12 Lions to the USA Hispanic Market in Cannes Lions 2019

12 LIONS TO THE USA HISPANIC MARKET IN CANNES LIONS 2019

4TH PLACE IN IBERO-AMERICA

Photographs by Cannes Lions, PRODU, LatinSpots

 

RANKING CANNES LIONS - USA HISPANIC

AGENCY 
1) Casanova//McCann
2) Wing
3) We Believers
4) Alma

TOTAL

GP
-
-
-
-

0

G
1
-
-
-

1

S
2
1
-
-

3

B
2
3
2
1

8

SL
10
7
9
7

33

LIONS
5
4
2
1

12

PT
45
23
15
10

 

RANKING CANNES LIONS - IBERO-AMERICA

COUNTRY 
1) Brazil
2) Spain
3) Argentina
4) USA Hispanic
5) Perú
6) Chile
7) Colombia
8) México
9) Puerto Rico
9) Guatemala
10) Ecuador
10) Costa Rica

GP
2
-
-
-
-
-
-
-
-
-
-
-

G
7
4
1
1
2
1
-
1
-
-
-
-

S
22
12
2
3
2
1
2
-
1
1
-
-

B
54
12
17
8
5
3
5
4
-
-
1
1

LIONS
85
28
20
12
9
5
7
5
1
1
1
1

PT
481
180
80
60
59
31
29
27
7
7
3
3

 

Point Structure: 
Shortlist: 1 point
Bronze: 3 points
Silver: 7 points
Gold: 15 points
Grand Prix: 30 points
Grand Prix in Creative Effectiveness or Titanium: 35 points

 

WINNERS & SHORTLISTS

OUTDOOR LIONS

Shortlist
Alma

"3D Activist"
Change The Ref
Activist Fighting For Gun Control
D01 (Displays)

Shortlist
We Believers

"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
D08 (Transit)

Shortlist
We Believers

"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
E02 (Ambient Door)

Shortlist
We Believers

"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
E03 (Technology)

DESIGN LIONS

(Desert - USA Hispanic)


FILM CRAFT LIONS

(Desert - USA Hispanic)

HEALTH & WELLNESS LIONS

Shortlist
Casanova//McCann / McCann Canada Toronto / McCann New York

"Second Chances"
Donate Life California
Donate Life California
Ambient Outdoor
B02 (Non-profit / Foundation-led Education & Awareness)


PHARMA LIONS

(Desert - USA Hispanic)

PRINT & PUBLISHING LIONS

BRONZE LION CAMPAIGN
Alma

"Guns 1"
Change The Ref
Activist Fighting For Gun Control
A11 (Not-for-profit / Charity / Government)

Alma

"Guns 2"
Change The Ref
Activist Fighting For Gun Control
A11 (Not-for-profit / Charity / Government)

Alma

"Guns 3"
Change The Ref
Activist Fighting For Gun Control
A11 (Not-for-profit / Charity / Government)

Alma

"Guns 4"
Change The Ref
Activist Fighting For Gun Control
A11 (Not-for-profit / Charity / Government)


DIGITAL CRAFT LIONS

(Desert - USA Hispanic)


ENTERTAINMENT LIONS

Shortlist
McCann New York / MRM//McCann New York
Casanova//McCann New York / Omnivirt San Francisco / Weber Shandwick Dallas

"In Our Boots"
U.S. Army
Active Duty
A07 (New Realities)


ENTERTAINMENT LIONS FOR MUSIC

(Desert - USA Hispanic)



ENTERTAINMENT LIONS FOR SPORT

(Desert - USA Hispanic)



INDUSTRY CRAFT LIONS

(Desert - USA Hispanic)



INNOVATION LIONS

(Desert - USA Hispanic)



GLASS: THE LION FOR CHANGE

(Desert - USA Hispanic)



TITANIUM LIONS

(Desert - USA Hispanic)



CREATIVE DATA LIONS

Shortlist
We Believers

"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
A01 (Data-enhanced Creativity)

Shortlist
We Believers

"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
A02 (Data-driven Targeting)

BRONZE LION
We Believers

"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
A07 (Use of Real-time Data)

CREATIVE STRATEGY LIONS

(Desert - USA Hispanic)

DIRECT LIONS

BRONZE LION
Casanova//McCann / McCann Canada Toronto / McCann New York

"Second Chances"
Donate Life California
Donate Life California
B02 (Use of Ambient Media: Small Scale)

Shortlist
We Believers

"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
C01 (Data Strategy)

Shortlist
We Believers

"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
C06 (Use of Other Technology)

SILVER LION
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
F05 (Breakthrough on a Budget)

MEDIA LIONS

Shortlist
Casanova//McCann / McCann Canada Toronto / McCann New York

"Second Chances"
Donate Life California
Donate Life California
A11 (Not-for-profit / Charity / Government)

Shortlist
Wing New York

"Immigrant Songs"
Bravomic
Immigrant Songs
B02 (Use of Audio Platforms)

Shortlist
Casanova//McCann / McCann Canada Toronto / McCann New York

"Second Chances"
Donate Life California
Donate Life California
B07 (Use of Stunts)



PR LIONS

GOLD LION
Casanova//McCann / McCann Canada Toronto / McCann New York

"Second Chances"
Donate Life California
Donate Life California
A11 (Not-for-profit / Charity / Government)

SOCIAL & INFLUENCER LIONS

(Desert - USA Hispanic)




CREATIVE EFFECTIVENESS LIONS

(Desert - USA Hispanic)




BRAND EXPERIENCE & ACTIVATION LIONS

Shortlist
Casanova//McCann / McCann Canada Toronto / McCann New York

"Second Chances"
Donate Life California
Donate Life California
E04 (Social Behaviour & Cultural Insight)

BRONZE LION
Casanova//McCann / McCann Canada Toronto / McCann New York

"Second Chances"
Donate Life California
Donate Life California
E05 (Breakthrough on a Budget)




CREATIVE ECOMMERCE LIONS

(Desert - USA Hispanic)





FILM LIONS

Shortlist
Alma

"3D Activist"
Change The Ref
Activist Fighting For Gun Control
F05 (Breakthrough on a Budget)





MOBILE LIONS

BRONZE LION
We Believers

"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
A01 (Activation by Location)

RADIO & AUDIO LIONS

BRONZE LION
Wing

"Immigrant Songs"
Bravomic
Immigrant Songs
A12 (Corporate Social Responsibility (CSR) / Corporate Image)

BRONZE LION
Wing

"Immigrant Songs"
Bravomic
Immigrant Songs
B01 (Use of Music)

BRONZE LION
Wing

"Immigrant Songs"
Bravomic
Immigrant Songs
C01 (Use of Radio or Audio as a Medium)

Shortlist
Wing

"Immigrant Songs"
Bravomic
Immigrant Songs
C04 (Native Advertising)


SILVER LION

"Immigrant Songs"
Bravomic
Immigrant Songs
D04 (Social Behaviour & Cultural Insight)




SUSTAINABLE DEVELOPMENT GOALS LIONS

SILVER LION
Casanova//McCann / McCann Canada Toronto / McCann New York

"Second Chances"
Donate Life California
Donate Life California
A03 (Good Health and Well-being)

Shortlist
Wing

"Immigrant Songs"
Bravomic
Immigrant Songs
C03 (Reduced Inequalities)

Shortlist
Alma

"3D Activist"
Change The Ref
Activist Fighting For Gun Control
D01 (Peace, Justice and Strong Institutions)

El Sol 2019: Lista de ganadores

Lista de ganadores de El Sol 2019

Agencias EEUU Hispanas

INNOVACIÓN

SOL DE PLATA
La Traffic Whopper
We Believers
Central Films
Burger King Global/Burger King Mexico
2. INNOVACIÓN EN PRODUCTOS O SERVICIOS

DIGITAL Y MÓVIL

SOL DE ORO
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
4. MOVILIDAD Y APLICACIONES MÓVILES

SOL DE BRONCE
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
5A. CREATIVE DATA E INTELIGENCIA ARTIFICIAL

GRAN PREMIO Y SOL DE ORO
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
7. INNOVACIÓN DIGITAL Y MÓVILES

BRANDED CONTENT

Lista Corta
3D Activist
ALMA DDB
Change the Ref
1A. TELEVISIÓN Y/O CINE

RELACIONES PÚBLICAS

SOL DE BRONCE
3D Activist
ALMA DDB
Change the Ref
2. ASUNTOS PÚBLICOS, GESTIÓN DE CRISIS Y LOBBY

MEDIOS

GRAN PREMIO Y SOL DE ORO
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
7. MEJOR USO DE DATA

EXTERIOR

SOL DE PLATA
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
2A. GRAN FORMATO: EVENTO DE GRAN DIMENSIÓN Y SIMILARES

SOL DE ORO
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
4. INNOVACIÓN EN EXTERIOR

Lista Corta
3D Activist
ALMA DDB
Change the Ref
2B. PEQUEÑO FORMATO: ACCION GUERRILLA Y SIMILARES

ACTIVACIÓN Y EXPERIENCIA DE MARCA

SOL DE ORO
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
1C. PLATAFORMAS DIGITALES, SOCIALES Y MÓVIL. COMERCIO ELECTRÓNICO

FILM

Lista Corta
3D Activist
ALMA DDB
Voodoo Manufacturing, Joinery, Animal Music
Change the Ref
1H. INSTITUCIONES PÚBLICAS, OTRAS INSTITUCIONES, FORMACIÓN, SERVICIOS SIN ÁNIMO DE LUCRO, PROYECTOS SOCIALES Y CULTURALES

MEDIOS IMPRESOS

SOL DE BRONCE
Guns 1 - Guns 2 - Guns 3 - Guns 4
ALMA DDB
Change the Ref
7. INSTITUCIONES PÚBLICAS, OTRAS INSTITUCIONES, FORMACIÓN, SERVICIOS SIN ÁNIMO DE LUCRO, PROYECTOS SOCIALES Y CULTURALES

 

Trulove Post: Movita Juice Bar “Gym Cleanser”

"Gym Cleanser", the debut campaign for Movita Juice Bar comically depicts a zombie-like customer instantly brought back to human form after just one sip of her much-needed Movita beverage, positioning the brand as one that pours life into its faithful patrons.

Credits:
Brand: Movita Juice Bar
Campaign Name: Zombie
Director: Allen Perez
Production Co: Hachidori
Post Production: Trulove Post
Editor: Ignacio Recondo (Nano)
Original Music: Juan Manuel Leguizamon (Juancho) at Pulso-Music
Sound Design & Mix: Gonzalo Ugarteche at Trulove Post

2019 CLIO Sports Winners Announced

CLIO SPORTS

USA Hispanic Agencies Winners:

Silver
VMLY&R Miami

"Farewell Jersey"
BeIN Sports
Digital/Mobile
Other

Silver
VMLY&R Miami

"Farewell Jersey"
BeIN Sports
Direct
Social Media


Silver
VMLY&R Miami

"Farewell Jersey"
BeIN Sports
Social Media
Multi-Platform

Silver
Dieste

"Altuve Quits"
AT&T DIRECTV
Integrated Campaign
Product/Service

Bronze
República Havas

"Fútbol="
Telemundo
Integrated Campaign
Media & News

 

2019 Effie Awards U.S. Winners Announced at 50th Annual Effie Gala

EFFIE Awards

United States Hispanic Agencies Winners

* Indicates lead agency

CORPORATE REPUTATION

Silver
Alma DDB* / Eventus / Boden PR / OMD

"Hacer"
McDonald's

DAVID VS. GOLIATH

Silver
Alma DDB* / Golin / OMD

"Tobacco is no joke"
Tobacco Free Florida

FINANCE

Gold
the community San Francisco* / Wavemaker
"Unfund/Fund"
Bank of the West

INTERNET & TELECOM

Silver
Alma DDB* / M8, an iProspect Company* / Horizon Media / Prize Logic / FRUKT / APC Collective Inc.

"Fútbol Mode"
Sprint

MULTICULTURAL & LIFESTYLE SEGMENTS - PRODUCTS

Silver
Alma DDB* / Complex Media / Leo Burnett/Arc / Soulsight / ICF Next

"Shine your way"
Sol - MillerCoors

MULTICULTURAL & LIFESTYLE SEGMENTS - SERVICES

Bronze
Alma DDB* Eventus / Boden PR / OMD
"Hacer"
McDonald's

 

Wave Festival 2019: Winners Announced

Wave Festival 2019 - U.S. Hispanic Winners:

Blue Wave

Desert

Branded Content & Entertainment

Silver
Alma DDB

Change the ref
"3D Activist"
A02. Cinema & Theatrical: Non-fiction Film


Brand Experience & Activation

Gold
Alma DDB

Change the ref
"3D Activist"
D01. Live Brand Experience or Activation

Design

Gold
Alma DDB
Change the ref
"Guns"
A05. Data Visualisation

Digital

Gold
the community
PETA (People for the Ethical Treatment of Animals)
"Grab a Puppy"
A15. Not-for-profit / Charity

Digital Craft

Desert

Direct

Silver
Alma DDB

Angel Bins
"Just Donate It"
D04. Real-time Response

Film

Bronze
Alma DDB

Change the ref
"3D Activist"
D01. Screens & Events


Bronze
López Negrete Communications

McDonald's
"Fisherman"
A01. Food

Film Craft

Desert

Industry Craft

Desert

Media

Silver
Alma DDB

Change the ref
"3D Activist"
A15. Not-for-profit / Charity

Mobile

Shortlist
Alma DDB

Angel Bins
"Just Donate It"
C02. Real-time response

Outdoor

Gold
Alma DDB

McDonald's
"Open 24 Hours"
B07. Retail


Silver
the community

PETA (People for the Ethical Treatment of Animals)
"Grab a Puppy"
B15. Not-for-profit / Charity


Silver
the community

Mercedes-Benz
"Bridges Forecast"
C01. Digital Screens


Shortlist
Alma DDB

McDonald's
"Open 24 Hours"
D01. Ambient

PR

Silver
Alma DDB

Change the ref
"3D Activist"
D02. Public Affairs & Lobbying


Silver
Alma DDB

Change the ref
"3D Activist"
A14. Not-for-profit / Charity

Print & Publishing

Gold
Alma DDB

Change the ref
"Guns"
A14. Not-for-profit / Charity

Radio & Audio

Desert

Social Change

Gold
Alma DDB

Change the ref
"3D Activist"
A01.Social Change

Social & Influencer

Bronze
Alma DDB

Angel Bins
"Just Donate It"
C03. Real-time Response

 

More Than 500 People Attended Circulo Creativo’s "A Week After The Super Bowl" Event

Circulo Creativo USA is increasingly consolidated as the only organization that works to improve creativity and unite Hispanic American creative talent in the United States, after the successful completion of the first "A week after the Super Bowl" event that brought together the advertising creative industry simultaneously in six different cities across the country. 

The event, was held in the cities of Chicago, Dallas, Houston, Los Angeles, Miami and New York, and was open to the public and members of Circulo Creativo USA on Thursday, February 7. With more than 500 people in attendance, each city invited groups of panelists to discuss the best and worst commercials of Super Bowl LIII.

In the six different presentations, the participation of the following panelists was highlighted:

Chicago:

Alejandro Juli, Creative Director at Energy BBDO

María Bernal, VP Creative Director at Lápiz

José Suaste, Executive Creative Director at Fluent 360

Alethya Luiselli, Senior Producer at Leo Burnett

Felipe Díaz Arango, Senior Planner at Alma

 

Dallas:

Carla Dodds, Chief Digital Officer at Pier1

John Costello, Executive Producer at Dieste

Julia Melle, Group Creative Director at The Richards Group

Quim Gil, Principal, Director of Planning at Richards/Lerma

 

Houston / Austin:

Olga Reyes, Executive Creative Director at López Negrete Communications

Serge Flores, Executive Creative Director at LatinWorks

Felipe Fenton, Senior Editor at ZapBoomBang Studios

Alex García, Creative Director at Tippit & Moo

 

Los Angeles:

Favio Ucedo, Freelance Creative Director

Suzy Ghov, Associate Planning Director at Casanova//McCann

Francisco Pugliese, Director at D'Avant-Garde Media

  

Miami:

Ida Chacón, VP Multicultural Client Solutions at Latinum Network

Michelle Headley, SVP Operations and Production at Alma

Pablo Rosas, Director of Account Planning at The Community

Milton Lebron, Chief Creative Officer at República Havas

Pablo Miró, VP Growth Marketing at Zubi Advertising

 

New York:

Germán Rivera Hudders, Creative at Bullish

Johnny Dantonio, Creative Director at Anomaly

 

This first event was held thanks to the work of Circulo’s new regional leaders:

Serge Flores, Executive Creative Director at LatinWorks in Austin.

Javier Osorio, Freelance Creative Director in Chicago.

Flor Leibaschoff, Group Creative Director at Richards/Lerma in Dallas.

Fernando Osuna, Chief Creative Officer at López Negrete Communications in Houston.

Elías Weinstock, Chief Creative Officer at Casanova/McCann in Los Angeles.

Iván Calle, Vice President, Executive Creative Director at Zubi in Miami.

Mauricio Galván, Creative Director at Anomaly in New York.

 

They worked closely with the three Co-Chairman: Luis Miguel Messianu, Creative Chairman and Chief Executive Officer at Alma; Aldo Quevedo, Principal, Creative Director at Richards/Lerma; Gustavo Lauría, Co-Founder and Chief Creative Officer at We Believers; and General Manager: Francisco Vargas, Executive Producer at Adictivo and Counselor: Bettina Abascal, Director at Momentum.

In addition, Circulo Creativo USA is thankful for the support of all its sponsors without who’s contributions it would not have been possible to put on this fantastic simultaneous event:

In Chicago: Earhole Studios, Cerveza Sol.

In Dallas: Man On Fire Studios.

In Houston: López Negrete Communications, LatinWorks, Tippit & Moo, ZapBoomBang Studios

In Los Angeles: Trulove Post, D'Avant-Garde Media, Whisky.

In Miami: Zubi Advertising, In & Out, Indiehouse, LANDIA, George Ortiz Casting, I Got Creative, Make A Beat, Quantico Films, Mixto Music, Tono Studios, Red Squid Studios, The Mill.

In New York: We Believers, Anomaly, Personal Music NY, Harpoon Pictures.

 

Circulo Creativo also officially opened its membership registrations for the year 2019:

http://www.circulocreativo.org/membership/

Memberships are open to all professionals and freelancers who work in advertising agencies, public relations, advertisers, production and post production houses, photographers, in-house agencies or Hispanic media in the United States, or who are of Latin American and Spanish origin. working in the aforementioned areas of the general market of this country.

In the next few weeks, Circulo Creativo will announce its next event.


PHOTO GALLERY

CHICAGO

 

DALLAS

 

HOUSTON/AUSTIN

 

LOS ANGELES

 

MIAMI

 

NEW YORK