Leading Creative Will Reveal His Next Step Early Next Year
Sergio Alcocer, president and chief creative officer of LatinWorks, is leaving the Austin-based U.S. Hispanic agency at the end of this week after more than 16 years. Mr. Alcocer, one of the best-known Hispanic creatives, has been a major force behind making LatinWorks one of the biggest and most creative agencies in the Hispanic market.
"It's been wonderful, wonderful, wonderful, but I think it's time for me to venture into other things," said Mr. Alcocer. He said he'll take the next couple months off and then finalize plans for his next move in early 2016. "100% the ad industry is my passion. These are exciting times to be in advertising."