The 30th LIA judging was held at the SLS Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
The United States picks up 167 Statues and 68 Finalists - 2 Grand LIAs, 41 Gold, 53 Silver and 71 Bronze.
Bravo/Y&R, Lápiz and the community were among the winners. These are the winners for the U.S. Hispanic market:
DESIGN
Art Direction Campaign
SILVER
the community, Miami
The Buenos Aires Public Bike System
"Bike 24 Hours - Dog", "Bike 24 Hours - Baby"
Use of Illustration Campaign
BRONZE
the community, Miami
The Buenos Aires Public Bike System
"Bike 24 Hours - Dog", "Bike 24 Hours - Squirrel"
Installations/Displays - Temporary
GOLD
Lápiz, Chicago
Mexico
"Snow Graffiti"
RADIO & AUDIO
Campaign
SILVER
Bravo/Y&R, Miami
PopClik
"Conference Room", "Skype"
BRONZE
Bravo/Y&R, Miami
FedEx
"Brand New Laptop", "Mother-in-Law", " Replacement Wedding Ring"
Foods
SILVER
Lápiz, Chicago
Dog Chow Little Bites
"BEEP"
Personal Items/Gift Items
GOLD
Bravo/Y&R, Miami
PopClik
"Conference Room"
SILVER
Bravo/Y&R, Miami
PopClik
"Skype"
BRONZE
Bravo/Y&R, Miami
Zippo.com
"Watch"
Public Service/Social Welfare
BRONZE
Lápiz, Chicago
Purple Purse Foundation
"ATM"
Sound Design
BRONZE
Bravo/Y&R, Miami
Zippo.com
"Watch"
Use of Music
GOLD
Bravo/Y&R, Miami
PopClik
"Conference Room"
BRONZE
Bravo/Y&R, Miami
PopClik
"Skype"
TV/CINEMA/ONLINE FILM
Copywriting
GOLD
the community, Miami
Corona Extra
"Dear Summer"