Deutsch LA steps up focus on Hispanic marketing

The West Coast creative shop aims to help its brands tap into the Hispanic consumer market

 Juan Oubina and Montse Barrena

Juan Oubina and Montse Barrena

Deutsch LA is bolstering its Hispanic marketing practice with new leadership, as it looks to accelerate its growth in the market and further reach Hispanic consumers.

The LA-based creative shop has named Juan Oubina as its executive creative director and Montse Barrena as its EVP, group account director, for DLAtino. The pair will be leading the practice in their newly created roles.