONZE

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Art Direction - Press / Poster - Press / Print Advertising - Single

Pepsi

Better With Pepsi - Burger King Print

SILVER

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Out of Home - Poster - Single

Pepsi

Better With Pepsi - Burger King Print

BRONZE

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Out of Home - Print / Electronic Billboard - Single

Pepsi

Better With Pepsi - Burger King Print

BRONZE

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Art Direction - Press / Poster - Poster Advertising - Single

Pepsi

Better With Pepsi - McDonald's Print

BRONZE

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Art Direction - Press / Poster - Press / Print Advertising - Single

Pepsi

Better With Pepsi - McDonald's Print

SILVER

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Out of Home - Poster - Single

Pepsi

Better With Pepsi - McDonald's Print

SHORTLIST

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Out of Home - Print / Electronic Billboard - Single

Pepsi

Better With Pepsi - McDonald's Print

SILVER

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Art Direction - Press / Poster - Poster Advertising - Single

Pepsi

Better With Pepsi - Wendy's Print

BRONZE

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Art Direction - Press / Poster - Press / Print Advertising -

Single

Pepsi

Better With Pepsi - Wendy's Print

SILVER

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Out of Home - Poster - Single

Pepsi

Better With Pepsi - Wendy's Print

MERIT

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Out of Home - Print / Electronic Billboard - Single

Pepsi Better With Pepsi - Wendy's Print

BRAND / COMMUNICATION DESIGN

GOLD

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Posters - Billboard - Series

Pepsi

Better With Pepsi

GOLD

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Posters - Billboard - Single

Pepsi

Better With Pepsi - Burger King Print

GOLD

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Posters - Billboard - Single

Pepsi

Better With Pepsi - McDonald's Print

GOLD

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Posters - Billboard - Single

Pepsi

Better With Pepsi - Wendy's Print

SHORTLIST

Dieste / Dallas

Design for Good - Brand / Communication Design - Single

Royal Blue Grocery

Distance Read

PHOTOGRAPHY

SHORTLIST

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Products / Commercial - Series

Pepsi

Better With Pepsi

SHORTLIST

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Products / Commercial - Single

Pepsi

Better With Pepsi - Burger King Print

SHORTLIST

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Products / Commercial - Single

Pepsi

Better With Pepsi - Wendy's Print


2022 HMC Hispanic Market Guide Explores Hispanic Diversity, Cultural Blind Spots, Inclusive Advertising & Media Consumption

2022 Hmc Hispanic Market Guide Explores Hispanic Diversity, Cultural Blind Spots, Inclusive Advertising & Media Consumption


Guide Connects Brands with Hispanic Marketing Experts & Provides Deep Market Intelligence

The Hispanic Marketing Council (HMC) has released its 2022 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. Hispanics are impacting the multicultural mainstream at a faster pace than anticipated, shifting American culture and purchase behaviors. Brands who make continuous efforts to connect with the multicultural market are seeing results that demonstrate the economic power of Hispanics. This new publication, geared towards newcomer and veteran brands alike, is available to view online or download for free.

The HMC 2022 Hispanic Market Guide is the authoritative source for identifying companies with trusted Hispanic marketing expertise. This guide not only serves as a valuable resource for marketers, but it also includes the top trends in Hispanic marketing, research and insights from Kantar and Nielsen, and a profile on effective Hispanic creative by Círculo Creativo USA, the only nonprofit organization dedicated to supporting creativity in the U.S. Hispanic advertising market.

“Hispanic buying power is projected to increase 150 percent to $2.6 trillion by 2025, making Hispanics the most formidable growth opportunity,” said HMC Chair Gonzalo Del Fa, president of GroupM Multicultural. “This is the guide to earmark as organizations analyze their marketing spend, distribution, strategies and partnerships. We are now, and the opportunity is now.”

Highlights include:

  • Advertising, media and marketing companies vetted by the HMC that specialize in the Hispanic market.

  • Key advertiser and agency relationships, sectors and contacts.

  • Top trends for marketers, including the diversity within Hispanics, cultural blind spots in entertainment and marketing, inclusive casting vs portrayal in advertising, and much more.

  • Comprehensive demographic, marketing and media information.

  • A profile on key Hispanic advertising campaigns and the power of simple ideas.

The HMC 2022 Hispanic Market Guide is available at hispanicmarketingcouncil.org/hispanic-market-guide/. For more information, visit hispanicmarketingcouncil.org and follow the HMC on Facebook, Instagram, and Twitter at @hmchispanic.

Cannes Lions announces 2022 jury members

 

Cannes Lions announces 2022 jury members


Juries see representation from top global brands, platforms and agencies, bringing an array of expertise to the judging of the Lions


For the first time global brands including Ford, Frito-Lay, Peloton, Riot Games, Kansas City Chiefs, Salesforce and WeTransfer sit on juries

28 April 2022 - Cannes Lions has announced its 2022 jury line-up of global experts, selected to define the global benchmark for creativity this June. Work from across the globe will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, running from 20-24 June 2022.

The 2022 line-up consists of 290 jury members from across the world, representing the global industry’s leading talent from a diverse range of disciplines. First time brands to join the juries include Ford, Frito-Lay, Peloton, Riot Games, Kansas City Chiefs, Salesforce and WeTransfer, with representation from other top global brands including AB InBev, Adobe, Apple, Disney, Doconomy, GSK, Mars Wrigley, Mastercard, Pepsico, Red Bull, The New York Times and Unilever.

Platforms and entertainment companies represented are: Amazon, Google, Google Zoo, Pinterest, Snap, Spotify, TikTok, Netflix and Meta.

Among the many global networks represented are: Accenture Song, BETC, DDB, dentsu, FCB, Hakuhodo, Omnicom, Publicis Worldwide, Rethink, Serviceplan and VMLY&R. Specialist agencies include: Coffee & TV, Just Global, Inc., Merkle B2B, Pickle Music, Proto, Stein, SYZYGY and Translation.

Simon Cook, CEO, LIONS, comments: “We are delighted to welcome such an immensely talented set of jurors to benchmark creative excellence at Cannes Lions this year. Our juries play a pivotal role in recognising the world’s best creative marketing and championing the work that will pave the way forward for the global industry. We’re extremely proud to be able to bring together a diverse group of individuals to reflect the evolving industry landscape and we thank them for their time and dedication.”

This year, Lions juries will return to Cannes to complete their judging at the Festival. Speaking about the judging process, Susie Walker, VP Awards & Insight, LIONS, says “To resume in-person judging this year, truly amplifies the judging experience for each jury member. 2022 is set to be a hugely exciting festival, with the introduction of a new award, the Creative B2B Lions, as well as a refreshed take on the Creative Commerce Lions and the Media Lions. We are grateful to all of our jury members and look forward to welcoming them back to Cannes.”

The 2022 awarding jury members are as follows:

Brand Experience & Activation Lions

Jury President - Yasuharu Sasaki, Chief Creative Officer, Dentsu Inc., Japan

Akhilesh Bagri, Middle East Chief Creative Officer, Serviceplan Middle East, UAE

Anais Hayes, Head of Brand Innovation, Google, UK

André Toledo, Executive Creative Director, DAVID, Spain

Francine Li, Vice President of Brand Management and Marketing, Riot Games, Global

Gaëtan Du Peloux, Chief Creative Officer, Marcel, France

Jason Williams, Chief Creative Officer, Leo Burnett, Australia

Kimberley Ragan, Group Creative Director, Colenso BBDO, New Zealand

Renato Zandoná, Chief Creative Officer, Droga5, Brazil

Shayne Millington, Chief Creative Officer, McCann, USA

Creative B2B Lions

Jury President - Paul Hirsch, President, Chief Creative Officer, Doremus, Global

Carolina Mejía, Chief Strategy and Growth Officer, MullenLowe SSP3, Colombia

Chris Duffey, Strategic Development Design, Creative Cloud, Adobe, Global

Jill Kramer, Chief Marketing and Communications Officer, Accenture, USA

Karen Boswell, Chief Experience Officer, VMLY&R, EMEA

Michael McLaren, Global CEO, Merkle B2B, Global

Rob Omodiagbe, Executive Creative Director, Just Global, APJC

Sarah Higgins, Managing Director PR and EMEA & APAC Marketing, State Street Global Advisors, Global

Tom Stein, Chairman and Chief Growth Officer, Stein IAS, USA

Wendy Walker, Vice President Marketing ASEAN, Salesforce, ASEAN

Creative Business Transformation Lions

Jury President - Ronald Ng, Global Chief Creative Officer, MRM, Global

Andy Sandoz, Global Chief Creative Officer, Deloitte Digital, Global

Claire Molyneux, Global Marketing Strategy and Transformation Practice Lead, Publicis, Global

Damasia Merbilhàa, Vice President, Latin America, TBWA\Worldwide, LATAM

Joanna Lu, Expert Partner, Bain & Company, Inc., China

Justin Peyton, Chief Transformation & Strategy Officer, Wunderman Thompson, APAC

Kaleeta (Wright) McDade, Global Executive Creative Director, Ogilvy, Global

Laura Chiavone, Director, Head of Agency BR, Meta, Brazil

Neil Heymann, Global Chief Creative Officer, Accenture Song, Global

Creative Commerce Lions

Jury President - Beth Ann Kaminkow, Global CEO VMLY&R COMMERCE / CEO NY VMLY&R, Global

Ali Cheikhali, Creative Strategy Lead, Creative Works MENA, TR & SSA, Google, Turkey & Africa

André Gola, Chief Creative Officer, Lew'Lara/TBWA, Brazil

Jackie Chan, Managing Director of Omni-Commerce, Publicis Commerce, China

Kabir Ahuja, Senior Partner, McKinsey & Company, UK

Leisa Wall, Executive Creative Director, FCB, New Zealand

Rita Harnett, eCommerce Partner, Wavemaker, Global

Shinya Tokuhisa, General Manager, Hakuhodo Inc, Japan

Thor Borresen, VP Marketing, AB-InBev, Colombia

Creative Data Lions

Jury President - Alan Kelly, Chief Creative Officer, Rothco, part of Accenture Song, Ireland

Chris Chen, Chief Creative Officer, Creative, dentsu China, APAC

Gláucia Montanha, Head of Business and Digital Media, Artplan & Convert - Dreamers Group, Brazil

Husani Oakley, Director, Creative Practices, Netflix, Global

James Northway, Global Head Of Data, Wavemaker, Global

Jane Ostler, EVP, Creative and Media Solutions, Kantar, Global

Josh Budd, Chief Creative Officer, Citizen Relations, North America

Kate Sirkin, EVP, Global Data Partnerships, Epsilon, Global

Mike Campbell, Managing Partner Global Marketing Effectiveness, Ebiquity, Global

Natalie Gruis, Chief Strategy Officer, TBWA\Neboko, Netherlands

Creative Effectiveness Lions

Jury President - Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard, Global

Angel Chen, Chief Growth Officer, China, Ogilvy & Mather, China

Bertille Toledano, President, BETC, France

Christine Removille, Partner, Bain & Company, Global

David Coral, President & CEO, BBDO & Proximity, Spain

Jennifer "JJ" Healan, Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's, USA

Karna Crawford, Head of U.S. Marketing, Ford Motor Company, USA

Patricia McDonald, Global Chief Strategy Officer, Creative, dentsu international, Global

Rosie Collins, Head of Strategy, BBH London, UK

Sameer Satpathy, Divisional Chief Executive-Personal Care, ITC, India

Creative Strategy Lions

Jury President - Chrissie Hanson, Global Chief Strategy Officer, OMD, Global

Anna Vogt, Chief Strategy Officer, VMLY&R, UK

Marcus Collins, Head of Strategy, Wieden+Kennedy New York, USA

Margaux Revol, Strategy Partner, AMV BBDO, Global

Mariana Gordilho de Sá, Chief Creative Officer, W/McCann, Brazil

Rachel Ferdinando, Senior Vice President and Chief Marketing Officer, Frito Lay North America, USA

Sanchita Roy, Head of Strategy, Havas Media Group, India

Sarah Lemarié, Head of Strategic Planning, Marcel Worldwide, France

Sean McDonald, Managing Partner, Chief Strategy Officer, Rethink, Canada

Sophia Lindholm, Head of Creative Sweden, Forsman & Bodenfors, Sweden

Design Lions

Jury President - Lisa Smith, Executive Creative Director, Jones Knowles Ritchie (JKR), USA

Claire Dawson, Co-Founder and Creative Director, Underline Studio, Canada

Geet Rathi, Creative Director / Design Director, TBWA\India, India

Kimiko Sekido, Art Director / Graphic Designer, dentsu Inc., Japan

Marco Gianelli (Pernil), Chief Creative Officer, AlmapBBDO, Brazil

Olivier Aumard, Executive Creative Director, BETC, France

Quinnton Harris, Co-Founder and CEO, Retrospect, USA

Ros Horner, Executive Design Director, AKQA, Australia & New Zealand

Stuart Radford, Executive Creative Director, Superunion, UK

Thomas Mueller, Accenture Song Europe Design Co-Lead, Accenture Interactive, Germany

Digital Craft Lions

Jury President - Luciana Haguiara, Executive Creative Director, Media.Monks, Brazil

Andres Ordóñez, Chief Creative Officer, FCB Chicago, USA

Aurora Straton, Creative Lead, Google Creative Works, Google, France

Chris Garbutt, Chief Creative Officer, VMG and Co-President, Virtue, VMG/Virtue, USA

Daniël Sytsma, Global Chief Design Officer, dentsu Creative, Global

Eva Xu Xuan, Creative Director, UX, Independent Creative, China

Franziska Von Lewinski, CEO, SYZYGY GROUP, Global

Kate Murphy, Executive Creative Director, ACNE London, UK

Takayuki Niizawa, Chief Creative Officer, Wunderman Thompson Tokyo, Japan

Vida Cornelious, VP, Creative, New York Times Advertising, USA

Direct Lions

Jury President - Fred Levron, Global Chief Creative Officer, dentsu international, Global

Angerson Vieira, Executive Creative Director, Africa, Brazil

Barbara Humphries, Executive Creative Director, The Monkeys, part of Accenture Song, Australia

Gabriel Schmitt, Co-Chief Creative Officer, FCB NY, USA

Gaston Guetmonovitch, Chief Creative Officer, Leo Burnett Madrid, Spain

Guerassimov Dimitri, Chief Creative Officer / CEO, VMLY&R, France

Jessica Apellaniz, Chief Creative Officer, Ogilvy, LATAM

Mario Lagos, Chief Creative Officer, Sancho BBDO, Colombia

Nicky Bullard, Group Chief Creative Officer, MullenLowe Group, UK

Rowena Bhagchandani, CEO, BLKJ Havas, APAC

Entertainment Lions

Jury President - Maria Garrido, Global CMO, Formerly Vivendi, France

Adam Harris, Global Head, Brand Partnership Studio, Twitch, Global

Alice Chou, Chief Creative Officer, dentsuMB Taiwan, APAC

Carlos Andrés Rodríguez, Chief Creative Officer, David, Colombia

Helen Pak, SVP of Creative - Marketing, Design & Content, The Walt Disney Company, Global

Robert Lambrechts, Chief Creative Officer, Pereira O'Dell, USA

Ruey Ku, Managing Director, Publicis APEX Exchange China, APAC

Ryan McManus, Chief Creative Officer, VMLY&R, South Africa

Sophie Schonburg, Executive Creative Director, Africa, Brazil

Zoë Clapp, Marketing Director, YouTube, EMEA

Entertainment Lions for Music

Jury President - Amani Duncan, President, BBH, USA

Bruno Brux, Executive Creative Director / Partner, GUT São Paulo, Brazil

Josh Rabinowitz, Founder / Music Consultant, Brooklyn Music Experience, USA

Kazoo Sato, Chief Creative Sustainability Officer, TBWA\HAKUHODO, TBWA\Asia Pacific , Japan

Madeline Nelson, Head of U.S. Independent Label Relations, Amazon Music, USA

Perry Fair, Global Executive Creative Director, Global Director of Entertainment, McCann New York, Global

Sascha Hanke, Chief Creative Officer & Co-Owner, häppy, Germany

Sherina Florence, Group Creative Director, 72andSunny, USA

Todd Kaplan, Chief Marketing Officer - Pepsi, PepsiCo, USA

Entertainment Lions for Sport

Jury President - Marcel Marcondes, Global President, Beyond Beer, AB InBev, Global

Beto Rogoski, Executive Creative Director, VMLY&R, Brazil

Broderick Hicks, Senior Vice President, Head of EMEA, Wasserman, EMEA

Eleonore Ogrinz, Global Head of Advertising, Red Bull, Global

Fabrice Plazolles, Chief Creative Officer, Havas Sports & Entertainment, France

Felicitas Olschewski, Head of Digital EMEA, Edelman, EMEA

Lara Krug, Chief Marketing Officer and EVP of Marketing, Kansas City Chiefs, USA

Lizi Hamer, APAC Executive Creative Director, No2ndPlace, APAC

Oliver Braley, Senior Account Director, M&C Saatchi Sport & Entertainment, Australia

Stephen Hutchison, Head of Commercial Partnerships, The Football Association, UK

Film Craft Lions

Jury President - Patrick Milling-Smith, Co-Founder & Global CEO, SMUGGLER, Global

Asa Riton, Film Director, Ridley Scott Associates, Sweden

Carol Dunn, Executive Producer, Human, USA

Christopher Thiery, Co-CEO, Prodigious, France

Goldie Robbens, Head of Production, Uncommon Creative Studio, UK

Naoko Tajima, Director, Wonderworld, Japan

Paulo André Dantas Garcia, Director - Creative Director - Partner, Zombie Studio, Brazil

Phil Hurrell, Creative Director and Co-Founder, Coffee & TV, UK

Vera Portz, Partner / Managing Director, Tempomedia Filmproduction, Germany

Veronica Beach, Director of Production, Pereira O'Dell, USA

Film Lions

Jury President - David Lubars, Chief Creative Officer, BBDO Worldwide, Global

Alex Lopez, President, Global Chief Creative Officer, McCann Worldgroup, Global

Daniel Rodríguez, Executive Creative Director, DDB, Spain

Fran Luckin, Chief Creative Officer, Grey Advertising Africa, South Africa

Jason Campbell, Head of Creative, Translation, USA

Mihnea Gheorghiu, Chief Creative Officer, Publicis Italy & Le Pub Amsterdam, Italy & The Netherlands

Nancy Crimi-Lamanna, Chief Creative Officer, FCB, Canada

Renata Leao, Executive Creative Director, DAVID, Brazil

Sompat Trisadikun, Chief Creative Officer, The Leo Burnett Group, Thailand

Susan Higgs, Executive Creative Director, dentsuMB, UK

Glass: The Lion for Change

Jury President - Colleen DeCourcy, Former President, Wieden+Kennedy, Global

Alex Bennett-Grant, Founder & CEO, We Are Pi, Netherlands

Debora Koyama, Global Growth Operations Officer, Unilever, Global

Genie Gurnani, International Drag Superstar, USA

Greg Hahn, Chief Creative Officer & Co-Founder, Mischief, USA

Heide Gardner, Global Culture and Equity Consultant, Interpublic Group, Global

Kathryn Thomas, Founder & Global Executive Creative Director, One Green Bean, Global

Nicholas Hulley, Chief Creative Officer, AMV BBDO, UK

Pully Chau, Greater China President, Edelman, China

Rafael Pitanguy, Chief Creative Officer, VMLY&R, Brazil

Health & Wellness Lions

Jury President - Patricia Corsi, Global Chief Marketing and Digital Officer, Bayer Consumer Health, Global

Andy Jex, Chief Creative Officer, TBWA\London, UK

Carolina Lobo, Vice President, Healthcare, Weber Shandwick, Brazil

Gabriel Mattar, Chief Creative Officer, Innocean, Germany

Matthias Moreau, CEO, Publicis Health, France

Max Geraldo, Chief Creative Officer, BBDO, Canada

Mel Routhier, Chief Creative Officer, VMLY&R, USA

Nkanyezi Masango, Group Executive Creative Director, King James - Part of Accenture Song, South Africa

Rufina FR, Director - Communication, Boehringer Ingelheim, India

Victoria Cole, CEO, Wunderman Thompson, LATAM

Industry Craft Lions

Jury President - Nils Leonard, Founder, Uncommon Creative Studio Ltd, Global

Farah Gamal, Senior Designer, Superunion, Germany

Jeffry Gamble, Chief Creative Officer, dentsu International, Hong Kong

Juliana Cobb, Executive Creative Director, Droga5, USA

Masayoshi Kodaira, Art Director and Designer, FLAME, Japan

Melanie Pennec, Executive Creative Director, DDB Paris, France

Neo Mashigo, Chief Creative Officer, M&C Saatchi Group, South Africa

Paul Banham, Regional Executive Creative Director, MullenLowe, MENA

Saulo Rodrigues, SVP, Global Head of Design, R/GA, Global

Sinead Roarty, Creative Consultant, The Godmother, Australia

Innovation Lions

Jury President - Cleve Gibbon, CTO, Wunderman Thompson, USA

Andrea Arnau, Chief Marketing and New Ventures Officer, iuvity, LATAM

Andrés Pagella, Executive Director, Head of Technology, SS LATAM, R/GA, LATAM

Arunima Agarwal, Senior Director, Innovation Strategy, Proto, USA

Dara Treseder, SVP, Global Head of Marketing, Comms, & Membership, Peloton Interactive Inc, Global

Edward Prince Jr, Global Group Chief Product Officer, Kantar, Global

Gustavo Lauria, Co Founder + Chief Creative Officer, We Believers, USA

Jane Stanley, Australia and New Zealand CEO, Heart & Science, Pacific

Katie Burke, Metaverse Continuum Studio Global Strategy Director, Accenture, Global

Tessa Conrad, Head of Innovation, TBWA\Asia, APAC

Media Lions

Jury President - Daryl Lee, Global CEO, IPG Mediabrands, Global

Divya Karani, Chief Executive Officer, Media, dentsu, South Asia

Jacqueline Pavich, Global Managing Director, Publicis Groupe, APAC, Global

Khartoon Weiss, Global Head of Agency and Accounts, TikTok, Global

Kirk Mcdonald, CEO, GroupM, USA

Mauricio Almeida, Media VP, Publicis Brasil, Brazil

Peter Mears, Global CEO, Havas Media Group, Global

Ralph Pardo, CEO, Omnicom Media Group, USA

Stuart Bowden, Global Chief Strategy & Product Officer, Wavemaker, Global

Susanne Grundmann, Chief Global Client Officer, OMG Germany, Global

Mobile Lions

Jury President - Hugo Veiga, Global Chief Creative Officer, AKQA, Global

Bjorn Stahl, Chief Creative Officer, INGO Stockholm, Sweden

Carren O'Keefe, Executive Creative Director, AnalogFolk, Netherlands

Cristina Baccelli, Head of Creative Shop, Meta, Italy

Harsh Kapadia, Chief Creative Officer, MRM, USA

John Raúl Forero, CEO, DDB Group, Colombia

Juan Pablo Carrizo, CEO, Do Agency, Argentina

Nimo Awil, Creative Director, Media.Monks, UK

Satoshi Otsuka, Creative Director, ADK Marketing Solutions Inc, Japan

Shannon Washington, SVP, Executive Creative Director, New York, R/GA, USA

Outdoor Lions

Jury President - Eugene Cheong, Chief Creative Officer, DDB Asia, Singapore

Allison Pierce, Global Chief Creative Officer, Intel, VMLY&R, Global

Ana Noriega, Chief Creative Officer, FCB, Mexico

andre (g.) gray, Executive Creative Director, Grey, USA

Eric Schoeffler, Chief Creative Officer Havas Group Germany / Executive Creative Director Europe, Havas Group, Europe

Gabriela Hunnicutt, Founder/Partner, Bold, Brazil

Milos Obradovic, Global Executive Creative Director, Publicis Italy & Le Pub Amsterdam, Global

Nancy Hartley, Founder / Creative Partner, Rumble Strategic Creative / Rumbletown, Australia

Sanjiv Mistry, Executive Creative Director, McCann London, UK

Xolisa Dyeshana, Chief Creative Officer, Joe Public United, South Africa

Pharma Lions

Jury President - Brett O’Connor, Executive Creative Director, VCCP Health, UK

Alejandro Di Trolio, Executive Creative Director, Cheil, Spain

Carolina Sandoval, Media Lead LATAM, GSK- Haleon, LATAM

Collette Douaihy, Global Chief Creative Officer, dentsu health, Global

Dick Dunford, Executive Creative Director, TBWA\Worldhealth, UK

Franklin Williams, EVP, Director of Experience Design, Area 23, USA

Lora Lukin, EVP, Executive Creative Director, Digitas Health, Global

Paul Kinsella, Chief Creative Officer, Havas Lynx Group, UK

Shunsuke Kakinami, Executive Creative Director, McCann Health, Japan

Wendy Xue, Managing Director, Ogilvy Health, Ogilvy, China

PR Lions

Jury President - Judy John, Global Chief Creative Officer, Edelman, Global

Annematt Ruseler, Sr. Director of Communications, WeTransfer, Global

Cheryl Overton, Founder + Chief Experience Officer, USA, Cheryl Overton Communications, USA

Chris Foster, CEO, Omnicom Public Relations Group, Global

Jo-ann Robertson, UK CEO & Global Client Solutions, Ketchum, Global

Lucy Harvey, Managing Director, METIA, Hill+Knowlton Strategies, METIA

Matt Stafford, President, Asia-Pacific, BCW, APAC

Patrícia Ávila, Managing Director, Brazil, JeffreyGroup, Brazil

Skye Lambley, CEO, Herd MSL, Australia

Tom Beckman, Global Chief Creative Officer, Weber Shandwick, Global

Print & Publishing Lions

Jury President - Natalie Lam, Chief Creative Officer, Publicis Groupe, APAC & MEA,

Ali Rez, Regional Executive Creative Director, Impact BBDO, MENA & Pakistan

Icaro Doria, Chief Creative Officer, Hill Holliday, USA

Jean-Francois Sacco, Co-founder Chief Creative Officer, ROSA PARIS, France

Jens Petter Waernes, Managing Director Creation, Scholz & Friends Group, Germany

Kainaz Karmakar, Chief Creative Officer, Ogilvy, India

Laura Esteves, Executive Creative Director, Galeria, Brazil

Laura Rapela, Creative Director, GUT, Argentina

Owen Lee, Chief Creative Officer, FCB Inferno, UK

Sibusiso Sitole, Chief Creative Officer, The Odd Number, South Africa

Radio & Audio Lions

Jury President - Mariana O'Kelly, Global Executive Creative Director, Ogilvy, Global

Bernard Achampong, Creative Director, Unedited, EMEA

Bridget Johnson, Executive Creative Director, Boys and Girls, Ireland

Diana Sukopp, Chief Creative Officer, Lemon Group and DDB, Germany

Ian MacKellar, Executive Creative Director, INNOCEAN, Canada

James Feeler, CEO, Founder and Audio Producer, Jamute, Brazil

Marianne O'Brien, Managing Partner - Creative, CHEP Network, Australia

Olivia López, Executive Producer, Pickle Music, Spain

Rana Khoury, Creative Director, Leo Burnett, Lebanon

Tseliso Rangaka, Chief Creative Officer, FCB / HC Johannesburg, South Africa

Social & Influencer Lions

Jury President - Caitlin Ryan, VP, EMEA Creative Shop, Meta, EMEA

Becky McOwen-Banks, Executive Creative Director, VaynerMedia, UK

Diego Wallach, Chief Creative Officer, Publicis WW, Mexico

Donna Lamar, Executive Creative Director, Spotify, USA

Ian Mackenzie, Chief Creative Officer, Performance Art, Canada

John "JP" Petty III, Executive Creative Director, Wieden + Kennedy, USA

Judy Lee, Global Head of Experiential Marketing, Pinterest, Global

Laura Jordan Bambach, President & Chief Creative Officer, Grey London, UK

Manir Fadel, Chief Creative Officer, VMLY&R, Spain

Stephen de Wolf, National Chief Creative Officer, DDB Group, Australia

Sustainable Development Goals Lions

Jury President - Kimberlee Wells, CEO, TBWA\Melbourne & Adelaide, Australia

Amy Williams, CEO and Founder, Good-Loop, UK

Harjot Singh, Global Chief Strategy Officer, McCann, Global

Javier Campopiano, Worldwide Chief Creative Officer, Grey, Global

Johan Pihl, Chief Creative Officer / CINO, Doconomy, Sweden

Lisa Hogg, Founder / Wolf Mama, BRAVE Amsterdam, Netherlands

Luis Miguel Messianu, Founder-Chairman / McDonald's Global Chief Creative Officer, alma/DDB, Global

Maher Nasser, Serving in a personal capacity, United Nations, Global

Priya Sarma Mathur, Sr Sustainability and Corporate Affairs Head, Unilever, MENA, Russia, Ukraine, Belarus & Turkey

Vicki Maguire, Chief Creative Officer, Havas London, UK

Titanium Lions

Jury President - Rob Reilly, Global Chief Creative Officer, WPP, Global

Alexander Schill, Global Chief Creative Officer, Serviceplan Group, Global

Ann Mukherjee, Chairman and CEO of Pernod Ricard, North America

Kate Stanners, Chairwoman & Global Chief Creative Officer, Saatchi & Saatchi, Global

Liz Taylor, Global Chief Creative Officer, Ogilvy, United States of America

Luiz Sanches, Chief Creative Officer North America BBDO & Chairman/Partner AlmapBBDO, BBDO Worldwide, North America and Brazil

Merlee Jayme, Chief Creative Officer APAC/ Chairmom, dentsu International/ Dentsu Jayme Syfu, APAC

Paulette Long OBE, Music Consultant / Board Director, UK

Further information on the Lions Awards, the Festival and LIONS Membership can be found at canneslions.com. Anyone wishing to enter work into Cannes Lions should contact the awards team.