2015 Winners


CÍRCULO CREATIVO AND AHAA ANNOUNCE WINNERS OF THE 2015 USH IDEA AWARDS

Top Five Idea Awards Went to We Believers, Conill and Lápiz with Top Honors to Grupo Gallegos

 

Miami, FL and McLean, VA, April 29, 2015 — The best in Hispanic creative was celebrated last night at the Fourth Annual U.S.H. Idea Awards with a gala, which took place at the Colony Theatre in Miami, honoring the work of the industry’s most strategic and creative thinkers. With hundreds of entries received from creative talent in the U.S. Hispanic market across 14 categories with 135 subcategories, Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announced a diverse slate of U.S.H. Idea winners.

 “We are excited to announce that we have more entries, more jurors, and more awards than ever; this speaks to our commitment and inclusiveness within the industry,” said Gustavo Lauría, president of Círculo Creativo and co-founder at We Believers. “The list of winners reflects the evolution of our market, with major advertisers, such as Clorox, Toyota, Volvo and California Milk Processor, coming away with multiple awards.”

Forty-three campaigns earned 57 awards, following a rigorous review by an expanded international jury panel. In addition, five campaigns were selected as the “Best in Show” for the Top Five Idea Awards:

THE BEST IDEA OF THE YEAR
Title:
"Brave"
Agency: Grupo Gallegos
Client: California Milk Processor


2nd BEST IDEA OF THE YEAR
Title:
"The Volvo Hijacking Car Service"
Agency: We Believers
Client: Volvo North Miami


3rd BEST IDEA OF THE YEAR
Title:
"Más Que Un Auto"
Agency: Conill
Client: Toyota


4th BEST IDEA OF THE YEAR
Title:
"Snow Graffiti"
Agency: Lápiz
Client: Mexico Board of Tourism


5th BEST IDEA OF THE YEAR
Title:
"Los Cabos Reselfies"
Agency: Lápiz
Client: Mexico Board of Tourism


As winner of the Best Idea of the Year, Grupo Gallegos will win two free Master Classes courtesy of Hyper Island, a creative business school focused on helping professionals learn how to adapt to changes brought on by the digitization of life. This reinforces Círculo and AHAA’s commitment to providing creative teams with education resources to continue elevating their work.

A jury of the most decorated creative directors collaborated with Círculo and AHAA, including international jurors Jaime Rosado (JWT Puerto Rico – JURY PRESIDENT) and César Agost Carreño (Ogilvy Latin America), and 20 of the most decorated creative directors from top agencies: Alma, BBQ Agency, Bravo Group, Casanova Pendrill, the community, Conill, d expósito and Partners, Diego + Kbar + Partners, Dieste, DLAtino, Lápiz, LatinWorks, López Negrete Communications, MARCA Miami, Richards/Lerma, We Believers, Wing, Zubi Advertising Services, and *S,C,P,F...

“Bringing together this jury panel was a highlight of this year’s U.S.H. Idea Awards and it ignited an important conversation of the role that Hispanic creativity plays in the marketplace,” said fellow juror Aldo Quevedo, chair of AHAA, Círculo board member, and principal/creative director at Richards/Lerma. “As more companies continue targeting the minority-mainstream, the creatives and agencies on this winning slate possess the insights, cultural cues, and relevant imagery and messages to captivate audiences and help grow a brand.”


2015 U.S.H. Idea Awards by Category

 

 

Direct, Promo & Activation

 

DIRECT, PROMO & ACTIVATION
Direct: Use Of Digital Marketing, Digital Platforms, Mobile Marketing, Social Commerce
Bronze: Zubi Advertising - Camisetrón - Ford


DIRECT, PROMO & ACTIVATION
Direct: Strategy: Acquisitions, Retention, Product Launches (B2B And B2C Audiences)

Gold: Conill - Más Que Un Auto - Toyota


DIRECT, PROMO & ACTIVATION
Direct: Strategy: Acquisitions, Retention, Product Launches (B2B And B2C Audiences)

Gold: We Believers - The Volvo Hijacking Car Service - Volvo North Miami


DIRECT, PROMO & ACTIVATION
Promo & Activation: Use Of Promo & Activation: Guerrilla Marketing, Promotional Stunts, Live Advertising

Gold: We Believers - The Volvo Hijacking Car Service - Volvo North Miami


DIRECT, PROMO & ACTIVATION
Promo & Activation: Use Of Promo & Activation: Guerrilla Marketing, Promotional Stunts, Live Advertising
Bronze:
Conill - Más Que Un Auto - Toyota


DIRECT, PROMO & ACTIVATION
Promo & Activation: Use Of Promo & Activation: Guerrilla Marketing, Promotional Stunts, Live Advertising
Bronze:
LatinWorks - Vibes - Domino's


DIRECT, PROMO & ACTIVATION
Promo & Activation: Use Of Promo & Activation: Guerrilla Marketing, Promotional Stunts, Live Advertising
Bronze:
Walton Isaacson - #Thewaterproject - The Water Project Foundation


DIRECT, PROMO & ACTIVATION
Promo & Activation: Use Of Online Advertising, Other Digital Platforms, Social Platforms, Social Audience In A Promotional Campaign
Gold:
Lápiz - Los Cabos Reselfies - Mexico Board of Tourism


DIRECT, PROMO & ACTIVATION
Promo & Activation: Use Of Online Advertising, Other Digital Platforms, Social Platforms, Social Audience In A Promotional Campaign
Silver:
Dieste - Adoptable Trends - Dallas Pets Alive


DIRECT, PROMO & ACTIVATION
Promo & Activation: Use Of Online Advertising, Other Digital Platforms, Social Platforms, Social Audience In A Promotional Campaign
Silver:
Lápiz - #Enviamalasuerte - Allstate


DIRECT, PROMO & ACTIVATION
Promo & Activation: Use Of Online Advertising, Other Digital Platforms, Social Platforms, Social Audience In A Promotional Campaign
Bronze:
Alma - Street Music Library - Personal Music



Media

 

MEDIA
Direct, Promo & Activation

Gold: Conill - Más Que Un Auto - Toyota


MEDIA
Direct, Promo & Activation
Gold:
 We Believers - The Volvo Hijacking Car Service - Volvo North Miami


MEDIA
Best use of media

Bronze: Richards/Lerma - 4.6 Seconds - Metro PCS



Outdoor

 

OUTDOOR
Ambient: Special Solutions, Live Events, Outdoor Experiences

Gold: Lápiz - Snow Graffiti - Mexico Board of Tourism


OUTDOOR
Household. Cosmetics, Beauty & Toiletries. Pharmacy.

Silver: Alma - Kingsford Fast Lighting Charcoal Campaign: Cheetah & Car - Kingsford - Clorox


OUTDOOR
Household. Cosmetics, Beauty & Toiletries. Pharmacy.
Silver:
Alma - Greenworks Species II Campaign: Panda, Fish, Frog - Clorox


OUTDOOR
Corporate Image

Bronze: Alma - Rosetta Stone Catapult Campaign: Office, Bar, Stairs - Rosetta Stone



Craft

 

CRAFT
Film: Art Direction 

Bronze: Grupo Gallegos - Brave - California Milk Processor


CRAFT
Press / Outdoor Poster / Design: Art Direction
Silver:
 Alma - Rosetta Stone Catapult: Office & Bar Campaign - Rosetta Stone


CRAFT
Press / Outdoor Poster / Design: Art Direction

Bronze: López Negrete Communications - Iceberg & Mountain Campaign - Walmart


CRAFT
Press / Outdoor Poster / Design: Illustration

Gold: Alma - Kingsford Fast Lighting Charcoal: Cheetah & Runner Campaign - Kingsford - Clorox


CRAFT
Press / Outdoor Poster / Design: Illustration
Silver:
Alma - Rosetta Stone Catapult: Office & Bar Campaign - Rosetta Stone


CRAFT
Film: Direction

Gold: Grupo Gallegos - Brave - California Milk Processor


CRAFT
Film: Cinematography

Silver: Grupo Gallegos - Brave - California Milk Processor



Design

 

DESIGN
Logo, Brand & Identity

Bronze: Richards/Lerma - Skate Is - Nike



Press

 

PRESS
Household. Cosmetics, Beauty & Toiletries. Pharmacy.

Gold: Alma - Kingsford Fast Lighting Charcoal Campaign: Cheetah, Runner, Car - Kingsford - Clorox


PRESS
Household. Cosmetics, Beauty & Toiletries. Pharmacy.
Silver:
Conill - Smile Campaign: Hospital, Cry, Photos, Break Up, 29, Rain - Procter & Gamble


PRESS
Household. Cosmetics, Beauty & Toiletries. Pharmacy.
Bronze:
Alma - Greenworks Species II Campaign: Panda, Fish, Frog - Clorox


PRESS
Commercial Public Services. Public Health & Safety. Public Awareness. Fundraising, Donations & Appeals

Bronze: Zubi Advertising - Villains - Ford


PRESS
Corporate Image

Silver: Alma - Rosetta Stone Catapult Campaign: Office, Bar, Stairs - Rosetta Stone



Radio

 

RADIO
Foods

Silver: LatinWorks - Adoptado - Skittles


RADIO
Household. Cosmetics, Beauty & Toiletries. Pharmacy.

Bronze: Alma - Liquid Plumr: Hello - Clorox

 



Cyber & Mobile

 

CYBER & MOBILE
Cyber: Social: Levels Of Engagement, Social Reach, Creative Use Of Social Networks And Activity

Silver: Dieste - Adoptable Trends - Dallas Pets Alive


CYBER & MOBILE
Mobile: Use Of Mobile Technology

Silver: Wing/Grey - The Appstrip By Ximo - Ximo Abadia


CYBER & MOBILE
Mobile: Online Video, Social Video, Interactive Video & Webisodes

Bronze: AC&M Group - Camiseta De México Soccer.com / Tres Tristes Tigres




Film

 

FILM
Foods

Gold: Grupo Gallegos - Brave - California Milk Processor


FILM
Travel, Transport & Tourism  Entertainment & Leisure

Bronze: Conill - Father - Consulado de Argentina


FILM
Low Budget Film  (50K Max )

Bronze: Zubi Advertising - Vampire Kid - Ford


FILM
Internet & Viral Film

Bronze: Bravo/Y&R - Otro Pretzel Más - Wendy's


FILM
Alcoholic & Non-Alcoholic Drinks  Tobacco And Cigarette

Bronze: the community / la comunidad - Real Rewards - Box - Modelo Especial


FILM
Household. Cosmetics, Beauty & Toiletries. Pharmacy.

Bronze: Conill - Date & Job Interview Campaign - Procter & Gamble


FILM
Cars & Automotive Services

Bronze: López Negrete Communications - De Lo Ordinario A Lo Extraordinario - Chrysler


FILM
Cars & Automotive Services
Bronze:
Zubi Advertising - Vampire Kid - Ford


FILM
Commercial Public Services. Public Health & Safety. Public Awareness. Fundraising, Donations & Appeals

Silver: Alma - AARP Spoon - AARP


FILM
Commercial Public Services. Public Health & Safety. Public Awareness. Fundraising, Donations & Appeals
Silver:
Bravo/Y&R - Distraction - We Save Lives
 


FILM
Commercial Public Services. Public Health & Safety. Public Awareness. Fundraising, Donations & Appeals
Bronze:
Conill - Bad Guy - Destilería Serrallés



Innovation

 

INNOVATION
All Entries

Silver: Alma - Glad Picnic - Clorox

 



Integrated

 

INTEGRATED
All Entries

Silver: Dieste - The Story Of Emma - Mi Escuelita Preschool in Dallas




Beyond Hispanic

 

BEYOND HISPANIC
Film 

Gold: the community / la comunidad - Watch Don't Learn - Redneck - VH1


BEYOND HISPANIC
PR

Bronze: Wing/Grey - The Fan Trainer - Procter & Gamble


BEYOND HISPANIC
Press 

Bronze: López Negrete Communications - Iceberg - Walmart


BEYOND HISPANIC
Outdoor 

Silver: López Negrete Communications - Mountain -  Walmart


BEYOND HISPANIC
Outdoor 
Bronze:
the community / la comunidad - Converse - Donate Your Shadow - Converse HQ & Brasil


BEYOND HISPANIC
Direct, Promo & Activation 

Silver: Conill - The Stitched Shirt - Susan G. Komen


BEYOND HISPANIC
Direct, Promo & Activation 
Bronze:
the community / la comunidad - Converse – Donate Your Shadow - Converse HQ & Brasil


BEYOND HISPANIC
Design
 
Silver: Conill - The Stitched Shirt - Susan G. Komen