News

, ,

El Sol 2017: Lista de jurados de Estados Unidos

, ,

El Sol 2017 – Lista de jurados de Estados Unidos


Presidente de Jurados

Presidente de Innovación y Diseño: Rodrigo Butori, VP Director General Creativo de the community
Presidente de Producción: Sergio Alcocer, Director Creativo y Fundador de Rest of the World


Jurados

Campañas Integradas
Javier Campopiano, SVP, Director General Creativo de Saatchi & Saatchi New York

Innovación
Rodrigo Butori, VP Director General Creativo de the community

Relaciones Públicas
Iván Calle, Director Creativo Ejecutivo de Zubi Advertising

TV/Cine
Percy Bustos, Director Creativo de We Believers

Radio
Percy Bustos, Director Creativo de We Believers

Diarios y Revistas
Luciana Cani, SVP Directora Creativa Ejecutiva de Lápiz

Exterior
Luciana Cani, SVP Directora Creativa Ejecutiva de Lápiz

Digital
Diego Yurkievich, VP Director Creativo Ejecutivo de Conill

Móvil
Diego Yurkievich, VP Director Creativo Ejecutivo de Conill

Diseño
Rodrigo Butori, VP Director General Creativo de the community

Producción
Sergio Alcocer, Director Creativo y Fundador de Rest of the World


El Sol. El Festival Iberoamericano de la Comunicación Publicitaria celebrará su 32 edición en Bilbao el 1, 2 y 3 de junio de 2017. 

, ,

Advertising Age: The Agency Report 2017

, ,

Ad Age Datacenter produced Advertising Age's 73rd annual Agency Report. Ad Age published the complete Agency Report 2017 online May 1, 2017. Portions of Agency Report 2017 appeared in Ad Age's May 1, 2017, print edition.

Ad Age Datacenter subscribers have exclusive access to the complete report at:


Alma, Miami is ranked by Advertising Age as the number one Largest U.S. Hispanic-American Agencies, ranked by 2016 U.S. revenue.

Ad Age Datacenter subscribers have exclusive access to the Top 50 Largest U.S. Hispanic-American Agencies report at:


Published every year since 1945, the Agency Report is Advertising Age’s annual ranking and analysis of advertising and marketing-services agencies. The report also includes rankings based on U.S. and worldwide revenue. 

,

D&AD Professional Awards 2017 Winners Announced

,

U.S. Hispanic Agency Winners:

 

Yellow Pencil
Packaging Design / Sustainable Packaging Design
We Believers
Saltwater Brewery: Edible Six Pack Rings


Wood Pencil
Packaging Design / Innovative Packaging Design
We Believers
Saltwater Brewery: Edible Six Pack Rings


Wood Pencil
Creativity for Good / Advertising & Marketing Communications/Brand
We Believers
Saltwater Brewery: Edible Six Pack Rings


Wood Pencil
PR / In-Market Campaign
We Believers
Saltwater Brewery: Edible Six Pack Rings


Wood Pencil
Crafts for Advertising / Illustration for Advertising
the community
Ferrero Rocher: Pinball


Wood Pencil
Art Direction / Art Direction for Press Advertising
the community
Ferrero Rocher: 3 Pretty Playful Minutes

 

Ciro Sarmiento, Chief Creative Officer at Dieste was a judge in the Radio & Audio category.
 

 
,

SE LANZÓ LA CONVOCATORIA PARA ELEGIR AL NUEVO PRESIDENTE DEL CÍRCULO CREATIVO DE ESTADOS UNIDOS

,

El Círculo Creativo abrió la convocatoria para elegir al nuevo Presidente del Círculo Creativo de Estados Unidos, en la cual sólo pueden participar socios del Círculo Creativo y que se realizará mediante una votación interna con la junta directiva en el mes de mayo.

Durante los dos últimos años, Gustavo Lauría fue presidente del Círculo Creativo, cargo que también ocupó del 2010 al 2012. Sin embargo, el mes pasado, Lauría fue elegido como nuevo Chairman al suceder a Luis Miguel Messianu.

El Círculo Creativo invita a todos sus miembros a que envíen sus propuestas para ser considerados como nuevo presidente.

Las propuestas deben de ser en video de no más de dos minutos de duración.

Las propuestas deben de ser enviadas a president@circulocreativo.org antes del 7 de mayo.

Durante el mes de mayo, el Círculo Creativo anunciará su nuevo presidente quien trabajará junto con Lauría por los próximos dos años.

,

Time To Win A Radio Mercury Award

,
2017 mercury radio awards.jpg

Enter the biggest, richest creative competition for your radio work.

Choose your winning categories from Spanish Language Commercial or Campaign, PSA, integrated campaign, big audio idea, and International. We'll be giving out 14 trophies and up to $87,500 in prize monies, including the $50,000 Best of Show.  

Check out the guidelines and categories for Spanish Language entries.

Our panel of final round judges includes chief judge Mark Gross, a three-time Mercury Best of Show winner, along with Jorge Murillo, VP/ECD, Alma DDB and Andrès Ordóñez, CCO, Energy BBDO.

ENTRY DEADLINE:  ENTER BY FRIDAY, APRIL 21.  FINALIZE YOUR ENTRIES BY WEDNESDAY, APRIL 26.  

,

2017 One Show - Finalists

,
OneShowFinalist.gif

2017 One Show  - Finalists
U.S. Hispanic Agencies:


Branded Entertainment

Online - Short Form - Single
Lápiz, Mexico Tourism Board: Doppelgängers Tourist

Online - Short Form - Campaign
Alma DDB, Netflix - Narcos: Spanish Lessons

 

Design

Packaging - Mass-Market
We Believers, Saltwater Brewery: Edible Six Pack Rings

Innovation in Design - Print Design
We Believers, Saltwater Brewery: Edible Six Pack Rings

 


Direct Marketing

Ambient - P.O.P. & In-Store - Single
We Believers, Saltwater Brewery: Edible Six Pack Rings

Digital - Social Media & Viral Marketing
Alma DDB, Netflix - Narcos: Spanish Lessons

 


Film

Online Films & Video - Short Film - Campaign
Alma DDB, Netflix - Narcos: Spanish Lessons

Under 100K Budget
Alma DDB, Netflix - Narcos: Spanish Lessons

 

Print & Outdoor

Publishing - Magazine - Campaign
Alma DDB, Kingsford - Clorox: Predators
the community, City of Buenos Aires: Don't Act Like a Pedestrian

Ambient Media - Billboard or Transit - Campaign
Alma DDB, Kingsford - Clorox: Predators

 

Public Relations

Community Building
LatinWorks, Major League Baseball: Ponle Acento

Reputation Management
We Believers, Saltwater Brewery: Edible Six Pack Rings

 

Social Media

Branded Social Post - Single
Alma DDB, Netflix - Narcos: Episode Leak

Branded Social Campaign
Alma DDB, Netflix - Narcos: Spanish Lessons

Social Engagement - Community Building
Alma DDB, Netflix - Narcos: Spanish Lessons
LatinWorks, Major League Baseball: Ponle Acento
 

The One Show will present Gold, Silver, and Bronze awards at gala dinners on two big nights: Wednesday, May 10 and Friday, May 12.

Anomaly Completes Leadership Lineup In Its Surging LA Office

Globally Renowned Creative Duo Paco Conde & Beto Fernandez Join as ECDs & Partners

LOS ANGELES, CA (March 24, 2017) ­- Today, Anomaly Los Angeles proudly announced the final additions to its leadership team with two new Executive Creative Directors & Partners – Paco Conde & Beto Fernandez.  Paco & Beto join Anomaly LA’s Chief Strategy Officer, Aisea Laungaue and Managing Director Jiah Choi to lead the newest Anomaly office, which opened its doors in Venice last April.  

The office got off to a flying start rapidly hiring 30 staff, gaining several new business wins including the appointment by The Coca Cola Company to manage Diet Coke and also launched two highly visible global campaigns for Beats.  

Paco & Beto - an art director and a copywriter. A Brazilian and a Spaniard. A Corinthians fan and a Real Madrid fan, began their partnership as ECDs at Ogilvy Brazil where they helped put the agency on the map as Cannes’ Agency of the Year in 2013 and Creativity Innovators of the Year. Together they have won hundreds of international awards, including the Grand Clio, Best of Discipline at One Show, Yellow Pencils at D&AD, the Promo Grand Prix and the first Titanium Grand Prix for Latin America at Cannes Lions. From 2013 to 2015 they’ve been among the 10 most awarded Creative Directors of the world according to the Cannes Report. Best known as the ECDs behind the famous Dove ‘Real Beauty Sketches’, Sport Club Recife ‘Immortal Fans’ and ‘Security Moms’, Burger King ‘Proud Whopper’, Graac ‘Bald Cartoons’ and Sol de Janeiro ‘Tattoo Skin Cancer Check,” Paco & Beto built an immensely strong creative bond. Their partnership and talent continued to accelerate most recently at BBH London where they worked across Axe, Ray Ban and Absolut as Group Creative Directors.    

A very excited Paco & Beto embark upon their next adventure of moving to the United States, where they will officially start at Anomaly LA in May. The duo remarked, “Anomaly is one of the hottest companies in our industry. Their unique culture is attracting some of the best brands and briefs… Pair that with LA, the place where everything is happening in Technology, Entertainment and Marketing, and you’ve got a winning equation. If Anomaly and LA are amazing separately, imagine together! It’s an opportunity of a lifetime”.  

Anomaly Founding Partner & Global CCO, Mike Byrne said, “We have an internal philosophy at Anomaly - stay humble, stay hungry. Paco and Beto, with all their accolades and achievements, act like they've never done a thing and have everything to prove. Finding this kind of humility and grit in this business is rare. When you find it you do everything you can to embrace it and let it prosper”.

Finally, a note of thanks from Anomaly to BBH where Paco & Beto clearly had a superb experience, resulting in a very gracious endorsement from their ECD, Nick Gill -

“Paco & Beto are fantastic, talented guys who have made a lot of friends here. I'd like to thank them for all the hard work they've put into BBH and wish them every success in the future".  

Nice.

Gustavo Lauría is the new Chairman of the U.S. Círculo Creativo

Gustavo Lauría

Gustavo Lauría

Círculo Creativo today announced that Gustavo Lauría has been elected as Chairman of the Board of Directors. He succeeds Luis Miguel Messianu who, after two successful years as Chairman, announced his decision to step down from the board.

For the last two years, Lauría was the President at Círculo Creativo, a position he also held from 2010 to 2012. He is also the Co-founder and CCO at We Believers.

Working hand in hand with Messianu and Paco Vargas (General Manager), Lauría had the mission to revamp Círculo Creativo, making it a more inclusive association. Today, Círculo Creativo not only represents U.S. Hispanic advertising creatives, but also account planners, producers and executives at agencies, as well as Hispanic market production companies.  Another major accomplishment was to more than double the number of memberships. Under this team, Círculo Creativo also revamped and independently produced the U.S.H. Idea Awards, significantly improving Círculo Creativo’s financial strength.

During his 20-year career, Gustavo has been recognized by all the International Awards shows winning several Gold Cannes Lions, One Show and D&AD Pencils among others.

Advertising Age also named Gustavo Lauría as one of the “Creativity 50 -  The Most Creative People of the Year” in 2017.

Commenting on his appointment, Gustavo Lauría said: “Now is the time to be even more inclusive, we’ll be creating a new board of advisors with clients, celebrities, artists, engineers and influencers from the innovation world.”  

Luis Miguel Messianu, former Chairman, commented: “It’s a matter of great pride for me to have been the first President of Círculo, and for the last two years it’s Chairman. I will always be part of this entity that is so close to my heart, but I feel it’s time to let Gustavo and the rest of the board keep pushing the creative agenda at this crucial moment of our industry. I know they will do an awesome job! I’ll still be around but more on a consulting role.”

In the coming weeks, Círculo Creativo’s board will receive different proposals from members who want to be considered to succeed Gustavo as the new President. During the month of April, Círculo Creativo will announce its new President, he/she will be working together with Lauría for the next two years.

, ,

Círculo Creativo kicks off #ThrowbackThursday Series in Dallas

, ,
, ,

Adlatina presenta los resultados de los rankings de Crema

, ,

Adlatina presenta los resultados de los rankings de Crema, que en los primeros días de marzo se recopilarán en la 14° edición del lujoso anuario. En esta oportunidad, AlmapBBDO continúa en la cima. El Top 5 está integrado por Lola MullenLowe, Alma DDB, David Buenos Aires y J. Walter Thompson Brasil. En esta edición se incluyen por primera vez los resultados de los Global, European y Latin American Effie Awards, y las versiones locales de este premio para el Top 10 de cada país. En la nota, el Top 30 regional y el primer puesto de todos los rankings locales.

Posición, Agencia, País, Cannes, Clio, Fiap, El Sol, One Show, D&AD, Wave, El Ojo, EFFIE Latam/European/Global, TOTAL:

3° AlmaDDB, Estados Unidos: 40; 17; 136; 34; 2; - ; 26; 72; - ; 2162
13º The Community, Estados Unidos: 10; 1; 70; 24; 16; 19; 60; 5; - ;  1377
17° We Believers, Estados Unidos: 28; 17; 8; 29; 1; - ; 42; 67; - ;  1301
 

TOP 1 por país

País, Agencia, Cannes, Clio, Fiap, El Sol, One Show, D&AD, Wave, El Ojo, EFFIE Latam/Europe/Global, Festival Local, Effie Local, Festival Local (2015)  TOTAL

ESTADOS UNIDOS: Alma: 40; 17; 136; 34; 2; - ; 26; 72; - ; 148; - ; 2319

 

, ,

Dieste presents 'at&t & DIRECTV: the unlimited effect'

, ,

INSIGHT

Ambiculturals value being “in-the-know” in all aspects of their lives with the belief that sharing their knowledge (of multiple cultures) empowers them to connect with others.
 
This means that staying connected to their entertainment is an essential part of their daily life. They crave and appreciate the freedom and flexibility to access their content when and where they want (especially on their mobile devices).

IDEA

Showcasing how having access to unlimited data and unlimited entertainment from AT&T and DIRECTV gives you an edge wherever you go.

tue2.jpeg

IMPACT

“The Unlimited Effect – Restaurant” is in the category of an addressable ad, which performed well within its key Ambicultural audience. The ad delivered a relevant and ownable message. It also achieved consideration and Better Brand opinions. In addition, this ad exhibited a solid performance within the GM target, meeting norms on key metrics.

 

 

,

Ganadores El Ojo de Iberoamérica 2016

,

EL OJO CINE/TV 

PLATA
Bien público. Mensajes gubernamentales, políticos y religiosos
Devices, de Shooters Films USA para CyberBullying Awareness de United Communities Of San Antonio. Estados Unidos (Hispano). PA: Shooters Films USA. D: Sebastian Lopez


EL OJO GRAFICA

ORO
Productos de higiene doméstica y mantenimiento del hogar y la oficina
Camaleón, de Alma DDB para Kingsford MatchLight de Clorox USA. Estados Unidos (Hispano)

ORO
Campañas de Bien Público
Don't judge [Campaña], de Wing/Grey NY para Concientización contra la discriminación de Jorgecasteneda.Org. Estados Unidos (Hispano)

PLATA
Productos de higiene doméstica y mantenimiento del hogar y la oficina
Peliroja, de Alma DDB para Liquid Plumr de Clorox USA. Estados Unidos (Hispano)

PLATA
Bien público. Mensajes gubernamentales, políticos y religiosos
Problems, de Wing/Grey NY para Concientización contra la discriminación de Jorgecasteneda.Org. Estados Unidos (Hispano)

BRONCE
Productos de higiene doméstica y mantenimiento del hogar y la oficina
Cobra, de Alma DDB para Kingsford MatchLight de Clorox USA. Estados Unidos (Hispano)

BRONCE
Bien público. Mensajes gubernamentales, políticos y religiosos
People, de Wing/Grey NY para Concientización contra discriminación de Jorgecastaneda.Org. Estados Unidos (Hispano)

BRONCE
Campañas de Productos
Predadores [Campaña], de Alma DDB para Kingsford MatchLight de Clorox USA. Estados Unidos (Hispano)


EL OJO RADIO

PLATA
Bien Público. Mensajes Gubernamentales, politicos y religiosos
Blind date, de Dieste para Public service announcement de Florida International University. Estados Unidos (Hispano)

PLATA
Bien Público. Mensajes Gubernamentales, politicos y religiosos
The facts now – Tobacco downs, de Alma DDB para Quit tobacco de Tobacco Free Florida. Estados Unidos (Hispano)

BRONCE
Hogar y Oficina: Limpieza, decoración, electrodomésticos
Clog free pipes – Evidencia, de Alma DDB para Liquid Plumr de Clorox USA. Estados Unidos (Hispano)

BRONCE
Bien Público. Mensajes Gubernamentales, politicos y religiosos
The facts now – Auctioneer, de Alma DDB para Quit tobacco de Tobacco Free Florida. Estados Unidos (Hispano)


EL OJO VIA PUBLICA

PLATA
Bien Público. Mensajes gubernamentales, políticos y religiosos
People dont judge, de Wing/Grey NY para Mensaje de Bien Público de Jorgecasteneda.Org. Estados Unidos (Hispano)

BRONCE
Productos
Runway Rats – Peliroja, de Alma DDB para Liquid Plumr de Clorox USA. Estados Unidos (Hispano)

BRONCE
Ambientaciones e Instalaciones
The last emoji, de Alma DDB para Drive safe de Sprint USA. Estados Unidos (Hispano)


EL OJO PROMO Y ACTIVACION

GRAN OJO
Help Kenya Not Kanye, de Alma DDB para Crowdrise de Crowdrise. Estados Unidos (Hispano)

ORO
Sampling  y Packaging
Edible six pack rings, de We Believers para Six pack rings de Cervecería Saltwater. Estados Unidos (Hispano)

ORO
Promociones y activaciones en plataformas digitales
Help Kenya Not Kanye, de Alma DDB para Crowdrise de Crowdrise. Estados Unidos (Hispano)


EL OJO PR

ORO
Acciones para el consumidor
Edible six pack rings, de We Believers para Six pack rings comestibles de Cervecería Saltwater. Estados Unidos (Hispano)


EL OJO DESIGN

GRAN OJO
Edible six pack rings, de We Believers para Six pack rings comestibles de Cervecería Saltwater. Estados Unidos (Hispano)

ORO
Diseño de Packaging
Edible six pack rings, de We Believers para Six pack rings comestibles de Cervecería Saltwater. Estados Unidos (Hispano)

ORO
Diseño Ambiental
The last emoji, de Alma DDB para Drive Safe de Sprint USA. Estados Unidos (Hispano)


EL OJO SUSTENTABLE

GRAN OJO
Edible six pack rings, de We Believers para Saltwater Brewery de Cervecería Saltwater. Estados Unidos (Hispano)

ORO
Productos sustentables
Edible six pack rings, de We Believers para Saltwater Brewery de Cervecería Saltwater. Estados Unidos (Hispano)


EL OJO INNOVACION

GRAN OJO
Edible six pack rings, de We Believers para Six pack rings comestibles de Cervecería Saltwater. Estados Unidos (Hispano)

ORO
Producto
Edible six pack rings, de We Believers para Six pack rings comestibles de Cervecería Saltwater. Estados Unidos (Hispano)


EL OJO PRODUCCION GRAFICA

BRONCE
Mejor Dirección de Arte
Camaleón, de Alma DDB para Kingsford MatchLight de Clorox USA. Estados Unidos (Hispano)


MEJOR IDEA LOCAL
Estados Unidos Hispano
Edible six pack rings, de We Believers para Six pack rings comestibles de Cervecería Saltwater


DESEMPEÑO LOCAL

MEJOR ANUNCIANTE
ESTADOS UNIDOS
Cervecería Saltwater

MEJOR DIRECTOR/REALIZADOR
ESTADOS UNIDOS
Sebastián López (shooters)

MEJOR DIRECTOR CREATIVO
ESTADOS UNIDOS
Luis Miguel Messianu / Alvar Suñol (Alma DDB)

MEJOR PRODUCTORA
ESTADOS UNIDOS
Shooters

MEJOR AGENCIA
ESTADOS UNIDOS
Alma DDB


DESEMPEÑO POR IBEROAMERICA

MEJOR AGENCIA INDEPENDIENTE
We Believers


RANKING POR IBEROAMERICA

MEJOR ANUNCIANTE DEL AÑO
1. TyC Sports
2. Getty Images
3. Atados
4. Libero
5. MACMA
6. Unilever
7. OPEL
8. Mitsubishi
9. 4Pelagatos
10. Cerveceria Saltawater

MEJOR AGENCIA INDEPENDIENTE DEL AÑO
1. We Believers
2. Propeg
3. NBS
4. Nomades
5. Shackleton
6. Menta
7. Anónimo
8. Epica
9. Nossa
10. Italia

,

London International Awards 2016 Winners

,

The 31st LIA judging was held at the Encore at Wynn Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

The United States is the most awarded country at LIA 2016, winning a total of 185 Statues and 57 Finalists – 5 Grand LIAs, 53 Gold, 57 Silver and 70 Bronze.

2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media.

USA Hispanic Agency Winner:

Gold
Package Design: Beers
We Believers
"Edible Six Pack Rings"
Saltwater Brewery

, ,

Advertising Age: See the Five Best Creative Ideas From U.S. Hispanic Agencies

, ,
Fernanda Romano

Fernanda Romano

This year, the five best ideas in the U.S. Hispanic market were all driven by a sense of responsibility, from Sprint's anti-distracted driving emoji installation to environmentally friendly beer packaging to an anti-bullying campaign.

"They're all pieces with a purpose," said Fernanda "Fefa" Romano, jury president of the U.S.H. Idea Awards for the U.S. Hispanic market, and founder, creative and strategy partner of Malagueta. "I think that's a shift we're seeing all around the world."

,

CLIO Awards 2016 Winners

,

The CLIO Awards announced the winners for 2016. These are the US Hispanic advertising agency winners:
 

Alma DDB

SILVER
Audio
Radio
"Big Bang"
Clorox

BRONZE
Audio
Radio
"Big Bang" Campaign
Clorox

BRONZE
Audio Technique
Copywriting
"Big Bang" Campaign
Clorox

BRONZE
Print Technique
Illustration
"Chameleon"
Kingsford

SHORTLIST
Audio
Radio
"Gravity"
Clorox

SHORTLIST
Audio
Radio
"Cigarettes" Campaign
Liquid Plumr


Lápiz

BRONZE
Branded Content
Film - Unscripted
"Döppelganger"
Mexico Tourism Board

SHORTLIST
Film
Other
"Döppelganger"
Mexico Tourism Board


López Negrete Communications

SHORTLIST
Audio
Radio
"Choices"
Genghis Grill


the community

SHORTLIST
Print
Print
"Dog"
City of Buenos Aires


We Believers

GOLD
Public Relations
Environmental
"Edible Six Pack Rings"
Saltwater Brewery

SILVER
Innovation
Product Innovation
"Edible Six Pack Rings"
Saltwater Brewery

SILVER
Public Relations
Brand Development
"Edible Six Pack Rings"
Saltwater Brewery