Círculo Creativo & AHAA Announce Call for Entries for 2015 U.S.H. Idea Awards

Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announces that call for entries for the Fourth Annual U.S.H. Idea Awards are now open through April 17, 2015. The award, which recognizes the best creativity in U.S. Hispanic advertising, has undergone an overhaul to include new and expanded categories and sub-categories plus a more robust jury panel. The awards will take place at The Colony Theatre in Miami, FL on Tuesday, April 28, 2015 as part of the 2015 AHAA Annual Conference.

Major advertising agencies will compete for the Top Five Best Ideas plus Gold, Silver, and Bronze Awards. In addition, this year, the jury will expand from 10 to 29 jurors that represent more U.S. Hispanic advertising agencies than ever before.

"At Círculo, we strive to be more inclusive, giving everyone the opportunity to contribute and inspire them to do their best work – this jury expansion will allow for more agencies to be represented,” said Gustavo Lauría, president of Círculo Creativo and partner/CCO at We Believers. “Having these creative directors from all over the country in one room is a unique opportunity, one that is significant in a market like ours and necessary for a more meaningful and engaging discussion of this year’s best work in Hispanic creativity.”

The 2015 U.S.H. Idea Awards will feature 14 categories with 135 subcategories with the following additions:

• The Graphic Media Category has been split in two new categories: Press and Outdoor
• The Digital category is now Cyber & Mobile
• Production Techniques is now Craft, in which production companies, post-production companies and digital agencies can enter their work for the U.S. Hispanic market
• The PR, Media, Integrated and Beyond Hispanic categories have been significantly improved and expanded

“U.S. Hispanics are driving mainstream trends, yet marketers must tap into the right insights and value-driving purchasing behaviors to move the needle – relevance in visual content and messaging has never been more important,” said Aldo Quevedo, chair of AHAA, Círculo board member, and principal/creative director at Richards/Lerma. “The 2015 USH Idea Awards will honor the next class of creatives, who not only push the envelope but whose work reinforces the vitality and importance of Hispanic creative on a global scale.”

Each piece within a campaign must be entered and paid for as a single entry. Entries will be considered by the jury both individually and as a campaign. Early bird rates apply through February 20th, regular rates from February 21st through April 1st with late fees applying from April 2nd until April 17, 2015. To register, please visit www.ushideaawards.com.

Inscripciones abiertas para el FIAP 2015

Los preparativos de la 46º edición del Festival Iberoamericano de Publicidad (FIAP), ya están en marcha. A poco tiempo de develar que la Ciudad de México será la nueva sede del certamen, se inició la apertura de las inscripciones y se brindaron nuevos detalles que aportarán mayor innovación.

Inscripción FIAP 2015
El Festival Iberoamericano de Publicidad (FIAP) anuncia la apertura de las inscripciones de piezas y campañas hasta el día viernes 27 de marzo de 2015, inclusive. La invitación se extiende a agencias de publicidad, anunciantes, medios de comunicación, productoras, centrales de medios, consultoras de Relaciones Públicas, estudiantes y profesionales pertenecientes a los mercados de habla hispana y portuguesa. 

Se podrá participar en 14 disciplinas diferentes: Televisión-Cine, Gráfica, Vía Pública, Radio, Técnicas de Producción Audiovisual, Técnicas de Producción Gráfica, Internet, Innovación en Medios, Promo, Activaciones y Marketing Directo, Diseño, Campañas Integrales, Prensa y Relaciones Públicas, Creatividad Efectiva y Creatividad Independiente en Redes Sociales.
La inscripción será a través del exclusivo sistema online del FIAP y el envío de materiales podrá realizarse, sin costo, ingresando a: fiap.kingpin.com.ar

Novedades en la 46º edición del FIAP
La 46º edición del FIAP presenta novedades que aportan capacitación,  innovación y tendencias al festival número uno de Iberoamérica. En principio, se definió incluir mayores formas de participación a los estudiantes. Posteriormente, se realizó un acuerdo para distinguir a los profesionales comprometidos con causas sociales.

A diferencia de ediciones anteriores, los estudiantes tendrán la posibilidad de participar del FIAP con propuestas creativas en cualquiera de los formatos disponibles. Mientras que años atrás, sólo concursaban con Gráfica, ahora también podrán hacerlo con videos, audios de radio, casos, entre otros.

En tanto, la Fundación Mundo Ciudad de España, organizadora del Festival Internacional de la Publicidad Social (Publifestival), informó que otorgará becas de estudio a los ganadores de las categorías de Bien Público en Oro, Plata y Bronce y a los jóvenes talentos a través del Campus Universitario Europeo. Por primera vez, los organizadores del FIAP llevan adelante una alianza para premiar a los profesionales comprometidos con las causas sociales. En esta ocasión, el premio estímulo estará enfocado en la Formación. Los ganadores de las becas podrán cursar los distintos programas que se ofrecen y acceder a la doble titulación de la Prestigiosa Universidad Oficial San Miguel en México, entidad en convenio con el Campus Universitario Europeo.

La 46ª edición de FIAP 2015 se realizará en el JW Marriott Santa Fe Hotel de la Ciudad de México el próximo 22, 23 y 24 de abril.

La Comunidad Is No. 8 on Ad Age's 2015 Agency A-List

Joaquín Molla, Luis Montero, José Molla

Revenue and Staff Headcount Increased by Double Digits

If there's one way to summarize why La Comunidad is on this list, it's this: The agency is scrapping its name.

Founded 14 years ago as a multicultural specialist by Argentine brothers José and Joaquín Mollá, the shop is swapping La Comunidad for The Community early this year. It's a shocking but prescient move that speaks volumes about the agency's ability to understand and adapt to the evolving industry landscape.

"It's a reflection of what's happening culturally in this country," said José Mollá, co-founder and chief creative officer. "We felt that being called La Comunidad reinforces a division that no longer exists. Language and ethnicity implied a separation that is less culturally relevant every day. In the same way that we're in a post-digital era, where the division between a digital agency and a traditional agency makes less sense, because that's not how people live their lives. We believe that culturally, we're still going through a similar process. And it's having a really interesting effect on American culture."

Alma Is Ad Age's 2015 Multicultural Agency of the Year

Isaac Mizrahi, Luis Miguel Messianu and Alvar Suñol Credit: Maurico Candela/Alma

Clever Work for State Farm and McDonald's Gets Results

In a 2014 partnership with incubator Rokk3r Labs, Alma hears and dissects presentations from three or four market-ready young companies.

"We like to have the first opportunity to see companies that may help our clients," said Isaac Mizrahi, Alma's senior VP-managing director. He attends each quarterly session along with three Alma staffers who are creative, planning and digital experts. "And there's a one-in-a-million chance they're the next Twitter and we're already strategic partners."

One young business it saw called Katana developed a web-based, real-time video chatting capability without the need to download external applications. Spotting the potential for real-time ads, Alma introduced Katana to its clients State Farm and Rosetta Stone.
 
The Miami-based Omnicom Group agency likes to be where technology and creativity converge. For the first time in 2014, Alma did some form of digital work with every client, and digital grew to 28% of revenue.

62nd International Festival of Creativity Opens For Entries

Significant changes to categories were revealed when entries to Cannes Lions 2015 opened yesterday.

Chief among them is the launch of a highly anticipated Creative Data Lion, created in response to industry demand and set to establish a benchmark for ground-breaking, data-fuelled creativity. 

“We’re committed to being at the forefront of the industry, which means reflecting trends and at times spearheading them,” said CEO of Cannes Lions, Philip Thomas. “The Creative Data Lion is an embodiment of those principles. Insights from data are a powerful driver of creative solutions, so it’s imperative that this be recognised and celebrated at the Festival. But we are the first global creative awards to do so, which means we are also championing the role data can play in creativity.”

Demand for the new Lion began to be voiced in 2012 and its development has since been fired by close consultation with the industry. 

A committee of data specialists, awarded senior creatives, technologists and the wider marketing community shared their expertise with Cannes Lions, which, said Thomas, had been instrumental in shaping the category.

“Their unique insights and contributions have allowed us to carve out a credible, forward-thinking entry section that meets the needs of a progressive, innovative industry.”

That entry section includes 11 sub-categories encompassing the most creative uses of data and will showcase work where this has been at the core of an idea.

Other changes this year include:

• The Innovation Lions have been expanded into 2 sub-categories – Innovation Technology and Creative Innovation – to celebrate brand-aligned ideas and standalone technological solutions
• Recognising that the business impact of creativity is long-term and proven over time, Creative Effectiveness Lions eligibility has been increased to shortlisted and award winning work from the last three years
• Senior industry experts will assist entrants in developing their submissions through the launch of a Creative Effectiveness Advisory Scheme
• Product Design Lions eligibility has been extended to work from the last two years
• Shortlisted and winning entries in Lions Health and Lions Innovation categories will count towards the Cannes Lions Special Awards including Agency of the Year, Independent Agency of the Year, Network of the Year, Regional Network of the Year and Holding Company of the Year

Further information on all categories, rules and entry fees, along with tips for creating submissions, can be found at www.canneslions.com. 

Entrants can have their queries about category changes answered and get help with submissions anytime by contacting entries@canneslions.com.

Why Getting More Women onto Award Show Juries Could be the Ultimate Ad Industry Hack

Advertising's jury gender skew is somehow still a thing. Laura Swinton talks to the ADC about how they're trying to push for change

Why Getting More Women onto Award Show Juries Could be the Ultimate Ad Industry Hack
“Of all the things we’ve done at ADC this has been the hardest, psychologically. When you basically hit a wall and come up against negativity and anger then you start to think you’re crazy. We got people telling us saying that we were wrong, that it sucked, that it shouldn’t exist.” What could ADC's Executive Director Ignacio Oreamuno possibly have done to earn such a torrent of disapproval? Decided to populate his juries with pre-schoolers? Chimpanzees? Err, not exactly. The answer is: a few more women. The ADC’s 50/50 initiative to create gender-balanced award show juries and remove some invisible barriers to adland super stardom has just entered its second year. Ignacio is convinced that basic changes like this hold the key to transforming the industry and righting its (kinda retro) track record on female leadership. So why are other award shows and parts of the industry digging their heels in?

El FIAP 2015 otorgará becas a través de Fundación Mundo Ciudad

En el marco de los preparativos de la  46º edición de FIAP 2015, la Fundación Mundo Ciudad de España anunció que otorgará becas de estudio a los ganadores de las categorías de Bien Público en Oro, Plata y Bronce y a los jóvenes talentos a través del Campus Universitario Europeo.

La Fundación Mundo Ciudad es una entidad sin fines de lucro, cuya misión es el desarrollo de la Responsabilidad Social Corporativa de las empresas de España y del mundo. Se trata de la institución que organiza el Festival Internacional de la Publicidad Social, conocido como Publifestival, donde Daniel Marcet (Director General de FIAP) es uno de sus jurados.

“Desde su creación, en 1969, el FIAP se propuso integrar la comunicación de la región. Es por eso que toda acción que se lleva a cabo en el marco del festival tiene como objetivo aportar valor agregado a nuestra industria, ayudarla a crecer, a darle difusión, y a formar y capacitar a las nuevas generaciones y a los profesionales. Este año estamos muy contentos y orgullosos de haber concretado una importante alianza con la Fundación Mundo Ciudad, la que otorgará becas a todos aquellos que se destaquen en las categorías de Bien Público y de Responsabilidad Social Empresaria”, añadió Daniel Marcet, de FIAP.

“Para nosotros es un honor formar parte de este modo tan especial de FIAP, dado a nuestro mutuo aprecio con Daniel Marcet quien además de reflejar de modo claro el espíritu de Publifestival, siempre mostró todo su compromiso y solidaridad con nosotros”, aseguró María Cansino, Presidente de la Fundación.

Es la primera vez que los organizadores del FIAP llevan adelante una alianza con Publifestival para premiar a los profesionales comprometidos con las causas sociales. En esta ocasión, el premio estimulo estará enfocado en la Formación. Los ganadores de las becas podrán cursar  los distintos programas que se ofrecen y acceder a la doble titulación de la Prestigiosa Universidad Oficial San Miguel en México, entidad en convenio con el Campus Universitario Europeo.

“Sin dudas, es un reconocimiento muy movilizador para incentivar a los creativos, anunciantes, medios y autoridades a crear conciencia desde sus mensajes publicitarios. Howard Gossage, Fundador de la legendaria Freeman, Mander & Gossage, no lo pudo haber expresado mejor cuando afirmó: La publicidad justifica su existencia cuando se utiliza para el interés público, es una herramienta demasiado poderosa para ser utilizada solamente con fines comerciales”, compartió Marcet.

“Con esta acción queremos brindar a todos aquéllos que se han preocupado por la RSC y por el Bien Público la posibilidad de ser su marco en Europa y transmitirles que ser solidarios tiene una recompensa enorme. Pensar en la oportunidad que conlleva para los jóvenes recibir esta Beca es toda una alegría y,  desde luego, no olvido nuestro lema Un Mundo Mejor es Posible, y creo que es un modo maravilloso de lograrlo”, confesó Casino.

La 46º edición de FIAP 2015 se realizará en el JW Marriot Hotel Santa Fé de la Ciudad de México el próximo 22, 23 y 24 de abril.

El Sol Anuncia Los Nombres De La Mitad De Sus Jurados

El Festival Iberoamericano de la Comunicación Publicitaria ha dado a conocer hoy los nombres de la mitad de los presidentes jurado para 2015, año en el que el festival celebra su 30 aniversario.

 Al respecto, Jordi Palomar, director de El Sol, afirma que “al igual que el pasado mayo, contaremos en la presidencia de los jurados con grandes figuras de la región, publicitarios con una trayectoria profesional tan amplia y premiada que estamos seguros de que nos darán un palmarés a la altura de nuestro 30 aniversario. A su vez, frente al reto de ser el premio referente de la región, sigue la doble apuesta de máximo prestigio e internacionalización y en 2015 volvemos a contar en Bilbao con un jurado de más 50 grandes profesionales representando más de 10 países".

 Así, El Sol ha confirmado ya que contará en su próxima edición con los siguientes presidentes de jurado:  

• Jurado de TV/Cine y Radio: Leandro Raposo, Creative President y Fundador de The Cyranos/McCann (España)
• Jurado de Digital y Móvil: Igor Puga, Chief Interactive Officer de DM9DDB (Brasil)
• Jurado de Campañas integradas e Innovación: Laurence Klinger, Vicepresidente Ejecutivo y Director General Creativo de Lápiz-Leo Burnett (EEUU)
• Jurado de Contenidos de Marca: Fernando Vega Olmos, Chief Creative Officer de Picnic a nivel global

Leandro Raposo

Laurence Klinger

Fernando Vega Olmos

En las próximas semanas se comunicarán los presidentes de los jurados de Diarios y Revistas y Exterior, Marketing y Directo y Marketing Promocional –dos secciones que este año contarán con un jurado único-, Relaciones Públicas y Medios.

La 30 edición de El Sol. El Festival Iberoamericano de la Comunicación Publicitaria tendrá lugar en Bilbao los días 28, 29 y 30 de mayo de 2015. #Elsol2015

Clio Awards Announces Inaugural 'Creative Bowl,' Recognizing The Big Game’s Top Spot And Agency

CLIO, the esteemed international advertising, design and communications competition, today announced the CLIO Creative Bowl, an initiative surrounding football’s biggest night. Focused on highlighting the best advertising creative airing in the game, the two-part competition will feature an expert jury voting on the top spot, and a live trophy presentation in the winning agency’s city. Beginning January 12, the latest Creative Bowl news can be found at creativebowl.clioawards.com.

Creative Bowl is the brainchild of Rob Reilly, global creative chairman at McCann Worldgroup, and leader of this year's Bowl jury. Coverage will appear on all CLIO social channels and the Creative Bowl blog. The inaugural Super CLIO winner will be announced at 4pm on Monday, February 2.

CLIO President Nicole Purcell and CLIO Executive Director of Marketing Brooke Levy will present the creatives behind the winning spot with a custom Super CLIO statue in-person on Tuesday, February 3. Society Awards designed the statue towering above a standard CLIO at 22 inches, matching the height and look of the big game trophy.

“We’ve seen more people tuning in for the ads than the game itself – it’s become the prime showcase for the most innovative and inventive creative of the year,” said Purcell. “At CLIO, we wanted to capitalize on our knowledge base and a network of experts to recognize the work around this moment. It’s a fun competition, but one that acknowledges an agency with a true pulse on the industry.”

The top creative minds in the country have come together to award the inaugural Super CLIO. Experts in their field with an eye for what makes a great ad, the 2015 jurors include, Ted Royer, chief creative officer, Droga5; Gerry Graf, founder and chief creative officer, bfg9000; Glenn Cole, founder and chief creative officer, 72andSunny; Colleen DeCourcy, global executive creative director, Wieden+Kennedy; David Lubars, chief creative officer, BBDO Worldwide and chairman, BBDO North America; Susan Credle, chief creative officer, Leo Burnett USA; Steve Simpson, chief creative officer, Ogilvy & Mather North America; Rob Schwartz, CEO, TBWA/Chiat/Day New York and Tim Nudd, creative editor, Adweek. 

“This is our biggest stage, where brands and agencies take the biggest risks,” said Reilly. “It is time to reward the bravest ones with a piece of hardware that is equal to the most famous trophy in sports.”

The 2015 CLIO calendar includes CLIO Image (May 5), CLIO Sport (July 8), and the CLIO Awards and CLIO Music (September 30). For more information, visit clioawards.com.

FIAP 2015 se realizará en Ciudad de México

Daniel Marcet

Tal como lo anunció PRODU meses atrás, luego de tres años consecutivos celebrándose en Miami, el Festival Iberoamericano de la Publicidad se muda a Ciudad de México para festejar su 46º edición.

El evento se realizará entre el 22, 23 y 24 de abril en los salones del JW Marriot Hotel México City Santa Fe.

“La decisión de trasladar el FIAP a la ciudad de México se debe al interés del mercado mexicano por contar con un festival internacional de las características del FIAP, y al enorme crecimiento y potencial de la industria de la comunicación de ese país”, comentó Daniel Marcet, director general de FIAP sobre el desembarco del festival a suelo azteca.

Cannes Lions Names 2015 Presidents

Cannes Lions, the International Festival of Creativity, has today announced the presidents that will lead juries at the 2015 edition of the awards.

Commenting on the appointments, Lions Festivals’ chairman, Terry Savage, said, “We have always selected the most awarded, respected global creative leaders to guide our juries. This year, it is particularly exciting to see so many women numbered among that elite group. We are looking forward to a time when there is true gender balance in the industry and this will be unremarkable, but in the meantime the female representation is something that we are passionate about.”

The 2015 jury presidents are:

Branded Content & Entertainment Jury President
David Lubars, Chief Creative Officer, BBDO Worldwide, Chairman, North America

David has won over 90 Lions, 4 Emmys and over 100 One Show pencils. Under his leadership, BBDO is among the most awarded agency networks in the world and is currently ranked #1 for creativity in The Gunn Report.

"To me, it's the most exciting part of Cannes Lions right now and maybe the most important. All these different areas are smashing up against each other really fast; the category helps give context and horizon lines.”

Creative Effectiveness Jury President
Wendy Clark, President, Sparkling Brands & Strategic Marketing, Coca-Cola North America

Wendy is a leading industry voice on evolved consumer engagement, known for leveraging the power of authentic brand stories to create shared value.
"Creativity and Effectiveness cannot be mutually exclusive outcomes. Creativity fuels compelling storytelling and innovation that, in-turn, fuels positive impact and outcomes for brands. I'm looking forward to reviewing this year's entries and seeing how our industry has once again raised the bar on great creativity and effectiveness."

Cyber Jury President
Jean Lin, Global CEO, Isobar

Named as one of 30 'Women to Watch' by Advertising Age China, Jean Lin became Global CEO of Isobar in early 2014 and leads the Dentsu Aegis Network agency in over 42 markets, overseeing 69 agencies. Jean was most recently named one of the region’s Top 5 CEOs by Campaign Asia Pacific. 

“We are living in the most exciting of times in our industry and the digital landscape has never been at more of a tipping point, into the era of Brand Commerce in which digital technology infuses brand experience with transactions and innovation. It is the perfect time to take up the presidency of the Cannes Lions Cyber Jury - witnessing the redefinition of digital creativity. I am honoured to lead a jury of my peers and excited to see work and ideas from across the world. At Isobar, we strive daily to deliver what we call “Ideas Without Limits” and this is the lens I will view entries through and will ask my fellow jurors to do the same.”

Design Jury President
Andy Payne, Global Chief Creative Officer, Interbrand Group

Under his leadership, Andy has guided Interbrand to become one of the most highly awarded brand design consultancies in the world.

"I hope as a jury we can champion the value of design - yes celebrate the beauty and the craft but 
understand that the true value of design is in ideas – ideas that move companies, organisations, brands and people forward to better and more inspiring experiences."

Direct Jury President
Judy John, CEO & Chief Creative Officer, Leo Burnett

Judy was ranked the #1 Creative Director in Canada in Strategy Magazine 2014 and is responsible for leading the Leo Burnett #LikeAGirl campaign – now a multiple award winner.
“It's an incredible honour to be the first Jury President for Canada. I'm looking forward to the discussions around the inspirational work with a world class jury.”

Film Jury President
Tor Myhren, President & Worldwide Chief Creative Officer, Grey

Famed for the overhaul of Grey’s creative output with campaigns like "The E*Trade Baby" and DirecTV, Tor has been chosen as one of Fortune Magazine’s ’40 under 40’ (2011) and Fast Company Magazine’s ‘Most Creative People in the Business’.

"Every year Cannes Lions sets a new bar for global creativity, and being president of the Film jury is thrilling. I continue to believe that even in the digital age, film remains the most powerful form of storytelling. We will look for what's truly "new” and reward brave and remarkable work. I can't wait."

Film Craft Jury President
João Daniel Tikhomiroff, Founder, Partner-Director, Mixer, Brazil

A constant performer at Cannes Lions, João Daniel has taken home 41 lions to date making him the second most awarded director in the history of the Festival.

"From the script to the sound, "craft" is the structure that supports an idea. In a world overflowing with information, engaging the audience is becoming increasingly challenging. But that is exactly what I will look for. By achieving excellence in craft, we can actually touch people and make them cry, laugh, think, change. The idea is the soul. With a body, it becomes alive."

Media Jury President
Nick Emery, Global Chief Executive Officer, Mindshare Worldwide

Nick's first 25 years in global media took him to LA, Valencia, Madrid and London. As a result of this journey, he now lives in some hybrid of NY, London and Shanghai, is married with two children (technically three with the dog) and has an unrivalled knowledge of the world’s toyshops and dog emporiums. 

"It is our responsibility, and that of the Cannes Lions awards, to champion media at its very best - not just the glitz and glamour, but the connection of data, insight and execution that makes media so compelling. Everything today begins and ends in media. Media is fame and money, ideas and accountability, Hollywood and A Beautiful Mind. Our duty, and what Cannes Lions should represent, is the challenging of the status quo, the provocation of creating new things and not just counting what we already know. Cannes Lions is a celebration of technology, content and invention, and the Media Lions sits at the centre of that world.”

Mobile Jury President
Joanna Monteiro, Vice President Creative Director, FCB, Brazil

Co-winner with Max Geraldo of the 2014 Mobile Grand Prix for Nivea ‘Protection Ad’, Joanna was recently named Business Insider’s ‘Most Creative Woman in Advertising’ and is among the 10 most awarded Creative Directors in the 2014 Cannes Report.

“It’s a true honor to have been selected as president of the Mobile jury, a category that unleashes great potential for creative work. In a time when dialogue between brands and their consumers is crucial, there’s nothing better than mobile”.

Outdoor Jury President
Juan Carlos Ortiz, President & CEO of DDB Latina & Creative Chairman of DDB Americas, Colombia

The first Latin American to become president of a USA based advertising agency, Juan Carlos also won Colombia’s inaugural, and to date only, gold Film Lion.

“In life and during my career, I’ve always believed that the simplest things can also be the most meaningful. If you stop for a moment and think about it, everything falls into human nature, human insights. Outdoor has always represented the magic of simple ideas, ideas with real power. It’s an honor to be judging this year in this category as one of my main expectations is to see how we as creatives, have evolved and can apply things such as technology within the DNA of our human insights and see them reflected in the real world.”

PR Jury President
Lynne Anne Davis, President & Senior Partner, FleishmanHillard Asia Pacific

FleishmanHillard's celebrated success in Asia, including multiple Network of the Year honors, landed Lynne Anne on PR Week’s 2014 ‘Power List’. Voted among Asia's Most Admired Agency Leaders in a 2014 poll by Campaign magazine, Lynne Anne has also been named ‘Global Women’s Champion’ in NAFE's Women of Excellence Awards and she received an ‘Individual Achievement Award’ by The Holmes Report. Lynne Anne headed the PR Jury at the 2013 Spikes Asia Festival of Creativity. 

“What a thrill and a privilege to chair the jury responsible for selecting the year’s most inspired public relations work from all over the world. PR is at the heart of the world’s greatest campaigns. It’s a highly dynamic discipline that is constantly elevating its power by making emotional connections, revealing human truths, opening minds, touching hearts and inspiring action in ground-breaking ways. The 2015 Cannes Lions showcase is set to be the richest, most creative yet.”

Press Jury President
Pablo del Campo, Worldwide Creative Director, Saatchi & Saatchi

Not only one of the most awarded Argentinean creatives, Pablo is also founder of Del Campo Saatchi & Saatchi; an agency that ranks consistently high including in the Gunn Report’s Most Awarded Agencies.

“In an industry transformed by new media, print still represents the toughest creative challenge. Print has only one sensory dimension so the idea has to work hardest. Originality, simplicity and surprise need to combine to create a singular emotional moment, which makes this an exciting category to oversee.”

Promo & Activation Jury President
Matt Eastwood, Worldwide Chief Creative Officer, JWT

Highly awarded in the creative world, one of Matt’s best known hits was the hugely successful ‘Hashtag Killer’ campaign.

"It is both an honor and a privilege to lead the Promo & Activation jury. Today, clients look towards work in this category to truly supercharge their brand promise. In selecting the work that will stand as a permanent record of excellence, my hope is to inspire both clients and creatives to push beyond their imagined limits."

Radio Jury President
Paul Reardon, Executive Creative Director, Whybin\TBWA Group Melbourne, Australia

As both a writer and Executive Creative Director, Paul's work has been recognised in every major international award show, including Australia's first and only One Show Green Pencil and two Cannes Lions Grands Prix. In 2014, he was the Executive Creative Director behind the ANZ GAYTMs campaign that cleaned up across global award shows and won the Cannes Lions Grand Prix in Outdoor.

"My criteria for judging work is pretty simple. I look for brilliant ideas that are strategically relevant and flawlessly crafted. The really, really hard part is finding those ideas. But that’s the exciting thing about Cannes Lions. The show is so big and attracts so much talent, you know that brilliance is out there, hiding amongst thousands of submissions. I’m honoured to be guiding the hunt in Radio in 2015".

Titanium and Integrated Jury President
Mark Fitzloff, Partner and Executive Creative Director, Wieden+Kennedy Portland

Famous for invigorating ‘your grandfather’s deodorant’, Mark was the executive creative director behind the legendary, Grand Prix winning, ‘The Man Your Man Could Smell Like’ for Old Spice. He’s helped ensure that Wieden+Kennedy has won the ‘Cannes Lions Independent Agency of the Year’ three times.

"In 1998, I was shortlisted for an ad banner that I wrote for Microsoft. It was my first Cannes Lions award. And therefore the one that still matters most. What am I looking forward to as this year's Titanium and Integrated Jury President? I think giving someone that same feeling would be pretty fantastic."
 

The Awards Report 2014: The Most-Awarded USA Hispanic Agencies

For the fourth year in a row, LatinWorks is the most-awarded U.S. Hispanic advertising agency.

The agency lead by Sergio Alcocer won with 607 points, the nearest competitors for this year were Grupo Gallegos with 421 points and Alma with 278 points.

To determine the rankings, we gathered the results from the most distinguished global awards shows: Festival Caribe, The Andy Awards, FIAP, Art Directors Club, the New York Festivals, El Sol, the National Addys, the U.S.H. Idea wards, the London International Awards, the Cannes Lions International Festival of Creativity, the Clios, D&AD, the One Show, El Ojo de Iberoamérica, and the Wave Festival.

View fullsize

Click to enlarge image.

Correction 12/1/2014 @ 2:00 p.m. (CT)
n earlier version of this report miscounted Grupo Gallegos' CLIO / CLIO Healthcare Awards. Grupo Gallegos won 3 Gold, 3 Silver and 1 Bronze, not 1 Gold, 1 Silver and 1 Bronze. The report has been updated and revised.

Los Ganadores en El Ojo de Iberoamérica 2014

Grupo Gallegos fue la agencia más premiada el El Ojo de Iberoamérica 2014 con 6 oros, 8 Platas y 4 Bronces. Además, fue la mejor agencia en el Desempeño Local de Estados Unidos y la mejor agencia independiente.

Ganadores – Agencias Hispanas de Estados Unidos:

El Ojo Local
 
Ganador
Muttbombing, de Dieste para Adopción de DPA. 

2º Finalista
Grandson, de Grupo Gallegos para Public Service de Alzheimer’s Association. 

3º Finalista
Brave, de Grupo Gallegos / Goodby, Silverstein & Partners para Got Milk? De California Milk Processor Board. Pa: Rebolución, Anonymous Content. 

4º Finalista
Alzheimer’s Gallery [Campaña], de Grupo Gallegos para Public Service de Alzheimer’s Association. 

Mejor Desempeño Local - Estados Unidos

Agencia: Grupo Gallegos
Creativo: Pablo Buffagni
Productora: Rebolución
Realizador: Armando Bo
Anunciante: Burger King, Colombia

El Ojo Producción Audiovisual

ORO
Mejor Fotografía - Brave, de Grupo Gallegos /Goodby, Silverstein&Partners para GotMilk?, de California Milk Processor Board. Pa: Rebolución. 

ORO
Mejores Efectos Especiales - Brave, de Grupo Gallegos /Goodby, Silverstein&Partners para GotMilk?, de California Milk Processor Board. Pa: Rebolución. 

ORO
Mejor Producción Integral - Brave, de Grupo Gallegos /Goodby, Silverstein&Partners para GotMilk?, de California Milk Processor Board. Pa: Rebolución. 

PLATA
Mejor Dirección de Arte - Brave, de Grupo Gallegos /Goodby, Silverstein&Partners para GotMilk?, de California Milk Processor Board. Pa: Rebolución. 

PLATA
Mejor Diseño de Sonido - Brave, de Grupo Gallegos /Goodby, Silverstein&Partners para GotMilk?, de California Milk Processor Board. Pa: Rebolución. 

PLATA
Mejor Dirección - Brave, de Grupo Gallegos /Goodby, Silverstein&Partners para GotMilk?, de California Milk Processor Board. Pa: Rebolución. 

El Ojo Producción Gráfica

PLATA
Mejor Copy - Daughter, de Grupo Gallegos para Public Service, de Alzheimer’s Association. 

PLATA
Mejor Dirección de Arte - Interview – Groupie [Campaña], de Lápiz para Gain, de Procter & Gamble USA. 

PLATA
Mejor Ilustración - Interview – Groupie [Campaña], de Lápiz para Gain, de P&G USA. 

BRONCE
Mejor Dirección de Arte - Grandson, de Grupo Gallegos para Public Service, de Alzheimer’s Association. 

El Ojo Postales

ORO
Bien Público. Mensajes gubernamentales, políticos y religiosos - Daughter, de Grupo Gallegos para Public Service, de Alzheimer’s Association. 

PLATA
Bien Público. Mensajes gubernamentales, políticos y religiosos - Grandson, de Grupo Gallegos para Public Service, de Alzheimer’s Association. 

BRONCE
Bien Público. Mensajes gubernamentales, políticos y religiosos - Husband, de Grupo Gallegos para Public Service, de Alzheimer’s Association. 

El Ojo Interactivo

PLATA
Microsites – Servicios - Robo, de LatinWorks para Cine las Américas, de Cine Las Américas. Estados Unidos

PLATA
Advergames - Back up pone, de Conill Saatchi & Saatchi para Toyota Corolla, de Toyota USA. Estados Unidos Hispano

BRONCE
Aplicaciones e Interactive tools - Appstrip, de Wing para Ilustración, de Ximo Abadía. 

BRONCE
Email marketing - Removal happens, de Wing para Law Offices, de Esteban Gergely. 

El Ojo Móvil

BRONCE
Muttbombing, de Dieste para Adopción, de DPA. 

El Ojo Eficacia

BRONCE
Muttbombing, de Dieste para Adopción de DPA. 

El Ojo Vía Pública

PLATA
Bien Público. Mensajes gubernamentales, políticos y religiosos - Daughter, de Grupo Gallegos para Public Service, de Alzheimer's Association. 

PLATA
Bien Público. Mensajes gubernamentales, políticos y religiosos - Grandson, de Grupo Gallegos para Public Service, de Alzheimer's Association. 

BRONCE
Campañas - Alzheimer’s Gallery [Campaña], de Grupo Gallegos para Public Service, de Alzheimer's Association. 

El Ojo Radio

ORO
Recreación, Viajes y Entretenimiento - Drogas, de LatinWorks para Cine de las Américas Internacional Film Fest de Cine Las Américas. 

ORO
Campañas - Canciaciones, de LatinWorks para Cine Las Américas International Film Festival de Cine Las Américas. 

PLATA
Recreación, Viajes y Entretenimiento - Dinero, de LatinWorks para Cine Las Américas International Film Festival de Cine Las Américas. 

PLATA
Recreación, Viajes y Entretenimiento - Mujeres, de LatinWorks para Cine Las Américas de International Film Festival de Cine Las Américas. 

BRONCE
Recreación, Viajes y Entretenimiento - Annie, de Dieste para Adopción de DPA. 

El Ojo Gráfica

ORO
Bien público. Mensajes gubernamentales, políticos y religiosos - Daughter, de Grupo Gallegos para Public Service, de Alzheimer’s Association. 

PLATA
Campañas Institucionales y de Imagen Corporativa. Auspicios y Patrocinios. Bien Público - Alzheimer’s gallery [Campaña], de Grupo Gallegos para Public Service, de Alzheimer’s Association. 

BRONCE
Bien público. Mensajes gubernamentales, políticos y religiosos - Grandson de Grupo Gallegos para Public Service, de Alzheimer’s Association. 

BRONCE
Productos de higiene doméstica y mantenimiento del hogar y la oficina - Dolphin, de Alma DDB para GreenWorks, de Clorox USA. 

BRONCE
Productos de higiene doméstica y mantenimiento del hogar y la oficina - Polar bear, de Alma DDB para GreenWorks, de Clorox USA. 

El OjoTNT

Categoría:“Mejor actuación por debajo del metro treinta”
Vencedor: Goya Beans, de Dieste para Goya Foods

El Ojo Cine / TV

ORO
Alimentos, lácteos, golosinas y snack - Brave, de Grupo Gallegos / Goodby, Silverstein & Partners para Leche, de California Milk Processor Board. PA: Rebolución / Anonymous Content. 

PLATA
Recreación, transporte viajes y turismo - Robocop, de Conill Saatchi & Saatchi para Argentina New Cinema, de Consulado Argentino en Los Angeles. Pa: Paraná Films. 

Mejor Agencia Independiente
1) Grupo Gallegos

LatinWorks ganó 2 Oros, 7 Platas y un Bronce en los London International Awards 2014

LatinWorks fue la única agencia hispana de los Estados Unidos ganadora en los London International Awards 2014.

LatinWorks

ORO
Radio / Entertainment
"Sex" para Cine Las Américas

ORO
Radio / Original Music
"Sex" para Cine Las Américas

PLATA
Radio / Campaign
"Drugs, Money, Sex" para Cine Las Américas

PLATA
Radio / Entertainment
"Money" para Cine Las Américas

PLATA
Radio / Entertainment
"Drugs" para Cine Las Américas

PLATA
Radio / Original Music
"Money" para Cine Las Américas

PLATA
Radio / Original Music
"Drugs" para Cine Las Américas

PLATA
Radio / Use of Music
"Money" para Cine Las Américas

PLATA
Radio / Use of Music
"Drugs" para Cine Las Américas

BRONCE
Radio / Use of Music
"Sex" para Cine Las Américas

CANNES LIONS ANNOUNCES LIONS INNOVATION FESTIVAL

Data, tech and ideas intersect at the 2015 International Festival of Creativity

Cannes Lions has today announced the launch of the Creative Data Lions and expanded Innovation Lions which will form part of a new, two day Lions Innovation Festival within next year’s International Festival of Creativity.

The move is a comprehensive response to dramatic industry shifts which, says Lions Festival CEO, Philip Thomas, have created exciting opportunities for both brands and agencies. “Using data and technology as tools that can lead to great ideas has become mainstream. As ever when these seismic changes occur in the industry, Cannes Lions is asked to consider ways we can acknowledge and reflect the reality of what is going on. The Lions Innovation Festival will highlight how data and technology can be powerful catalysts for creativity.”

New Lions

Actively recognising the growing relationship between data, technology and ideas, the new Creative Data Lions and expanded Innovation Lions are the product of extensive industry consultation.

The Innovation Lions will now include categories for standalone and branded technological solutions, adtech platforms and models. The new Creative Data Lions will celebrate the role of data in shaping ideas, better storytelling and engagement, which David Droga, Creative Chairman, Droga5 sees as integral.

“I love the friction between creativity and data. I think when you can navigate between the two and they complement each other it’s a wonderful thing. Data and science is liberating for creativity because it offers a foundation. We’re not scared of it - data furnishes us with great insights and allows us to stop bullshitting ourselves. It helps us to ask the right questions.”

Festival internacional El Ojo de Iberoamérica 2014

17 Años de inspiración

La XVII edición de El Ojo de Iberoamérica, el festival que celebra la mejor publicidad latina ya está en marcha. El evento tendrá lugar los días 19, 20 y 21 de noviembre, y como siempre, se llevará a cabo en el centro de convenciones del Hilton Buenos Aires, en Puerto Madero. El Ojo se ha convertido en un clásico de la creatividad mundial.

El festival internacional El Ojo de Iberoamérica nació en 1998 con motivo del cuarto aniversario de LatinSpots, como un festejo y un premio a la labor de los más destacados profesionales de la región. La gran convocatoria de figuras de todos los puntos de Iberoamérica y el interés por el premio marcaron el inicio de una propuesta que no paró de crecer.

Hoy, en sus 17 años, El Ojo es un festival internacional líder y un prestigioso premio que, con una mirada latina del mundo, reconoce a los mejores trabajos y al desempeño de los profesionales y empresas de la región; además de un ciclo de conferencias con líderes de la comunicación regional y mundial. El Ojo es el ámbito propicio para el encuentro auténtico, la generación de negocios, el intercambio, la inspiración e innovación y el desarrollo de eventos culturales. Es la cita obligada que bajo el lema “Ve más allá” impulsa el crecimiento de la publicidad, la comunicación, el marketing regional y a sus hacedores.

La invitación a que visiten Buenos Aires está abierta a todo el mundo, al igual que la oportunidad de pasar tres días de plena energía, revitalización, inspiración y networking para terminar de la mejor manera el 2014 y comenzar el 2015 con toda la fuerza y las mejores ideas. Porque como dicen todos aquellos que llegan hasta al evento: “El Ojo es una experiencia que debe ser vivida”.

Como todos los años, El Ojo presenta novedades, tanto a nivel premios como en todas las actividades que se llevan a cabo durante los días del evento. Además, su proceso de votación sigue siendo de los más innovadores y su Ciclo de Conferencias & Capacitaciones, uno de los más concurridos a nivel mundial.

Votación de lujo

Además, desde 2010, la votación se realiza en dos etapas. La primera, se realiza de manera online, donde más de 200 profesionales de los más destacados de toda la región eligen los finalistas, bronces, platas y oros entre los mejores trabajos de Iberoamérica.

Y en la segunda etapa, el jurado compuesto presidentes de cada premio, tiene la labor de elegir entre los oros de cada categoría, los Grand Prix con una mirada integral.

Los encargados de emprender este nuevo desafío confirmados hasta el momento son: Martín Mercado, Presidente de Mercado McCann (Presidente del Jurado de El Ojo Cine/TV); Luiz Sanches, CCO y Socio de Almap BBDO, Brasil (Presdidente del Jurado de El Ojo Mobile); Guga Ketzer, Socio y CCO de Loducca, Brasil (Presidente del Jurado de El Ojo Vía Pública); Chacho Puebla, Socio y Director Creativo Ejecutivo de Lola Madrid, España (Presidente del Jurado de El Tercer Ojo, El Ojo Campañas Integradas e Idea Latina para el Mundo); Hernán Jáuregui, Socio y VP Creativo del Grupo DDB Argentina (Presdidente del Jurado de El Ojo Interactivo); Jaime Rosado, Vice Presidente Regional Creativo para J. Walter Thompson Latinoamérica (Presidente del Jurado de El Ojo Media); Juan Sánchez, Director General Creativo de TBWA/Madrid, España (Presidente del Jurado de El Ojo Gráfica); Humberto Polar, Chief Creative Officer de Mayo FCB Perú (Presidente de El Ojo PR y El Ojo Sustentable); Mauricio Rocha Barreto, Vicepresidente Creativo de Young & Rubicam Colombia (Presidente del Jurado de El Ojo Directo); Samuel Estrada, Gerente General y Vicepresidente Creativo McCann Worldgroup Colombia (Presidente del Jurado de El Ojo Radio) y Ramiro Eduardo, Vicepresidente de Servicios Creativos de Ogilvy & Mather Guatemala (Presidente del Jurado de El Ojo Promo), Raúl Cardós, Socio y Presidente de Anónimo México (El Ojo Contenido y El Ojo Sports), Esteban Martucci, Consultor y Coaching Creativo y Head of Art (El Ojo Design y El Ojo Producción Gráfica) y Ale Lucas, Director de BossaNovaFilms (El Ojo Producción Audiovisual)

Un team destacado de figuras internacionales

En el plano de la capacitación, este 2014 El Ojo, volverá a contar con su prestigioso Ciclo de Conferencias & Capacitación, en el que participan año a año los referentes más importantes del escenario publicitario regional y global.

Las figuras que parecen inalcanzables en eventos mundiales estarán una vez más en un escenario intimista develando todos sus secretos, recorriendo los pasillos al alcance de los asistentes del festival, y compartiendo cocktails y fiestas. Una oportunidad única para disfrutar de tres días de capacitación & inspiración intensiva, de la mano de los popes del mercado.

Este 2014, ya está confirmada la presencia de: Tham Khai Meng, Worldwide Chief Creative Officer de Ogilvy & Mather; Rob Schwartz, Global Creative President de TBWA/Worldwide; Amir Kassaei, Chief Creative Officer de DDB Worldwide; Matt Eastwood, Worldwide CCO de J. Walter Thompson; Barry Wacksman, EVP, Chief Growth Officer en R/GA; Pablo del Campo, Director Creativo Mundial de Saatchi & Saatchi y Socio Fundador y CEO de Del Campo Saatchi & Saatchi; Marta Fontcuberta, Directora Regional de IMC Coca-Cola Latinoamérica; Juan Carlos Ortiz, Presidente de DDB Américas; Rei Inamoto, Chief Creative Officer de AKQA; Luis Silva Dias, DC Global de FCB Internacional, Director General Creativo de FCB Europa y Presidente de FCB Portugal; Marcelo Reis, Presidente de Leo Burnett Tailor Made, Brasil; Chacho Puebla, Socio y Director Creativo Ejecutivo de Lola Madrid; Jaime Rosado, Vice Presidente Regional Creativo para Latinoamérica de J. Walter Thompson; Ricardo John, Director General Creativo de J. Walter Thompson San Pablo; Carlos Pérez, Presidente de BBDO Argentina; Alejandro Ventura, Business Development Manager de Shutterstock Latin America; Lolo Longinotti, Socio y Presidente del Grupo DDB Argentina, Hernán Jáuregui, Socio y VP Creativo del Grupo DDB Argentina y Facundo Manes, Neurocientífico; Gustavo Buchbinder, Socio Fundador de WebAr Argentina, Director del IAB y de Interact. Fernando Campos, Presidente del CCSP y Socio Fundador de Santa Clara y Luciana Rodrigues VP de Innovations  y Sebastián Ghionni y Angela Bassichetti, Directores Creativos de Turner Broadcasting Systems.

Con todo esto, El Ojo de Iberoamérica se sigue perfilando como uno de los festivales más innovadores y dinámicos del planeta.

D&AD Introducing New Pencils

D&AD CEO Tim Lindsay introduces the changes to their Award levels for 2015.

At D&AD, we’re always looking for ways in which we can do better.

Each year we gather feedback from our members, entrants and our board and discuss what we can improve upon. And there’s been one issue that has troubled us for some time: the confusion caused by our awards hierarchy.

So, following much deliberation, from the 2015 Professional Awards onwards, we will be replacing our In Book and Nomination levels. In their place, we are introducing two brand new Pencils: a Wood Pencil (equivalent to bronze) and a Graphite Pencil (equivalent to silver).

CLIO Healthcare Awards 2014

¡Felicitaciones a Grupo Gallegos por sus premios en los Clio HealthCare Awards! 

Grupo Gallegos

ORO - Print Technique - Disease Awareness - Art Direction - “Grandson, Husband, Daughter” - Alzheimer’s Association

PLATA - Design - Disease Awareness - Posters - “Grandson, Husband, Daughter” - Alzheimer’s Association

SHORTLIST - Print Technique - Disease Awareness - Photography - “Grandson, Husband, Daughter” - Alzheimer’s Association

CLIO Awards 2014

¡Felicitaciones a los ganadores de los Clios 2014!

Lápiz

PLATA - Audio - “Broken Promises” - Mujeres Latinas en Acción - Radio - Public Service

PLATA - Audio Technique - “Flower” - Mujeres Latinas en Acción - Copywriting - Technique

PLATA - Audio Technique - “Ring” - Mujeres Latinas en Acción - Copywriting - Technique

LatinWorks

BRONCE - Audio - “Rap Songs” - Cine Las Américas - Radio - Product/Service

BRONCE - Audio Technique - “Drugs” - Cine Las Américas - Radio - Music

Grupo Gallegos

BRONCE - Design - “Grandson, Husband, Daughter” - Alzheimer’s Association

Alma DDB

SHORTLIST - Content & Contact - “The Glad Tent” - Glad Forceflex

SHORTLIST - Engagement - “The Glad Tent” - Glad Forceflex

SHORTLIST - Print - “Species” - Green Works”

SHORTLIST - Public Relations - “The Glad Tent” - Glad Forceflex - Environmental

Cannes Lions 2014: Lista de ganadores del mercado hispano de los Estados Unidos

El mercado hispano de los Estados Unidos ganó 3 Leones con 1 Plata y 2 Bronces en el 61º Festival Internacional de la Creatividad Cannes Lions 2014.

Conill:

León de Plata en Film con “Robocop” de Argentina New Cinema Film Festival

Grupo Gallegos:

León de Bronce en Design con “Husband” del Alzheimer’s Association
Shortlist en Outdoor con “Daughter” del Alzheimer’s Association
Shortlist en Outdoor con “Grandson” del Alzheimer’s Association
Shortlist en Outdoor con “Husband” del Alzheimer’s Association
Shortlist en Design con “Daughter” del Alzheimer’s Association

LatinWorks:

León de Bronce en Radio con “Money” de Cine Las Américas
Shortlist en Radio con “Rimbaud” de Marvin

La Comunidad - Miami:

Shortlist en Outdoor con “Legs” de City of Buenos Aires
Shortlist en Outdoor con “Heart” de City of Buenos Aires
2 Shortlists en Outdoor con “Lungs” de City of Buenos Aires
Shortlist en Outdoor con “Stomach” de City of Buenos Aires
Shortlist en Press con “Head” de City of Buenos Aires
Shortlist en Press con “Stomach” de City of Buenos Aires
Shortlist en Press con “Legs” de City of Buenos Aires

Dieste:

Shortlist en Promo & Activation con “Muttbombing” de DPA
Shortlist en PR con “Muttbombing” de DPA
Shortlist en Mobile con “Muttbombing” de DPA

Alma DDB:

Shortlist en Outdoor con “Catapult 2” de Rosetta Stone
Shortlist en Outdoor con “Catapult 3” de Rosetta Stone

Lápiz:

Shortlist en Press con “Groupie” de Gain P&G
Shortlist en Press con “Interview” de Gain P&G

Wing:

Shortlist en Promo & Activation con “The Appstrip by Ximo” de Ximo Abadía
Shortlist en Direct con "Removal Happens” de Law Offices of Esteban Gergely

Y&R/Bravo Group:

Shortlist en Outdoor con “Beatles” de Popclik
Shortlist en Outdoor con “Bob Marley” de Popclik