Awards

El Ojo 2019: Lista de ganadores

Lista de agencias hispanas en EEUU ganadoras en el El Ojo 2019

MEJOR IDEA LOCAL:

ESTADOS UNIDOS

GANADOR:
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California. Pa: D’avant Garde Media. D: Francisco Pugliese.

2º FINALISTA:
3D activist, de Alma DDB para Change The Ref de Change The Ref.

3º FINALISTA:
Immigrant songs, de Wing Advertising para Southern Poverty Law Center de Southern Poverty Law Center. Pa: Townhouse.

MEXICO:

GANADOR:
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México. Pa: Central Films. D: Kane Kwik.

4º FINALISTA:
Boquita Jr., de We Believers para Burger King México.

PRODUCCIÓN GRÁFICA:

BRONCE
Guns [Campaña], de Alma DDB para Change The Ref de Change The Ref.

GRÁFICA:

PLATA
Expecting [Campaña], de Alma DDB para Paws 4 You de Paws 4 You.

BRONCE
Guns [Campaña], de Alma DDB para Change The Ref de Change The Ref.

PLATA
Food coma [Campaña], de We Believers para Burger King de Burger King México.

DIRECTO:

GRAN OJO
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California.

ORO
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California.

BRONCE
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California.

ORO
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México.

PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México.

PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México.

PR:

BRONCE
Second chances, de Casanova//McCann, McCann NY & McCann Canada para Donate Life California de Donate Life California.

BRONCE
Boquita Jr. , de We Believers para Burger King de Burger King México.

MARCA & ACTIVACIÓN:

ORO
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California. Pa: D’avant Garde Media. D: Francisco Pugliese.

BRONCE
3D activist, de Alma DDB para Change The Ref de Change The Ref. Pa: Joinery / Voodoo Manufacturing / Animal Music.

BRONCE
Solo para mexicanos, de We Believers para Mango Habanero King de Burger King México. Pa: Bonsai3 D: Flavio Dumaine.

PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México. Pa: Central Films. D: Kane Kwik.

PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México. Pa: Central Films. D: Kane Kwik.

CREATIVE DATA:

ORO
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México

BRONCE
Guns, de Alma DDB para Activistas contra las armas de fuego. de Change The Ref.

DESEMPEÑO LOCAL:

AGENCIA
Estados Unidos: Casanova//McCann

MEJOR CREATIVO
Estados Unidos: Elías Weinstock y Fernando Poblete

ANUNCIANTE
Estados Unidos: Donate Life California

PRODUCTORA
Estados Unidos: Rebolucion

CONTENIDO:

PLATA
Second chances, de Casanova//McCann, McCann NY & McCann Canadá, para Donate Life California de Donate Life California. Pa: Davant Garde Media. D: Francisco Pugliese.

SUSTENTABLE:

ORO
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California.

ORO
3D activist, de Alma DDB para Change The Ref de Change The Ref.

INNOVADOR:

PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México.

MEDIA:

ORO
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California.

PLATA
Immigrant songs, de Wing Advertising para Southern Poverty Law Center de Southern Poverty Law Center.

PLATA
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California.

PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México.

BRONCE
3D activist, de Alma DDB para Change The Ref de Change The Ref.

BRONCE
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México.

DIGITAL & SOCIAL:

PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México. Pa: Central Films D: Kane Kwik.

BRONCE
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México. Pa: Central Films. D: Kane Kwik.

TERCER OJO:

ORO
Second chances, de Casanova / McCann para Donate Life California de Donate Life California.

RADIO:

GRAN OJO
Immigrant songs, de Wing Advertising para Southern Poverty Law Center de Southern Poverty Law Center.

BRONCE
Screaming [Campaña], de Alma DDB para Paws 4 You de Paws 4 You.

ORO
Immigrant songs, de Wing Advertising para Southern Poverty Law Center de Southern Poverty Law Center.

VÍA PÚBLICA:

PLATA
Open 24 hours [Campaña], de Alma DDB para McDonalds de McDonalds USA. Pa: Alma Studio.

PLATA
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California. Pa: Davant Garde Media. D: Francisco Pugliese.

BRONCE
3D activist, de Alma DDB para Change The Ref de Change The Ref. Pa: Joinery / Voodoo Manufacturing / Animal Music.

PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México. Pa: Central Films. D: Kane Kwik.

BRONCE
Food coma [Campaña], de We Believers para Burger King de Burger King México. Pa: Hello Crudo. D: Javier Obando.

FILM:

PLATA
3D activist, de Alma DDB para Change The Ref de Change The Ref. Pa: Joinery / Voodoo Manufacturing / Animal Music. D: Rob Stanton-Cook.

MEJORES DE IBEROAMÉRICA

AGENCIA INDEPENDIENTE
1. We Believers

ANA Announces Category Winners For 2019 Multicultural Excellence Awards

Category winners in the 19th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced today, and will be honored in November for their industry-leading multicultural advertising campaigns run between June 2018 and June 2019.

More than 20 companies were named as winners in 12 separate categories.

The client and agency (USA Hispanic) winners in each of the categories are:

Category: Asian
Agency: Gallegos United
Client: Comcast

Category: Asian
Agency: fluent360/Admerasia
Client: State Farm

Category: Audio
Agency: fluent360
Client: Nissan North America

Category: Audio
Agency: Lopez Negrete Communications
Client: Walmart

Category: Experiential Marketing
Agency: Alma DDB
Client: LIFEWTR

Category: Hispanic
Agency: Dieste, Inc.
Client: AT&T

Category: Hispanic
Agency: Gallegos United
Client: Comcast

Category: LGBT
Agency: fluent360
Client: Big Brothers Big Sisters of Middle Tennessee

Category: Print
Agency: Gallegos United
Client: Comcast

Category: Print
Agency: Alma DDB
Client: MillerCoors

Category: Total Market
Agency: Gallegos United
Client: California Milk Processor Board (CMPB)

Total Market
Agency: Gallegos United
Client: Comcast

The 2019 grand prize brand and agency (USA Hispanic) winners in each category are as follows:

Category: Asian
Agency: Gallegos United
Client: Comcast

Category: Print
Agency: Gallegos United
Client: Comcast

Category: Audio
Agency: Lopez Negrete Communications
Client: Walmart

London International Awards 2019 Winners Announced

London International Awards 2019 Winners Announced

USA Hispanic Agencies:

GOLD
Ambient: NGO
Casanova//McCann, Costa Mesa
Brand: Organ Donation
Title: Second Chances

GOLD
Ambient: Public Service/Social Awareness
Casanova//McCann, Costa Mesa
Brand: Organ Donation
Title: Second Chances

GOLD

Non-Traditional: Guerrilla Marketing
Casanova//McCann, Costa Mesa
Brand: Organ Donation
Title: Second Chances

GOLD
Non-Traditional: NGO
Casanova//McCann, Costa Mesa
Brand: Organ Donation
Title: Second Chances

SILVER
Non-Traditional: Direct Marketing
Casanova//McCann, Costa Mesa
Brand: Organ Donation
Title: Second Chances

BRONZE
Integration: Public Service/Social Awareness
Casanova//McCann, Costa Mesa
Brand: Organ Donation
Title: Second Chances

BRONZE
Health & Wellness: Campaign
Casanova//McCann, Costa Mesa
Brand: Donate Life California
Title: A Day in the Life of Kristen Thompson, "A Day in the Life of Steven Lackey", " A Day in the Life of David Miller"

12 Lions to the USA Hispanic Market in Cannes Lions 2019

12 LIONS TO THE USA HISPANIC MARKET IN CANNES LIONS 2019

4TH PLACE IN IBERO-AMERICA

Photographs by Cannes Lions, PRODU, LatinSpots

 

RANKING CANNES LIONS - USA HISPANIC

AGENCY 
1) Casanova//McCann
2) Wing
3) We Believers
4) Alma

TOTAL

GP
-
-
-
-

0

G
1
-
-
-

1

S
2
1
-
-

3

B
2
3
2
1

8

SL
10
7
9
7

33

LIONS
5
4
2
1

12

PT
45
23
15
10

 

RANKING CANNES LIONS - IBERO-AMERICA

COUNTRY 
1) Brazil
2) Spain
3) Argentina
4) USA Hispanic
5) Perú
6) Chile
7) Colombia
8) México
9) Puerto Rico
9) Guatemala
10) Ecuador
10) Costa Rica

GP
2
-
-
-
-
-
-
-
-
-
-
-

G
7
4
1
1
2
1
-
1
-
-
-
-

S
22
12
2
3
2
1
2
-
1
1
-
-

B
54
12
17
8
5
3
5
4
-
-
1
1

LIONS
85
28
20
12
9
5
7
5
1
1
1
1

PT
481
180
80
60
59
31
29
27
7
7
3
3

 

Point Structure: 
Shortlist: 1 point
Bronze: 3 points
Silver: 7 points
Gold: 15 points
Grand Prix: 30 points
Grand Prix in Creative Effectiveness or Titanium: 35 points

 

WINNERS & SHORTLISTS

OUTDOOR LIONS

Shortlist
Alma

"3D Activist"
Change The Ref
Activist Fighting For Gun Control
D01 (Displays)

Shortlist
We Believers

"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
D08 (Transit)

Shortlist
We Believers

"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
E02 (Ambient Door)

Shortlist
We Believers

"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
E03 (Technology)

DESIGN LIONS

(Desert - USA Hispanic)


FILM CRAFT LIONS

(Desert - USA Hispanic)

HEALTH & WELLNESS LIONS

Shortlist
Casanova//McCann / McCann Canada Toronto / McCann New York

"Second Chances"
Donate Life California
Donate Life California
Ambient Outdoor
B02 (Non-profit / Foundation-led Education & Awareness)


PHARMA LIONS

(Desert - USA Hispanic)

PRINT & PUBLISHING LIONS

BRONZE LION CAMPAIGN
Alma

"Guns 1"
Change The Ref
Activist Fighting For Gun Control
A11 (Not-for-profit / Charity / Government)

Alma

"Guns 2"
Change The Ref
Activist Fighting For Gun Control
A11 (Not-for-profit / Charity / Government)

Alma

"Guns 3"
Change The Ref
Activist Fighting For Gun Control
A11 (Not-for-profit / Charity / Government)

Alma

"Guns 4"
Change The Ref
Activist Fighting For Gun Control
A11 (Not-for-profit / Charity / Government)


DIGITAL CRAFT LIONS

(Desert - USA Hispanic)


ENTERTAINMENT LIONS

Shortlist
McCann New York / MRM//McCann New York
Casanova//McCann New York / Omnivirt San Francisco / Weber Shandwick Dallas

"In Our Boots"
U.S. Army
Active Duty
A07 (New Realities)


ENTERTAINMENT LIONS FOR MUSIC

(Desert - USA Hispanic)



ENTERTAINMENT LIONS FOR SPORT

(Desert - USA Hispanic)



INDUSTRY CRAFT LIONS

(Desert - USA Hispanic)



INNOVATION LIONS

(Desert - USA Hispanic)



GLASS: THE LION FOR CHANGE

(Desert - USA Hispanic)



TITANIUM LIONS

(Desert - USA Hispanic)



CREATIVE DATA LIONS

Shortlist
We Believers

"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
A01 (Data-enhanced Creativity)

Shortlist
We Believers

"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
A02 (Data-driven Targeting)

BRONZE LION
We Believers

"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
A07 (Use of Real-time Data)

CREATIVE STRATEGY LIONS

(Desert - USA Hispanic)

DIRECT LIONS

BRONZE LION
Casanova//McCann / McCann Canada Toronto / McCann New York

"Second Chances"
Donate Life California
Donate Life California
B02 (Use of Ambient Media: Small Scale)

Shortlist
We Believers

"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
C01 (Data Strategy)

Shortlist
We Believers

"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
C06 (Use of Other Technology)

SILVER LION
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
F05 (Breakthrough on a Budget)

MEDIA LIONS

Shortlist
Casanova//McCann / McCann Canada Toronto / McCann New York

"Second Chances"
Donate Life California
Donate Life California
A11 (Not-for-profit / Charity / Government)

Shortlist
Wing New York

"Immigrant Songs"
Bravomic
Immigrant Songs
B02 (Use of Audio Platforms)

Shortlist
Casanova//McCann / McCann Canada Toronto / McCann New York

"Second Chances"
Donate Life California
Donate Life California
B07 (Use of Stunts)



PR LIONS

GOLD LION
Casanova//McCann / McCann Canada Toronto / McCann New York

"Second Chances"
Donate Life California
Donate Life California
A11 (Not-for-profit / Charity / Government)

SOCIAL & INFLUENCER LIONS

(Desert - USA Hispanic)




CREATIVE EFFECTIVENESS LIONS

(Desert - USA Hispanic)




BRAND EXPERIENCE & ACTIVATION LIONS

Shortlist
Casanova//McCann / McCann Canada Toronto / McCann New York

"Second Chances"
Donate Life California
Donate Life California
E04 (Social Behaviour & Cultural Insight)

BRONZE LION
Casanova//McCann / McCann Canada Toronto / McCann New York

"Second Chances"
Donate Life California
Donate Life California
E05 (Breakthrough on a Budget)




CREATIVE ECOMMERCE LIONS

(Desert - USA Hispanic)





FILM LIONS

Shortlist
Alma

"3D Activist"
Change The Ref
Activist Fighting For Gun Control
F05 (Breakthrough on a Budget)





MOBILE LIONS

BRONZE LION
We Believers

"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
A01 (Activation by Location)

RADIO & AUDIO LIONS

BRONZE LION
Wing

"Immigrant Songs"
Bravomic
Immigrant Songs
A12 (Corporate Social Responsibility (CSR) / Corporate Image)

BRONZE LION
Wing

"Immigrant Songs"
Bravomic
Immigrant Songs
B01 (Use of Music)

BRONZE LION
Wing

"Immigrant Songs"
Bravomic
Immigrant Songs
C01 (Use of Radio or Audio as a Medium)

Shortlist
Wing

"Immigrant Songs"
Bravomic
Immigrant Songs
C04 (Native Advertising)


SILVER LION

"Immigrant Songs"
Bravomic
Immigrant Songs
D04 (Social Behaviour & Cultural Insight)




SUSTAINABLE DEVELOPMENT GOALS LIONS

SILVER LION
Casanova//McCann / McCann Canada Toronto / McCann New York

"Second Chances"
Donate Life California
Donate Life California
A03 (Good Health and Well-being)

Shortlist
Wing

"Immigrant Songs"
Bravomic
Immigrant Songs
C03 (Reduced Inequalities)

Shortlist
Alma

"3D Activist"
Change The Ref
Activist Fighting For Gun Control
D01 (Peace, Justice and Strong Institutions)

El Sol 2019: Lista de ganadores

Lista de ganadores de El Sol 2019

Agencias EEUU Hispanas

INNOVACIÓN

SOL DE PLATA
La Traffic Whopper
We Believers
Central Films
Burger King Global/Burger King Mexico
2. INNOVACIÓN EN PRODUCTOS O SERVICIOS

DIGITAL Y MÓVIL

SOL DE ORO
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
4. MOVILIDAD Y APLICACIONES MÓVILES

SOL DE BRONCE
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
5A. CREATIVE DATA E INTELIGENCIA ARTIFICIAL

GRAN PREMIO Y SOL DE ORO
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
7. INNOVACIÓN DIGITAL Y MÓVILES

BRANDED CONTENT

Lista Corta
3D Activist
ALMA DDB
Change the Ref
1A. TELEVISIÓN Y/O CINE

RELACIONES PÚBLICAS

SOL DE BRONCE
3D Activist
ALMA DDB
Change the Ref
2. ASUNTOS PÚBLICOS, GESTIÓN DE CRISIS Y LOBBY

MEDIOS

GRAN PREMIO Y SOL DE ORO
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
7. MEJOR USO DE DATA

EXTERIOR

SOL DE PLATA
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
2A. GRAN FORMATO: EVENTO DE GRAN DIMENSIÓN Y SIMILARES

SOL DE ORO
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
4. INNOVACIÓN EN EXTERIOR

Lista Corta
3D Activist
ALMA DDB
Change the Ref
2B. PEQUEÑO FORMATO: ACCION GUERRILLA Y SIMILARES

ACTIVACIÓN Y EXPERIENCIA DE MARCA

SOL DE ORO
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
1C. PLATAFORMAS DIGITALES, SOCIALES Y MÓVIL. COMERCIO ELECTRÓNICO

FILM

Lista Corta
3D Activist
ALMA DDB
Voodoo Manufacturing, Joinery, Animal Music
Change the Ref
1H. INSTITUCIONES PÚBLICAS, OTRAS INSTITUCIONES, FORMACIÓN, SERVICIOS SIN ÁNIMO DE LUCRO, PROYECTOS SOCIALES Y CULTURALES

MEDIOS IMPRESOS

SOL DE BRONCE
Guns 1 - Guns 2 - Guns 3 - Guns 4
ALMA DDB
Change the Ref
7. INSTITUCIONES PÚBLICAS, OTRAS INSTITUCIONES, FORMACIÓN, SERVICIOS SIN ÁNIMO DE LUCRO, PROYECTOS SOCIALES Y CULTURALES

 

2019 CLIO Sports Winners Announced

CLIO SPORTS

USA Hispanic Agencies Winners:

Silver
VMLY&R Miami

"Farewell Jersey"
BeIN Sports
Digital/Mobile
Other

Silver
VMLY&R Miami

"Farewell Jersey"
BeIN Sports
Direct
Social Media


Silver
VMLY&R Miami

"Farewell Jersey"
BeIN Sports
Social Media
Multi-Platform

Silver
Dieste

"Altuve Quits"
AT&T DIRECTV
Integrated Campaign
Product/Service

Bronze
República Havas

"Fútbol="
Telemundo
Integrated Campaign
Media & News

 

2019 Effie Awards U.S. Winners Announced at 50th Annual Effie Gala

EFFIE Awards

United States Hispanic Agencies Winners

* Indicates lead agency

CORPORATE REPUTATION

Silver
Alma DDB* / Eventus / Boden PR / OMD

"Hacer"
McDonald's

DAVID VS. GOLIATH

Silver
Alma DDB* / Golin / OMD

"Tobacco is no joke"
Tobacco Free Florida

FINANCE

Gold
the community San Francisco* / Wavemaker
"Unfund/Fund"
Bank of the West

INTERNET & TELECOM

Silver
Alma DDB* / M8, an iProspect Company* / Horizon Media / Prize Logic / FRUKT / APC Collective Inc.

"Fútbol Mode"
Sprint

MULTICULTURAL & LIFESTYLE SEGMENTS - PRODUCTS

Silver
Alma DDB* / Complex Media / Leo Burnett/Arc / Soulsight / ICF Next

"Shine your way"
Sol - MillerCoors

MULTICULTURAL & LIFESTYLE SEGMENTS - SERVICES

Bronze
Alma DDB* Eventus / Boden PR / OMD
"Hacer"
McDonald's

 

Wave Festival 2019: Winners Announced

Wave Festival 2019 - U.S. Hispanic Winners:

Blue Wave

Desert

Branded Content & Entertainment

Silver
Alma DDB

Change the ref
"3D Activist"
A02. Cinema & Theatrical: Non-fiction Film


Brand Experience & Activation

Gold
Alma DDB

Change the ref
"3D Activist"
D01. Live Brand Experience or Activation

Design

Gold
Alma DDB
Change the ref
"Guns"
A05. Data Visualisation

Digital

Gold
the community
PETA (People for the Ethical Treatment of Animals)
"Grab a Puppy"
A15. Not-for-profit / Charity

Digital Craft

Desert

Direct

Silver
Alma DDB

Angel Bins
"Just Donate It"
D04. Real-time Response

Film

Bronze
Alma DDB

Change the ref
"3D Activist"
D01. Screens & Events


Bronze
López Negrete Communications

McDonald's
"Fisherman"
A01. Food

Film Craft

Desert

Industry Craft

Desert

Media

Silver
Alma DDB

Change the ref
"3D Activist"
A15. Not-for-profit / Charity

Mobile

Shortlist
Alma DDB

Angel Bins
"Just Donate It"
C02. Real-time response

Outdoor

Gold
Alma DDB

McDonald's
"Open 24 Hours"
B07. Retail


Silver
the community

PETA (People for the Ethical Treatment of Animals)
"Grab a Puppy"
B15. Not-for-profit / Charity


Silver
the community

Mercedes-Benz
"Bridges Forecast"
C01. Digital Screens


Shortlist
Alma DDB

McDonald's
"Open 24 Hours"
D01. Ambient

PR

Silver
Alma DDB

Change the ref
"3D Activist"
D02. Public Affairs & Lobbying


Silver
Alma DDB

Change the ref
"3D Activist"
A14. Not-for-profit / Charity

Print & Publishing

Gold
Alma DDB

Change the ref
"Guns"
A14. Not-for-profit / Charity

Radio & Audio

Desert

Social Change

Gold
Alma DDB

Change the ref
"3D Activist"
A01.Social Change

Social & Influencer

Bronze
Alma DDB

Angel Bins
"Just Donate It"
C03. Real-time Response