D&AD CEO Tim Lindsay introduces the changes to their Award levels for 2015.
At D&AD, we’re always looking for ways in which we can do better.
Each year we gather feedback from our members, entrants and our board and discuss what we can improve upon. And there’s been one issue that has troubled us for some time: the confusion caused by our awards hierarchy.
So, following much deliberation, from the 2015 Professional Awards onwards, we will be replacing our In Book and Nomination levels. In their place, we are introducing two brand new Pencils: a Wood Pencil (equivalent to bronze) and a Graphite Pencil (equivalent to silver).