VETE A FIAP 2010: BRIEF

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teaser: 

Gracias especiales a UpStairs/ UpTempo, Carbo Films y LANDIA por su generoso patrocinio del concurso.

Ganadores: 
To Be Announced
Jurados: 

Javier Carrasco- fundador de La Despensa, Madrid

Luis Ribo- VP Creativo, BBDO Mexico

Jonathan Gurvit- Head of Art, Ogilvy Buenos Aires

Pablo Minces- Director Creativo, Santo Buenos Aires

Brief: 

The SPIRIT Initiative.
Raising awareness for the "SPIRIT Initiative."
Building Peace by Piece.

PROBLEM.
Throughout our world, conflict continues to destroy cultures, devastate economies, and ruin lives.
The age of digital media has changed the flow of information so that anyone with an interest can educate themselves in any field of subject. Still, though knowledge and understanding of world behavior is no longer limited to a handful of people, the number of individuals who actually use this knowledge to develop plans for peace is extremely small.

OUR SOLUTION.
SPIRIT is the new Open-Source Model for peace making, which leverages the power of the internet and social networks.
The SPIRIT On-line platform will enable individuals all over the world to participate and contribute their time, skills and expertise to peace-making initiatives. With one individual or organization posting their idea on the SPIRIT-platform and thousands of others building on that idea, improving, adding their knowledge, resources and insights – projects come to life.
We call it Peace by Piece.
The time has come for new voices and perspectives to energize the dialogue that surrounds peace processes around the world.

SPIRIT BRINGS TOGETHER...
People with ideas. People with resources. Organizations who can implement them.

OUR GOAL TODAY
To create a passionate community around the SPIRIT platform.
A community that will enrich the peace development process.

CALL TO ACTION
Make a difference by Joining the SPIRIT Facebook Page and Sharing Your Ideas for Peace.

OUR TARGET AUDIENCE
All social or politically aware people who are ready to make a difference by actively resolving world conflicts in an effort to better all of our lives.

HOW CAN ONE BE INVOLVED IN THE SPIRIT INITIATIVE?
Share your Idea. Donate your time and expertise by reviewing and commenting on other plans.

WHAT DO WE KNOW ABOUT THEM THAT CAN MAKE OUR JOB EASIER?
We know that people care.
We know they will help if presented with an easy and efficient way.
The last test case that highlights this claim is the Haiti text donation campaign.
The organizers went to extremes to find the most simple and effortless way for people to donate.
This made this campaign over 2000% more successful than previous campaigns of that nature.

SO, WHAT IS THE MOST COMPELLING THING WE CAN TELL THEM?
"Your idea has a home, It can change the lives of millions."

WHY SHOULD THEY BELIEVE IT WILL MAKE A DIFFERENCE?
Because the world has changed and the peace building model has yet to adapt.
If we open the doors and allow the educated masses to contribute;
Imagine the difference it will make!

WHAT'S THE EXPECTED TONALITY?
Urgent. Bold. Young. Optimistic. Provoking.