CANNES LIONS 2022
WINNERS & SHORTLISTS - USA HISPANIC
Updated: Friday, June 24
Photo Credits: Cannes Lions & PRODU
RANKING - USA HISPANIC
AGENCY
1) We Believers
2) Alma
3) Zubi
TOTAL
SA
8
1
-
9
GP
-
-
-
0
G
7
2
-
9
S
4
1
1
6
B
4
2
-
6
SL
22
7
2
31
LIONS
15
5
1
21
PT
167
50
9
RANKING IBERO-AMERICA
COUNTRY
Brazil
USA (Hisp.)
Spain
Mexico
Portugal
Honduras
Argentina
Peru
Chile
Colombia
Puerto Rico
Bolivia
El Salvador
TOTAL
GP
-
-
-
2
-
1
-
-
-
-
-
-
-
3
G
10
9
2
1
2
4
2
1
1
-
1
-
-
33
S
20
6
10
2
1
1
3
3
2
2
-
-
-
50
B
39
6
23
5
4
3
5
6
2
5
2
1
1
102
LIONS
69
21
35
10
8
8
10
10
5
7
3
1
1
188
PT
407
195
169
104
79
76
66
54
35
29
21
3
3
Point Structure:
35 points for a Titanium and Creative Effectiveness Grand Prix
30 points for all other Grand Prix, including Grand Prix for Good
30 points for a Titanium Lion
15 points for a Gold Lion
7 points for a Silver Lion
3 points for a Bronze Lion
1 point for a shortlist position
If an Entry is shortlisted and then goes on to win a Lion Award, the shortlist point is no longer counted.
SPECIAL AWARDS
INDEPENDENT AGENCY OF THE YEAR
FIRST PLACE
We Believers
AGENCY OF THE YEAR
2ND PLACE
We Believers
Agency of the Year by Track - Classic
Second Place
Alma DDB
Third Place
We Believers
Independent Agency of the Year - Classic
First Place
We Believers
Independent Agency of the Year - Craft
Third Place
We Believers
Independent Agency of the Year - Entertainment
Second Place
We Believers
Independent Agency of the Year - Experience
First Place
We Believers
Independent Agency of the Year - Good
First Place
We Believers
Independent Agency of the Year - Strategy
Third Place
We Believers
TITANIUM
SHORTLIST
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
Innovation
Desert
Health & Wellness
Desert
Outdoor
GOLD LION CAMPAIGN
A01 (Food & Drink)
BETTER WITH PEPSI - MCDONALD'S
BETTER WITH PEPSI - BURGER KING PEPSI
BETTER WITH PEPSI - WENDY'S PEPSI
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York
BRONZE LION CAMPAIGN
B01 (Food & Drink)
BETTER WITH PEPSI - MCDONALD'S PEPSI
BETTER WITH PEPSI - BURGER KING PEPSI
BETTER WITH PEPSI - WENDY'S PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York
SHORTLIST
D01 (Displays)
NONARTIFICIAL MEXICO
BURGER KING
BURGER KING MEXICO
WE BELIEVERS, Brooklyn USA
RELEVANT México D.F.
DAOCHO Buenos Aires, Argentina / PENTIMENTO Buenos Aires / PICKLE MUSIC New York
E-TRAC Edo de Mexico
SILVER LION
D05 (Live Advertising and Events)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York
SHORTLIST
D07 (Transit)
X MAS TRUCK SAVER
AB INBEV
MODELO BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City
PAPA MUSIC Buenos Aires
AB INBEV New York
SHORTLIST
F02 (Challenger Brand)
BETTER WITH PEPSI
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York
GOLD LION
F03 (Single-market Campaign)
NONARTIFICIAL MEXICO
BURGER KING
BURGER KING MEXICO
WE BELIEVERS, Brooklyn USA
RELEVANT México D.F.
DAOCHO Buenos Aires, Argentina / PENTIMENTO Buenos Aires / PICKLE MUSIC New York
E-TRAC Edo de Mexico
SHORTLIST
F05 (Cultural Insight)
NONARTIFICIAL MEXICO
BURGER KING
BURGER KING MEXICO
WE BELIEVERS, Brooklyn USA
RELEVANT México D.F.
DAOCHO Buenos Aires, Argentina / PENTIMENTO Buenos Aires / PICKLE MUSIC New York
E-TRAC Edo de Mexico
GOLD LION
F07 (Corporate Purpose & Social Responsibility)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York
Pharma
Desert
Print & Publishing
GOLD LION CAMPAIGN
A01 (Food & Drink)
BETTER WITH PEPSI - MCDONALD'S
BETTER WITH PEPSI - BURGER KING PEPSI
BETTER WITH PEPSI - WENDY'S PEPSI
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York
BRONZE LION CAMPAIGN
A09 (Not-for-profit / Charity / Government)
GUNS STATS - PRINT 1
GUNS STATS - PRINT 2
GUNS STATS - PRINT 3
CHANGE THE REF
CHANGE THE REF
CHANGE THE REF, Parkland / ALMA DDB, Miami USA
SHORTLIST
D03 (Single-market Campaign)
GUNS STATS
CHANGE THE REF
CHANGE THE REF
CHANGE THE REF, Parkland / ALMA DDB, Miami USA
SHORTLIST
D03 (Single-market Campaign)
BETTER WITH PEPSI
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York
Radio & Audio
SHORTLIST
A01 (Food & Drink)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York
SILVER LION
B04 (Casting & Performance)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York
BRONZE LION
D05 (Cultural Insight)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York
SHORTLIST
D08 (Market Disruption)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York
Design
SHORTLIST
B01 (Posters)
BETTER WITH PEPSI
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York
Digital Craft
Desert
Entertainment Lions For Music
Desert
Entertainment Lions For Sport
GOLD LION
A02 (Live Broadcast / Live Streaming)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York
SHORTLIST
B01 (Sports Live Experience)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York
Entertainment
SHORTLIST
B02 (Talent: Live Experience)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York
Film Craft
Desert
Industry Craft
SILVER LION CAMPAIGN
B02 (Outdoor)
BETTER WITH PEPSI - BURGER KING
BETTER WITH PEPSI - WENDY'S
BETTER WITH PEPSI - MCDONALD'S
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York
SHORTLIST
B03 (Print & Publishing)
BETTER WITH PEPSI - MCDONALD'S
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York
SHORTLIST
B03 (Print & Publishing)
BETTER WITH PEPSI - BURGER KING
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York
SHORTLIST
B03 (Print & Publishing)
BETTER WITH PEPSI - WENDY'S
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York
GOLD LION
D02 (Outdoor)
NONARTIFICIAL MEXICO
BURGER KING
BURGER KING MEXICO
WE BELIEVERS, Brooklyn USA
RELEVANT México D.F.
DAOCHO Buenos Aires, Argentina / PENTIMENTO Buenos Aires / PICKLE MUSIC New York
E-TRAC Edo de Mexico
GOLD LION
D03 (Print & Publishing)
NONARTIFICIAL MEXICO
BURGER KING
BURGER KING MEXICO
WE BELIEVERS, Brooklyn USA
RELEVANT México D.F.
DAOCHO Buenos Aires, Argentina / PENTIMENTO Buenos Aires / PICKLE MUSIC New York
E-TRAC Edo de Mexico
Mobile
SILVER LION
A05 (Connected Devices / Wearables)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires
SHORTLIST
A08 (Innovative Use of Technology)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires
SHORTLIST
A10 (Mobile Led Creativity)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires
Creative Strategy
Desert
Creative Commerce
Desert
Brand Experience & Activation
SHORTLIST
A01 (Food & Drink)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York
SILVER LION
A01 (Food & Drink)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York
SHORTLIST
A05 (Retail)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires
SHORTLIST
A05 (Retail)
THE IMPOSSIBLE COMBO
BURGER KING
WHOPPER
DAVID, Sao Paulo / ZUBI ADVERTISING, Miami BRAZIL / USA
A9 AUDIO São Paulo / SAILOR STUDIO São Paulo
DAVID Sao Paulo
ZUBI ADVERTISING Miami
SHORTLIST
B02 (Use of Mobile & Devices)
WHOPPER HEIST
BURGER KING
WHOPPER WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires
SHORTLIST
D04 (Sponsorship & Brand Partnership)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires
SHORTLIST
D04 (Sponsorship & Brand Partnership)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York
GOLD LION
E07 (Corporate Purpose & Social Responsibility)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York
Creative Business Transformation
Desert
Creative Effectiveness
BRONZE LION
C08 (Breakthrough on a Budget)
THE MATCH OF AGES
ABINBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRO DOERS New York
BONSAI Olivos / PICKLE MUSIC New York / PRO DOERS New York / WE BELIEVERS Brooklyn
AB INBEV New York
Direct
SHORTLIST
A05 (Retail)
THE IMPOSSIBLE COMBO
BURGER KING
WHOPPER
DAVID, Sao Paulo / ZUBI ADVERTISING, Miami BRAZIL / USA
A9 AUDIO São Paulo / SAILOR STUDIO São Paulo
DAVID Sao Paulo
ZUBI ADVERTISING Miami
SHORTLIST
B03 (Use of Ambient Media: Large Scale)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires
SHORTLIST
D02 (Use of Mobile)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires
SHORTLIST
F03 (Single-market Campaign)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York
SHORTLIST
F05 (Cultural Insight)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York
BRONZE LION
F07 (Corporate Purpose & Social Responsibility)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York
Media
BRONZE LION
B02 (Use of Audio Platforms)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York
SHORTLIST
B09 (Use of Mobile)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires
SILVER LION
C04 (Social Data)
THE IMPOSSIBLE COMBO
BURGER KING
WHOPPER
DAVID, Sao Paulo / ZUBI ADVERTISING, Miami BRAZIL / USA
A9 AUDIO São Paulo / SAILOR STUDIO São Paulo
DAVID Sao Paulo
ZUBI ADVERTISING Miami
SHORTLIST
F03 (Single-market Campaign)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York
SHORTLIST
F03 (Single-market Campaign)
NONARTIFICIAL MEXICO
BURGER KING
BURGER KING MEXICO
WE BELIEVERS, Brooklyn USA
RELEVANT México D.F.
DAOCHO Buenos Aires, Argentina / PENTIMENTO Buenos Aires / PICKLE MUSIC New York
E-TRAC Edo de Mexico
PR
Desert
Social & Influencer
Desert
Sustainable Development Goals
GOLD LION
B06 (Life below Water)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York
Film
Desert
YOUNG LIONS COMPETITIONS
DIGITAL
SHORTLIST
USA Hispanic
Marlene Venero, Sr. Copywriter, Casanova//McCann
Jenna Convissar, Art Director, Casanova//McCann
FILM
SHORTLIST
USA Hispanic
Luis Martínez, Art Director, Alma DDB
Juan Negrón, Copywriter, Alma DDB