Clever Work for State Farm and McDonald's Gets Results
In a 2014 partnership with incubator Rokk3r Labs, Alma hears and dissects presentations from three or four market-ready young companies.
"We like to have the first opportunity to see companies that may help our clients," said Isaac Mizrahi, Alma's senior VP-managing director. He attends each quarterly session along with three Alma staffers who are creative, planning and digital experts. "And there's a one-in-a-million chance they're the next Twitter and we're already strategic partners."
One young business it saw called Katana developed a web-based, real-time video chatting capability without the need to download external applications. Spotting the potential for real-time ads, Alma introduced Katana to its clients State Farm and Rosetta Stone.
The Miami-based Omnicom Group agency likes to be where technology and creativity converge. For the first time in 2014, Alma did some form of digital work with every client, and digital grew to 28% of revenue.