Bilingual ads bust open the 'box of clichés'
Young Latino consumers: They're hip! They're mobile! They lead active, on-the-go lifestyles!
They're also, you know, pretty much like anybody else—though that's something marketers rarely want to hear when they're paying small fortunes for demographic "experts" to demystify the millennials who live at an ever-growing cultural crossroads in America.
Honda pokes some fun at the marketing world's Hispanic fixation in its newest ads from the Santa Monica, Calif.-based Orci agency for the Fit. Wild-haired comedian Felipe Esparza serves as a tour guide of sorts into the world of young Latinos, only to find that they're mostly just focused on running errands and getting to work.