2016 ENTRY CATEGORIES


U.S. HISPANIC MARKET


FILM

TV / CINEMA FILM / INTERNET FILM

F 1     Foods.
F 2     Alcoholic & Non-alcoholic drinks. Tobacco and cigarette.
F 3     Household. Cosmetics, beauty & Toiletries. Pharmacy.
F 4     Home appliances & furnishings, electronics & audio-visual. Business equipment & services.
F 5     Cars & automotive services. 
F 6    Clothing, footwear & accessories.
F 7    Banking, investment & insurance. 
F 8    Consumer telecommunication & utility services.
F 9     Public awareness messages. Fundraising, donations, charities & appeals.
F 10    Corporate image.
F 11    Retail stores. 
F 12    Restaurants & fast food outlets.
F 13    Publications & media. 
F 14    Travel, transport & tourism. Entertainment & leisure.
F 15     Low budget film.
F 16     Internet & viral film.

Campaigns: Each film within a campaign must be entered and paid for as a single entry. Entries will be considered by the jury both individually and as a campaign.

 

RADIO

R 1     Foods.
R 2     Alcoholic & Non-alcoholic drinks. Tobacco and cigarette.
R 3    Household. Cosmetics, beauty & Toiletries. Pharmacy.
R 4     Home appliances & furnishings, electronics & audio-visual. Business equipment & services.
R 5     Cars & automotive services. 
R 6    Clothing, footwear & accessories.
R 7    Banking, investment & insurance. 
R 8    Consumer telecommunication & utility services.
R 9    Public awareness messages. Fundraising, donations, charities & appeals.
R 10    Corporate image.
R 11    Retail stores.
R 12    Restaurants & fast food outlets. 
R 13    Publications & media. 
R 14    Travel, transport & tourism. Entertainment & leisure.

Campaigns: Each Radio ad within a campaign must be entered and paid for as a single entry. Entries will be considered by the jury both individually and as a campaign.

 

PRINT & PUBLISHING

P 1     Foods.
P 2     Alcoholic & Non-alcoholic drinks. Tobacco and cigarette.
P 3    Household. Cosmetics, beauty & Toiletries. Pharmacy.
P 4     Home appliances & furnishings, electronics & audio-visual. Business equipment & services.
P 5     Cars & automotive services. 
P 6    Clothing, footwear & accessories.
P 7    Banking, investment & insurance. 
P 8    Consumer telecommunication & utility services. P 9    Public awareness messages. Fundraising, donations, charities & appeals.
P 10    Corporate image.
P 11    Retail stores. 
P 12    Restaurants & fast food outlets.
P 13    Publications & media. 
P 14    Travel, transport & tourism. Entertainment & leisure.

Campaigns: Each Print & Publishing ad within a campaign must be entered and paid for as a single entry. Entries will be considered by the jury both individually and as a campaign.

 

OUTDOOR

BILLBOARDS / STREET POSTERS & INDOOR POSTERS / AMBIENT

O 1     Foods.
O 2     Alcoholic & Non-alcoholic drinks. Tobacco and cigarette.
O 3    Household. Cosmetics, beauty & Toiletries. Pharmacy.
O 4     Home Appliances & Furnishings, electronics & audio-visual. Business equipment & services.
O 5     Cars & automotive services. 
O 6    Clothing, footwear & accessories.
O 7    Banking, investment & insurance. 
O 8    Consumer telecommunication & utility services. O 9    Public awareness messages. Fundraising, donations, charities & appeals.
O 10    Corporate image.
O 11    Retail stores. 
O 12    Restaurants & fast food outlets.
O 13    Publications & media. 
O 14    Travel, transport & tourism. Entertainment & leisure.
O 15    Ambient: Special solutions, live events, outdoor experiences.

Campaigns: Each Outdoor ad within a campaign must be entered and paid for as a single entry. Entries will be considered by the jury both individually and as a campaign.

 

CYBER & MOBILE

CYBER

CM 1     Web banner & online ad.
CM 2     Website & microsite. 
CM 3    Branded games.
CM 4     Social media.
CM 5     Content.

MOBILE

CM 6    Use of mobile technology.
CM 7    Web apps. Mobile/Tablets applications. 
CM 8    Messaging campaigns, including SMS, MMS and mobile email.
CM 9    Online video, social video, interactive video & webisodes.

Campaigns: Each Cyber or Mobile ad within a campaign must be entered and paid for as a single entry. Entries will be considered by the jury both individually and as a campaign.

 

INNOVATION

INN 1     Creative & Strategy innovation.
INN 2    Innovative technology.
INN 3    Innovative use of media.
INN 4    Product innovation.
INN 5    Innovative use to change the world.
INN 6    Low budget Innovation.

Campaigns: Each Innovation ad within a campaign must be entered and paid for as a single entry. Entries will be considered by the jury both individually and as a campaign.

 

PLANNING & STRATEGY - (NEW)

PS 1      Planning & Strategy Hispanic
PS 2      Planning & Strategy Beyond Hispanic

Campaigns: Each Planning & Strategy ad within a campaign must be entered and paid for as a single entry. Entries will be considered by the jury both individually and as a campaign.

 

CRAFT - (Updated)

FILM CRAFT

C 1    Direction.
C 2    Cinematography.
C 3    Editing.
C 4    Copywriting.
C 5    Sound Design.
C 6    Music.
C 7    Production Design / Art Direction.
C 8    Casting & Performance.
C 9    Visual effects.
C 10    Animation.
C 11    Achievement in Production.

 

RADIO CRAFT

C 12    Copywriting.
C 13    Music.
C 14    Sound Design.
C 15    Casting & Performance.

 

PRINT & PUBLISHING / OUTDOOR / DESIGN CRAFT

C 16    Copywriting.
C 17    Art Direction.
C 18    Illustration.
C 19    Photography.

 

DIGITAL CRAFT
C 20    Design & Technology.
C 21    Content.

 

Campaigns: Each Craft within a campaign must be entered and paid for as a single entry. Entries will be considered by the jury both individually and as a campaign.

 

DIRECT, PROMO & ACTIVATION

DIRECT

DPA 1     Flat & dimensional mailing.
DPA 2     Use of digital marketing, digital platforms, mobile marketing, social commerce.
DPA 3    Ambient Media: Large or Small scale.
DPA 4     Direct response broadcast: TV, radio & informercials.
DPA 5     Strategy: acquisitions, retention, product launches (B2B and B2C audiences).

 

PROMO & ACTIVATION

DPA 6     Use of Promo & Activation: guerrilla marketing, promotional stunts, live advertising, live shows/concerts/festivals, exhibitions, 
digital installations.
DPA 7     Use of Customer in-store experience.
DPA 8     New product launch/re-launch or multi-product promotion.
DPA 9     Use of online advertising, other digital platforms, social platforms, social audience in a promotional campaign.

 

Campaigns: Each Direct, Promo & Activation ad within a campaign must be entered and paid for as a single entry. Entries will be considered by the jury both individually and as a campaign.

 

DESIGN

D 1     Self-promotion. Posters. Flyers, tickets, invitations, postcards, holiday and other greeting cards. 
Calendars. Books. Promotional Items. Annual reports & information design.
D 2     Logo, brand & identity.
D 3     Broadcast and animated communication.
D 4    Packaging & Product design.

 

Campaigns: Each Design within a campaign must be entered and paid for as a single entry. Entries will be considered by the jury both individually and as a campaign.

 

BRANDED CONTENT & ENTERTAINMENT

BCE 1     All entries.

 

There are no categories in Branded Content & Entertainment. All entries will be judged together.

 

PR

PR 1     Foods.
PR 2     Alcoholic & Non-alcoholic drinks. Tobacco and cigarette.
PR 3     Household. Cosmetics, beauty & Toiletries. Pharmacy.
PR 4     Home appliances & furnishings, electronics & audio-visual. Business equipment & services.
PR 5     Cars & automotive services. 
PR 6    Clothing, footwear & accessories.
PR 7    Banking, investment & insurance. 
PR 8    Consumer telecommunication & utility services. PR 9   Public awareness messages. Fundraising, donations, charities & appeals.
PR 10    Corporate image.
PR 11    Retail stores. 
PR 12    Restaurants & fast food outlets.
PR 13    Publications & media. 
PR 14    Travel, transport & tourism. Entertainment & leisure.

Campaigns: Each PR within a campaign must be entered and paid for as a single entry. Entries will be considered by the jury both individually and as a campaign.

 

MEDIA

M 1     Film.
M 2     Radio.
M 3     Print & Publishing.
M 4     Outdoor.
M 5     Cyber & Mobile. M 6     Innovation. M 7     Planning & Strategy.
M 8     Direct, Promo & Activation.
M 9     Branded Content & Entertainment.
M 10   PR.
M 11   Integrated.

Campaigns: Each Total Media within a campaign must be entered and paid for as a single entry. Entries will be considered by the jury both individually and as a campaign.

 

INTEGRATED

INT 1     All entries.

There are no categories in Integrated campaigns. All entries will be judged together.

 

BEYOND HISPANIC

ENTRIES SUBMITTED FOR GENERAL MARKET (NON-U.S. HISPANIC), OR FOR OTHER COUNTRIES CREATED BY U.S. HISPANIC AGENCIES

BH 1     Film.
BH 2     Radio.
BH 3     Print & Publishing.
BH 4     Outdoor.
BH 5     Cyber & Mobile.
BH 6     Innovation.
BH 7     Craft.
BH 8     Direct, Promo & Activation.
BH 9 Design.
BH 10  Branded Content & Entertainment.
BH 11 PR.
BH 12 Media.
BH 13 Integrated.

Campaigns: Each Beyond Hispanic ad within a campaign must be entered and paid for as a single entry. Entries will be considered by the jury both individually and as a campaign.

 

SPECIAL AWARD: MUSIC IN ADVERTISING 

MUS 1     Best use of licensed music.

There are no categories in Special Award: Music in advertising campaigns. All entries will be judged together.