THE EXECUTIVE JURY HAS SPOKEN: GERETY ANNOUNCES THE 2026 SHORTLIST
USA has secured shortlisted entries in the Gerety Awards 2026, reinforcing the market’s reputation for producing impactful and culturally resonant creative work.
Among the agencies receiving the most recognition from the US are Omnicom Health, Hudson Rouge, Burson and Deutsch. Brands represented on the shortlist include Amazon, Dunkin', Ziploc and Dr Pepper, reflecting a mix of global advertisers and local leaders embracing creativity as a business tool.
The shortlisted work spans multiple categories and disciplines, demonstrating the breadth of talent across the market. The result positions the US among the countries competing for top honours when the Gerety Awards winners are announced. Some of the campaigns that made the Cut are: 70 Year Anniversary for Alpine by Partizan US; Bestsmeller for Hellmann's by Edelman; McNugget Caviar for McDonald's by Golin; Preserved Promos for Ziploc by VML New York and Seriously Serious for GRAZA by Love Song.
For this edition, judging sessions were held in London, Auckland, Toronto, New York, Paris, Stockholm, Hong Kong, Dubai, Madrid, Milan, Mexico City, Bangkok, Los Angeles, Berlin, and São Paulo. These in person sessions define the shortlist before the Grand Jury comes together online to select the final winners.
The Gerety Awards executive jury in Los Angeles was led by Val Carlson, Global CCO Critical Mass, who had the following to say: “As I looked around the room, I kept thinking about how important the female community in advertising is. Now more than ever, we need to connect in very real, honest ways. We will be the people that show the next generation of female leaders why scrutinizing the work matters. Why storytelling, details, craft, unique instincts, and insight from the gut matters. The door for truly great work that makes you question, laugh or cry has been closing rapidly this year. Women are uniquely qualified to kick it back open”.
This year, more than 250 judges from over 50 countries take part in the Gerety Awards, bringing together some of the most respected creative leaders from different fields of advertising, marketing, production, design, and media.
Bulgaria and Tunisia get into the shortlist for the first time at Gerety.
Craft CUT sees the most shortlisted entries with campaigns spanning from all craft types: Animation, Art Direction, Cinematography, Copywriting, Direction, Editing, Illustration,Music, Sound Design, Photography, Typography, Production Design and Visual Effects.
The most shortlisted campaign is Covert Recruiter, from Dentsu Creative France for the French Army Human Resources Directorate
The Grand jury will now choose the final winners which will be announced in the first week of September, including Bronze, Silver, Gold, Grand Prix and Regional Winners.
Taking place this week, Gerety’s global Jury Insights Panels bring together jury members alongside leading trade press titles to discuss the campaigns, creative trends, and standout work shaping this year’s shortlist.
Alongside the panels, Gerety will once again share its Shortlist Reel: a curated showcase of the highest-scoring shortlisted work from the executive jury sessions, distributed to agencies, production companies, brands, and industry leaders around the world during shortlist week.
And, as every year, finalists and jury members will be celebrated at the Gerety VIP Diamond BBQ in Cannes, with an exclusive guest list of entrants, judges, past judges, partners, and friends of Gerety.
See the full shortlist at www.geretyawards.com
To follow the 2026 jury conversations:
Jury Insights Panels — HERE