More Than 500 People Attended Circulo Creativo’s "A Week After The Super Bowl" Event

Circulo Creativo USA is increasingly consolidated as the only organization that works to improve creativity and unite Hispanic American creative talent in the United States, after the successful completion of the first "A week after the Super Bowl" event that brought together the advertising creative industry simultaneously in six different cities across the country. 

The event, was held in the cities of Chicago, Dallas, Houston, Los Angeles, Miami and New York, and was open to the public and members of Circulo Creativo USA on Thursday, February 7. With more than 500 people in attendance, each city invited groups of panelists to discuss the best and worst commercials of Super Bowl LIII.

In the six different presentations, the participation of the following panelists was highlighted:

Chicago:

Alejandro Juli, Creative Director at Energy BBDO

María Bernal, VP Creative Director at Lápiz

José Suaste, Executive Creative Director at Fluent 360

Alethya Luiselli, Senior Producer at Leo Burnett

Felipe Díaz Arango, Senior Planner at Alma

 

Dallas:

Carla Dodds, Chief Digital Officer at Pier1

John Costello, Executive Producer at Dieste

Julia Melle, Group Creative Director at The Richards Group

Quim Gil, Principal, Director of Planning at Richards/Lerma

 

Houston / Austin:

Olga Reyes, Executive Creative Director at López Negrete Communications

Serge Flores, Executive Creative Director at LatinWorks

Felipe Fenton, Senior Editor at ZapBoomBang Studios

Alex García, Creative Director at Tippit & Moo

 

Los Angeles:

Favio Ucedo, Freelance Creative Director

Suzy Ghov, Associate Planning Director at Casanova//McCann

Francisco Pugliese, Director at D'Avant-Garde Media

  

Miami:

Ida Chacón, VP Multicultural Client Solutions at Latinum Network

Michelle Headley, SVP Operations and Production at Alma

Pablo Rosas, Director of Account Planning at The Community

Milton Lebron, Chief Creative Officer at República Havas

Pablo Miró, VP Growth Marketing at Zubi Advertising

 

New York:

Germán Rivera Hudders, Creative at Bullish

Johnny Dantonio, Creative Director at Anomaly

 

This first event was held thanks to the work of Circulo’s new regional leaders:

Serge Flores, Executive Creative Director at LatinWorks in Austin.

Javier Osorio, Freelance Creative Director in Chicago.

Flor Leibaschoff, Group Creative Director at Richards/Lerma in Dallas.

Fernando Osuna, Chief Creative Officer at López Negrete Communications in Houston.

Elías Weinstock, Chief Creative Officer at Casanova/McCann in Los Angeles.

Iván Calle, Vice President, Executive Creative Director at Zubi in Miami.

Mauricio Galván, Creative Director at Anomaly in New York.

 

They worked closely with the three Co-Chairman: Luis Miguel Messianu, Creative Chairman and Chief Executive Officer at Alma; Aldo Quevedo, Principal, Creative Director at Richards/Lerma; Gustavo Lauría, Co-Founder and Chief Creative Officer at We Believers; and General Manager: Francisco Vargas, Executive Producer at Adictivo and Counselor: Bettina Abascal, Director at Momentum.

In addition, Circulo Creativo USA is thankful for the support of all its sponsors without who’s contributions it would not have been possible to put on this fantastic simultaneous event:

In Chicago: Earhole Studios, Cerveza Sol.

In Dallas: Man On Fire Studios.

In Houston: López Negrete Communications, LatinWorks, Tippit & Moo, ZapBoomBang Studios

In Los Angeles: Trulove Post, D'Avant-Garde Media, Whisky.

In Miami: Zubi Advertising, In & Out, Indiehouse, LANDIA, George Ortiz Casting, I Got Creative, Make A Beat, Quantico Films, Mixto Music, Tono Studios, Red Squid Studios, The Mill.

In New York: We Believers, Anomaly, Personal Music NY, Harpoon Pictures.

 

Circulo Creativo also officially opened its membership registrations for the year 2019:

http://www.circulocreativo.org/membership/

Memberships are open to all professionals and freelancers who work in advertising agencies, public relations, advertisers, production and post production houses, photographers, in-house agencies or Hispanic media in the United States, or who are of Latin American and Spanish origin. working in the aforementioned areas of the general market of this country.

In the next few weeks, Circulo Creativo will announce its next event.


PHOTO GALLERY

CHICAGO

 

DALLAS

 

HOUSTON/AUSTIN

 

LOS ANGELES

 

MIAMI

 

NEW YORK

It Is The Circle Of Life, But For Círculo Creativo

MIAMI, FL (January 23th, 2019) — Today the Círculo Creativo of the Hispanic Market in the United States released the new platform for its relaunch. Yes, you heard that right. Relaunch.

Círculo Creativo is a nonprofit founded in 1999 with the aim of promoting creative excellence and communication among professionals working in the U.S. Hispanic advertising market.

Círculo Creativo is open to advertising professionals or freelance creatives employed by a Hispanic advertising company or agency, PR company or agency, or media industry company in the United States. And advertising professionals or freelance creatives employed by a general market advertising company or agency, PR company or agency, media industry company, advertisers or in-house agencies in the United States who are of Latin American or Spanish origin.

Since our beginning, we have been striving to bridge the geographical gap that separates the advertising professionals in our market. That is why for the 2019 -2020 cycle, we have decided to go back to our roots and put all our energy into our original mission by promoting continuous interaction among creatives nationwide via programs and contests such as U.S. Hispanic Young Lions Competition & looking forward to be able to continue with the Not So Young Creatives Contest too.

We’ll continue to facilitate the community getting to know each other through virtual communication, continue offering education on the latest trends in the Industry, empowering the younger generations and not so young professionals out there with knowledge and networking; we’ll make sure fresh blood gets a chance to meet with the most internationally recognized creatives from the market through Círculo’s Fresh Ideas; a new initiative where students are able to present their books to active professionals. And, of course, keep offering job opportunities.

It’s time to unite creatives and make sure their circle grows like never before. Not to mention the partnerships that all members will be able to enjoy.  

How will Círculo Creativo achieve all this?

With you; the executive team member from Círculo Creativo, the three Co-Chairman: Luis Miguel Messianu, Creative Chairman and Chief Executive Officer at Alma; Aldo Quevedo, Creative Principal at Richards/Lerma; Gustavo Lauría, Co-Founder and Chief Creative Officer at We Believers; and General Manager, Treasurer: Francisco Vargas, Executive Producer at Adictivo and Counselor: Bettina Abascal, Director at Momentum Reps; and a group of committed creatives who will be leading this evolution.

Please welcome Círculo Creativo’s seven regional leaders:
Serge Flores – Executive Creative Director at LatinWorks in Austin.
Javier Osorio – Freelance Creative Director in Chicago
Flor Leibaschoff – Group Creative Director at Richards/Lerma in Dallas
Fernando Osuna – Chief Creative Officer at Lopez Negrete Communications in Houston
Elías Weinstock – Chief Creative Officer at Casanova//McCann in Los Angeles
Iván Calle – Vice President, Executive Creative Director at Zubi Advertising in Miami.
Mauricio Galván – Creative Director at Anomaly in New York

They will be working closely together to shorten the distances between their regions.

When we asked our regional leaders to provide quotes all of them agreed and mentioned;

"This new Círculo is all about inclusion, working together to build a community. Our commitment to reach common goals and understand the unique attributes of each region will be the main focus. Elevating our way of thinking and tackling hurdles with a unique approach that will yield results for all members.”

 “Being spread out in several cities across the country can be a weakness or a strength for our industry. This structure of Círculo Creativo makes it a strength, leveraging all the talent that exists in each city.”

“This new structure better reflects the present situation of our industry, while setting us up to respond to the future of it as well.” 

We are ready to get this Círculo rolling. One. More. Time. It’s been a while. And we are as eager and enthusiastic as the first day in 1999. Twenty years, and there is still so much to work on. We hope you can come and roll with us. Together, this can be done.

So on February 7 at 6:30 p.m. CT, all 7 regions will kick off this renewal with a simultaneous event – “Círculo Creativo: one week after the Super Bowl”. Círculo Creativo will have 3-4 panelists per city and will discuss the top ten spots from the biggest day of the year for advertisers.

This event will be free for members and non-members. We truly hope to see y’all there.

#ElNuevoCírculo

Reset del Círculo Creativo Hispano de EE.UU.

El Círculo Creativo Hispano de EE.UU. anuncia su relanzamiento con el objetivo de elevar el nivel creativo del mercado hispano en primer lugar y ser mucho más representativo.

Dentro de los cambios que se realizarán, se eliminará la figura de Presidente para ser reemplazada por la de representantes locales en Florida, Texas, Nueva York, Illinois y California.

En los próximos días el Circulo invitará a todos sus miembros a enviar propuestas para postularse a ser elegidos en cada una de las regiones.

A su vez, también se producirán cambios en el board. En lugar de estar solo compuesto por ex presidentes, se invitará a los CCO de las agencias más grandes del mercado que hasta el momento no son parte.

El board del Circulo estará encabezado por tres Co Chairmans: Aldo Quevedo de Richards/Lerma, Gustavo Lauría de We Believers y Luis Miguel Messianu de ALMA.

 Francisco Vargas, quien se desempeña como General Manager asume nuevas funciones como Tesorero.

 

DECLARACIONES DE LOS CO-CHAIRMANS:

“Llegó el momento de ser más inclusivos que nunca, estando presentes a nivel local durante todo el año y creando herramientas que ayuden a elevar el trabajo que hacen las agencias y productoras” Gustavo Lauria, Co Chairman de Circulo y CCO de We Believers

“Estamos viviendo un momento peculiar para las agencias Multiculturales y hoy más que nunca es momento de unirnos y trabajar juntos y de manera desinteresada hacia el objetivo original del Círculo Creativo: ¡ayudar a elevar el nivel creativo y el talento de nuestras agencias! ¡Aldo, Gustavo y yo hemos trabajado mucho para que sea así y hoy estamos renovando nuestro compromiso!” Luis Miguel Messianu, Co Chairman de Circulo y CEO de Alma.

“Estados Unidos tiene una particularidad única en la región: toda la industria esta fragmentada por todo el país, no es como México, Argentina o Colombia en donde la mayoría de las agencias están concentradas en una o dos ciudades. Y por eso es muy importante que el Círculo sirva de conexión para elevar el nivel creativo” dijo Aldo Quevedo, Co Chairman del Circulo, Principal y ECD de Richards/Lerma en Dallas.

Círculo Creativo Announces Call For Entries Open For The U.S.H. Idea Awards 2018

DALLAS (October 15th, 2018) — Círculo Creativo has today announced that entries to the 7th USH Idea Awards are now open. Agencies will have until October 29th to submit creative pieces to the festival.

The U.S.H. Idea Awards, the premier event for the industry, celebrates outstanding creative achievement in advertising generated by Hispanic or general market agencies targeting Hispanic consumers, and it is the one and only event that truly celebrates the best Hispanic work in the U.S.


How to participate:

U.S.H. agencies are encouraged to participate by submitting pieces to the following categories:

  1. Film

  2. Radio

  3. Print & Publishing

  4. Outdoor

  5. Cyber & Mobile

  6. Creative Use of Data

  7. Innovation

  8. Planning & Strategy

  9. Craft

  10. Direct

  11. Promo & Activation

  12. Design

  13. Branded Content & Entertainment

  14. PR

  15. Use of Media

  16. Integrated

Any entry submitted for general market (non-U.S. Hispanic), or for other countries created by U.S. Hispanic Agencies must be submitted in the Beyond Hispanic category.


Costs & Dates:

Regular rate from October 15th through October 21st: US$ 360 per entry.

Extended Deadline from October 22nd through October 29th: US$ 410 per entry.

No entries will be accepted after October 29th, 2018.


The award consists of 17 categories and 174 subcategories and only 5 ideas will be awarded best of show of the year along with golds, silvers and bronzes.

Dates and jury members for the U.S.H. Idea Awards ceremony will be announced on November.

For more information, please visit www.circulocreativo.org/ush-idea-awards

8 Lions to the USA Hispanic Market in Cannes Lions 2018

8 Lions to the USA Hispanic Market in Cannes Lions 2018

Hispanic agencies couldn't break the 20 Lions record from last year

USA Hispanic: 6th place in Ibero-America


RANKING CANNES LIONS - USA HISPANIC

AGENCY
1) Casanova//McCann
2) We Believers
2) Alma DDB
3) Dieste
4) República

TOTAL

GP
-
-
-
-
-


0

G
-
-
-
-
-


0

S
3
1
-
-
-

4

B
3
-
1
-
-

4

SL
9
2
6
2
1

20

LIONS
6
1
1
-
-

8

PT
39
9
9
2
1

 


Revised points system: More recognition of creativity over volume of entered work. The new point structure better represents the difficulty of winning a Lion compared to getting on the shortlist. 

New Point Structure: 
Shortlist: 1 point
Bronze: 3 points
Silver: 7 points
Gold: 15 points
Grand Prix: 30 points
Grand Prix in Creative Effectiveness or Titanium: 35 points


RANKING CANNES LIONS - IBERO-AMERICA

COUNTRY
1) Brazil
2) Spain
3) Colombia
4) Argentina
5) Chile
6) Peru
6) USA Hispanic
7) Ecuador
8) Mexico
9) Puerto Rico
10) Dominican Republic
10) Panama
11) Costa Rica

Total

LIONS
101
34
22
21
9
8
8
7
6
5
3
3
1

228

 

Health & Wellness Lions

(Desert - USA Hispanic)


Pharma Lions

(Desert - USA Hispanic)


Outdoor Lions

(Desert - USA Hispanic)


Mobile Lions

(Desert - USA Hispanic)


Design Lions

(Desert - USA Hispanic)


Radio & Audio Lions

SILVER
Fitzco//McCann, Atlanta + Casanova//McCann, New York

B01 (Use Of Music)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke


SILVER
Fitzco//McCann, Atlanta + Casanova//McCann, New York
C01 (Use Of Radio Or Audio As A Medium)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke    


Shortlist
Alma DDB

B02 (Sound Design)
Resignation    
Histeria Music    
Music Production


Shortlist
Alma DDB

B03 (Script)
Water Love    
Pure Water Filters    
Water Filter
   

Shortlist
Fitzco//McCann, Atlanta + Casanova//McCann, New York
C03 (Branded Content / Programming)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke


Print & Publishing Lions

Shortlist
Alma DDB

A13 (Not-for-profit / Charity)
Teen    
Miami Dade
Animal Shelter    
Pet Adoption

Shortlist
Alma DDB

A13 (Not-for-profit / Charity)
Kid    
Miami Dade
Animal Shelter    
Pet Adoption
    
Shortlist
Alma DDB

A13 (Not-for-profit / Charity)
Widow    
Miami Dade
Animal Shelter    
Pet Adoption
    
Shortlist
Dieste

B01 (Commercial Publications)
Shequel    
The Wild Dectectives    
Restaurant And Bookstore


Film Craft Lions    

(Desert - USA Hispanic)


Digital Craft Lions    

(Desert - USA Hispanic)


Industry Craft Lions

(Desert - USA Hispanic)


Entertainment Lions    

(Desert - USA Hispanic)


Brand Experience & Activation Lions    

SILVER
Fitzco//McCann, Atlanta + Casanova//McCann, New York
B01 (Social Engagement & Integration for Live Experience)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke

BRONZE
Fitzco//McCann, Atlanta + Casanova//McCann, New York
A01 (Food & Drink)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke    

Shortlist
Dieste

A09 (Media / Entertainment)
Shequel    
The Wild Dectectives    
Restaurant And Bookstore

   
Award Ceremony: Wednesday, 20 June


Entertainment for Music Lions

(Desert - USA Hispanic)


Creative eCommerce Lions

(Desert - USA Hispanic)


Product Design Lions

(Desert - USA Hispanic)


Creative Data Lions    

(Desert - USA Hispanic)


Innovation Lions    

(Desert - USA Hispanic)


Social & Influencer Lions    

Shortlist
Fitzco//McCann, Atlanta + Casanova//McCann, New York
A01 (Food & Drinks)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke


PR Lions

Shortlist
República

D02 (Use of Events & Stunts)
Broken Crayons    
Amigos For Kids    
Amigos For Kids


Direct Lions     

BRONZE
Fitzco//McCann, Atlanta + Casanova//McCann, New York
D04 (Real-time Response)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke

Shortlist
Fitzco//McCann, Atlanta + Casanova//McCann, New York
B04 (Use of Broadcast)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke


Media Lions    

BRIONZE
Fitzco//McCann, Atlanta + Casanova//McCann, New York
D02 (Use of Branded Content created for Digital or Social)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke


Film Lions

BRONZE
Alma DDB

B03 (Healthcare)
Geremy    
Tobacco Free Florida    
Tobacco Prevention


Sustainable Development Goals Lions    

(Desert - USA Hispanic)


Glass Lions    

(Desert - USA Hispanic)


Titanium Lions    

(Desert - USA Hispanic)


Creative Effectiveness Lions    

SILVER
We Believers

A03 (Single Country Creative Effectiveness)
Edible Six Pack Rings (E6PR)    
Saltwater Brewery    
Saltwater Brewery

Shortlist
We Believers

A01 (Creative Effectiveness)
Edible Six Pack Rings (E6PR)    
Saltwater Brewery    
Saltwater Brewery


Grand Prix for Good Lions

(Desert - USA Hispanic)


Young Film Lions

GOLD: Denmark
SILVER: Norway
BRONZE: Russia


2018 Cannes Lions Changes

A new awards architecture has been implemented by Cannes Lions for 2018. This will allow related Lion categories and juries to be grouped together in "Tracks". This new structure sets clear creative lanes for entries to be made and judged. The chart below explains these new "Tracks":


2018 U.S. Hispanic Jury Members

Industry Craft Lions:
Álvar Suñol, Co-President & Chief Creative Officer, Alma DDB

Social Development Goals (SDG) Lions:
Gustavo Lauría, Co-Founder, Chief Creative Officer, We Believers

El Sol 2018. Las agencias ganadoras de Estados Unidos

El Sol. El Festival Iberoamericano de la Comunicación Publicitaria ha anunciado sus ganadores.

A continuación la relación de las agencias ganadoras de Estados Unidos.


MEDIOS IMPRESOS

3. Hogar y productos para el hogar, moda, confección, complementos y accesorios, productos corporales, de salud, belleza y bienestar
Plata: Pelican  Seial, de Alma DDB para Rio Art.

7. Instituciones públicas, otras instituciones, formación servicios sin ánimo de lucro, proyectos sociales y culturales
Oro: Footshake 1 – Footshake 2 – Foootshake 3, de Alma DDB para Angel Bins.
Plata: Kid – Teen  Widow, de Alma DDB para Miami Dade Animal Shelter. 


AUDIO

4. Servicios e instituciones
Plata: Resignation, de Alma DDB para Histeria Music.
Bronce: Hit Song, de Alma DDB, Florida Department Of Health / Tobacco Free Florida
 

5. Uso innovador de audio
Bronce: Resignation, de Alma DDB para Histeria Music.


MEDIOS

3. Mejor uso de exterior en gran formato: eventos y otros grandes soportes
Bronce: Dog Carpet, de Alma DDB para Miami Dade Animal Shelter.


ACTIVACIÓN DE VENTAS

1. Clasificación por canal
1A. Punto de venta físico y promociones al canal: Trade marketing
Oro: Desprejuiciados, de We Believers para Pepsi/Burger King Argentina.

1D. Eventos pequeña escala (Ambient marketing/Guerrilla)
Bronce: Broken Crayons, de República para República/Amigos For Kids


RELACIONES PÚBLICAS

3. Responsabilidad social y corporativa
Oro: Dog Carpet, de Alma DDB para Miami Dade Animal Shelter.
Bronce: Jane Walker, de Anomaly para Diageo.

5. Comunicación de marketing y eventos de relaciones públicas
Oro: Dog Carpet, de Alma DDB para Miami Dade Animal Shelter.

7. Utilización de celebrities, prescriptores e influencers
Plata: Dog Carpet, de Alma DDB para Miami Dade Animal Shelter.


CONTENIDOS DE MARCA

4. Contenidos en Vivo
Bronce: Broken Crayons, de Republica para Republica/Amigos For Kids


PRODUCCIÓN

2. Producción gráfica
2A. Fotografía
Bronce: Footshake, de Alma DDB para Angel Bins, de Estados Unidos

4B. Diseño de sonido
Oro: Resignation, de Alma DDB para Histeria Music
Plata: Hit Song, de Alma DDB para Florida Department Of Health/Tobacco Free Florida
 

Cannes Lions 2018: One Argentinian, One Brazilian and One Colombian Walk into a Bar.

Cannes Lions 2018: One Argentinian, One Brazilian and One Colombian Walk into a Bar.

CLE.jpg

Tuesday, June 19 - 14:45 @ Debussy Theatre, Palais 1

Host: Dieste

Speakers:

Javier Campopiano, Partner & CCO at FCB Mexico

Javier Campopiano, Partner & CCO at FCB Mexico

Fernanda Romano, Founder at Malagueta Group

Fernanda Romano, Founder at Malagueta Group

Ciro Sarmiento, CCO at Dieste

Ciro Sarmiento, CCO at Dieste

Session description
This will be an eye-opening, cocktail-infused discussion, featuring the ABCs of Latin creatives leading agencies in the United States. Prepare for dimmed lights and piano bar music while three friends illustrate how Latin American thinking can successfully change agencies in the United States. Break rules, tackle corporate fear and immerse yourself in a Latin conversation charged with insights and fun facts. This session is for advertising agencies and marketers who want to better understand the increasingly diversity-minded behavior in U.S. culture. America is changing so rapidly, you may just need a drink after listening to Fernanda, Javier and Ciro.
Questions this session will answer:

What can Latin American thinking bring to the North American marketplace?

Who will truly understand the newer generations of consumers in America?

Can Latin creatives be successful at promoting diversity and leading creative agencies in the United States?

2018 The One Show Winners - U.S. Hispanic

2018 The One Show Winners - U.S. Hispanic


FITZCO//MCCANN / ATLANTA + CASANOVA//MCCANN / NEW YORK

Gold
Radio Custom Content
Coca-Cola
"Share a Coke 1,000 Name Celebration"

Silver
Radio Experiential Radio
Coca-Cola
"Share a Coke 1,000 Name Celebration"

Silver
Radio Innovation in Radio
Coca-Cola
"Share a Coke 1,000 Name Celebration"

Bronze
Radio Craft - Use of Music
Coca-Cola
"Share a Coke 1,000 Name Celebration"
 


DARK SIDE / BUENOS AIRES+ THE COMMUNITY / MIAMI

Bronze
Print & Outdoor Ambient Media – Billboards & Transit
Campaign Nutcase
"History"
 
Bronze
Print & Outdoor Craft – Art Direction
Nutcase
"History" 



WE BELIEVERS / NEW YORK

Gold
Print & Outdoor Ambient Media – Experiential & Installations Single
Volvo North Miami
"Volvo Survivor Sales Agents"