2017 Cannes Lions: USA Hispanic agencies set a new record with 20 Lions!
The most Lions the U.S. Hispanic market had ever won before was 18, in 2015.
RANKING CANNES LIONS (USA HISPANIC)
(Final Update: Saturday, June 24, 2017 @ 4:00 pm ET)
AGENCY
Alma DDB
We Believers
Wing
Dieste
the community
Lápiz
LatinWorks
Conill
Grupo Gallegos
O1-Agency
TOTAL
GP
-
-
-
-
-
-
-
-
-
-
0
G
2
-
-
-
-
-
-
-
-
-
2
S
4
1
-
-
1
1
-
-
-
-
7
B
4
2
2
2
-
-
1
-
-
-
11
SL
19
9
13
6
3
2
3
1
1
1
58
LIONS
10
3
2
2
1
1
1
-
-
-
20
PTS
65
20
19
12
8
7
6
1
1
1
The allocation of points used to calculate the Ranking is as follows:
12 points for a Titanium and Creative Effectiveness Grand Prix
10 points for all other Grand Prix, including Grand Prix for Good
10 points for a Titanium Lion
7 points for a Gold Lion
7 points for an Innovation Lion
7 points for a Product Design Lion
7 points for a Glass Lion
7 points for an Entertainment Lion for Music
5 points for a Silver Lion
3 points for a Bronze Lion
1 point for a shortlist position
Ranking Cannes Lions (Ibero-America)
(Last Updated: Sunday, June 25, 2017 @ 7:00 pm ET from Adlatina.com)
COUNTRY
1) Brazil
2) Spain
3) Argentina
4) USA Hispanic
5) Colombia
6) Perú
7) México
8) Chile
9) Ecuador
10) Dominican Republic
11) Portugal
11) Costa Rica
11) Uruguay
GP
-
1
-
-
1
-
-
-
-
-
-
-
G
14
5
2
2
5
5
2
-
-
-
-
-
-
S
33
11
5
7
2
4
1
3
1
-
-
-
-
B
52
25
19
11
7
4
7
5
2
2
1
1
1
LIONS
99
42
26
20
15
13
10
8
3
2
1
1
1
WINNERS & SHORTLISTS
PR LIONS
GOLD LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
B14 (Content-led Engagement & Marketing)
BRONZE LION
Dieste
"LITBAITS" - THE WILD DETECTIVES - Bookstore
C07 (Innovative Use of Social Media)
Shortlist
Lápiz
"Tequila Cloud" - MEXICO TOURISM BOARD - Tourism
E02 (Territory Marketing & Communication)
Shortlist
Alma DDB
"Spanish Lessons" - Narcos - Netflix
G02 (Costs / Creative Performance PR Campaign)
Promo & Activation Lions
SILVER LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
A07 (Media & Publications)
SILVER LION
Alma DDB
"Episode Leak" - Narcos - Netflix
D03 (Use of Social Platforms)
SILVER LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
E01 (Launch / Re-launch)
SILVER LION
We Believers
"VOLVO SURVIVOR SALES AGENTS" - VOLVO NORTH MIAMI - Volvo
A04 (Cars & Automotive Products & Services)
BRONZE LION
We Believers
"VOLVO SURVIVOR SALES AGENTS" - VOLVO NORTH MIAMI - Volvo
B02 (Use of Ambient Media: Large Scale)
SHORTLIST
We Believers
"REJECTED" - Pepsi / Burger King Argentina - PEPSI / BURGER KING
C01 (Guerrilla Marketing & Stunts)
SHORTLIST
We Believers
"VOLVO SURVIVOR SALES AGENTS" - VOLVO NORTH MIAMI - Volvo
C01 (Guerrilla Marketing & Stunts)
SHORTLIST
We Believers
"REJECTED" - Pepsi / Burger King Argentina - PEPSI / BURGER KING
E02 (Sponsorship & Partnership)
SHORTLIST
Alma DDB
"Spanish Lessons" - Narcos - Netflix
F02 (Low Budget / High Impact Campaign)
Outdoor Lions
SILVER LION
Lápiz
"Tequila Cloud" - MEXICO TOURISM BOARD - Tourism
E02 (Use of Ambient Outdoor)
BRONZE LION CAMPAIGN
Wing
"ADOLF SALVADOR & FRANCISCO PABLO" - Liga de Arte - Liga de Arte
B15 (Commercial Public Services)
SHORTLIST
Wing
"FEDERICO IOSIF" - Liga de Arte - Liga de Arte
A15 (Commercial Public Services)
SHORTLIST
We Believers
"VOLVO SURVIVOR SALES AGENTS" - VOLVO NORTH MIAMI - Volvo
D04 (Live Advertising and Events)
Print & Publishing Lions
SILVER LION CAMPAIGN
the community, Miami
"Lion, Dragon & Octopus" - Nutcase - Nutcase Helmets
E03 (Illustration)
SHORTLIST
Alma DDB
"MOP 1" - Clorox - Pine-Sol
A07 (Household Cleaning Products)
SHORTLIST
Alma DDB
"MOP 2" - Clorox - Pine-Sol
A07 (Household Cleaning Products)
SHORTLIST
Wing
"ADOLF SALVADOR" - Liga de Arte - Liga de Arte
A22 (Commercial Public Services)
SHORTLIST
Wing
"FRANCISCO PABLO" - Liga de Arte - Liga de Arte
A22 (Commercial Public Services)
SHORTLIST
Wing
"FEDERICO IOSIF" - Liga de Arte - Liga de Arte
A22 (Commercial Public Services)
SHORTLIST
Alma DDB
"Footshake 1" - Angel Bins - Shoe Drive Fundraiser
E05 (Photography)
SHORTLIST
Alma DDB
"Footshake 2" - Angel Bins - Shoe Drive Fundraiser
E05 (Photography)
SHORTLIST
Alma DDB
"Footshake 3" - Angel Bins - Shoe Drive Fundraiser
E05 (Photography)
CYBER LIONS
BRONZE LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
A07 (Media & Publications)
BRONZE LION
Alma DDB
"Episode Leak" - Narcos - Netflix
F06 (Innovative Use of Social or Community)
BRONZE LION
Dieste
"LITBAITS" - THE WILD DETECTIVES - Bookstore
F01 (Social Business & Commerce)
SHORTLIST
Wing
"VETS FIGHT HATE" - SOUTHERN POVERTY LAW CENTER - VETS FIGHT HATE
F02 (Social Purpose)
SHORTLIST
Wing
"VETS FIGHT HATE" - SOUTHERN POVERTY LAW CENTER - VETS FIGHT HATE
F04 (Co-Creation & User Generated Content)
SHORTLIST
Alma DDB
"Spanish Lessons" - Narcos - Netflix
F05 (Influencer / Talent)
SHORTLIST
lma DDB
"Spanish Lessons" - Narcos - Netflix
F08 (Community Building / Management)
Glass Lions
(Desert - USA Hispanic)
Pharma Lions
(Desert - USA Hispanic)
Health & Wellness Lions
(Desert - USA Hispanic)
Innovation Lions
(Desert - USA Hispanic)
Creative Data Lions
BRONZE LION
We Believers
"AI BUDDY" - Vidax Center - AI BUDDY
A05 (Data Visualisation)
Direct Lions
GOLD LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
C03 (Use of Social Platforms)
BRONZE LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
G02 (Low Budget / High Impact Campaign)
We Believers
"VOLVO SURVIVOR SALES AGENTS" - VOLVO NORTH MIAMI - Volvo
A04 (Cars & Automotive Products & Services)
Mobile Lions
SHORTLIST
Wing
"VETS FIGHT HATE" - SOUTHERN POVERTY LAW CENTER - VETS FIGHT HATE
F08 (Social Purpose)
Design Lions
(Desert - USA Hispanic)
Product Design Lions
(Desert - USA Hispanic)
Entertainment Lions
BRONZE LION
LatinWorks
"Ponle Acento" - Major League Baseball - Major League Baseball
C03 (Brand Experience: Social)
BRONZE LION
Alma DDB
"Episode Leak" - Narcos - Netflix
C11 (Innovation in Brand Experience )
SHORTLIST
LatinWorks
"Ponle Acento" - Major League Baseball - Major League Baseball
E06 (Sports: Integrated)
Entertainment Lions For Music
SHORTLIST
Dieste
"PUT IT DOWN" - Chevrolet - Apple Sport Chevrolet
A03 (Production of Exclusive Artist Content in Partnership with a Brand)
Media Lions
SILVER LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
D03 (Use of Branded Content created for Digital or Social Media)
BRONZE LION
Wing
"THE COOKBOOK YOU CAN COOK" - Nestlé - Stouffer's
B04 (Use of Print)
SHORTLIST
Wing
"THE COOKBOOK YOU CAN COOK" - Nestlé - Stouffer's
B06 (Use of Ambient Media: Small Scale)
SHORTLIST
O1-Agency
"#100CELLPHONES" - Movistar - Cellphones
B09 (Use of Stunts)
Creative Effectiveness Lions
(Desert - USA Hispanic)
Digital Craft Lions
(Desert - USA Hispanic)
Film Lions
SHORTLIST
Grupo Gallegos
"ONE MAN BAND" - Comcast Corporation - Xfinity
A19 (Commercial Public Services)
SHORTLIST
We Believers
"REJECTED" - Pepsi/Burger King - Pepsi/Burger King
B01 (Food & Drinks)
SHORTLIST
LatinWorks
"BOY BAND" - Mars - Snickers & Hazelnut
B01 (Food & Drinks)
SHORTLIST
Conill Saatchi & Saatchi
"CLOWNS" - Toyota - Toyota Certified Used Vehicles
B04 (Cars & Automotive Products & Services)
Film Craft Lions
(Desert - USA Hispanic)
Radio Lions
SHORTLIST
Dieste
"FRIDA" - Dallas Museum of Art - Art Museum
A13 (Entertainment & Leisure)
SHORTLIST
Dieste
"RODIN" - Dallas Museum of Art - Art Museum
A13 (Entertainment & Leisure)
SHORTLIST
Dieste
"PUT IT DOWN" - Chevrolet - Apple Sport Chevrolet
B03 (Branded Content / Programming)
Integrated Lions
(Desert - USA Hispanic)
Titanium Lions
(Desert - USA Hispanic)