8 Lions to the USA Hispanic Market in Cannes Lions 2018

8 Lions to the USA Hispanic Market in Cannes Lions 2018

Hispanic agencies couldn't break the 20 Lions record from last year

USA Hispanic: 6th place in Ibero-America


RANKING CANNES LIONS - USA HISPANIC

AGENCY
1) Casanova//McCann
2) We Believers
2) Alma DDB
3) Dieste
4) República

TOTAL

GP
-
-
-
-
-


0

G
-
-
-
-
-


0

S
3
1
-
-
-

4

B
3
-
1
-
-

4

SL
9
2
6
2
1

20

LIONS
6
1
1
-
-

8

PT
39
9
9
2
1

 


Revised points system: More recognition of creativity over volume of entered work. The new point structure better represents the difficulty of winning a Lion compared to getting on the shortlist. 

New Point Structure: 
Shortlist: 1 point
Bronze: 3 points
Silver: 7 points
Gold: 15 points
Grand Prix: 30 points
Grand Prix in Creative Effectiveness or Titanium: 35 points


RANKING CANNES LIONS - IBERO-AMERICA

COUNTRY
1) Brazil
2) Spain
3) Colombia
4) Argentina
5) Chile
6) Peru
6) USA Hispanic
7) Ecuador
8) Mexico
9) Puerto Rico
10) Dominican Republic
10) Panama
11) Costa Rica

Total

LIONS
101
34
22
21
9
8
8
7
6
5
3
3
1

228

 

Health & Wellness Lions

(Desert - USA Hispanic)


Pharma Lions

(Desert - USA Hispanic)


Outdoor Lions

(Desert - USA Hispanic)


Mobile Lions

(Desert - USA Hispanic)


Design Lions

(Desert - USA Hispanic)


Radio & Audio Lions

SILVER
Fitzco//McCann, Atlanta + Casanova//McCann, New York

B01 (Use Of Music)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke


SILVER
Fitzco//McCann, Atlanta + Casanova//McCann, New York
C01 (Use Of Radio Or Audio As A Medium)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke    


Shortlist
Alma DDB

B02 (Sound Design)
Resignation    
Histeria Music    
Music Production


Shortlist
Alma DDB

B03 (Script)
Water Love    
Pure Water Filters    
Water Filter
   

Shortlist
Fitzco//McCann, Atlanta + Casanova//McCann, New York
C03 (Branded Content / Programming)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke


Print & Publishing Lions

Shortlist
Alma DDB

A13 (Not-for-profit / Charity)
Teen    
Miami Dade
Animal Shelter    
Pet Adoption

Shortlist
Alma DDB

A13 (Not-for-profit / Charity)
Kid    
Miami Dade
Animal Shelter    
Pet Adoption
    
Shortlist
Alma DDB

A13 (Not-for-profit / Charity)
Widow    
Miami Dade
Animal Shelter    
Pet Adoption
    
Shortlist
Dieste

B01 (Commercial Publications)
Shequel    
The Wild Dectectives    
Restaurant And Bookstore


Film Craft Lions    

(Desert - USA Hispanic)


Digital Craft Lions    

(Desert - USA Hispanic)


Industry Craft Lions

(Desert - USA Hispanic)


Entertainment Lions    

(Desert - USA Hispanic)


Brand Experience & Activation Lions    

SILVER
Fitzco//McCann, Atlanta + Casanova//McCann, New York
B01 (Social Engagement & Integration for Live Experience)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke

BRONZE
Fitzco//McCann, Atlanta + Casanova//McCann, New York
A01 (Food & Drink)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke    

Shortlist
Dieste

A09 (Media / Entertainment)
Shequel    
The Wild Dectectives    
Restaurant And Bookstore

   
Award Ceremony: Wednesday, 20 June


Entertainment for Music Lions

(Desert - USA Hispanic)


Creative eCommerce Lions

(Desert - USA Hispanic)


Product Design Lions

(Desert - USA Hispanic)


Creative Data Lions    

(Desert - USA Hispanic)


Innovation Lions    

(Desert - USA Hispanic)


Social & Influencer Lions    

Shortlist
Fitzco//McCann, Atlanta + Casanova//McCann, New York
A01 (Food & Drinks)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke


PR Lions

Shortlist
República

D02 (Use of Events & Stunts)
Broken Crayons    
Amigos For Kids    
Amigos For Kids


Direct Lions     

BRONZE
Fitzco//McCann, Atlanta + Casanova//McCann, New York
D04 (Real-time Response)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke

Shortlist
Fitzco//McCann, Atlanta + Casanova//McCann, New York
B04 (Use of Broadcast)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke


Media Lions    

BRIONZE
Fitzco//McCann, Atlanta + Casanova//McCann, New York
D02 (Use of Branded Content created for Digital or Social)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke


Film Lions

BRONZE
Alma DDB

B03 (Healthcare)
Geremy    
Tobacco Free Florida    
Tobacco Prevention


Sustainable Development Goals Lions    

(Desert - USA Hispanic)


Glass Lions    

(Desert - USA Hispanic)


Titanium Lions    

(Desert - USA Hispanic)


Creative Effectiveness Lions    

SILVER
We Believers

A03 (Single Country Creative Effectiveness)
Edible Six Pack Rings (E6PR)    
Saltwater Brewery    
Saltwater Brewery

Shortlist
We Believers

A01 (Creative Effectiveness)
Edible Six Pack Rings (E6PR)    
Saltwater Brewery    
Saltwater Brewery


Grand Prix for Good Lions

(Desert - USA Hispanic)


Young Film Lions

GOLD: Denmark
SILVER: Norway
BRONZE: Russia


2018 Cannes Lions Changes

A new awards architecture has been implemented by Cannes Lions for 2018. This will allow related Lion categories and juries to be grouped together in "Tracks". This new structure sets clear creative lanes for entries to be made and judged. The chart below explains these new "Tracks":


2018 U.S. Hispanic Jury Members

Industry Craft Lions:
Álvar Suñol, Co-President & Chief Creative Officer, Alma DDB

Social Development Goals (SDG) Lions:
Gustavo Lauría, Co-Founder, Chief Creative Officer, We Believers

El Sol 2018. Las agencias ganadoras de Estados Unidos

El Sol. El Festival Iberoamericano de la Comunicación Publicitaria ha anunciado sus ganadores.

A continuación la relación de las agencias ganadoras de Estados Unidos.


MEDIOS IMPRESOS

3. Hogar y productos para el hogar, moda, confección, complementos y accesorios, productos corporales, de salud, belleza y bienestar
Plata: Pelican  Seial, de Alma DDB para Rio Art.

7. Instituciones públicas, otras instituciones, formación servicios sin ánimo de lucro, proyectos sociales y culturales
Oro: Footshake 1 – Footshake 2 – Foootshake 3, de Alma DDB para Angel Bins.
Plata: Kid – Teen  Widow, de Alma DDB para Miami Dade Animal Shelter. 


AUDIO

4. Servicios e instituciones
Plata: Resignation, de Alma DDB para Histeria Music.
Bronce: Hit Song, de Alma DDB, Florida Department Of Health / Tobacco Free Florida
 

5. Uso innovador de audio
Bronce: Resignation, de Alma DDB para Histeria Music.


MEDIOS

3. Mejor uso de exterior en gran formato: eventos y otros grandes soportes
Bronce: Dog Carpet, de Alma DDB para Miami Dade Animal Shelter.


ACTIVACIÓN DE VENTAS

1. Clasificación por canal
1A. Punto de venta físico y promociones al canal: Trade marketing
Oro: Desprejuiciados, de We Believers para Pepsi/Burger King Argentina.

1D. Eventos pequeña escala (Ambient marketing/Guerrilla)
Bronce: Broken Crayons, de República para República/Amigos For Kids


RELACIONES PÚBLICAS

3. Responsabilidad social y corporativa
Oro: Dog Carpet, de Alma DDB para Miami Dade Animal Shelter.
Bronce: Jane Walker, de Anomaly para Diageo.

5. Comunicación de marketing y eventos de relaciones públicas
Oro: Dog Carpet, de Alma DDB para Miami Dade Animal Shelter.

7. Utilización de celebrities, prescriptores e influencers
Plata: Dog Carpet, de Alma DDB para Miami Dade Animal Shelter.


CONTENIDOS DE MARCA

4. Contenidos en Vivo
Bronce: Broken Crayons, de Republica para Republica/Amigos For Kids


PRODUCCIÓN

2. Producción gráfica
2A. Fotografía
Bronce: Footshake, de Alma DDB para Angel Bins, de Estados Unidos

4B. Diseño de sonido
Oro: Resignation, de Alma DDB para Histeria Music
Plata: Hit Song, de Alma DDB para Florida Department Of Health/Tobacco Free Florida
 

Cannes Lions 2018: One Argentinian, One Brazilian and One Colombian Walk into a Bar.

Cannes Lions 2018: One Argentinian, One Brazilian and One Colombian Walk into a Bar.

CLE.jpg

Tuesday, June 19 - 14:45 @ Debussy Theatre, Palais 1

Host: Dieste

Speakers:

 Javier Campopiano, Partner & CCO at FCB Mexico

Javier Campopiano, Partner & CCO at FCB Mexico

 Fernanda Romano, Founder at Malagueta Group

Fernanda Romano, Founder at Malagueta Group

 Ciro Sarmiento, CCO at Dieste

Ciro Sarmiento, CCO at Dieste

Session description
This will be an eye-opening, cocktail-infused discussion, featuring the ABCs of Latin creatives leading agencies in the United States. Prepare for dimmed lights and piano bar music while three friends illustrate how Latin American thinking can successfully change agencies in the United States. Break rules, tackle corporate fear and immerse yourself in a Latin conversation charged with insights and fun facts. This session is for advertising agencies and marketers who want to better understand the increasingly diversity-minded behavior in U.S. culture. America is changing so rapidly, you may just need a drink after listening to Fernanda, Javier and Ciro.
Questions this session will answer:

What can Latin American thinking bring to the North American marketplace?

Who will truly understand the newer generations of consumers in America?

Can Latin creatives be successful at promoting diversity and leading creative agencies in the United States?

2018 The One Show Winners - U.S. Hispanic

2018 The One Show Winners - U.S. Hispanic


FITZCO//MCCANN / ATLANTA + CASANOVA//MCCANN / NEW YORK

Gold
Radio Custom Content
Coca-Cola
"Share a Coke 1,000 Name Celebration"

Silver
Radio Experiential Radio
Coca-Cola
"Share a Coke 1,000 Name Celebration"

Silver
Radio Innovation in Radio
Coca-Cola
"Share a Coke 1,000 Name Celebration"

Bronze
Radio Craft - Use of Music
Coca-Cola
"Share a Coke 1,000 Name Celebration"
 


DARK SIDE / BUENOS AIRES+ THE COMMUNITY / MIAMI

Bronze
Print & Outdoor Ambient Media – Billboards & Transit
Campaign Nutcase
"History"
 
Bronze
Print & Outdoor Craft – Art Direction
Nutcase
"History" 



WE BELIEVERS / NEW YORK

Gold
Print & Outdoor Ambient Media – Experiential & Installations Single
Volvo North Miami
"Volvo Survivor Sales Agents"

 

Los ganadores de El Ojo 2017

Esta es la lista de las agencias ganadoras de Estados Unidos Hispano en el El Ojo de Iberoamérica 2017:


Producción Audiovisual

Desierta


Mejor Idea Local

GANADOR
-Google home of The Whopper, de DAVID Miami para Whopper de Burger King USA.

1° FINALISTA
-Burning stores [Campaña], de DAVID Miami para Burger King de Burger King USA.

2° FINALISTA
-Campaña Lecciones de Español [Campaña], de Alma DDB para Narcos de Netflix USA.

3° FINALISTA
-Pass the Heinz [Campaña], de DAVID Miami para Heinz de The Kraft Heinz Company.

4° FINALISTA
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA.

5° FINALISTA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami.


El Ojo Media

GRAN OJO
–Google home of the Whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano)

CM5 – Acciones en el espacio público
PLATA
-Sobrevivientes Volvo, de We Believers para Institucional de Volvo North Miami. Estados Unidos (Hispano)

CM8 – Uso innovador de plataformas digitales
PLATA
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

CM9 – Acciones en redes sociales
PLATA
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

CM10 – Uso de data
PLATA
-Lego – Quest To Legoland [Campaña], de MediaMonks para Lego Theme Park de Lego Dinamarca. Estados Unidos (Hispano)

CM11 – Mix de Medios
PLATA
-Lecciones de español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)


El Ojo Producción Gráfica

PG3 – Mejor Fotografía original
ORO
-Footshake [Campaña], de Alma DDB para Campaña de recaudación de fondos de Angel Bins. Estados Unidos (Hispano)

PG4 – Mejor Ilustración
PLATA
-Oil spills [Campaña], de Alma DDB para Institucional de Rio Art. Estados Unidos (Hispano)


El Ojo Design

Desierta


El Ojo Sustentable

Desierta


El Ojo PR

PR5 – Acciones digitales y en redes sociales
ORO
–Lecciones de español de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

PLATA
-HeroSmiths de Energy BBDO para Aspirin Bayer de Bayer Estados Unidos. Estados Unidos (Hispano)

BRONCE
-Episodio filtrado de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
-Swishy chug de Zimmerman Advertising para Productos Jamba Juice de Jamba Juice. Estados Unidos (Hispano)

PR9 – Lanzamientos, relanzamientos y activaciones
BRONCE
-Alerta spoiler de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
 

El Ojo Local al Desempeño

G: Alma DDB
1F: DAVID Miami
2F: We Believers
3F: Energy BBDO


El Ojo Mobile

MB5 – Juegos
PLATA
-Lego – quest to legoland, de para Lego Theme Park de Lego Dinamarca. Estados Unidos (Hispano)

BRONCE
-Vets, de Winglatino para SPLC de Southern Poverty Law Center. Estados Unidos (Hispano)


El Ojo Directo

MD2 – Uso de plataformas digitales.
ORO
–Google home of The Whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano)

MD3 – Acciones en redes sociales.
ORO
–Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

PLATA
-Lecciones de español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

MD4 – Uso de Data.
PLATA
-HeroSmiths, de Energy BBDO para Bayer Aspirin de Bayer Estados Unidos. Estados Unidos (Hispano)

MD6 – Acciones en el campo. 
PLATA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)

MD7 – Mejor Acción generadora de ventas para la marca.
PLATA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)


El Ojo Interactivo

GRAN OJO
–Lecciones de Español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

IT1 – Online Ad
PLATA
-HeroSmiths, de Energy BBDO para Aspirina de Bayer Estados Unidos. Estados Unidos (Hispano)

IT6 – Acciones en redes sociales.
PLATA
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

IT7 – Viral Marketing.
ORO
–Lecciones de Español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

IT8 – Videos online.
PLATA
-Lecciones de Español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

IT10 – Uso de data.
ORO
–Google home of the Whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano)

BRONCE
-Ai Buddy, de We Believers para Ai Buddy de Vidaxcenter Argentina. Estados Unidos (Hispano)


IT11 – Branded Content.
PLATA
-HeroSmiths, de Energy BBDO para Aspirina de Bayer Estados Unidos. Estados Unidos (Hispano)
-Lecciones de Español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

BRONCE
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)


El Ojo Creative Data

CD3 – Mejor experiencia con el uso de data
ORO
–Lego – Quest To Legoland, de MediaMonks para Lego Theme Park de Lego Dinamarca. Estados Unidos (Hispano)


El Gran Ojo Producción Digital

PD5 – Experiencia de usuario
PLATA
-Ai Buddy, de We Believers para Ai Buddy de Vidaxcenter Argentina. Estados Unidos (Hispano)


El Ojo Sports

Desierta


El Ojo Innovación

Desierta


El Gran Ojo Promo & Activación

PM1 – Promociones y activaciones en el punto de venta.
PLATA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)

PM4 – Promociones y activaciones en redes sociales.
ORO
–Lecciones de español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

PM6 – Lanzamiento.
ORO
–Alerta spoiler, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

PLATA
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

PM7 – Posicionamiento.
BRONCE
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)

PM8 – Activación / Reactivación
PLATA
-HeroSmiths, de Energy BBDO para Bayer Aspirin de Bayer Estados Unidos. Estados Unidos (Hispano)
 

Mejor Agencia de Iberoamérica

G: Africa (Brasil)
1F: Alma DDB (USA Hispano)
2F: DM9 DDB (Brasil)
3F: Mercado McCann (Argentina)
4F: Almap BBDO (Brasil)
5F: McCann Lima (Perú)


Mejor Creativo de Iberoamérica

G: Sergio Gordilho
1F: Luis Miguel Messianu / Álvar Suñol (Alma DDB)
2F: Aricio Fortes / Paulo Coelho (DM9 DDB)
3F: Martín Mercado / Darío Rial / Diego Tuya (Mercado McCann)
4F: Luiz Sanches (Almap BBDO)
5F: Christian Caldwell / Mauricio Fernández Maldonado (McCann Lima)

 

Mejor Agencia Independiente

G: We Believers (USA Hispano)
1F: Madre (Argentina)
2F: Ampfy (Brasil)
4F: Propeg (Brasil)
5F: The Electric Factory (Uruguay)
6F: RAYA (Chile)

 

Mejor Anunciante del Año

G: Netflix USA
1F: Sodimac Perú
2F: Getty Images Brasil
3F: Banco Bradesco
4F: Wal-Mart Brasil
5F: Getty Images Argentina

 

Gran Ojo

Desierta


Red (Puntos / GP / Oro / Plata / Bronce / Finalistas)

1. DDB Latina (658 / 3 / 37 / 47 / 34 / 35)
2. McCann (407 / 3 / 10 / 37 / 31 / 36)
3. BBDO (294 / – / 15 / 25 / 16 / 16)
4. Ogilvy & Mather (168 / 4 / 9 / 9 / 7 / 7)
5. Grey (155 / 1 / 3 / 20 / 7 / 6)


Mejor Productora de Iberoamérica

G: Primo
1F: Saigon Filmes
2F: Landia
3F: La Doble A
4F: Rebolucion

Mejor Realizador de Iberoamérica

G: Nico Pérez Veiga (Primo)
1F: Vellas (Saigon Filmes)
2F: Armando Bo (Rebolucion)
3F: Watta Fernández (La Doble A)
4F: Thiago Prestes (Primo)


El Ojo Film

FL19 – Productos
PLATA
One Walk with Chicano Batman, de Anomaly para Johnnie Walker de Diageo USA. Estados Unidos. Pa: All Day Everyday. D: Ghost + Cow.

FL24 – Comerciales de 31 a 120 segundos de duración
ORO
Campaña Lecciones de Español [Campaña], de Alma DDB para Narcos de Netflix USA. Estados Unidos. Pa: Alma Studio.

FL26 – Contenidos creados TV, Cine y plataformas online
ORO
Google home of the Whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano). Pa: Caviar.
Lecciones de Español [Campaña], de Alma DDB para Narcos de Netflix USA. Estados Unidos. Pa: Alma Studio.


El Ojo Campañas Integradas

Desierta


El Tercer Ojo

GRAN OJO
-Google home of the whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano)

BRONCE
-Lecciones de español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
-Pass the Heinz , de DAVID Miami para Heinz de The Kraft Heinz Company. Estados Unidos (Hispano)


Mejor Idea Latina Para El Mundo

Grupo A
PLATA
-LifeLine, de Ogilvy & Mather USA para Snapdragon 820 de Qualcomm. Pa: Anonymous Content / Rebolución. D: Armando Bo. Estados Unidos (Hispano)

Grupo B
ORO
–Google home of the whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano)


El Ojo Eficacia

EF5 – Lanzamiento y relanzamiento de producto
ORO
–Lecciones de español [Campaña], de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

EF6 – Activación de marca.
PLATA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)


El Ojo Vía Pública

VP5: Campañas
ORO
–Pass the Heinz [Campaña], de DAVID Miami para Heinz de The Kraft Heinz Company. Estados Unidos (Hispano)

VP7: Ambientaciones e Instalaciones
PLATA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)


El Ojo Gráfica

GRAN OJO
–Burning stores [Campaña], de DAVID Miami para Burger King deBurger King USA. Estados Unidos (Hispano)

GR3: Bebidas no alcohólicas.
BRONCE
-Oil spills: pelican, de Alma DDB para Rio Art deRio Art. Estados Unidos (Hispano)

GR15: Campañas de Productos
BRONCE
-The curious afterlife of a tin [Campaña], de Energy BBDO para Altoids deWrigley USA. Estados Unidos (Hispano)

GR17: Campañas Institucionales y de Imagen Corporativa. Auspicios y Patrocinios.
ORO
–Burning stores [Campaña], de DAVID Miami para Burger King deBurger King USA. Estados Unidos (Hispano)

PLATA
-Stick to art [Campaña], de Winglatino para Liga de Arte deLiga De Arte. Estados Unidos (Hispano)


El Ojo Radio

RA11: Campañas de Productos, Servicios e Institucional
ORO
-Thanks for nothing 2 [Campaña], de Alma DDB para Clorox bleach de Clorox USA. Estados Unidos (Hispano)

BRONCE
-A medias [Campaña], de Richards Lerma para MetroPCS Wireless de MetroPCS Communications. Estados Unidos (Hispano)


RA13: Formatos no convencionales
BRONCE
-Put it down, de Dieste para Public service announcement de Apple Sport Chevrolet. Estados Unidos (Hispano)


El Ojo Contenido

CT5 – Plataformas digital y mobile
PLATA
-Lifeline, de Ogilvy & Mather USA para Lifeline de Qualcomm. Estados Unidos (Hispano)

CT6 – Plataformas sociales
ORO
–Lecciones de español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

BRONCE
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

CT10 – Experiencia de marca
ORO
–Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)

2017 CLIO Awards Winners Announced

U.S. Hispanic advertising agency winners:
 

CLIO AWARDS


AUDIO

Radio / Streaming/Downloadable Content
Bronze
Dieste

Put It Down
Apple Sport Chevrolet


BRANDED CONTENT

Digital/Mobile
Gold

Alma DDB
Spanish Lessons
Netflix


DIRECT

Social Media
Silver
Alma DDB

Spanish Lessons
Netflix


FILM

Commercials (between 30 and 60 seconds)
Gold
Alma DDB

Spanish Lessons
Netflix


INTEGRATED CAMPAIGN

Gold
Alma DDB

Spoiler Alert
Netflix


PR

Bronze
Alma DDB

Spoiler Alert
Netflix

Bronze
LatinWorks

Ponle Acento
MLB


SOCIAL MEDIA

Single Platform Campaign
Gold
Alma DDB

Episode Leak
Netflix, Estados Unidos.


Silver
Alma DDB

Spanish Lessons
Netflix

 


CLIO MUSIC


Social Good

Gold
Dieste

Put It Down
Apple Sport Chevrolet


CLIO SPORTS


INTEGRATED CAMPAIGN

Clio Grand
LatinWorks

Ponle Acento
MLB


INNOVATION

Gold
LatinWorks

Ponle Acento
MLB

PR

Silver
LatinWorks

Ponle Acento
MLB


Clio Entertainment


Social Video

Television/Streaming: Social Media

Gold
Alma DDB

Narcos Season 2
Episode Leak


Multi-Platform Campaign

Television/Streaming: Social Media

Gold
Alma DDB

Narcos Season 2
Spanish Lessons


Branded Entertainment and Content

Television/Streaming: Original Content

Silver
Alma DDB

Narcos Season 2
Spanish Lessons


Bronze
Alma DDB

Narcos Season 2
Episode Leak

 

2017 London International Awards Winners

This year the U.S. Hispanic agencies winners are:

Digital: Use Of Social Media

Gold
Alma DDB

Narcos
"Spanish Lessons"

Bronze
Alma DDB

Narcos
"Episode Leak"


Social Influencers: Comedy

Bronze
Alma DDB

"Spanish Lessons"


Design: Experiential Design

Bronze
Lápiz

Mexico Tourism
"Tequila Cloud"


Non-Traditional: Experiential

Bronze
Lápiz

Mexico Tourism
"Tequila Cloud"


The New: Experiential

Bronze
Lápiz

Mexico Tourism
"Tequila Cloud"

Círculo Creativo announces María “Maru’ Bernal and Norberto “Norbi” Zylberberg as new VPs

The Circulo Creativo has today announced María "Maru" Bernal, VP Creative Director at Lápiz, and Norberto "Norbi" Zylberberg, CCO & Founder at Socialisssima, as the entity’s new Vice Presidents starting in August 14th.

Maru and Norbi have been part of Circulo since 2004 and 2003 respectively, as active members of the entity. According to Ciro Sarmiento, president of Círculo Creativo and CCO of Dieste Inc. the VPs were selected based on experience in the U.S. Hispanic market, the value they bring to their agencies, businesses and clients, not to mention their extensive list of accolades over the years.

“Maru and Norbi will help us carry the vision of our organization by bringing fresh ideas that can broaden el Circulo’s activities throughout the year. Gustavo, the board and myself, we are thrilled to have them onboard for the next 2 years", says Sarmiento.

The new VPs will be working together to structure a plan of activities for 2018-2019, including training activities, recruiting new members and promoting diversity within Circulo members. They both will serve as VPs of Circulo till 2019.
 

Learn more about our new VPs: 

María "Maru" Bernal

Maria “Maru” Bernal: "I’m really excited to become a VP for the USH Creative Circle. Having the opportunity to work with people I’ve known for years, as well as with amazing new talent across all of our agencies, is priceless for me. One thing I love about our market is that we continuously evolve, but there is one thing that has remained the same: the power of our voice when we come together.

Let’s continue bringing this power everywhere we go, we have gone far already, but as Hispanics in the US., we know we can always go further."

 María Bernal (Maru) joined Lápiz / Leo Burnett in 2002 and is currently VP Creative Director for the Allstate insurance, Purina USH, Kellogg’s and UnitedHealthcare accounts at Lapiz.

Originally from Mexico, María started her career as a graphic designer and photographer, working in editorial design for Mexican magazines.

She began her advertising career about 20 years ago in a small advertising firm in Mexico City and then as an Art Director ACD at Leo Burnett Mexico working on some P&G brands as well as Kellogg’s and Phillip Morris. She was also part of the team that brought the Corona beer brand to Leo Burnett Mexico.

In 2002, Maru moves to Chicago and joins the creative department at Lapiz / Leo Burnett to work with the Disney, McDonald’s, Kellogg’s, Wrigley, Jack Daniel’s and Chase Bank brands. She became the P&G group Creative Director for the Pepto Bismol, Always, Bounty Charmin and Gain brands.

In 2005, María won the first Cannes Lion for the US Hispanic Market for the film category. Her work has also been awarded in the Radio, Print and Innovation categories at Cannes.

Her work has been recognized at D&AD, The One Show, Clio, LIA, New York Festivals, Kinsale Shark Awards, Epica, El Sol, FIAP, El Ojo de Iberoamérica, Effie Awards, Communication Arts, The Webby Awards and Lürzers Archive, among others.

Maru is a proud mom of 2 beautiful human beings and she is very thankful for her husband who has always been a huge supporter of her carrier.

 

Norbi Zylberberg

Norberto (Norbi) Zylberberg: "I’m glad to become VP  of  El Círculo Creativo and would love to work together with so many great professionals, friends and organizations with the main objective of expanding our reach, keep growing the Hispanic presence in the creative world and help shaping that "cutting edge voice" that is more needed than ever. Vayamos por más."

Norbi founded Socialisssima in Austin in September of 2016, following the trend of creative people and marketers who feel that this business is evolving like never before.

With 20+ years of experience in small, medium and large agencies in Argentina and the US, he has worked with Fortune500 Corporations, start-ups & tech, and service companies in multicultural and general markets; he has won creative awards in all major regional, national and international advertising festivals, as well as participated as lecturer and judge in places as diverse as Istanbul, Busan, Bilbao, Mexico, Miami, Madrid and Buenos Aires.

After finishing Marketing, Communications and Copywriting In Buenos Aires, he continued his education at Virginia VCU, Berlin School of Business, UCLA, HyperIsland and Georgetown University.

Convinced that social causes should be part of the DNA of every human being and corporation, he continues to push his creative efforts to aim for a better world every day. Please, don’t talk about soccer with him until Argentina wins the World Cup again.

 

U.S. HISPANIC CREATIVE CIRCLE ANNOUNCES U.S.H. IDEA AWARDS 2017 JURY

The Círculo Creativo has today announced the 6th USH Idea Awards jury. For this edition, the jury consists of 36 members from 15 different agencies and 9 production companies from across the country for categories in Creative, Strategic Planning and Craft. Jury is selected upon merit, background and industry recognition and this year award winning creative executive Humberto Polar, CCO of Grey México will be the President of the Jury.

“This country has recognized the immense talent that Hispanics bring to culture and to our ad industry, and we are proud to welcome some of the most ingenious minds from our market to judge this year’s U.S.H. Idea Awards. We will celebrate work that inspires change and provoke results for our clients.” says Ciro Sarmiento, President of Círculo Creativo and CCO of Dieste.

The award consists of 17 categories and 174 subcategories and only 5 ideas will be awarded best of show of the year along with golds, silvers and bronzes.

"We are proud to make this award truly inclusive and give a voice to a market that not only needs it, but deserves it." says Gustavo Lauria Chairman of Círculo Creativo and Cofounder at We Believers.

The U.S.H. Idea Awards, the premier event for the industry, celebrates outstanding creative achievement in advertising generated by Hispanic or general market agencies targeting Hispanic consumers.

The awards celebration event will be held at the Zenith Art & Fashion in Miami, Florida on Friday, October 13, 2017.

Below you will find the distinguished list of jurors for the 2017 U.S.H. Idea Awards: 

President of the Jury:
Humberto Polar, Chief Creative Officer, Grey Mexico

Creative Jury:
Beatriz Torres, Creative Director, Alma
Ilia Isales, Senior Copywriter, Anomaly
Pablo Buffagni, President / Creative Director, BBQ Agency
Vanessa Castañeda, Senior Art Director, Bravo
Bruno Lambertini, CEO, Circus Marketing
María Bernal, VP Creative Director, Lápiz
Alberto Calva, Associate Creative Director, LatinWorks
Manuel Villegas, Creative Director, López Negrete Communications
Juan Oubiña, Founder & Creative Director, o1-agency
Aldo Quevedo, Principal/Executive Creative Director, Richards/Lerma
Norbi Zylberberg, CCO, Socialisssima
Leo Prat, Managing Partner and Executive Creative Director, We Believers
Francisco Losada, Associate Creative Director, Zubi Advertising Services

Planning & Strategy Jury:
Angela Rodríguez, VP, Strategic Insights, Alma
Stacey Trunnell, Strategy Director, Anomaly
Paola Villalobos, Strategic Planner, Bravo
Aaron Nava, Strategy Digital Director, Circus Marketing
Alejandro Oszust, Planning Director, Conill
Abraham Espinosa, Associate Director Strategic Planning, d expósito & Partners
Gabriela González, Planning Director, Dieste
Andrea Bohorova, Senior Brand Planner, LatinWorks
Marina Willis, Account Planner, López Negrete Communications
Luis Miranda, Planning Director, o1-agency
Carlos Rodríguez, Director of Planning, Richards/Lerma
Carolina Rodas, Planning, Socialisssima
José Quijano, Managing Partner, We Believers
Yadira Santana-Dowling, Senior Account planner, Zubi Advertising Services

Craft Jury:
David Chipon, Executive Producer, Bikini Films
Luisa Kratch, Director, D'Avant-Garde Media/Primo
José Alvarez, Executive Producer, Harpoon Pictures
Juan Taylor, Executive Producer, Landia LA
Leo Lovera, President, Moving Forward Studios Inc
Leda Nasio, Executive Producer, Nunchaku
Alexis Estiz, Partner & Head Composer, Personal Music
Jorge Larrain, Executive Producer, Rebolucion USA
Mauricio Jemal, Executive Producer, Shooters Films

The USH Idea Awards 2017 Closing Party hosted by Circulo Creativo and Kontakto:
Zenith Art & Fashion
1440 Biscayne Boulevard
Miami, FL, 33132

Friday, October 13th
Doors open at 7:00 p.m.

For more information, please visit www.ushideaawards.com