News

More Than 500 People Attended Circulo Creativo’s "A Week After The Super Bowl" Event

Circulo Creativo USA is increasingly consolidated as the only organization that works to improve creativity and unite Hispanic American creative talent in the United States, after the successful completion of the first "A week after the Super Bowl" event that brought together the advertising creative industry simultaneously in six different cities across the country. 

The event, was held in the cities of Chicago, Dallas, Houston, Los Angeles, Miami and New York, and was open to the public and members of Circulo Creativo USA on Thursday, February 7. With more than 500 people in attendance, each city invited groups of panelists to discuss the best and worst commercials of Super Bowl LIII.

In the six different presentations, the participation of the following panelists was highlighted:

Chicago:

• Alejandro Juli, Creative Director at Energy BBDO

• María Bernal, VP Creative Director at Lápiz

• José Suaste, Executive Creative Director at Fluent 360

• Alethya Luiselli, Senior Producer at Leo Burnett

• Felipe Díaz Arango, Senior Planner at Alma

 

Dallas:

• Carla Dodds, Chief Digital Officer at Pier1

• John Costello, Executive Producer at Dieste

• Julia Melle, Group Creative Director at The Richards Group

• Quim Gil, Principal, Director of Planning at Richards/Lerma

 

Houston / Austin:

• Olga Reyes, Executive Creative Director at López Negrete Communications

• Serge Flores, Executive Creative Director at LatinWorks

• Felipe Fenton, Senior Editor at ZapBoomBang Studios

• Alex García, Creative Director at Tippit & Moo

 

Los Angeles:

• Favio Ucedo, Freelance Creative Director

• Suzy Ghov, Associate Planning Director at Casanova//McCann

• Francisco Pugliese, Director at D'Avant-Garde Media

  

Miami:

• Ida Chacón, VP Multicultural Client Solutions at Latinum Network

• Michelle Headley, SVP Operations and Production at Alma

• Pablo Rosas, Director of Account Planning at The Community

• Milton Lebron, Chief Creative Officer at República Havas

• Pablo Miró, VP Growth Marketing at Zubi Advertising

 

New York:

• Germán Rivera Hudders, Creative at Bullish

• Johnny Dantonio, Creative Director at Anomaly

 

This first event was held thanks to the work of Circulo’s new regional leaders:

• Serge Flores, Executive Creative Director at LatinWorks in Austin.

• Javier Osorio, Freelance Creative Director in Chicago.

• Flor Leibaschoff, Group Creative Director at Richards/Lerma in Dallas.

• Fernando Osuna, Chief Creative Officer at López Negrete Communications in Houston.

• Elías Weinstock, Chief Creative Officer at Casanova/McCann in Los Angeles.

• Iván Calle, Vice President, Executive Creative Director at Zubi in Miami.

• Mauricio Galván, Creative Director at Anomaly in New York.

 

They worked closely with the three Co-Chairman: Luis Miguel Messianu, Creative Chairman and Chief Executive Officer at Alma; Aldo Quevedo, Principal, Creative Director at Richards/Lerma; Gustavo Lauría, Co-Founder and Chief Creative Officer at We Believers; and General Manager: Francisco Vargas, Executive Producer at Adictivo and Counselor: Bettina Abascal, Director at Momentum.

In addition, Circulo Creativo USA is thankful for the support of all its sponsors without who’s contributions it would not have been possible to put on this fantastic simultaneous event:

In Chicago: Earhole Studios, Cerveza Sol.

In Dallas: Man On Fire Studios.

In Houston: López Negrete Communications, LatinWorks, Tippit & Moo, ZapBoomBang Studios

In Los Angeles: Trulove Post, D'Avant-Garde Media, Whisky.

In Miami: Zubi Advertising, In & Out, Indiehouse, LANDIA, George Ortiz Casting, I Got Creative, Make A Beat, Quantico Films, Mixto Music, Tono Studios, Red Squid Studios, The Mill.

In New York: We Believers, Anomaly, Personal Music NY, Harpoon Pictures.

 

Circulo Creativo also officially opened its membership registrations for the year 2019:

http://www.circulocreativo.org/membership/

Memberships are open to all professionals and freelancers who work in advertising agencies, public relations, advertisers, production and post production houses, photographers, in-house agencies or Hispanic media in the United States, or who are of Latin American and Spanish origin. working in the aforementioned areas of the general market of this country.

In the next few weeks, Circulo Creativo will announce its next event.

PHOTO GALLERY

CHICAGO

 

DALLAS

 

HOUSTON/AUSTIN

 

LOS ANGELES

 

MIAMI

 

NEW YORK

It Is The Circle Of Life, But For Círculo Creativo

MIAMI, FL (January 23th, 2019) — Today the Círculo Creativo of the Hispanic Market in the United States released the new platform for its relaunch. Yes, you heard that right. Relaunch.

Círculo Creativo is a nonprofit founded in 1999 with the aim of promoting creative excellence and communication among professionals working in the U.S. Hispanic advertising market.

Círculo Creativo is open to advertising professionals or freelance creatives employed by a Hispanic advertising company or agency, PR company or agency, or media industry company in the United States. And advertising professionals or freelance creatives employed by a general market advertising company or agency, PR company or agency, media industry company, advertisers or in-house agencies in the United States who are of Latin American or Spanish origin.

Since our beginning, we have been striving to bridge the geographical gap that separates the advertising professionals in our market. That is why for the 2019 -2020 cycle, we have decided to go back to our roots and put all our energy into our original mission by promoting continuous interaction among creatives nationwide via programs and contests such as U.S. Hispanic Young Lions Competition & looking forward to be able to continue with the Not So Young Creatives Contest too.

We’ll continue to facilitate the community getting to know each other through virtual communication, continue offering education on the latest trends in the Industry, empowering the younger generations and not so young professionals out there with knowledge and networking; we’ll make sure fresh blood gets a chance to meet with the most internationally recognized creatives from the market through Círculo’s Fresh Ideas; a new initiative where students are able to present their books to active professionals. And, of course, keep offering job opportunities.

It’s time to unite creatives and make sure their circle grows like never before. Not to mention the partnerships that all members will be able to enjoy.  

How will Círculo Creativo achieve all this?

With you; the executive team member from Círculo Creativo, the three Co-Chairman: Luis Miguel Messianu, Creative Chairman and Chief Executive Officer at Alma; Aldo Quevedo, Creative Principal at Richards/Lerma; Gustavo Lauría, Co-Founder and Chief Creative Officer at We Believers; and General Manager, Treasurer: Francisco Vargas, Executive Producer at Adictivo and Counselor: Bettina Abascal, Director at Momentum Reps; and a group of committed creatives who will be leading this evolution.

Please welcome Círculo Creativo’s seven regional leaders:
• Serge Flores – Executive Creative Director at LatinWorks in Austin.
• Javier Osorio – Freelance Creative Director in Chicago
• Flor Leibaschoff – Group Creative Director at Richards/Lerma in Dallas
• Fernando Osuna – Chief Creative Officer at Lopez Negrete Communications in Houston
• Elías Weinstock – Chief Creative Officer at Casanova//McCann in Los Angeles
• Iván Calle – Vice President, Executive Creative Director at Zubi Advertising in Miami.
• Mauricio Galván – Creative Director at Anomaly in New York

They will be working closely together to shorten the distances between their regions.

When we asked our regional leaders to provide quotes all of them agreed and mentioned;

"This new Círculo is all about inclusion, working together to build a community. Our commitment to reach common goals and understand the unique attributes of each region will be the main focus. Elevating our way of thinking and tackling hurdles with a unique approach that will yield results for all members.”

 “Being spread out in several cities across the country can be a weakness or a strength for our industry. This structure of Círculo Creativo makes it a strength, leveraging all the talent that exists in each city.”

“This new structure better reflects the present situation of our industry, while setting us up to respond to the future of it as well.” 

We are ready to get this Círculo rolling. One. More. Time. It’s been a while. And we are as eager and enthusiastic as the first day in 1999. Twenty years, and there is still so much to work on. We hope you can come and roll with us. Together, this can be done.

So on February 7 at 6:30 p.m. CT, all 7 regions will kick off this renewal with a simultaneous event – “Círculo Creativo: one week after the Super Bowl”. Círculo Creativo will have 3-4 panelists per city and will discuss the top ten spots from the biggest day of the year for advertisers.

This event will be free for members and non-members. We truly hope to see y’all there.

#ElNuevoCírculo

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Reset del Círculo Creativo Hispano de EE.UU.

,

El Círculo Creativo Hispano de EE.UU. anuncia su relanzamiento con el objetivo de elevar el nivel creativo del mercado hispano en primer lugar y ser mucho más representativo.

Dentro de los cambios que se realizarán, se eliminará la figura de Presidente para ser reemplazada por la de representantes locales en Florida, Texas, Nueva York, Illinois y California.

En los próximos días el Circulo invitará a todos sus miembros a enviar propuestas para postularse a ser elegidos en cada una de las regiones.

A su vez, también se producirán cambios en el board. En lugar de estar solo compuesto por ex presidentes, se invitará a los CCO de las agencias más grandes del mercado que hasta el momento no son parte.

El board del Circulo estará encabezado por tres Co Chairmans: Aldo Quevedo de Richards/Lerma, Gustavo Lauría de We Believers y Luis Miguel Messianu de ALMA.

 Francisco Vargas, quien se desempeña como General Manager asume nuevas funciones como Tesorero.

 

DECLARACIONES DE LOS CO-CHAIRMANS:

“Llegó el momento de ser más inclusivos que nunca, estando presentes a nivel local durante todo el año y creando herramientas que ayuden a elevar el trabajo que hacen las agencias y productoras” Gustavo Lauria, Co Chairman de Circulo y CCO de We Believers

“Estamos viviendo un momento peculiar para las agencias Multiculturales y hoy más que nunca es momento de unirnos y trabajar juntos y de manera desinteresada hacia el objetivo original del Círculo Creativo: ¡ayudar a elevar el nivel creativo y el talento de nuestras agencias! ¡Aldo, Gustavo y yo hemos trabajado mucho para que sea así y hoy estamos renovando nuestro compromiso!” Luis Miguel Messianu, Co Chairman de Circulo y CEO de Alma.

“Estados Unidos tiene una particularidad única en la región: toda la industria esta fragmentada por todo el país, no es como México, Argentina o Colombia en donde la mayoría de las agencias están concentradas en una o dos ciudades. Y por eso es muy importante que el Círculo sirva de conexión para elevar el nivel creativo” dijo Aldo Quevedo, Co Chairman del Circulo, Principal y ECD de Richards/Lerma en Dallas.

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Círculo Creativo Announces Call For Entries Open For The U.S.H. Idea Awards 2018

,

DALLAS (October 15th, 2018) — Círculo Creativo has today announced that entries to the 7th USH Idea Awards are now open. Agencies will have until October 29th to submit creative pieces to the festival.

The U.S.H. Idea Awards, the premier event for the industry, celebrates outstanding creative achievement in advertising generated by Hispanic or general market agencies targeting Hispanic consumers, and it is the one and only event that truly celebrates the best Hispanic work in the U.S.


How to participate:

U.S.H. agencies are encouraged to participate by submitting pieces to the following categories:

  1. Film

  2. Radio

  3. Print & Publishing

  4. Outdoor

  5. Cyber & Mobile

  6. Creative Use of Data

  7. Innovation

  8. Planning & Strategy

  9. Craft

  10. Direct

  11. Promo & Activation

  12. Design

  13. Branded Content & Entertainment

  14. PR

  15. Use of Media

  16. Integrated

Any entry submitted for general market (non-U.S. Hispanic), or for other countries created by U.S. Hispanic Agencies must be submitted in the Beyond Hispanic category.


Costs & Dates:

Regular rate from October 15th through October 21st: US$ 360 per entry.

Extended Deadline from October 22nd through October 29th: US$ 410 per entry.

No entries will be accepted after October 29th, 2018.


The award consists of 17 categories and 174 subcategories and only 5 ideas will be awarded best of show of the year along with golds, silvers and bronzes.

Dates and jury members for the U.S.H. Idea Awards ceremony will be announced on November.

For more information, please visit www.circulocreativo.org/ush-idea-awards

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8 Lions to the USA Hispanic Market in Cannes Lions 2018

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8 Lions to the USA Hispanic Market in Cannes Lions 2018

Hispanic agencies couldn't break the 20 Lions record from last year

USA Hispanic: 6th place in Ibero-America

RANKING CANNES LIONS - USA HISPANIC

AGENCY
1) Casanova//McCann
2) We Believers
2) Alma DDB
3) Dieste
4) República

TOTAL

GP
-
-
-
-
-

0

G
-
-
-
-
-

0

S
3
1
-
-
-

4

B
3
-
1
-
-

4

SL
9
2
6
2
1

20

LIONS
6
1
1
-
-

8

PT
39
9
9
2
1
 

Revised points system: More recognition of creativity over volume of entered work. The new point structure better represents the difficulty of winning a Lion compared to getting on the shortlist. 

New Point Structure: 
Shortlist: 1 point
Bronze: 3 points
Silver: 7 points
Gold: 15 points
Grand Prix: 30 points
Grand Prix in Creative Effectiveness or Titanium: 35 points

RANKING CANNES LIONS - IBERO-AMERICA

COUNTRY
1) Brazil
2) Spain
3) Colombia
4) Argentina
5) Chile
6) Peru
6) USA Hispanic
7) Ecuador
8) Mexico
9) Puerto Rico
10) Dominican Republic
10) Panama
11) Costa Rica

Total

LIONS
101
34
22
21
9
8
8
7
6
5
3
3
1

228

 

Health & Wellness Lions

(Desert - USA Hispanic)

Pharma Lions

(Desert - USA Hispanic)

Outdoor Lions

(Desert - USA Hispanic)

Mobile Lions

(Desert - USA Hispanic)

Design Lions

(Desert - USA Hispanic)

Radio & Audio Lions

SILVER
Fitzco//McCann, Atlanta + Casanova//McCann, New York
B01 (Use Of Music)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke


SILVER
Fitzco//McCann, Atlanta + Casanova//McCann, New York
C01 (Use Of Radio Or Audio As A Medium)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke    


Shortlist
Alma DDB
B02 (Sound Design)
Resignation    
Histeria Music    
Music Production


Shortlist
Alma DDB
B03 (Script)
Water Love    
Pure Water Filters    
Water Filter
   

Shortlist
Fitzco//McCann, Atlanta + Casanova//McCann, New York
C03 (Branded Content / Programming)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke

Print & Publishing Lions

Shortlist
Alma DDB
A13 (Not-for-profit / Charity)
Teen    
Miami Dade
Animal Shelter    
Pet Adoption

Shortlist
Alma DDB
A13 (Not-for-profit / Charity)
Kid    
Miami Dade
Animal Shelter    
Pet Adoption
    
Shortlist
Alma DDB
A13 (Not-for-profit / Charity)
Widow    
Miami Dade
Animal Shelter    
Pet Adoption
    
Shortlist
Dieste
B01 (Commercial Publications)
Shequel    
The Wild Dectectives    
Restaurant And Bookstore

Film Craft Lions    

(Desert - USA Hispanic)

Digital Craft Lions    

(Desert - USA Hispanic)

Industry Craft Lions

(Desert - USA Hispanic)

Entertainment Lions    

(Desert - USA Hispanic)

Brand Experience & Activation Lions    

SILVER
Fitzco//McCann, Atlanta + Casanova//McCann, New York
B01 (Social Engagement & Integration for Live Experience)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke

BRONZE
Fitzco//McCann, Atlanta + Casanova//McCann, New York
A01 (Food & Drink)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke    

Shortlist
Dieste
A09 (Media / Entertainment)
Shequel    
The Wild Dectectives    
Restaurant And Bookstore

   
Award Ceremony: Wednesday, 20 June

Entertainment for Music Lions

(Desert - USA Hispanic)

Creative eCommerce Lions

(Desert - USA Hispanic)

Product Design Lions

(Desert - USA Hispanic)

Creative Data Lions    

(Desert - USA Hispanic)

Innovation Lions    

(Desert - USA Hispanic)

Social & Influencer Lions    

Shortlist
Fitzco//McCann, Atlanta + Casanova//McCann, New York
A01 (Food & Drinks)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke

PR Lions

Shortlist
República
D02 (Use of Events & Stunts)
Broken Crayons    
Amigos For Kids    
Amigos For Kids

Direct Lions     

BRONZE
Fitzco//McCann, Atlanta + Casanova//McCann, New York
D04 (Real-time Response)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke

Shortlist
Fitzco//McCann, Atlanta + Casanova//McCann, New York
B04 (Use of Broadcast)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke

Media Lions    

BRIONZE
Fitzco//McCann, Atlanta + Casanova//McCann, New York
D02 (Use of Branded Content created for Digital or Social)
Share A Coke 1,000 Name Celebration    
Coca-Cola    
Coke

Film Lions

BRONZE
Alma DDB
B03 (Healthcare)
Geremy    
Tobacco Free Florida    
Tobacco Prevention

Sustainable Development Goals Lions    

(Desert - USA Hispanic)

Glass Lions    

(Desert - USA Hispanic)

Titanium Lions    

(Desert - USA Hispanic)

Creative Effectiveness Lions    

SILVER
We Believers
A03 (Single Country Creative Effectiveness)
Edible Six Pack Rings (E6PR)    
Saltwater Brewery    
Saltwater Brewery

Shortlist
We Believers
A01 (Creative Effectiveness)
Edible Six Pack Rings (E6PR)    
Saltwater Brewery    
Saltwater Brewery

Grand Prix for Good Lions

(Desert - USA Hispanic)

Young Film Lions

GOLD: Denmark
SILVER: Norway
BRONZE: Russia

2018 Cannes Lions Changes

A new awards architecture has been implemented by Cannes Lions for 2018. This will allow related Lion categories and juries to be grouped together in "Tracks". This new structure sets clear creative lanes for entries to be made and judged. The chart below explains these new "Tracks":

2018 U.S. Hispanic Jury Members

Industry Craft Lions:
Álvar Suñol, Co-President & Chief Creative Officer, Alma DDB

Social Development Goals (SDG) Lions:
Gustavo Lauría, Co-Founder, Chief Creative Officer, We Believers

,

El Sol 2018. Las agencias ganadoras de Estados Unidos

,

El Sol. El Festival Iberoamericano de la Comunicación Publicitaria ha anunciado sus ganadores.

A continuación la relación de las agencias ganadoras de Estados Unidos.


MEDIOS IMPRESOS

3. Hogar y productos para el hogar, moda, confección, complementos y accesorios, productos corporales, de salud, belleza y bienestar
Plata: Pelican  Seial, de Alma DDB para Rio Art.

7. Instituciones públicas, otras instituciones, formación servicios sin ánimo de lucro, proyectos sociales y culturales
Oro: Footshake 1 – Footshake 2 – Foootshake 3, de Alma DDB para Angel Bins.
Plata: Kid – Teen  Widow, de Alma DDB para Miami Dade Animal Shelter. 


AUDIO

4. Servicios e instituciones
Plata: Resignation, de Alma DDB para Histeria Music.
Bronce: Hit Song, de Alma DDB, Florida Department Of Health / Tobacco Free Florida
 

5. Uso innovador de audio
Bronce: Resignation, de Alma DDB para Histeria Music.


MEDIOS

3. Mejor uso de exterior en gran formato: eventos y otros grandes soportes
Bronce: Dog Carpet, de Alma DDB para Miami Dade Animal Shelter.


ACTIVACIÓN DE VENTAS

1. Clasificación por canal
1A. Punto de venta físico y promociones al canal: Trade marketing
Oro: Desprejuiciados, de We Believers para Pepsi/Burger King Argentina.

1D. Eventos pequeña escala (Ambient marketing/Guerrilla)
Bronce: Broken Crayons, de República para República/Amigos For Kids


RELACIONES PÚBLICAS

3. Responsabilidad social y corporativa
Oro: Dog Carpet, de Alma DDB para Miami Dade Animal Shelter.
Bronce: Jane Walker, de Anomaly para Diageo.

5. Comunicación de marketing y eventos de relaciones públicas
Oro: Dog Carpet, de Alma DDB para Miami Dade Animal Shelter.

7. Utilización de celebrities, prescriptores e influencers
Plata: Dog Carpet, de Alma DDB para Miami Dade Animal Shelter.


CONTENIDOS DE MARCA

4. Contenidos en Vivo
Bronce: Broken Crayons, de Republica para Republica/Amigos For Kids


PRODUCCIÓN

2. Producción gráfica
2A. Fotografía
Bronce: Footshake, de Alma DDB para Angel Bins, de Estados Unidos

4B. Diseño de sonido
Oro: Resignation, de Alma DDB para Histeria Music
Plata: Hit Song, de Alma DDB para Florida Department Of Health/Tobacco Free Florida
 

,

Cannes Lions 2018: One Argentinian, One Brazilian and One Colombian Walk into a Bar.

,

Cannes Lions 2018: One Argentinian, One Brazilian and One Colombian Walk into a Bar.

CLE.jpg

Tuesday, June 19 - 14:45 @ Debussy Theatre, Palais 1

Host: Dieste

Speakers:

Javier Campopiano, Partner & CCO at FCB Mexico

Javier Campopiano, Partner & CCO at FCB Mexico

Fernanda Romano, Founder at Malagueta Group

Fernanda Romano, Founder at Malagueta Group

Ciro Sarmiento, CCO at Dieste

Ciro Sarmiento, CCO at Dieste

Session description
This will be an eye-opening, cocktail-infused discussion, featuring the ABCs of Latin creatives leading agencies in the United States. Prepare for dimmed lights and piano bar music while three friends illustrate how Latin American thinking can successfully change agencies in the United States. Break rules, tackle corporate fear and immerse yourself in a Latin conversation charged with insights and fun facts. This session is for advertising agencies and marketers who want to better understand the increasingly diversity-minded behavior in U.S. culture. America is changing so rapidly, you may just need a drink after listening to Fernanda, Javier and Ciro.
Questions this session will answer:

What can Latin American thinking bring to the North American marketplace?

Who will truly understand the newer generations of consumers in America?

Can Latin creatives be successful at promoting diversity and leading creative agencies in the United States?

,

2018 The One Show Winners - U.S. Hispanic

,

2018 The One Show Winners - U.S. Hispanic


FITZCO//MCCANN / ATLANTA + CASANOVA//MCCANN / NEW YORK

Gold
Radio Custom Content
Coca-Cola
"Share a Coke 1,000 Name Celebration"

Silver
Radio Experiential Radio
Coca-Cola
"Share a Coke 1,000 Name Celebration"

Silver
Radio Innovation in Radio
Coca-Cola
"Share a Coke 1,000 Name Celebration"

Bronze
Radio Craft - Use of Music
Coca-Cola
"Share a Coke 1,000 Name Celebration"
 


DARK SIDE / BUENOS AIRES+ THE COMMUNITY / MIAMI

Bronze
Print & Outdoor Ambient Media – Billboards & Transit
Campaign Nutcase
"History"
 
Bronze
Print & Outdoor Craft – Art Direction
Nutcase
"History" 



WE BELIEVERS / NEW YORK

Gold
Print & Outdoor Ambient Media – Experiential & Installations Single
Volvo North Miami
"Volvo Survivor Sales Agents"

 

,

Los ganadores de El Ojo 2017

,

Esta es la lista de las agencias ganadoras de Estados Unidos Hispano en el El Ojo de Iberoamérica 2017:


Producción Audiovisual

Desierta


Mejor Idea Local

GANADOR
-Google home of The Whopper, de DAVID Miami para Whopper de Burger King USA.

1° FINALISTA
-Burning stores [Campaña], de DAVID Miami para Burger King de Burger King USA.

2° FINALISTA
-Campaña Lecciones de Español [Campaña], de Alma DDB para Narcos de Netflix USA.

3° FINALISTA
-Pass the Heinz [Campaña], de DAVID Miami para Heinz de The Kraft Heinz Company.

4° FINALISTA
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA.

5° FINALISTA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami.


El Ojo Media

GRAN OJO
–Google home of the Whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano)

CM5 – Acciones en el espacio público
PLATA
-Sobrevivientes Volvo, de We Believers para Institucional de Volvo North Miami. Estados Unidos (Hispano)

CM8 – Uso innovador de plataformas digitales
PLATA
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

CM9 – Acciones en redes sociales
PLATA
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

CM10 – Uso de data
PLATA
-Lego – Quest To Legoland [Campaña], de MediaMonks para Lego Theme Park de Lego Dinamarca. Estados Unidos (Hispano)

CM11 – Mix de Medios
PLATA
-Lecciones de español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)


El Ojo Producción Gráfica

PG3 – Mejor Fotografía original
ORO
-Footshake [Campaña], de Alma DDB para Campaña de recaudación de fondos de Angel Bins. Estados Unidos (Hispano)

PG4 – Mejor Ilustración
PLATA
-Oil spills [Campaña], de Alma DDB para Institucional de Rio Art. Estados Unidos (Hispano)


El Ojo Design

Desierta


El Ojo Sustentable

Desierta


El Ojo PR

PR5 – Acciones digitales y en redes sociales
ORO
–Lecciones de español de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

PLATA
-HeroSmiths de Energy BBDO para Aspirin Bayer de Bayer Estados Unidos. Estados Unidos (Hispano)

BRONCE
-Episodio filtrado de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
-Swishy chug de Zimmerman Advertising para Productos Jamba Juice de Jamba Juice. Estados Unidos (Hispano)

PR9 – Lanzamientos, relanzamientos y activaciones
BRONCE
-Alerta spoiler de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
 

El Ojo Local al Desempeño

G: Alma DDB
1F: DAVID Miami
2F: We Believers
3F: Energy BBDO


El Ojo Mobile

MB5 – Juegos
PLATA
-Lego – quest to legoland, de para Lego Theme Park de Lego Dinamarca. Estados Unidos (Hispano)

BRONCE
-Vets, de Winglatino para SPLC de Southern Poverty Law Center. Estados Unidos (Hispano)


El Ojo Directo

MD2 – Uso de plataformas digitales.
ORO
–Google home of The Whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano)

MD3 – Acciones en redes sociales.
ORO
–Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

PLATA
-Lecciones de español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

MD4 – Uso de Data.
PLATA
-HeroSmiths, de Energy BBDO para Bayer Aspirin de Bayer Estados Unidos. Estados Unidos (Hispano)

MD6 – Acciones en el campo. 
PLATA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)

MD7 – Mejor Acción generadora de ventas para la marca.
PLATA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)


El Ojo Interactivo

GRAN OJO
–Lecciones de Español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

IT1 – Online Ad
PLATA
-HeroSmiths, de Energy BBDO para Aspirina de Bayer Estados Unidos. Estados Unidos (Hispano)

IT6 – Acciones en redes sociales.
PLATA
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

IT7 – Viral Marketing.
ORO
–Lecciones de Español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

IT8 – Videos online.
PLATA
-Lecciones de Español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

IT10 – Uso de data.
ORO
–Google home of the Whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano)

BRONCE
-Ai Buddy, de We Believers para Ai Buddy de Vidaxcenter Argentina. Estados Unidos (Hispano)


IT11 – Branded Content.
PLATA
-HeroSmiths, de Energy BBDO para Aspirina de Bayer Estados Unidos. Estados Unidos (Hispano)
-Lecciones de Español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

BRONCE
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)


El Ojo Creative Data

CD3 – Mejor experiencia con el uso de data
ORO
–Lego – Quest To Legoland, de MediaMonks para Lego Theme Park de Lego Dinamarca. Estados Unidos (Hispano)


El Gran Ojo Producción Digital

PD5 – Experiencia de usuario
PLATA
-Ai Buddy, de We Believers para Ai Buddy de Vidaxcenter Argentina. Estados Unidos (Hispano)


El Ojo Sports

Desierta


El Ojo Innovación

Desierta


El Gran Ojo Promo & Activación

PM1 – Promociones y activaciones en el punto de venta.
PLATA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)

PM4 – Promociones y activaciones en redes sociales.
ORO
–Lecciones de español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

PM6 – Lanzamiento.
ORO
–Alerta spoiler, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

PLATA
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

PM7 – Posicionamiento.
BRONCE
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)

PM8 – Activación / Reactivación
PLATA
-HeroSmiths, de Energy BBDO para Bayer Aspirin de Bayer Estados Unidos. Estados Unidos (Hispano)
 

Mejor Agencia de Iberoamérica

G: Africa (Brasil)
1F: Alma DDB (USA Hispano)
2F: DM9 DDB (Brasil)
3F: Mercado McCann (Argentina)
4F: Almap BBDO (Brasil)
5F: McCann Lima (Perú)


Mejor Creativo de Iberoamérica

G: Sergio Gordilho
1F: Luis Miguel Messianu / Álvar Suñol (Alma DDB)
2F: Aricio Fortes / Paulo Coelho (DM9 DDB)
3F: Martín Mercado / Darío Rial / Diego Tuya (Mercado McCann)
4F: Luiz Sanches (Almap BBDO)
5F: Christian Caldwell / Mauricio Fernández Maldonado (McCann Lima)

 

Mejor Agencia Independiente

G: We Believers (USA Hispano)
1F: Madre (Argentina)
2F: Ampfy (Brasil)
4F: Propeg (Brasil)
5F: The Electric Factory (Uruguay)
6F: RAYA (Chile)

 

Mejor Anunciante del Año

G: Netflix USA
1F: Sodimac Perú
2F: Getty Images Brasil
3F: Banco Bradesco
4F: Wal-Mart Brasil
5F: Getty Images Argentina

 

Gran Ojo

Desierta


Red (Puntos / GP / Oro / Plata / Bronce / Finalistas)

1. DDB Latina (658 / 3 / 37 / 47 / 34 / 35)
2. McCann (407 / 3 / 10 / 37 / 31 / 36)
3. BBDO (294 / – / 15 / 25 / 16 / 16)
4. Ogilvy & Mather (168 / 4 / 9 / 9 / 7 / 7)
5. Grey (155 / 1 / 3 / 20 / 7 / 6)


Mejor Productora de Iberoamérica

G: Primo
1F: Saigon Filmes
2F: Landia
3F: La Doble A
4F: Rebolucion

Mejor Realizador de Iberoamérica

G: Nico Pérez Veiga (Primo)
1F: Vellas (Saigon Filmes)
2F: Armando Bo (Rebolucion)
3F: Watta Fernández (La Doble A)
4F: Thiago Prestes (Primo)


El Ojo Film

FL19 – Productos
PLATA
One Walk with Chicano Batman, de Anomaly para Johnnie Walker de Diageo USA. Estados Unidos. Pa: All Day Everyday. D: Ghost + Cow.

FL24 – Comerciales de 31 a 120 segundos de duración
ORO
Campaña Lecciones de Español [Campaña], de Alma DDB para Narcos de Netflix USA. Estados Unidos. Pa: Alma Studio.

FL26 – Contenidos creados TV, Cine y plataformas online
ORO
Google home of the Whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano). Pa: Caviar.
Lecciones de Español [Campaña], de Alma DDB para Narcos de Netflix USA. Estados Unidos. Pa: Alma Studio.


El Ojo Campañas Integradas

Desierta


El Tercer Ojo

GRAN OJO
-Google home of the whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano)

BRONCE
-Lecciones de español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
-Pass the Heinz , de DAVID Miami para Heinz de The Kraft Heinz Company. Estados Unidos (Hispano)


Mejor Idea Latina Para El Mundo

Grupo A
PLATA
-LifeLine, de Ogilvy & Mather USA para Snapdragon 820 de Qualcomm. Pa: Anonymous Content / Rebolución. D: Armando Bo. Estados Unidos (Hispano)

Grupo B
ORO
–Google home of the whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano)


El Ojo Eficacia

EF5 – Lanzamiento y relanzamiento de producto
ORO
–Lecciones de español [Campaña], de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

EF6 – Activación de marca.
PLATA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)


El Ojo Vía Pública

VP5: Campañas
ORO
–Pass the Heinz [Campaña], de DAVID Miami para Heinz de The Kraft Heinz Company. Estados Unidos (Hispano)

VP7: Ambientaciones e Instalaciones
PLATA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)


El Ojo Gráfica

GRAN OJO
–Burning stores [Campaña], de DAVID Miami para Burger King deBurger King USA. Estados Unidos (Hispano)

GR3: Bebidas no alcohólicas.
BRONCE
-Oil spills: pelican, de Alma DDB para Rio Art deRio Art. Estados Unidos (Hispano)

GR15: Campañas de Productos
BRONCE
-The curious afterlife of a tin [Campaña], de Energy BBDO para Altoids deWrigley USA. Estados Unidos (Hispano)

GR17: Campañas Institucionales y de Imagen Corporativa. Auspicios y Patrocinios.
ORO
–Burning stores [Campaña], de DAVID Miami para Burger King deBurger King USA. Estados Unidos (Hispano)

PLATA
-Stick to art [Campaña], de Winglatino para Liga de Arte deLiga De Arte. Estados Unidos (Hispano)


El Ojo Radio

RA11: Campañas de Productos, Servicios e Institucional
ORO
-Thanks for nothing 2 [Campaña], de Alma DDB para Clorox bleach de Clorox USA. Estados Unidos (Hispano)

BRONCE
-A medias [Campaña], de Richards Lerma para MetroPCS Wireless de MetroPCS Communications. Estados Unidos (Hispano)


RA13: Formatos no convencionales
BRONCE
-Put it down, de Dieste para Public service announcement de Apple Sport Chevrolet. Estados Unidos (Hispano)


El Ojo Contenido

CT5 – Plataformas digital y mobile
PLATA
-Lifeline, de Ogilvy & Mather USA para Lifeline de Qualcomm. Estados Unidos (Hispano)

CT6 – Plataformas sociales
ORO
–Lecciones de español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

BRONCE
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)

CT10 – Experiencia de marca
ORO
–Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)

,

2017 CLIO Awards Winners Announced

,

U.S. Hispanic advertising agency winners:
 

CLIO AWARDS


AUDIO

Radio / Streaming/Downloadable Content
Bronze
Dieste
Put It Down
Apple Sport Chevrolet


BRANDED CONTENT

Digital/Mobile
Gold
Alma DDB
Spanish Lessons
Netflix


DIRECT

Social Media
Silver
Alma DDB
Spanish Lessons
Netflix


FILM

Commercials (between 30 and 60 seconds)
Gold
Alma DDB
Spanish Lessons
Netflix


INTEGRATED CAMPAIGN

Gold
Alma DDB
Spoiler Alert
Netflix


PR

Bronze
Alma DDB
Spoiler Alert
Netflix

Bronze
LatinWorks
Ponle Acento
MLB


SOCIAL MEDIA

Single Platform Campaign
Gold
Alma DDB
Episode Leak
Netflix, Estados Unidos.


Silver
Alma DDB
Spanish Lessons
Netflix

 

CLIO MUSIC


Social Good

Gold
Dieste
Put It Down
Apple Sport Chevrolet

CLIO SPORTS


INTEGRATED CAMPAIGN

Clio Grand
LatinWorks
Ponle Acento
MLB


INNOVATION

Gold
LatinWorks
Ponle Acento
MLB

PR

Silver
LatinWorks
Ponle Acento
MLB

Clio Entertainment


Social Video

Television/Streaming: Social Media

Gold
Alma DDB
Narcos Season 2
Episode Leak


Multi-Platform Campaign

Television/Streaming: Social Media

Gold
Alma DDB
Narcos Season 2
Spanish Lessons


Branded Entertainment and Content

Television/Streaming: Original Content

Silver
Alma DDB
Narcos Season 2
Spanish Lessons


Bronze
Alma DDB
Narcos Season 2
Episode Leak

 
,

2017 London International Awards Winners

,

This year the U.S. Hispanic agencies winners are:

Digital: Use Of Social Media

Gold
Alma DDB
Narcos
"Spanish Lessons"

Bronze
Alma DDB
Narcos
"Episode Leak"


Social Influencers: Comedy

Bronze
Alma DDB
"Spanish Lessons"


Design: Experiential Design

Bronze
Lápiz
Mexico Tourism
"Tequila Cloud"


Non-Traditional: Experiential

Bronze
Lápiz
Mexico Tourism
"Tequila Cloud"


The New: Experiential

Bronze
Lápiz
Mexico Tourism
"Tequila Cloud"

,

Círculo Creativo announces María “Maru’ Bernal and Norberto “Norbi” Zylberberg as new VPs

,

The Circulo Creativo has today announced María "Maru" Bernal, VP Creative Director at Lápiz, and Norberto "Norbi" Zylberberg, CCO & Founder at Socialisssima, as the entity’s new Vice Presidents starting in August 14th.

Maru and Norbi have been part of Circulo since 2004 and 2003 respectively, as active members of the entity. According to Ciro Sarmiento, president of Círculo Creativo and CCO of Dieste Inc. the VPs were selected based on experience in the U.S. Hispanic market, the value they bring to their agencies, businesses and clients, not to mention their extensive list of accolades over the years.

“Maru and Norbi will help us carry the vision of our organization by bringing fresh ideas that can broaden el Circulo’s activities throughout the year. Gustavo, the board and myself, we are thrilled to have them onboard for the next 2 years", says Sarmiento.

The new VPs will be working together to structure a plan of activities for 2018-2019, including training activities, recruiting new members and promoting diversity within Circulo members. They both will serve as VPs of Circulo till 2019.
 

Learn more about our new VPs: 

María "Maru" Bernal

Maria “Maru” Bernal: "I’m really excited to become a VP for the USH Creative Circle. Having the opportunity to work with people I’ve known for years, as well as with amazing new talent across all of our agencies, is priceless for me. One thing I love about our market is that we continuously evolve, but there is one thing that has remained the same: the power of our voice when we come together.

Let’s continue bringing this power everywhere we go, we have gone far already, but as Hispanics in the US., we know we can always go further."

 María Bernal (Maru) joined Lápiz / Leo Burnett in 2002 and is currently VP Creative Director for the Allstate insurance, Purina USH, Kellogg’s and UnitedHealthcare accounts at Lapiz.

Originally from Mexico, María started her career as a graphic designer and photographer, working in editorial design for Mexican magazines.

She began her advertising career about 20 years ago in a small advertising firm in Mexico City and then as an Art Director ACD at Leo Burnett Mexico working on some P&G brands as well as Kellogg’s and Phillip Morris. She was also part of the team that brought the Corona beer brand to Leo Burnett Mexico.

In 2002, Maru moves to Chicago and joins the creative department at Lapiz / Leo Burnett to work with the Disney, McDonald’s, Kellogg’s, Wrigley, Jack Daniel’s and Chase Bank brands. She became the P&G group Creative Director for the Pepto Bismol, Always, Bounty Charmin and Gain brands.

In 2005, María won the first Cannes Lion for the US Hispanic Market for the film category. Her work has also been awarded in the Radio, Print and Innovation categories at Cannes.

Her work has been recognized at D&AD, The One Show, Clio, LIA, New York Festivals, Kinsale Shark Awards, Epica, El Sol, FIAP, El Ojo de Iberoamérica, Effie Awards, Communication Arts, The Webby Awards and Lürzers Archive, among others.

Maru is a proud mom of 2 beautiful human beings and she is very thankful for her husband who has always been a huge supporter of her carrier.

 

Norbi Zylberberg

Norberto (Norbi) Zylberberg: "I’m glad to become VP  of  El Círculo Creativo and would love to work together with so many great professionals, friends and organizations with the main objective of expanding our reach, keep growing the Hispanic presence in the creative world and help shaping that "cutting edge voice" that is more needed than ever. Vayamos por más."

Norbi founded Socialisssima in Austin in September of 2016, following the trend of creative people and marketers who feel that this business is evolving like never before.

With 20+ years of experience in small, medium and large agencies in Argentina and the US, he has worked with Fortune500 Corporations, start-ups & tech, and service companies in multicultural and general markets; he has won creative awards in all major regional, national and international advertising festivals, as well as participated as lecturer and judge in places as diverse as Istanbul, Busan, Bilbao, Mexico, Miami, Madrid and Buenos Aires.

After finishing Marketing, Communications and Copywriting In Buenos Aires, he continued his education at Virginia VCU, Berlin School of Business, UCLA, HyperIsland and Georgetown University.

Convinced that social causes should be part of the DNA of every human being and corporation, he continues to push his creative efforts to aim for a better world every day. Please, don’t talk about soccer with him until Argentina wins the World Cup again.

 

,

U.S. HISPANIC CREATIVE CIRCLE ANNOUNCES U.S.H. IDEA AWARDS 2017 JURY

,

The Círculo Creativo has today announced the 6th USH Idea Awards jury. For this edition, the jury consists of 36 members from 15 different agencies and 9 production companies from across the country for categories in Creative, Strategic Planning and Craft. Jury is selected upon merit, background and industry recognition and this year award winning creative executive Humberto Polar, CCO of Grey México will be the President of the Jury.

“This country has recognized the immense talent that Hispanics bring to culture and to our ad industry, and we are proud to welcome some of the most ingenious minds from our market to judge this year’s U.S.H. Idea Awards. We will celebrate work that inspires change and provoke results for our clients.” says Ciro Sarmiento, President of Círculo Creativo and CCO of Dieste.

The award consists of 17 categories and 174 subcategories and only 5 ideas will be awarded best of show of the year along with golds, silvers and bronzes.

"We are proud to make this award truly inclusive and give a voice to a market that not only needs it, but deserves it." says Gustavo Lauria Chairman of Círculo Creativo and Cofounder at We Believers.

The U.S.H. Idea Awards, the premier event for the industry, celebrates outstanding creative achievement in advertising generated by Hispanic or general market agencies targeting Hispanic consumers.

The awards celebration event will be held at the Zenith Art & Fashion in Miami, Florida on Friday, October 13, 2017.

Below you will find the distinguished list of jurors for the 2017 U.S.H. Idea Awards: 

President of the Jury:
Humberto Polar, Chief Creative Officer, Grey Mexico

Creative Jury:
Beatriz Torres, Creative Director, Alma
Ilia Isales, Senior Copywriter, Anomaly
Pablo Buffagni, President / Creative Director, BBQ Agency
Vanessa Castañeda, Senior Art Director, Bravo
Bruno Lambertini, CEO, Circus Marketing
María Bernal, VP Creative Director, Lápiz
Alberto Calva, Associate Creative Director, LatinWorks
Manuel Villegas, Creative Director, López Negrete Communications
Juan Oubiña, Founder & Creative Director, o1-agency
Aldo Quevedo, Principal/Executive Creative Director, Richards/Lerma
Norbi Zylberberg, CCO, Socialisssima
Leo Prat, Managing Partner and Executive Creative Director, We Believers
Francisco Losada, Associate Creative Director, Zubi Advertising Services

Planning & Strategy Jury:
Angela Rodríguez, VP, Strategic Insights, Alma
Stacey Trunnell, Strategy Director, Anomaly
Paola Villalobos, Strategic Planner, Bravo
Aaron Nava, Strategy Digital Director, Circus Marketing
Alejandro Oszust, Planning Director, Conill
Abraham Espinosa, Associate Director Strategic Planning, d expósito & Partners
Gabriela González, Planning Director, Dieste
Andrea Bohorova, Senior Brand Planner, LatinWorks
Marina Willis, Account Planner, López Negrete Communications
Luis Miranda, Planning Director, o1-agency
Carlos Rodríguez, Director of Planning, Richards/Lerma
Carolina Rodas, Planning, Socialisssima
José Quijano, Managing Partner, We Believers
Yadira Santana-Dowling, Senior Account planner, Zubi Advertising Services

Craft Jury:
David Chipon, Executive Producer, Bikini Films
Luisa Kratch, Director, D'Avant-Garde Media/Primo
José Alvarez, Executive Producer, Harpoon Pictures
Juan Taylor, Executive Producer, Landia LA
Leo Lovera, President, Moving Forward Studios Inc
Leda Nasio, Executive Producer, Nunchaku
Alexis Estiz, Partner & Head Composer, Personal Music
Jorge Larrain, Executive Producer, Rebolucion USA
Mauricio Jemal, Executive Producer, Shooters Films

The USH Idea Awards 2017 Closing Party hosted by Circulo Creativo and Kontakto:
Zenith Art & Fashion
1440 Biscayne Boulevard
Miami, FL, 33132

Friday, October 13th
Doors open at 7:00 p.m.

For more information, please visit www.ushideaawards.com

, ,

Ciro Sarmiento: Conferencista de El Ojo 2017

, ,

El Ojo de Iberoamérica celebra sus primeros 20 años junto a la creatividad iberoamericana yanuncia a las brillantes mentes de la industria de la creatividad, el marketing y las comunicaciones a nivel mundial que serán parte de su destacado ciclo de conferencias, workshops y reconocimientos.

Con casi 20 años de experiencia en Estados Unidos y en Latinoamérica, Ciro Sarmiento, Chief Creative Officer de Dieste y Presidente del Círculo Creativo Hispano de Estados Unidos, es uno de los creativos más respetados de la industria. Su trabajo ha sido reconocido en los más grandes festivales del mundo y ha sido jurado en festivales de talla internacional como D&AD, Clio y El Ojo de Iberoamérica.

Inició su carrera de redactor en Ogilvy & Mather Colombia hasta liderar creativamente marcas globales como Motorola, GlaxoSmithKline y Coca-Cola. En el año 2008 regresó a Estados Unidos y trabajó en LatinWorks como Director Creativo para Bud Light, Domino’s Pizza y Skittles, fue en esta etapa donde la agencia fue reconocida por El Ojo de Iberoamérica en tres ocasiones, 2008, 2010 y 2011, por su labor creativo como responsables de las Mejores Piezas Locales para Radio y TV. En 2011, junto a Sergio Alcocer, consolidaron la agencia dentro del ranking de Ad Age al lado de agencias como Crispin Porter+Bogusky.  Y ese mismo año, Ciro logró lo que ningún creativo latino había logrado hasta la fecha: Ganar el primer León de Oro con una campaña para el mercado Hispano. De ahí los Oros se multiplicaron en El Ojo, Cannes, New York Festivals, London International Awards, entre otros, posicionando al mercado Hispano dentro del mapa de la industria publicitaria.

En 2012 se une a Leo Burnett en Chicago como Creative Director para P&G y Kellogg’s. En 2013 también recibe un arsenal de premios incluyendo el León de Cannes en la codiciada categoría Press para su cliente Procter & Gamble y en 2014 ya en Dieste recibe el galardón a Mejor Idea para el mercado hispano de Estados Unidos. Actualmente, Ciro es el Presidente del Círculo Creativo Latino en Estados Unidos y es el Chief Creative Officer de Dieste, una de las agencias Multiculturales más importantes y premiadas, con una cartera de clientes como Miller Lite, Goya Foods y AT&T, el anunciante más grande del país.

La visión de Ciro como creativo le ha permitido destacarse en el mercado americano y ser reconocido como uno de los latinos más importantes para la industria hispana de Estados Unidos. Un ingenio que le ha permitido triunfar en un mercado extranjero, este año compartirá sus experiencias como líder creativo hispano en Estados Unidos en El Ojo de Iberoamérica. Además de participar como conferencista de El Ojo de Iberoamérica, Ciro suma este año la responsabilidad de liderar a los Jurados de El Ojo Radio 2017.

A Ciro Sarmiento se le suma otro conferencista anunciado por El Ojo de Iberoamérica, Saneel Radia, Senior VP de Business Transformation para R/GA. Una mente diseñada para los negocios que compartirá sus experiencias de transformación y hablará sobre los nuevos modelos de negocios para la industria publicitaria. Los que estén interesados en conocer hacia dónde se dirige el futuro de la publicidad en la región, ya pueden adquirir sus entradas con un 30% de descuento hasta el 25 de septiembre.

,

Círculo Creativo announces Call For Entries open for The U.S.H. Idea Awards 2017

,

The U.S. Hispanic Creative Circle has today announced that entries to the 6th USH Idea Awards are now open. Agencies will have until September 15th to submit creative pieces to the festival that will be held in Miami on October.

The U.S.H. Idea Awards, the premier event for the industry, celebrate outstanding creative achievement in advertising generated by Hispanic or general market agencies targeting Hispanic consumers.

“We are expecting one of the best USH Awards shows ever,” says Ciro Sarmiento, president of Círculo Creativo and CCO of Dieste Inc. "Hispanic agencies are having an outstanding year regarding creativity, breaking award records in several different festivals. And I’m sure this will be reflected not only on the quality of the work but also on the amount of submissions.”

Gustavo Lauria, chairman at Círculo Creativo and cofounder at We Believers, added: “Our role as Círculo Creativo is to open our doors for everyone to participate, get inspired and collaborate to raise the creative bar every year. That’s why we invite top creative planners and the key professionals from production companies to join and be part of our jury once again.”  


What’s New?

Círculo Creativo is launching a new category this year: Creative Data – celebrating the interplay of ideas and information – as the 17th award category. Entries in the Creative Data category must clearly demonstrate how the execution/campaign was enhanced or driven by the creative use, interpretation, analysis or application of data. The creative use of data must sit at the core of the idea and the results/impact must be clear and robust.

Also, several subcategories were updated to reflect the new reality of our industry. New subcategories will include 360° & Virtual Reality Videos and Augmented Reality, among others.

The Media category was also updated and renamed Use of Media while Direct and Promo & Activation were split into two separate categories:
1) Direct
2) Promo & Activation

Another important change was the upgrade of the OpenWater system, making the submission process faster and easier. Agencies can submit their entry in multiple categories and subcategories at once, avoiding multiple submissions.


How to participate:
USH agencies are encouraged to participate by submitting pieces to the following categories:
1.   Film
2.   Radio
3.   Print & Publishing
4.   Outdoor
5.   Cyber & Mobile
6.   Creative Data
7.   Innovation
8.   Planning & Strategy
9.   Craft
10.  Direct
11.  Promo & Activation
12.  Design
13.  Branded Content & Entertainment
14.  PR
15.  Use Of Media
16.  Integrated

Any entry submitted for general market (non-U.S. Hispanic), or for other countries created by U.S. Hispanic Agencies must be submitted in the Beyond Hispanic category.

More info about the awards can be found here and previous winners can be found here.
 

Costs & Dates:
Regular rate from August 23rd through August 31st: US$ 360 per entry.
Extended Deadline from September 1st through September 15th: US$ 410 per entry.

For more information, please email: awards@circulocreativo.org

, ,

2017 Cannes Lions: USA Hispanic ad agencies set a new record with 20 Lions!

, ,

2017 Cannes Lions: USA Hispanic agencies set a new record with 20 Lions!

The most Lions the U.S. Hispanic market had ever won before was 18, in 2015.

 

RANKING CANNES LIONS (USA HISPANIC)

(Final Update: Saturday, June 24, 2017 @ 4:00 pm ET) 

AGENCY
Alma DDB
We Believers
Wing
Dieste
the community
Lápiz
LatinWorks
Conill
Grupo Gallegos
O1-Agency

TOTAL

GP
-
-
-
-
-
-
-
-
-
-

0

G
2
-
-
-
-
-
-
-
-
-

2

S
4
1
-
-
1
1
-
-
-
-

7

B
4
2
2
2
-
-
1
-
-
-

11

SL
19
9
13
6
3
2
3
1
1
1

58

LIONS
10
3
2
2
1
1
1
-
-
-

20

PTS
65
20
19
12
8
7
6
1
1
1

The allocation of points used to calculate the Ranking is as follows:
12 points for a Titanium and Creative Effectiveness Grand Prix
10 points for all other Grand Prix, including Grand Prix for Good
10 points for a Titanium Lion
7 points for a Gold Lion
7 points for an Innovation Lion
7 points for a Product Design Lion
7 points for a Glass Lion
7 points for an Entertainment Lion for Music
5 points for a Silver Lion
3 points for a Bronze Lion
1 point for a shortlist position

Ranking Cannes Lions (Ibero-America)

(Last Updated: Sunday, June 25, 2017 @ 7:00 pm ET from Adlatina.com) 

COUNTRY
1) Brazil
2) Spain
3) Argentina
4) USA Hispanic
5) Colombia
6) Perú
7) México
8) Chile
9) Ecuador
10) Dominican Republic
11) Portugal
11) Costa Rica
11) Uruguay

GP
-
1
-
-
1
-
-

-
-
-
-
-
 

G
14
5
2
2
5
5
2
-
-
-
-
-
-

S
33
11
5
7
2
4
1
3
1
-
-
-
-

B
52
25
19
11
7
4
7
5
2
2
1
1
1

LIONS
99
42
26
20
15
13
10
8
3
2
1
1
1

WINNERS & SHORTLISTS

PR LIONS

GOLD LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
B14 (Content-led Engagement & Marketing)

BRONZE LION
Dieste
"LITBAITS" - THE WILD DETECTIVES - Bookstore
C07 (Innovative Use of Social Media)

Shortlist
Lápiz
"Tequila Cloud" - MEXICO TOURISM BOARD - Tourism
E02 (Territory Marketing & Communication)

Shortlist
Alma DDB
"Spanish Lessons" - Narcos - Netflix
G02 (Costs / Creative Performance PR Campaign)


Promo & Activation Lions

SILVER LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
A07 (Media & Publications)

SILVER LION
Alma DDB
"Episode Leak" - Narcos - Netflix
D03 (Use of Social Platforms)

SILVER LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
E01 (Launch / Re-launch)

SILVER LION
We Believers
"VOLVO SURVIVOR SALES AGENTS" - VOLVO NORTH MIAMI - Volvo
A04 (Cars & Automotive Products & Services)

BRONZE LION
We Believers
"VOLVO SURVIVOR SALES AGENTS" - VOLVO NORTH MIAMI - Volvo
B02 (Use of Ambient Media:  Large Scale)

SHORTLIST
We Believers
"REJECTED" - Pepsi / Burger King Argentina - PEPSI / BURGER KING
C01 (Guerrilla Marketing & Stunts)

SHORTLIST
We Believers
"VOLVO SURVIVOR SALES AGENTS" - VOLVO NORTH MIAMI - Volvo
C01 (Guerrilla Marketing & Stunts)

SHORTLIST
We Believers
"REJECTED" - Pepsi / Burger King Argentina - PEPSI / BURGER KING
E02 (Sponsorship & Partnership)

SHORTLIST
Alma DDB
"Spanish Lessons" - Narcos - Netflix
F02 (Low Budget / High Impact Campaign)


Outdoor Lions

SILVER LION
Lápiz
"Tequila Cloud" - MEXICO TOURISM BOARD - Tourism
E02 (Use of Ambient Outdoor)

BRONZE LION CAMPAIGN
Wing
"ADOLF SALVADOR & FRANCISCO PABLO" - Liga de Arte - Liga de Arte
B15 (Commercial Public Services)

SHORTLIST
Wing
"FEDERICO IOSIF" - Liga de Arte - Liga de Arte
A15 (Commercial Public Services)

SHORTLIST
We Believers
"VOLVO SURVIVOR SALES AGENTS" - VOLVO NORTH MIAMI - Volvo
D04 (Live Advertising and Events)

 

Print & Publishing Lions

SILVER LION CAMPAIGN
the community, Miami
"Lion, Dragon & Octopus" - Nutcase - Nutcase Helmets
E03 (Illustration)

SHORTLIST
Alma DDB
"MOP 1" - Clorox - Pine-Sol
A07 (Household Cleaning Products)

SHORTLIST
Alma DDB
"MOP 2" - Clorox - Pine-Sol
A07 (Household Cleaning Products)

SHORTLIST
Wing
"ADOLF SALVADOR" - Liga de Arte - Liga de Arte
A22 (Commercial Public Services)

SHORTLIST
Wing
"FRANCISCO PABLO" - Liga de Arte - Liga de Arte
A22 (Commercial Public Services)

SHORTLIST
Wing
"FEDERICO IOSIF" - Liga de Arte - Liga de Arte
A22 (Commercial Public Services)

SHORTLIST
Alma DDB
"Footshake 1" - Angel Bins - Shoe Drive Fundraiser
E05 (Photography)

SHORTLIST
Alma DDB
"Footshake 2" - Angel Bins - Shoe Drive Fundraiser
E05 (Photography)

SHORTLIST
Alma DDB
"Footshake 3" - Angel Bins - Shoe Drive Fundraiser
E05 (Photography)


CYBER LIONS

BRONZE LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
A07 (Media & Publications)

BRONZE LION
Alma DDB
"Episode Leak" - Narcos - Netflix
F06 (Innovative Use of Social or Community)

BRONZE LION
Dieste
"LITBAITS" - THE WILD DETECTIVES - Bookstore
F01 (Social Business & Commerce)

SHORTLIST
Wing
"VETS FIGHT HATE" - SOUTHERN POVERTY LAW CENTER - VETS FIGHT HATE
F02 (Social Purpose)

SHORTLIST
Wing
"VETS FIGHT HATE" - SOUTHERN POVERTY LAW CENTER - VETS FIGHT HATE
F04 (Co-Creation & User Generated Content)

SHORTLIST
Alma DDB
"Spanish Lessons" - Narcos - Netflix
F05 (Influencer / Talent)

SHORTLIST
lma DDB
"Spanish Lessons" - Narcos - Netflix
F08 (Community Building / Management)


Glass Lions

(Desert - USA Hispanic)

 

Pharma Lions

(Desert - USA Hispanic)

 

Health & Wellness Lions

(Desert - USA Hispanic)

 

Innovation Lions

(Desert - USA Hispanic)

 

Creative Data Lions

BRONZE LION
We Believers
"AI BUDDY" - Vidax Center - AI BUDDY
A05 (Data Visualisation)


Direct Lions

GOLD LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
C03 (Use of Social Platforms)

BRONZE LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
G02 (Low Budget / High Impact Campaign)

We Believers
"VOLVO SURVIVOR SALES AGENTS" - VOLVO NORTH MIAMI - Volvo
A04 (Cars & Automotive Products & Services)


Mobile Lions 

SHORTLIST
Wing
"VETS FIGHT HATE" - SOUTHERN POVERTY LAW CENTER - VETS FIGHT HATE
F08 (Social Purpose)


Design Lions

(Desert - USA Hispanic)


Product Design Lions

(Desert - USA Hispanic)


Entertainment Lions

BRONZE LION
LatinWorks
"Ponle Acento" - Major League Baseball - Major League Baseball
C03 (Brand Experience: Social)

BRONZE LION
Alma DDB
"Episode Leak" - Narcos - Netflix
C11 (Innovation in Brand Experience )

SHORTLIST
LatinWorks
"Ponle Acento" - Major League Baseball - Major League Baseball
E06 (Sports: Integrated)


Entertainment Lions For Music

SHORTLIST
Dieste
"PUT IT DOWN" - Chevrolet - Apple Sport Chevrolet
A03 (Production of Exclusive Artist Content in Partnership with a Brand)


Media Lions

SILVER LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
D03 (Use of Branded Content created for Digital or Social Media)

BRONZE LION
Wing
"THE COOKBOOK YOU CAN COOK" - Nestlé - Stouffer's
B04 (Use of Print)

SHORTLIST
Wing
"THE COOKBOOK YOU CAN COOK" - Nestlé - Stouffer's
B06 (Use of Ambient Media: Small Scale)

SHORTLIST
O1-Agency
"#100CELLPHONES" - Movistar - Cellphones
B09 (Use of Stunts)


Creative Effectiveness Lions

(Desert - USA Hispanic)


Digital Craft Lions

(Desert - USA Hispanic)


Film Lions

SHORTLIST
Grupo Gallegos
"ONE MAN BAND" - Comcast Corporation - Xfinity
A19 (Commercial Public Services)

SHORTLIST
We Believers
"REJECTED" - Pepsi/Burger King - Pepsi/Burger King
B01 (Food & Drinks)

SHORTLIST
LatinWorks
"BOY BAND" - Mars - Snickers & Hazelnut
B01 (Food & Drinks)

SHORTLIST
Conill Saatchi & Saatchi
"CLOWNS" - Toyota - Toyota Certified Used Vehicles
B04 (Cars & Automotive Products & Services)


Film Craft Lions

(Desert - USA Hispanic)


Radio Lions

SHORTLIST
Dieste
"FRIDA" - Dallas Museum of Art - Art Museum
A13 (Entertainment & Leisure)

SHORTLIST
Dieste
"RODIN" - Dallas Museum of Art - Art Museum
A13 (Entertainment & Leisure)

SHORTLIST
Dieste
"PUT IT DOWN" - Chevrolet - Apple Sport Chevrolet
B03 (Branded Content / Programming)


Integrated Lions

(Desert - USA Hispanic)


Titanium Lions

(Desert - USA Hispanic)

,

PUNTO DE ENCUENTRO DEL MERCADO HISPANO DE ESTADOS UNIDOS EN CANNES LIONS 2017

,

Queremos avisarles que el punto de encuentro del mercado hispano de Estados Unidos en Cannes Lions 2017 es el miércoles 21 de junio a las 9:30 p.m. en el Bar Ma Nolan's.

Esta no es una fiesta privada, ni tampoco hay reservaciones. Esto es solo un punto de encuentro para reunirnos durante Cannes Lions.

Así que si saben de más gente que van a estar en el festival, por favor corran la voz.

¡Pásenla súper bien y buena suerte en Cannes Lions 2017!

Ciro Sarmiento Named President Of The U.S. Círculo Creativo

Sarmiento will be working together with Gustavo Lauría, Chairman of the Círculo Creativo, for the next two years.

Círculo Creativo today announced that Ciro Sarmiento, Chief Creative Officer at Dieste, has joined the nonprofit organization as President to work hand in hand with Gustavo Lauría and the Círculo Creativo Board of former presidents.

With over 15 years of experience in the U.S. in both the multicultural and general markets, as well as international experience in Latin America, Ciro Sarmiento is one of the most talented and respected creative directors in the U.S. Hispanic Market, who also worked for world-renowned agencies such as Ogilvy & Mather and Leo Burnett.

Commenting on his appointment, Ciro Sarmiento said: “It’s a profound honor to represent the Hispanic market agencies in the U.S. as President of Circulo Creativo.  Leading Círculo has been and continues to be a rigorous job, it requires the constant participation from the President, the chairman and board members. We’re living through decisive times in this country, times that will define the future for the next Latino generations and I am committed to working incessantly alongside the board of directors and Chairman to be at the forefront of the incoming changes in our industry.”  

Sarmiento’s creative work has been recognized across the globe, and his extensive list of awards includes several prestigious at the Cannes Lions, D&AD, Clio Awards, New York Festivals, LIA, Effie, and The One Show as well as several Latin American award shows such as Wave Festival and El Ojo. He has also served on several international creative festival juries in the course of his career.

Gustavo Lauría, Chairman, commented: “It is time to bring some new blood to the Círculo Creativo, in order to keep developing initiatives to inspire our agencies, our creative output and also start working closer with clients and the corporate side of the market, together with Ciro.”