After a thorough search that included several traditional agency producer candidates, Alma named Adrian Castagna as its new Director of Production. Castagna, an industry veteran with nearly 20 years of experience, was Executive Producer at Casanova, Pendrill, and later helmed the award-winning production company Flip Films. Castagna brings a unique blend of entrepreneurial spirit, extensive production and digital know-how, and business acumen to further enhance Alma’s long-standing creative reputation.
“It was a decision we made with the changing needs of the industry in mind,” says Luis Miguel Messianu, President and Chief Creative Officer of Alma. “Adrian will be instrumental in implementing new production models to address the growing integrated content needs of the agency, while maintaining a strong creative and storytelling conviction.”
In recent years, Alma made similar bold moves in recruiting talent from outside the traditional agency track by hiring SVP Managing Director Isaac Mizrahi (previously head of Multicultural Marketing for Sprint Nextel with a distinguished career entirely in the corporate world) and by luring Executive Creative Director Alvar Suñol from Spain – moves that have paid off with both new business account wins and top creative awards, along with being named Multicultural Agency of the Year by Ad Age for two consecutive years.
“We work in an environment that is constantly evolving and Adrian’s experience offers an advantage when executing original content,” says SVP Executive Creative Director Alvar Suñol. “We are looking forward to what we will create together and who better to collaborate with our production company partners than someone who has been on that side of the fence.”
Castagna, who was born in Argentina, previously produced work for Energizer, Starburst, Comcast, Fox Sports and others that received many industry accolades including Cannes Lions, FIAP, Ad Age, D&AD, and Clios