Ad Age's 2016 Cannes Cover Contest Winners from Dieste

Nicholas Ross and Nicole Hamilton From U.S. Hispanic Shop Dieste Brought VR to Their Design

When Ad Age invited young creatives around the world to design the cover of our Cannes Issue with a visual that captures the essence of the creative process today, it was clear from the submissions that some find the creative process agonizing, as with one entry that showed a hand dripping blood.

But Nicholas Ross and Nicole Hamilton's winning design is joyous and engaging. And, for the first time at Ad Age, our cover is way more than a cover. The two digital junior art directors created an immersive virtual reality experience that can be accessed by turning our cover into a viewer and adding your smartphone. The result, "A Window Into the Creative Process—a 360 Experience," invited us into their kaleidoscopic imaginations.