Advertising Age: See the Five Best Creative Ideas From U.S. Hispanic Agencies

 Fernanda Romano

Fernanda Romano

This year, the five best ideas in the U.S. Hispanic market were all driven by a sense of responsibility, from Sprint's anti-distracted driving emoji installation to environmentally friendly beer packaging to an anti-bullying campaign.

"They're all pieces with a purpose," said Fernanda "Fefa" Romano, jury president of the U.S.H. Idea Awards for the U.S. Hispanic market, and founder, creative and strategy partner of Malagueta. "I think that's a shift we're seeing all around the world."