CÍRCULO CREATIVO USA
ANNOUNCES NEW LEADERSHIP 2026-2027
VERÓNICA ELIZONDO ASSUMES PRESIDENCY
AND JAVIER OSORIO BECOMES VICE PRESIDENT
Miami, FL (January 19, 2026) – Círculo Creativo USA announced today that Verónica Elizondo has been elected as president and Javier Osorio as vice president for the 2026-2027 term, marking the beginning of a new era of growth and expansion for the organization.
Verónica Elizondo, Chief Creative Officer at Conill, brings over 25 years of experience in advertising and design. Since joining Conill in 2005 as an art director, she has led memorable campaigns for brands including Burger King, Alaska Airlines, Aflac, Budweiser, T-Mobile, and Toyota. Her work has been recognized with awards at Cannes Lions, D&AD, Clios, One Show, FIAP, El Sol, and Effie Awards. Digiday named her among the "5 Hispanic agency creatives you should know." She created the iconic "Más Que Un Auto" (More Than A Car) campaign for Toyota, which celebrated the automaker's tenth consecutive year as the leading brand among Latinos and generated the highest volume of user-generated content in the brand's history.
She began her professional career in her hometown of Monterrey, Mexico. After spending a summer in Milan, Italy, where she completed a graphic advertising program, she moved to Miami, where she completed her portfolio in art direction.
Verónica strongly believes in teamwork and continuous learning, and always has her camera, sketchbook, and orange marker at hand.
"I am very happy and grateful to assume the presidency and to continue collaborating in a new capacity," expressed Verónica Elizondo. "The Círculo has been key for me, both professionally and personally, so leading it today alongside Javi Osorio and with the support of regional leaders and co-leaders is an honor. Our focus will be to expand this community and continue celebrating the creativity and strength that characterizes the Hispanic market, a market I'm passionate about. Previous administrations have left us a great legacy that we must now nurture and grow."
Javier Osorio is a creative director and copywriter with over 20 years of experience in the advertising industry. He has worked at multiple agencies for global and local brands, and his work has been recognized at festivals including Cannes Lions, FIAP, Effie Awards, Radio Mercury Awards, New York Festivals, and Communication Arts. He has also served as a juror at El Ojo de Iberoamérica, AdStars, National ADDYs, Radio Mercury Awards, and Effie Awards, among others.
Outside of work, he is a technology and coffee enthusiast, collector of 80s vinyl records, and keyboardist in a cover band with exactly three followers (but very loyal ones).
"Over the past few years, thanks to the leadership of Virgilio Flores and his team, the Círculo gained much more visibility and relevance in the industry," noted Javier Osorio. "Now it's our turn to continue that great work, but also to leverage that platform to catapult the Círculo's reach: not only through representing the work of Hispanic agencies, but through a more disruptive, broad, and diverse presence. In this new phase, regional actions play a key role. We want to build local communities of Latino creatives working in the industry, both in the Hispanic market and the general market. The idea is to become a space that truly empowers them, through collaboration, networking, and real connections among colleagues. For me, it is both an honor and a great challenge to assume this responsibility alongside Verónica Elizondo."
NEW LEADERSHIP STRUCTURE
Verónica and Javier will work in close collaboration with the following team:
ADVISORY BOARD
● Luis Miguel Messianu, Founder, President, and Chief Creative Officer at MEL
● Aldo Quevedo, CEO and Creative Chairman at BeautifulBeast
● Gustavo Lauría, Co-founder, President, and Chief Creative Officer at We Believers
● Pablo Buffagni, President and Creative Director at BBQ Agency
● Flor Leibaschoff, Founder and Chief Creative Officer at BeautifulBeast
● Virgilio Flores, Group Creative Director at Alma
● Bettina Abascal, Founder of Momentum
EXECUTIVE DIRECTOR
● Francisco Vargas, Managing Director, Operations and Production at BizLift
REGIONAL LEADERS
● Chicago: Alejandra Haro, Independent Associate Creative Director
● Dallas: Francisco Cardenas, Principal of Digital Strategy & Integration at LERMA/
● Houston: Cecilia Alanis, Associate Creative Director Digital at López Negrete Communications
● Los Angeles: Alberto Calva, Creative Director
● Miami: Chany D'Amelio, Chief Creative Officer & Partner at Archer Troy Miami
● New York: Daniela Varela, SVP, Group Creative Director at The Weber Shandwick Collective
REGIONAL CO-LEADERS
● Chicago: Jonathan García, Creative Director at Wasserman; Luzalma González, Associate Creative Director at Dentsu Creative; Marisabel Muñoz, Senior Art Director at Fluent360
● Dallas: Miguel Moreno, Creative Director at TMA; Luis Martínez, Senior Art Director at Dieste; Amaya Blanton, Art Director & Graphic Designer at LERMA/
● Houston: Alex García, Executive Creative Director at López Negrete Communications; Jasiel Mendiola, Art Director at López Negrete Communications
● Los Angeles: Claudio Vera, Independent Creative Director; Christian Mondragón, Senior Creative at Casanova//McCann; Lisa Fernández, Copywriter at GUT L.A.
● Miami: Roberto López, Associate Creative Director at Zubi; Ali Daniel Armas, Creative Director at República Havas; Renée Tovar, Independent Creative Director
● New York: Ana Karina Da Silva, Independent Creative Director; Nico Smith, Creative Director at Grey New York; Lucas Panizza, Executive Creative Director at Creyentes; Maddy Kramer, Group Creative Director at Supergood
HEAD OF ART
● Mariel Hernández, Art Director at Dieste
Virgilio Flores, outgoing president of Círculo Creativo USA and Group Creative Director at Alma, expressed: "I am very happy that Verónica is the new president of the Círculo. She is someone who, in addition to being highly respected within the industry and the market, has grown in this industry, knows the Hispanic market deeply, and I am confident she will do wonderful work. On the other hand, Javier Osorio is a great friend of many years. He is someone with a solid trajectory, highly respected and beloved in the field, and I am convinced that he has left and will continue to leave an important mark on this market. One of the things I have enjoyed most about being part of the Círculo is the opportunity to get to know even more incredible people I admire, and Verónica and Javi are a clear reflection of that."