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Los ganadores de El Sol 2017

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El Sol. El Festival Iberoamericano de Comunicación Publicitario ha revelado los ganadores de su 32 edición. A continuación les presentamos los ganadores de Estados Unidos:

 

Campañas Integradas

Sol De Plata
Comidas Y Bebidas
Extra-Give Extra, Get Extra - Extra Gum
Energy BBDO

Sol De Oro
Servicios No Financieros
Ponle Acento - Major League Baseball
LatinWorks / Joe Agency


Innovación

Sol De Plata
Innovación En Creatividad Y Estrategia
Tequila Cloud - Mexico Tourism Board
Lápiz

Sol De Bronze
Innovación En Medios Tradicionales
El Episodio Filtrado - Netflix / Narcos
Alma DDB


Relaciones Públicas

Sol De Bronce
Asuntos Públicos
El Último Emoticón - Sprint
Alma DDB

Sol De Bronce
Responsabilidad Social Corporativa
El Último Emoticón - Sprint
Alma DDB

Sol De Oro
Comunicación Digital
Lecciones De Español - Netflix / Narcos
Alma DDB

Sol De Bronce
Comunicación De Marketing Y Eventos De Relaciones Públicas
Tequila Cloud - Mexico Tourism Board
Lápiz

Sol De Oro
Impacto En Medios
Ponle Acento - Major League Baseball
LatinWorks / Joe Agency


Marketing Promocional

Sol De Oro
Trade Marketing
Sobrevivientes Volvo - Volvo North Miami / Volvo
We Believers

Sol De Oro
Promoción Del Producto
Lecciones De Español - Netflix / Narcos
Alma DDB


TV/Cine

Sol De Plata
Bebidas Alcohólicas, Tabacos Y Accesorios Del Fumador
Esta Tierra - Diageo / Johnnie Walker
Anomaly

Sol De Oro
Alimentación Y Otros Productos
Rechazados - Pepsi & Burger King Argentina
We Believers

Sol De Bronce
Productos De Belleza Y Corporales. Salud. Varios
Pearle Vision-Ben's Glasses-Gafas De Ben - Pearle Vision
Energy BBDO

Sol De Bronce
Servicios Públicos Sin Ánimo De Lucro
Off The Street Club-The Toughest Letter - Off The Street Club
Energy BBDO


Diarios Y Revistas

Sol De Bronce
Servicios Públicos Con Ánimo De Lucro. Ocio. Viajes. Varios
Perro - Música - Café - La Cuidad De Buenos Aires
The Community


Exterior


Sol De Bronce
Cultura, Ocio Y Comunicación
Perro - Música - Café - La Cuidad De Buenos Aires
The Community

Sol De Plata
Medios No Convencionales
Tequila Cloud - Mexico Tourism Board
Lápiz

Sol De Oro
Sector De La Tecnología, Electrónica Y Telecomunicaciones
El Último Emoticón - Sprint
Alma DDB

Sol De Oro
Sector Servicios E Instituciones
Sobrevivientes Volvo - Volvo North Miami / Volvo
We Believers


Medios

Sol De Bronce
Mejor Uso De Nuevas Tecnologías
Tequila Cloud - Mexico Tourism Board
Lapiz


Digital

Sol De Oro
Automoción, Tecnología, Electrónica Y Artículos Oficina
Más Que Un Auto: El Libro De Los Nombres - Toyota
Conill Saatchi & Saatchi

Sol De Plata
Servicios Públicos Sin Ánimo De Lucro, Proyectos Sociales
Ayuda Kenya, No Kanye - Crowdrise
Alma DDB

Sol De Plata
Display Y Formatos Rich Media
Hijacked Banner - Toyota
Conill Saatchi & Saatchi

Sol De Oro
Piezas Y Acciones De Comunicación En Comunidades Y Redes Sociales
Lecciones De Español - Netflix / Narcos
Alma DDB


Contenidos De Marca

Sol De Bronce
Radio Y Música
#Loquesoy - Converse
The Community

Sol De Oro
Medios Y Plataformas Digitales
Lecciones De Español - Netflix / Narcos
Alma DDB

Sol De Oro
Mejor Campaña Integrada De Contenidos
Extra-Give Extra, Get Extra - Extra Gum
Energy BBDO

Sol De Oro
Mejor Campaña Integrada De Contenidos
Alerta De Spoiler - Netflix / Narcos
Alma DDB / Trackddb

Sol De Bronce
Mejor Innovación En El Uso De Los Canales De Distribución
El Episodio Filtrado - Netflix / Narcos
Alma DDB


Diseño

Sol De Bronce
Diseño Gráfico
Más Que Un Auto: El Libro De Los Nombres - Toyota
Conill Saatchi & Saatchi


 

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New York Festivals Announces 2017 Winners

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New York Festivals International Advertising Awards® competition announced the 2017 award-winners at the New York Show℠ gala held at on May 18th at the renowned Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City.

The combined 2017 Executive Juries awarded 8 prestigious Grand Prize Awards, 56 First Prize Awards, 155 Second Prize Awards, and 261 Third Prize Awards.


Winners - U.S. Hispanic


SECOND PRIZE AWARD
Alma DDB
"Spanish Lessons" - Netflix-Narcos
Digital (Cyber) Communications
Craft/Humor


SECOND PRIZE AWARD
Alma DDB
"Spanish Lessons" - Netflix-Narcos
Branded Entertainment
Craft/Humor


THIRD PRIZE AWARD
Alma DDB
"Spanish Lessons" - Netflix-Narcos
Digital (Cyber) Communications
Banners and Rich Media/Household Products & Services


FIRST PRIZE AWARD
Shooters Films
"Devices" - United Communities of San Antonio
Film
Film Craft/Visual Effects


FINALIST CERTIFICATE
Shooters Films
"Devices" - United Communities of San Antonio
Public Service Announcements / Communications
Film/Civic & Social Education


FINALIST CERTIFICATE
Marca Miami
"Models Wanted" - Florida Coalition Against Human Trafficking
Public Service Announcements / Communications
Digital/Promotion of Peace & Human Rights


FINALIST CERTIFICATE
Marca Miami
"Models Wanted" - Florida Coalition Against Human Trafficking
Public Service Announcements / Communications
Film/Promotion of Peace & Human Rights


FINALIST CERTIFICATE
Marca Miami
"Models Wanted" - Florida Coalition Against Human Trafficking
Best Use of Media
Public Service/Digital:Online

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El FIAP 2017 se realizará del 3 al 6 de Septiembre en Buenos Aires

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Un grupo inversor liderado por Rodrigo Figueroa Reyes y destacados referentes de la industria comandará el nuevo FIAP.

Rodrigo Figueroa Reyes

Rodrigo Figueroa Reyes

“La mejor creatividad iberoamericana vuelve a Buenos Aires. Vuelve el FIAP” anticipa Rodrigo Figueroa Reyes, quien asume el mando del evento a partir de este momento, encabezando a un grupo compuesto por emprendedores y destacados referentes de la industria que decidió invertir en Argentina a raíz del cambio de rumbo que se inició en el país a partir de diciembre de 2015.

El plan inmediato es a 3 años bajo la consigna “50º aniversario del FIAP” que se cumplirá en Buenos Aires en 2019 transformando el evento en lo que siempre fue: Capital de las Ideas.

El FIAP se realizará del 3 al 6 de Septiembre en la Usina del Arte, en conjunto con la Dirección General de Industrias Creativas dependiente del Ministerio de Modernización, Innovación y Tecnología de la Ciudad de Buenos Aires. Tendrá un formato totalmente renovado: el domingo 3 se recibe a los referentes de la industria con una Fiesta (F), el lunes 4 será el día de la Innovación y las startups (I), el martes 5 las conferencias para una gran Audiencia (A) y el miércoles 6 se despedirá con una entrega de Premios (P).

Manteniendo este formato simple y concreto, se estructurará en cuatro grandes catego-rías que aglutinarán todas las expresiones históricas y actuales de la comunicación iberoamericana: Formatos (F), Innovación (I), Anuncios (A) y Producción (P).

Las inscripciones de los trabajos comenzarán a recibirse a fines de mayo y serán juzgadas en una primera etapa vía online y luego de manera presencial en Buenos Aires, por destacados creativos de Iberoamérica y presididas por cuatro destacados profesionales: la estrella de la TV española Risto Meijide (Formatos), el cofundador de Globant Guibert Englebienne (Innovación), una de las figuras de la publicidad brasileña Luiz Sanches (Anuncios) y el afamado director de cine mexicano Simón Bross (Producción).

Daniel Marcet

Daniel Marcet

Cabe destacar que Daniel Marcet continúa en el directorio de la sociedad, ocupando la función de Chairman.

 

 

 

 

 

El Nuevo FIAP en síntesis:

Nuevos socios: Grupo de emprendedores que toma el control del Festival.

Nueva sede: la Usina del Arte, en la ciudad de Buenos Aires.

Nueva época del año: entre el 3 y el 6 de septiembre. Nuevo formato: cuatro días organizados de la siguiente manera: F de Fiesta de apertura, I de Innovación, A de Audiencias y P de Premios.

Nuevas categorías: agrupadas en cuatro grandes grupos: F de Formatos, I de Innovación, A de Anuncios y P de Producción

Nueva manera de premiar: un desafío que valoriza aún más al premio más tradicional de Iberoamérica.

Nuevos contenidos: rondas de negocios y de inversión entre emprendedores e inversores, y propuestas de innovación, se sumarán a presentaciones de figuras de las diferentes áreas de la comunicación, la tecnología, el arte y el entretenimiento.

Nuevos trofeos: con un diseño diferente que plantea el reto de armar la palabra FIAP.

Nuevo apoyo: desarrollado en conjunto con la Dirección General de Industrias Creativas, con el auspicio del Ministerio de Modernización, Innovación y Tecnología de la Ciudad de Buenos Aires.

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2017 Clio Sports Awards - Winners Announced

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2017 Clio Sports Awards - Winners

(U.S. Hispanic agencies)


GOLD
LatinWorks
"Ponle Acento" - MLB
Innovation
Medium Innovation, Leagues, Governing Bodies, & Associations

GOLD
LatinWorks
"Ponle Acento" - MLB
Integrated Campaign
Leagues, Governing Bodies, & Associations

SILVER
LatinWorks
"Ponle Acento" - MLB
Public Relations
Leagues, Governing Bodies, & Associations

 

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2017 One Show  - Winners

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2017 One Show  - Winners - U.S. Hispanic Agencies:



Branded Entertainment

BRONZE PENCIL
Online - Short Form - Single
Lápiz, Mexico Tourism Board: Doppelgängers Tourist

BRONZE PENCIL
Online - Short Form - Campaign
Alma DDB, Netflix - Narcos: Spanish Lessons

 

Design

GOLD PENCIL
Packaging - Mass-Market
We Believers, Saltwater Brewery: Edible Six Pack Rings

SILVER PENCIL
Innovation in Design - Print Design
We Believers, Saltwater Brewery: Edible Six Pack Rings

 

Direct Marketing

GOLD PENCIL
Ambient - P.O.P. & In-Store - Single
We Believers, Saltwater Brewery: Edible Six Pack Rings

MERIT AWARD
Digital - Social Media & Viral Marketing
Alma DDB, Netflix - Narcos: Spanish Lessons


Film

SILVER PENCIL
Online Films & Video - Short Film - Campaign
Alma DDB, Netflix - Narcos: Spanish Lessons

SILVER PENCIL
Under 100K Budget
Alma DDB, Netflix - Narcos: Spanish Lessons

 

Print & Outdoor

MERIT AWARD
Publishing - Magazine - Campaign
Alma DDB, Kingsford - Clorox: Predators

MERIT AWARD
Ambient Media - Billboard or Transit - Campaign
Alma DDB, Kingsford - Clorox: Predators

MERIT AWARD
Ambient Media - Billboard or Transit - Campaign
the community, City of Buenos Aires: Don't Act Like a Pedestrian

 

Public Relations

GOLD PENCIL
Reputation Management
We Believers, Saltwater Brewery: Edible Six Pack Rings

MERIT AWARD
Community Building
LatinWorks, Major League Baseball: Ponle Acento

 

Social Media

BRONZE PENCIL
Branded Social Post - Single
Alma DDB, Netflix - Narcos: Episode Leak

SILVER PENCIL
Branded Social Campaign
Alma DDB, Netflix - Narcos: Spanish Lessons

SILVER PENCIL
Social Engagement - Community Building
Alma DDB, Netflix - Narcos: Spanish Lessons

MERIT AWARD
Social Engagement - Community Building
LatinWorks, Major League Baseball: Ponle Acento

 

Green Pencil

The Green Pencil, which recognizes environmentally conscious creative work, was awarded to "Edible Six Pack Rings" for Saltwater Brewery by We Believers, New York. This entry also won a Gold Pencil in CSR.

 

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El Sol 2017: Lista de jurados de Estados Unidos

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El Sol 2017 – Lista de jurados de Estados Unidos


Presidente de Jurados

Presidente de Innovación y Diseño: Rodrigo Butori, VP Director General Creativo de the community
Presidente de Producción: Sergio Alcocer, Director Creativo y Fundador de Rest of the World


Jurados

Campañas Integradas
Javier Campopiano, SVP, Director General Creativo de Saatchi & Saatchi New York

Innovación
Rodrigo Butori, VP Director General Creativo de the community

Relaciones Públicas
Iván Calle, Director Creativo Ejecutivo de Zubi Advertising

TV/Cine
Percy Bustos, Director Creativo de We Believers

Radio
Percy Bustos, Director Creativo de We Believers

Diarios y Revistas
Luciana Cani, SVP Directora Creativa Ejecutiva de Lápiz

Exterior
Luciana Cani, SVP Directora Creativa Ejecutiva de Lápiz

Digital
Diego Yurkievich, VP Director Creativo Ejecutivo de Conill

Móvil
Diego Yurkievich, VP Director Creativo Ejecutivo de Conill

Diseño
Rodrigo Butori, VP Director General Creativo de the community

Producción
Sergio Alcocer, Director Creativo y Fundador de Rest of the World


El Sol. El Festival Iberoamericano de la Comunicación Publicitaria celebrará su 32 edición en Bilbao el 1, 2 y 3 de junio de 2017. 

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Advertising Age: The Agency Report 2017

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Ad Age Datacenter produced Advertising Age's 73rd annual Agency Report. Ad Age published the complete Agency Report 2017 online May 1, 2017. Portions of Agency Report 2017 appeared in Ad Age's May 1, 2017, print edition.

Ad Age Datacenter subscribers have exclusive access to the complete report at:


Alma, Miami is ranked by Advertising Age as the number one Largest U.S. Hispanic-American Agencies, ranked by 2016 U.S. revenue.

Ad Age Datacenter subscribers have exclusive access to the Top 50 Largest U.S. Hispanic-American Agencies report at:


Published every year since 1945, the Agency Report is Advertising Age’s annual ranking and analysis of advertising and marketing-services agencies. The report also includes rankings based on U.S. and worldwide revenue. 

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D&AD Professional Awards 2017 Winners Announced

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U.S. Hispanic Agency Winners:

 

Yellow Pencil
Packaging Design / Sustainable Packaging Design
We Believers
Saltwater Brewery: Edible Six Pack Rings


Wood Pencil
Packaging Design / Innovative Packaging Design
We Believers
Saltwater Brewery: Edible Six Pack Rings


Wood Pencil
Creativity for Good / Advertising & Marketing Communications/Brand
We Believers
Saltwater Brewery: Edible Six Pack Rings


Wood Pencil
PR / In-Market Campaign
We Believers
Saltwater Brewery: Edible Six Pack Rings


Wood Pencil
Crafts for Advertising / Illustration for Advertising
the community
Ferrero Rocher: Pinball


Wood Pencil
Art Direction / Art Direction for Press Advertising
the community
Ferrero Rocher: 3 Pretty Playful Minutes

 

Ciro Sarmiento, Chief Creative Officer at Dieste was a judge in the Radio & Audio category.
 

 
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SE LANZÓ LA CONVOCATORIA PARA ELEGIR AL NUEVO PRESIDENTE DEL CÍRCULO CREATIVO DE ESTADOS UNIDOS

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El Círculo Creativo abrió la convocatoria para elegir al nuevo Presidente del Círculo Creativo de Estados Unidos, en la cual sólo pueden participar socios del Círculo Creativo y que se realizará mediante una votación interna con la junta directiva en el mes de mayo.

Durante los dos últimos años, Gustavo Lauría fue presidente del Círculo Creativo, cargo que también ocupó del 2010 al 2012. Sin embargo, el mes pasado, Lauría fue elegido como nuevo Chairman al suceder a Luis Miguel Messianu.

El Círculo Creativo invita a todos sus miembros a que envíen sus propuestas para ser considerados como nuevo presidente.

Las propuestas deben de ser en video de no más de dos minutos de duración.

Las propuestas deben de ser enviadas a president@circulocreativo.org antes del 7 de mayo.

Durante el mes de mayo, el Círculo Creativo anunciará su nuevo presidente quien trabajará junto con Lauría por los próximos dos años.

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Time To Win A Radio Mercury Award

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2017 mercury radio awards.jpg

Enter the biggest, richest creative competition for your radio work.

Choose your winning categories from Spanish Language Commercial or Campaign, PSA, integrated campaign, big audio idea, and International. We'll be giving out 14 trophies and up to $87,500 in prize monies, including the $50,000 Best of Show.  

Check out the guidelines and categories for Spanish Language entries.

Our panel of final round judges includes chief judge Mark Gross, a three-time Mercury Best of Show winner, along with Jorge Murillo, VP/ECD, Alma DDB and Andrès Ordóñez, CCO, Energy BBDO.

ENTRY DEADLINE:  ENTER BY FRIDAY, APRIL 21.  FINALIZE YOUR ENTRIES BY WEDNESDAY, APRIL 26.  

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2017 One Show - Finalists

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OneShowFinalist.gif

2017 One Show  - Finalists
U.S. Hispanic Agencies:


Branded Entertainment

Online - Short Form - Single
Lápiz, Mexico Tourism Board: Doppelgängers Tourist

Online - Short Form - Campaign
Alma DDB, Netflix - Narcos: Spanish Lessons

 

Design

Packaging - Mass-Market
We Believers, Saltwater Brewery: Edible Six Pack Rings

Innovation in Design - Print Design
We Believers, Saltwater Brewery: Edible Six Pack Rings

 


Direct Marketing

Ambient - P.O.P. & In-Store - Single
We Believers, Saltwater Brewery: Edible Six Pack Rings

Digital - Social Media & Viral Marketing
Alma DDB, Netflix - Narcos: Spanish Lessons

 


Film

Online Films & Video - Short Film - Campaign
Alma DDB, Netflix - Narcos: Spanish Lessons

Under 100K Budget
Alma DDB, Netflix - Narcos: Spanish Lessons

 

Print & Outdoor

Publishing - Magazine - Campaign
Alma DDB, Kingsford - Clorox: Predators
the community, City of Buenos Aires: Don't Act Like a Pedestrian

Ambient Media - Billboard or Transit - Campaign
Alma DDB, Kingsford - Clorox: Predators

 

Public Relations

Community Building
LatinWorks, Major League Baseball: Ponle Acento

Reputation Management
We Believers, Saltwater Brewery: Edible Six Pack Rings

 

Social Media

Branded Social Post - Single
Alma DDB, Netflix - Narcos: Episode Leak

Branded Social Campaign
Alma DDB, Netflix - Narcos: Spanish Lessons

Social Engagement - Community Building
Alma DDB, Netflix - Narcos: Spanish Lessons
LatinWorks, Major League Baseball: Ponle Acento
 

The One Show will present Gold, Silver, and Bronze awards at gala dinners on two big nights: Wednesday, May 10 and Friday, May 12.

Anomaly Completes Leadership Lineup In Its Surging LA Office

Globally Renowned Creative Duo Paco Conde & Beto Fernandez Join as ECDs & Partners

LOS ANGELES, CA (March 24, 2017) ­- Today, Anomaly Los Angeles proudly announced the final additions to its leadership team with two new Executive Creative Directors & Partners – Paco Conde & Beto Fernandez.  Paco & Beto join Anomaly LA’s Chief Strategy Officer, Aisea Laungaue and Managing Director Jiah Choi to lead the newest Anomaly office, which opened its doors in Venice last April.  

The office got off to a flying start rapidly hiring 30 staff, gaining several new business wins including the appointment by The Coca Cola Company to manage Diet Coke and also launched two highly visible global campaigns for Beats.  

Paco & Beto - an art director and a copywriter. A Brazilian and a Spaniard. A Corinthians fan and a Real Madrid fan, began their partnership as ECDs at Ogilvy Brazil where they helped put the agency on the map as Cannes’ Agency of the Year in 2013 and Creativity Innovators of the Year. Together they have won hundreds of international awards, including the Grand Clio, Best of Discipline at One Show, Yellow Pencils at D&AD, the Promo Grand Prix and the first Titanium Grand Prix for Latin America at Cannes Lions. From 2013 to 2015 they’ve been among the 10 most awarded Creative Directors of the world according to the Cannes Report. Best known as the ECDs behind the famous Dove ‘Real Beauty Sketches’, Sport Club Recife ‘Immortal Fans’ and ‘Security Moms’, Burger King ‘Proud Whopper’, Graac ‘Bald Cartoons’ and Sol de Janeiro ‘Tattoo Skin Cancer Check,” Paco & Beto built an immensely strong creative bond. Their partnership and talent continued to accelerate most recently at BBH London where they worked across Axe, Ray Ban and Absolut as Group Creative Directors.    

A very excited Paco & Beto embark upon their next adventure of moving to the United States, where they will officially start at Anomaly LA in May. The duo remarked, “Anomaly is one of the hottest companies in our industry. Their unique culture is attracting some of the best brands and briefs… Pair that with LA, the place where everything is happening in Technology, Entertainment and Marketing, and you’ve got a winning equation. If Anomaly and LA are amazing separately, imagine together! It’s an opportunity of a lifetime”.  

Anomaly Founding Partner & Global CCO, Mike Byrne said, “We have an internal philosophy at Anomaly - stay humble, stay hungry. Paco and Beto, with all their accolades and achievements, act like they've never done a thing and have everything to prove. Finding this kind of humility and grit in this business is rare. When you find it you do everything you can to embrace it and let it prosper”.

Finally, a note of thanks from Anomaly to BBH where Paco & Beto clearly had a superb experience, resulting in a very gracious endorsement from their ECD, Nick Gill -

“Paco & Beto are fantastic, talented guys who have made a lot of friends here. I'd like to thank them for all the hard work they've put into BBH and wish them every success in the future".  

Nice.

Gustavo Lauría is the new Chairman of the U.S. Círculo Creativo

Gustavo Lauría

Gustavo Lauría

Círculo Creativo today announced that Gustavo Lauría has been elected as Chairman of the Board of Directors. He succeeds Luis Miguel Messianu who, after two successful years as Chairman, announced his decision to step down from the board.

For the last two years, Lauría was the President at Círculo Creativo, a position he also held from 2010 to 2012. He is also the Co-founder and CCO at We Believers.

Working hand in hand with Messianu and Paco Vargas (General Manager), Lauría had the mission to revamp Círculo Creativo, making it a more inclusive association. Today, Círculo Creativo not only represents U.S. Hispanic advertising creatives, but also account planners, producers and executives at agencies, as well as Hispanic market production companies.  Another major accomplishment was to more than double the number of memberships. Under this team, Círculo Creativo also revamped and independently produced the U.S.H. Idea Awards, significantly improving Círculo Creativo’s financial strength.

During his 20-year career, Gustavo has been recognized by all the International Awards shows winning several Gold Cannes Lions, One Show and D&AD Pencils among others.

Advertising Age also named Gustavo Lauría as one of the “Creativity 50 -  The Most Creative People of the Year” in 2017.

Commenting on his appointment, Gustavo Lauría said: “Now is the time to be even more inclusive, we’ll be creating a new board of advisors with clients, celebrities, artists, engineers and influencers from the innovation world.”  

Luis Miguel Messianu, former Chairman, commented: “It’s a matter of great pride for me to have been the first President of Círculo, and for the last two years it’s Chairman. I will always be part of this entity that is so close to my heart, but I feel it’s time to let Gustavo and the rest of the board keep pushing the creative agenda at this crucial moment of our industry. I know they will do an awesome job! I’ll still be around but more on a consulting role.”

In the coming weeks, Círculo Creativo’s board will receive different proposals from members who want to be considered to succeed Gustavo as the new President. During the month of April, Círculo Creativo will announce its new President, he/she will be working together with Lauría for the next two years.

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Círculo Creativo kicks off #ThrowbackThursday Series in Dallas

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Adlatina presenta los resultados de los rankings de Crema

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Adlatina presenta los resultados de los rankings de Crema, que en los primeros días de marzo se recopilarán en la 14° edición del lujoso anuario. En esta oportunidad, AlmapBBDO continúa en la cima. El Top 5 está integrado por Lola MullenLowe, Alma DDB, David Buenos Aires y J. Walter Thompson Brasil. En esta edición se incluyen por primera vez los resultados de los Global, European y Latin American Effie Awards, y las versiones locales de este premio para el Top 10 de cada país. En la nota, el Top 30 regional y el primer puesto de todos los rankings locales.

Posición, Agencia, País, Cannes, Clio, Fiap, El Sol, One Show, D&AD, Wave, El Ojo, EFFIE Latam/European/Global, TOTAL:

3° AlmaDDB, Estados Unidos: 40; 17; 136; 34; 2; - ; 26; 72; - ; 2162
13º The Community, Estados Unidos: 10; 1; 70; 24; 16; 19; 60; 5; - ;  1377
17° We Believers, Estados Unidos: 28; 17; 8; 29; 1; - ; 42; 67; - ;  1301
 

TOP 1 por país

País, Agencia, Cannes, Clio, Fiap, El Sol, One Show, D&AD, Wave, El Ojo, EFFIE Latam/Europe/Global, Festival Local, Effie Local, Festival Local (2015)  TOTAL

ESTADOS UNIDOS: Alma: 40; 17; 136; 34; 2; - ; 26; 72; - ; 148; - ; 2319

 

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Dieste presents 'at&t & DIRECTV: the unlimited effect'

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INSIGHT

Ambiculturals value being “in-the-know” in all aspects of their lives with the belief that sharing their knowledge (of multiple cultures) empowers them to connect with others.
 
This means that staying connected to their entertainment is an essential part of their daily life. They crave and appreciate the freedom and flexibility to access their content when and where they want (especially on their mobile devices).

IDEA

Showcasing how having access to unlimited data and unlimited entertainment from AT&T and DIRECTV gives you an edge wherever you go.

tue2.jpeg

IMPACT

“The Unlimited Effect – Restaurant” is in the category of an addressable ad, which performed well within its key Ambicultural audience. The ad delivered a relevant and ownable message. It also achieved consideration and Better Brand opinions. In addition, this ad exhibited a solid performance within the GM target, meeting norms on key metrics.

 

 

The Gunn Report 2016 Unveiled

BBDO Most Awarded Network | adam&eveDDB London Most Awarded Agency | Burger King ‘McWhopper’ Most Awarded Campaign Overall | USA Most Awarded Country | Samsung Most Awarded Advertiser | O Positive Films Most Awarded Production Company

The Gunn Report, the global index of creative excellence in advertising, has released its 2016 Report summarising the overall performance of the advertising industry in the year January to December 2016 based on the results of 45 global, regional and national creative award contests. 

Highlights from the 2016 Gunn Report include: 

Most Awarded Campaigns Across All Gunn Report Media 2016
1 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland) 
2 Microsoft Xbox, ‘Tomb Raider Survival Board’, McCann (London) 
3 DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland) 

Most Awarded Commercials in the World 2016
1 Loterias y Apuestas del Estado, ‘Justino – Night Shift’, Leo Burnett (Madrid) 
2 Currys PC World, ‘Spare The Act – Laptop’, AMV BBDO (London) 
3= Harvey Nichols Loyalty App, ‘Shoplifters’, adam&eveDDB (London) 
3= John Lewis Home Insurance, ‘Tiny Dancer’, adam&eveDDB (London) 
3= Volvo Trucks, ‘Looks Who’s Driving Feat. 4-yr-old Sophie’, Forsman & Bodenfors (Gothenburg) 

Most Awarded Print / Out of Home Ads and Campaigns in the World 2016
1 Microsoft Xbox, ‘Tomb Raider Survival Board’, McCann (London) 
2 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland) 
3 DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland) 

Most Awarded Digital Ads in the World 2016
1 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland) 
2 ING, ‘The Next Rembrandt’, J. Walter Thompson (Amsterdam) 
3 Lockheed Martin, ‘Field Trip To Mars’, McCann (New York) 

Most Awarded All Gunns Blazing in the World 2016
1 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland) 
2= DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland) 
2= REI, ‘#OptOutside’, Venables Bell & Partners (San Francisco) 

Most Awarded Agencies in the World 2016
1 adam&eveDDB (London) 
2 Colenso BBDO (Auckland) 
3= AlmapBBDO (São Paulo) 
3= Y&R New Zealand (Auckland) 

Most Awarded Networks in the World 2016
1 BBDO
2 McCann
3 Leo Burnett 

Most Awarded Countries in the World 2016
1 USA
2 UK
3 Australia 

Most Awarded Advertisers in the World 2016
1 Samsung
2 Burger King
3 Volkswagen 

Most Awarded Production Companies in the World 2016
1 O Positive Films (New York, Santa Monica) 
2 Landia (Buenos Aires, Los Angeles, Madrid) 
3 Blink Productions (London) 

Most Awarded Directors in the World 2016
1 David Shane (UK) 
2= againstallodds (UK) 
2= Steve Rogers (USA, France, Australia) 

Emma Wilkie, Managing Director of The Gunn Report, says, “The purpose of The Gunn Report is to give an objective overview of the best creative ideas, and who is behind them, based on the results of the most important creative awards from around the world. Overall, we have seen some wonderfully creative ideas shining through in 2016 with brand purpose a strong theme. Whilst previous winners still exhibit their greatness, new stars are rising up the ranks.” 

The Gunn Report 2016 guest editor Kate Stanners, Chairwoman and Global Chief Creative Officer of Saatchi & Saatchi, who has contributed her own personal commentary to the report and awards tables, says, “This is what great work looks like. It never ceases to amaze me how hard it is to make any one of the ideas in this Report. Ideas are fragile; they can collapse at any point. Sometimes an idea is pure and simple, you can feel the power of it from its inception; others have been shaped and crafted into great. It takes passion, tenacity, it takes a team and a great client. None of it is easy, but greatness comes in not giving up.” 

The ranking tables, commentaries and the accompanying ads as well as country comparisons (population and ad market size/ranking) are now available to view online at www.gunnreport.com. 

The Gunn Report Book and Showreel of the Year 2016 DVD will be available early-March and will include the results of The Gunn Report for Media 2016. 

Orcí Debuts Creative For All-New Honda CR-V During Super Bowl 51

“Best Friends” campaign wants families to make the most out of their CR-V

Orcí, Honda’s agency of record for the U.S. Hispanic market, launched its creative for Honda’s all-new CR-V during Sunday’s Super Bowl 51 broadcast on Fox Deportes. The TV commercial titled “Best Friends” was developed under Honda’s ‘Power of Dreams’ strategy and is a follow up of the award-winning “Space for Dreams”, a previous CR-V spot created by Orcí.

The new 60-second spot tells the emotional story of a young boy and his mom adopting a puppy together. Over time the boy and his dog develop a fun and loving relationship with each other. The whole family comes together and helps to train the dog. One day they receive a call that changes their lives. In the final moments of the spot, it’s revealed that the months-long sequence of raising and training the dog has been so that they could give him away to another family, as a service animal to help a child with special needs.

In the spot, the CR-V plays an important role as the vehicle that allows the young family to achieve their goals. “Best Friends” shows off the CR-V’s new design as well as the features important to the Latino target audience, such as roominess, convenience, and an elegant style.

In the spirit of the campaign, Orcí is creating an online Pet Adoption Drive that will use social media to drive awareness of the 2017 Honda CR-V and the satisfaction of providing a home for a pet in need. This portion of the campaign will launch in March on Honda’s Spanish language social media handle @HondaLatino.

“It’s always rewarding to work on the CR-V campaigns. We can tell meaningful stories to our audience and hopefully inspire families to keep dreaming and help others realize their dreams,” said Andrew Orcí, the agency’s chief executive officer.

CREDITS:

Client: American Honda
AVP Honda Marketing: Susie Rossick
Multicultural Marketing Manager: Gina Jorge
Senior Marketing Analyst: Monique Soto

 Agency: Orcí
ECD: Juan José Quintana
CD of Production: Allen Pérez
Strategic Planning: Luiz Salles
ACD: Santiago Rivillas
Senior Copywriter: Diego Andrade
Senior AD: Aaron Monroy
Account Director: Marina Filippelli
Account Supervisors: Paola Cervantes
Senior AE: Mary Gonzalez

 Production Company: Paraná Films
Director: Pucho Mentasti
Producer: Sebastián Leda
Postproduction Company: Jump
Editor: Erwin Fraterman    
Music by: Personal Music