ANA Unveils Winners of the 2026 Multicultural and Inclusive Marketing Excellence Awards
Coffee mate and Casanova McCann Awarded Best In Show for “The last of the non-coffee lovers”
Covered California wins Marketing Team of the Year
Toyota Motor North America Lead Marketer in Total Wins
Intertrend Communications and IW Group Tops as Most Awarded Agencies
The Association of National Advertisers (ANA) today announced the winners of the 2026 Multicultural and Inclusive Marketing Excellence Awards, honoring brands that are embracing the full spectrum of consumer identities and embedding inclusive practices to drive measurable impact—achieving both market expansion and brand loyalty. The awards span 23 categories such as Marketing Team of the Year, Music and Brands, Content Marketing, African American, People with Disabilities and Neurodivergent Communities, Hispanic, and includes a Best in Show. The awards were presented last night at an evening gala event during the ANA Multicultural & Inclusive Marketing Conference in Los Angeles, CA.
Since 2001, the ANA Multicultural and Inclusive Marketing Excellence Awards offer the ultimate opportunity to showcase work that makes a difference and celebrate the teams who are leading the charge in establishing a strategic and authentic commitment to build meaningful connections with each and every consumer with inclusive marketing practices that fuels brand relevance, loyalty and growth.
2026 Award Winners Include:
Top Honor: Best in Show
The Best in Show Award went to Coffee mate and Casanova McCann for “The last of the non-coffee lovers.”
Coffee-mate's "The Last of the Non-Coffee Lovers" campaign reconnected with younger bicultural Hispanic consumers by turning a common cultural assumption on its head. The brand partnered with actor Xolo Maridueña, a self-proclaimed non-coffee drinker, and invited consumers and influencers to help convert him into a coffee fan, generating authentic engagement around Latino cafecito culture. The campaign increased Hispanic household penetration by 1.7 percentage points, drove $5.6 million in incremental sales in just six weeks, and significantly outperformed influencer benchmarks for views and engagement.Judge commentary on this work included:
A perfectly orchestrated comms strategy that starts with a provocation and lets the community do the talking.
Such a creative idea that aligns perfectly with a cultural insight and the spirit of the brand while bringing consumers into the story. Remarkable synthesis of elements and very well executed.
Unlike many influencer entries that rely solely on impressions and engagement, this campaign connected creator activity to tangible business outcomes
Marketing Team of the Year: Covered California
Covered California, the official state-run health insurance marketplace for California, completely reimagined its marketing strategy and approach to connecting with audiences at a pivotal time. The team developed "For the Love of Californians," then carried that platform through Open Enrollment, retention communications and culture-first multicultural work across nine languages in a critical time for healthcare - in less than a year.Additional Major Wins
Toyota Motor North America won 6 awards across brands
Intertrend Communications and IW Group led agency wins with 6 awards each.
McDonald’s, Covered California, and The Coca-Cola Company secured 5 trophies each.
Ogilvy earned 5 awards across agencies.
Agencies alma and Contender Labs achieved 4 wins each.
IW Group and Ogilvy tied for the most Gold level wins across agencies, with each agency receiving 3 Gold trophies.
Judging Process
The 2026 Multicultural and Inclusive Marketing Excellence Awards followed a rigorous three-round evaluation:
Main Round: Judged by close to 400 agency and client-side marketing leaders
Final Round: A special Grand Jury scored finalists and selected Gold, Silver, and Bronze winners in each category.
Best in Show: The Grand Jury also selected the Best in Show from the top scoring Category Gold winners.
Grand Jury Members Included:
Anastasia Ali (The Walt Disney Company)
Anibal Casso (Ogilvy)
Carla Ibarra (NRG Energy)
Chris Crawford (Elite Media)
D.J. Vaughn (Walmart Stores, Inc.)
Daneyni Sanguinetti (Pernod Ricard)
Danielle Spikener (Kraft Heinz Foods Company)
Edna Kane Williams (AARP)
Gus Fernandez (U.S. Bank)
Ignacio Puig de la Bellacasa (Mastercard)
Julia Huang (Intertrend Communications)
Khara Wagner (Anomaly)
Lela Coffey (The Procter & Gamble Company)
Lonnie Limon (Publicis Media)
Marina Filippelli (Northgate Gonzalez Markets)
Marissa Solis (National Football League, Inc.)
Matt Brutocao (Mattel, Inc.)
Megan Amic (American Honda Motor Co., Inc.)
Nathalie Darres (Reckitt)
Scott Redick (Charles Schwab)
Sherina Smith (American Family Insurance)
Spencer Yee (Apple)
Stephanie Eaddy (The Coca-Cola Company)
Toni Wallace (United Talent Agency)
Warren Marenco Chase (Liberty Mutual Insurance)
Yeechin Harvey (Mass General Brigham)
The complete list of winners in the 2026 Multicultural and Inclusive Marketing Excellence Awards competition, and additional program details can be accessed at www.anamulticulturalawards.org.