12 LIONS TO THE USA HISPANIC MARKET IN CANNES LIONS 2019
4TH PLACE IN IBERO-AMERICA
Photographs by Cannes Lions, PRODU, LatinSpots
RANKING CANNES LIONS - USA HISPANIC
AGENCY
1) Casanova//McCann
2) Wing
3) We Believers
4) Alma
TOTAL
GP
-
-
-
-
0
G
1
-
-
-
1
S
2
1
-
-
3
B
2
3
2
1
8
SL
10
7
9
7
33
LIONS
5
4
2
1
12
PT
45
23
15
10
RANKING CANNES LIONS - IBERO-AMERICA
COUNTRY
1) Brazil
2) Spain
3) Argentina
4) USA Hispanic
5) Perú
6) Chile
7) Colombia
8) México
9) Puerto Rico
9) Guatemala
10) Ecuador
10) Costa Rica
GP
2
-
-
-
-
-
-
-
-
-
-
-
G
7
4
1
1
2
1
-
1
-
-
-
-
S
22
12
2
3
2
1
2
-
1
1
-
-
B
54
12
17
8
5
3
5
4
-
-
1
1
LIONS
85
28
20
12
9
5
7
5
1
1
1
1
PT
481
180
80
60
59
31
29
27
7
7
3
3
Point Structure:
Shortlist: 1 point
Bronze: 3 points
Silver: 7 points
Gold: 15 points
Grand Prix: 30 points
Grand Prix in Creative Effectiveness or Titanium: 35 points
WINNERS & SHORTLISTS
OUTDOOR LIONS
Shortlist
Alma
"3D Activist"
Change The Ref
Activist Fighting For Gun Control
D01 (Displays)
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
D08 (Transit)
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
E02 (Ambient Door)
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
E03 (Technology)
DESIGN LIONS
(Desert - USA Hispanic)
FILM CRAFT LIONS
(Desert - USA Hispanic)
HEALTH & WELLNESS LIONS
Shortlist
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
Ambient Outdoor
B02 (Non-profit / Foundation-led Education & Awareness)
PHARMA LIONS
(Desert - USA Hispanic)
PRINT & PUBLISHING LIONS
BRONZE LION CAMPAIGN
Alma
"Guns 1"
Change The Ref
Activist Fighting For Gun Control
A11 (Not-for-profit / Charity / Government)
Alma
"Guns 2"
Change The Ref
Activist Fighting For Gun Control
A11 (Not-for-profit / Charity / Government)
Alma
"Guns 3"
Change The Ref
Activist Fighting For Gun Control
A11 (Not-for-profit / Charity / Government)
Alma
"Guns 4"
Change The Ref
Activist Fighting For Gun Control
A11 (Not-for-profit / Charity / Government)
DIGITAL CRAFT LIONS
(Desert - USA Hispanic)
ENTERTAINMENT LIONS
Shortlist
McCann New York / MRM//McCann New York
Casanova//McCann New York / Omnivirt San Francisco / Weber Shandwick Dallas
"In Our Boots"
U.S. Army
Active Duty
A07 (New Realities)
ENTERTAINMENT LIONS FOR MUSIC
(Desert - USA Hispanic)
ENTERTAINMENT LIONS FOR SPORT
(Desert - USA Hispanic)
INDUSTRY CRAFT LIONS
(Desert - USA Hispanic)
INNOVATION LIONS
(Desert - USA Hispanic)
GLASS: THE LION FOR CHANGE
(Desert - USA Hispanic)
TITANIUM LIONS
(Desert - USA Hispanic)
CREATIVE DATA LIONS
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
A01 (Data-enhanced Creativity)
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
A02 (Data-driven Targeting)
BRONZE LION
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
A07 (Use of Real-time Data)
CREATIVE STRATEGY LIONS
(Desert - USA Hispanic)
DIRECT LIONS
BRONZE LION
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
B02 (Use of Ambient Media: Small Scale)
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
C01 (Data Strategy)
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
C06 (Use of Other Technology)
SILVER LION
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
F05 (Breakthrough on a Budget)
MEDIA LIONS
Shortlist
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
A11 (Not-for-profit / Charity / Government)
Shortlist
Wing New York
"Immigrant Songs"
Bravomic
Immigrant Songs
B02 (Use of Audio Platforms)
Shortlist
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
B07 (Use of Stunts)
PR LIONS
GOLD LION
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
A11 (Not-for-profit / Charity / Government)
SOCIAL & INFLUENCER LIONS
(Desert - USA Hispanic)
CREATIVE EFFECTIVENESS LIONS
(Desert - USA Hispanic)
BRAND EXPERIENCE & ACTIVATION LIONS
Shortlist
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
E04 (Social Behaviour & Cultural Insight)
BRONZE LION
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
E05 (Breakthrough on a Budget)
CREATIVE ECOMMERCE LIONS
(Desert - USA Hispanic)
FILM LIONS
Shortlist
Alma
"3D Activist"
Change The Ref
Activist Fighting For Gun Control
F05 (Breakthrough on a Budget)
MOBILE LIONS
BRONZE LION
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
A01 (Activation by Location)
RADIO & AUDIO LIONS
BRONZE LION
Wing
"Immigrant Songs"
Bravomic
Immigrant Songs
A12 (Corporate Social Responsibility (CSR) / Corporate Image)
BRONZE LION
Wing
"Immigrant Songs"
Bravomic
Immigrant Songs
B01 (Use of Music)
BRONZE LION
Wing
"Immigrant Songs"
Bravomic
Immigrant Songs
C01 (Use of Radio or Audio as a Medium)
Shortlist
Wing
"Immigrant Songs"
Bravomic
Immigrant Songs
C04 (Native Advertising)
SILVER LION
"Immigrant Songs"
Bravomic
Immigrant Songs
D04 (Social Behaviour & Cultural Insight)
SUSTAINABLE DEVELOPMENT GOALS LIONS
SILVER LION
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
A03 (Good Health and Well-being)
Shortlist
Wing
"Immigrant Songs"
Bravomic
Immigrant Songs
C03 (Reduced Inequalities)
Shortlist
Alma
"3D Activist"
Change The Ref
Activist Fighting For Gun Control
D01 (Peace, Justice and Strong Institutions)