2016 Cannes Lions / Lions Health / Lions Innovation / Lions Entertainment - Winners & Shortlists

U.S. Hispanic collects 16 Lions and climbs to 4th place in Ibero-America.

RANKING CANNES LIONS (U.S.A. Hispanic)

(UPDATED: SATURDAY, 6/26/16 @ 8:00 a.m.)

AGENCY/ENTRANT CO.
1) Alma DDB
2) We Believers
3) the community
4) Wing
5) Shooters Films (*)
6) Dieste
6) Lápiz
8) Zubi Advertising

TOTAL

GP
-
-
-
-
-
-
-
-

0

G
-
2
-
1
-
-
-
-

3

S
2
1
2
-
-
-
-
-

5

B
6
1
-
-
1
-
-
-

8

SL
18
10
5
5
2
4
4
1

49

LIONS
8
4
2
1
1
-
-
-

16

PT
46
32
15
12
5
4
4
1

* Note: Shooters Films won a Bronze Film Lion with "Devices" of United Communities Of San Antonio. This ad was created by former agency Bromley.

 

RANKING CANNES LIONS  (IBERO-AMERICA)

(UPDATED: SUNDAY, 6/26/16 @ 8:00 a.m.)

COUNTRY
1) Brazil
2) Argentina
3) Spain
4) U.S.A. (Hispanic)
5) México
6) Colombia
7) Costa Rica
7) Perú
9) Portugal
10) Chile
11) Puerto Rico
12) Ecuador
13) Dominican Republic
14) Guatemala
15) Venezuela
15) El Salvador
15) Panamá

GP
0
1
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0

G
10
12
4
3
3
2
3
1
1
0
0
2
1
0
0
0
0

S
23
13
8
5
5
2
1
2
4
2
1
0
1
1
0
0
0

B
58
14
14
8
5
8
4
7
3
4
4
0
0
0
1
1
1

LIONS
91
40
27
16
13
12
8
10
8
6
5
2
2
1
1
1
1

PTS
359
201
120
70
61
48
38
38
36
22
17
14
12
5
3
3
3

Number of Lions compiled by: Adlatina

The allocation of points used to calculate the Ranking is as follows:
12 points for a Titanium and Creative Effectiveness Grand Prix
10 points for all other Grand Prix, including Grand Prix for Good
10 points for a Titanium Lion
7 points for a Gold Lion
7 points for an Innovation Lion
7 points for a Product Design Lion
7 points for a Glass Lion
7 points for an Entertainment Lion for Music
5 points for a Silver Lion
3 points for a Bronze Lion
1 point for a shortlist position


Winners & Shortlists


2016 Cannes Lions


Direct

No Lions, only shortlists:

Shortlist
Alma DDB
Help Kenya Not Kanye
Crowdrise
Direct > Sectors > Charities & Appeals

Shortlist
Lápiz
Doppelgänger Tourists
Mexican Tourism Board
Direct > Use Of Direct Marketing > Use Of Ambient Media: Large Scale

Shortlist
We Believers
The Volvo Self Confidence Challenge
Volvo North Miami
Direct > Strategy > Acquisitions 

Shortlist
Zubi Advertising
Remind Me Soap
Ford Warriors In Pink
Direct > Sectors > Public Health & Safety 



Print And Publishing

Silver Lion
the community

Coffee & Dog Campaign
City Of Buenos Aires
Print And Publishing > Print & Publishing > Travel & Transport

Silver Lion
the community

Dog, Coffee, Music Campaign
City Of Buenos Aires
Print And Publishing > Craft > Illustration 

Shortlist
Wing

Walls
Jorge Castañeda
Print And Publishing > Print & Publishing > Public Health & Safety, Public Sector & Awareness Messages 

Shortlist
Wing

Problems
Jorge Castañeda
Print And Publishing > Print & Publishing > Public Health & Safety, Public Sector & Awareness Messages 



Promo And Activation

Bronze Lion
Alma DDB

Help Kenya Not Kanye
Crowdrise
Promo And Activation > Digital & Social > Response / Real-Time Activity 

Bronze Lion
We Believers

Edible Six Pack Rings
Saltwater Brewery
Promo And Activation Sectors Food & Drinks

Shortlist
Alma DDB

Help Kenya Not Kanye
Crowdrise
Promo And Activation > Campaign > Low Budget Campaign 

Shortlist
We Believers

Edible Six Pack Rings
Saltwater Brewery
Promo And Activation > Use Of Promo & Activation > Use Of Ambient Media: Small Scale

 

Radio

Silver Lion
Alma DDB

Rounded & Rolled Campaign
Walmart
Radio > Radio & Audio > Miscellaneous

Silver Lion
Alma DDB

Big Bang
The Clorox Company
Radio > Craft > Script

Bronze Lion
Alma DDB

Gravity
The Clorox Company
Radio > Craft > Script

Bronze Lion
Alma DDB

Tobacco Downs
Tobacco Free Florida
Radio > Radio & Audio > Public Health & Safety

Bronze Lion
Alma DDB

Tobacco Downs & Auctioneer Campaign
Tobacco Free Florida
Radio > Craft > Script  

Bronze Lion
Alma DDB

Tobacco Downs & Auctioneer Campaign
Tobacco Free Florida
Radio > Craft > Casting & Performance

Shortlist
Dieste

Blind Date
FIU. Florida International University
Radio > Radio & Audio > Public Health & Safety 

Shortlist
Dieste

Party
FIU. Florida International University
Radio > Radio & Audio > Public Health & Safety

 

Glass

None

 

OUTDOOR

Gold Lion
Wing

Walls, Problems, People Campaign
Jorge Castañeda
Outdoor > Billboards & Street Posters > Charities, Public Health & Safety, Public Sector & Awareness Messages

Shortlist
Alma DDB

Chameleon
The Clorox Company
Outdoor > Indoor Posters > Household Goods

Shortlist
Alma DDB

Cobra
The Clorox Company
Outdoor > Indoor Posters > Household Goods

Shortlist
Alma DDB

Blonde
The Clorox Company
Outdoor > Indoor Posters > Household Goods

Shortlist
Alma DDB

Emoji
Tentative
Outdoor > Integrated > Integrated Campaign Led By Outdoor

Shortlist
Lápiz

Doppelgänger Tourists
Mexican Tourism Board
Outdoor > Ambient (Non-Standard And Free-Format Outdoor Adve > Interactive Outdoor Experiences

 

PRODUCT DESIGN

No Lions, only shortlists:

Shortlist
We Believers

Edible Six Pack Rings
Saltwater Brewery
Product Design > Goods > Sustainable Product Design

 

DESIGN

No Lions, only shortlists:

Shortlist
We Believers

Edible Six Pack Rings
Saltwater Brewery
Design > Packaging Design > Alcoholic Drinks

 

DIGITAL CRAFT

None

 

PR

Gold Lion
We Believers

Edible Six Pack Rings
Saltwater Brewery
PR > Practices & Specialisms > Business Citizenship / Environmental

Silver Lion
We Believers

Edible Six Pack Rings
Saltwater Brewery
PR > Sectors > Food & Drinks

Shortlist
We Believers

Edible Six Pack Rings
Saltwater Brewery
PR > Practices & Specialisms > Launch / Re-Launch

Shortlist
We Believers

Edible Six Pack Rings
Saltwater Brewery
PR > Campaign > Costs / Creative Performance PR Campaign

 

Creative Effectiveness

None

 

CYBER

No Lions, only shortlists:

Shortlist
Alma DDB

Help Kenya Not Kanye
Crowdrise
Cyber > Social Purpose

 

MOBILE

None

 

MEDIA

None

 

Film

Bronze Lion
Shooters Films

Devices
United Communities Of San Antonio
Film > TV & Cinema Film > Public Sector & Awareness Messages


Shortlist
Lápiz

Doppelgänger Tourists
Mexican Tourism Board
Film > Online Film > Travel, Transport & Leisure

 

FILM CRAFT

No Lions, only shortlists:

Shortlist
Shooters Films

Devices
United Communities Of San Antonio
Film  Craft > Film Craft > Use of Licensed / Adapted Music

 

Titanium

None

 

Integrated

None


2016 Lions Health


Health And Wellness

Bronze Lion
Alma DDB

Auctioneer
Tobacco Free Florida
Health And Wellness > Education & Services > Education & Awareness 


Shortlist
Dieste

Adoptable Trends
DPA
Health And Wellness > Animal Health > Animal Health

 

Grand Prix For Good

None

 

Pharma

None


2016 Lions Innovation


Innovation

Gold Lion
We Believers

Edible Six Pack Rings
Saltwater Brewery
Innovation > Innovation > Creative Innovation

 

Creative Data

No Lions, only shortlists:

Shortlist
Dieste

TBD
Adoptable Trends
Creative Data > Creative Data > Creative Data Client Strategy

 


Entertainment Lions


Entertainment

No Lions, only shortlists:

Shortlist
Lápiz

Doppelgänger Tourists
Mexican Tourism Board
Entertainment > Branded Content & Visual Storytelling > Online: Non-Fiction 15 Minutes Or Under In Length

 

Entertainment for Music

None


2016 Young Lions Cyber Competition Winners:

Gold: Singapore
Silver: United Kingdom
Bronze: Brazil